Category: Public Speaking
Are You Missing Out Without Online Marketing?
Just about every business can benefit to some degree from online marketing. If you’re not online you could be missing out on a huge potential customer base. This article gives you some reasons to really consider why you should use internet marketing.
If you are not already marketing your business online, it is time to start. Although there are a few exceptions, just about every business can benefit from online marketing. There are just so many advantages to this type of marketing. First of all, it is extremely affordable to market your business online. Other advantages to marketing your business online include the ability to reach a large target audience, the ability to reach potential customers all over the world and the ability to customize the marketing for different sectors of the target audience.
The affordability of Internet marketing is one of many reasons why many business owners are turning to the Internet for advertising. Advertising online is incredibly affordable especially when you consider how many potential customers a business owner can reach with an online marketing campaign. Most methods of online advertising are quite affordable and some of them do not have any direct costs. For example, you may choose to market your business online by participating in industry forums and posting links to your website whenever it is appropriate to do so. In this case the cost of creating and maintaining the website is insignificant in comparison to the number of potential clients you could reach through online marketing. Additionally, the costs associated with posting links to your website are incidental. You could consider the cost of having access to the Internet as part of the cost but you most likely require Internet access for other reasons as well so it is completely worthwhile.
Reaching a large target audience is another very worthwhile reason for marketing your business online. You may have spent a great deal of time and energy doing market research and determine who your target audience is. You may have also spent a great deal of time trying to figure out the best way to reach this audience. This is a very sound marketing principle but as it applies to marketing on local television, radio and print media it only allows you to reach a limited audience. However, when you take your marketing to the Internet you automatically drastically increase your potential target audience because you now have the ability to reach members of your target audience around the world.
This ability to reach customers around the world is another major advantage to marketing your business online. Regardless of where you live and operate your business, you have the ability to reach those who have an interest in the products you sell or the services you provide no matter where they live. This makes it possible for you to do business with customers around the world.
Likewise the fact that the Internet is available 24 hours a day is also very beneficial to those who choose to market their products or services online. Shopping for products and services in person can be very difficult especially for individuals who work long hours or those who work unusual hours. These working conditions make it difficult for these individuals to do business and make purchases of products and services they need during regular business hours. However, business owners who have an online presence are much more convenient because unlike stores and calling centers, the website never closes. This convenience gives potential customers the ability to view products and services, compare these products and service to the ones offered by competitors and make a purchase at any hour of any day.
If you are a business owner who is reading this article and you do not already have a strong online presence, you need to immediately start learning more about the world of Internet marketing. This is so important because if your competitors are marketing online, you may find they are gaining a steady advantage and are becoming more appealing to potential customers. Before too many of your potential customers become loyal customers of the competition it is time to start figuring out how you can market your business online and keep up with the competition.
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A Strategy For Coming Up With A Great Book Title
Book publishing companies hire high-priced people to come up with a title or ìheadline,î because book publishing is a big business; therefore a lot of contemplation goes into making their titles as commercially-viable as possible.
Go into a bookstore and browse through the titles in the bestseller section. Book publishing companies hire high-priced people to come up with a title or ìheadline,î because book publishing is a big business; therefore a lot of contemplation goes into making their titles as commercially-viable as possible. Many well-known and highly successful books started out with other titles. According to Dan Poynter, the father of self-publishing:
ï Tomorrow is Another Day became Gone With The Wind.
ï Blossom and the Flower became Peyton Place.
ï The Rainbow Book became Free Stuff For Kids.
ï The Squash Book became the Zucchini Book.
ï John Thomas and Lady Jane became Lady Chatterlyís Lover.
ï Trimalchio in West Egg became Fitzgeraldís The Great Gatsby.
ï Something that Happened became Steinbeckís Of Mice and Men.
ï Catch 18 became Catch 22
While you are at the store, notice how the other browsers pick up a book, scan the front and back cover, and then put it down again before going on to another book. The whole process takes about two seconds each. Thatís all of the time you have to make an impression on a potential reader. In those two seconds, you must appeal literally to three of the five senses that human beings have, sight, speech, and hearing, and figuratively to the last two, touch and smell.
1) Sight: When someone first comes in contact with your bookís title, it is usually by seeing it on the front cover. So your title must be aesthetically appealing.
2) Speech: If a person stumbles over the words, it will add to the difficult in marketing your book. Even if you are writing only for family members and friends, and you are giving away your book for free, there is still an element of marketing.
3) Sound: Business philosopher Jim Rhone says in order to have effective communication, you must ìHave something good to say, say it well and say it often.î Your title will be heard often, but will it be good and will it be said well?
4) Touch: Touch also means to ìrelate toî or ìto have an influence on.î Figuratively, your title must allow itself to touch or be touched by being able to relate to your readers or have some type of influence on them.
5) Smell: Your title should figuratively give off an aroma. In other words it should project ìa distinctive quality or atmosphere.î If the aroma the title gives off suggests that very little thought or concern was given to it, people will assume that the rest of the book is the same way.
On a recent Publisher’s Weekly Bestseller list, out of 20 books, one had a one-word title; five had two-word titles; four had three-word titles; five had four-word titles; three had five-word titles; one had a seven-word title and one had an eight-word title. The point is, most honchos at major publishing companies believe that the simpler/shorter the title, the better. None of the titles were complex.
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10 Ways Web Site Text Can Impact Your Reader’s
Article Body:
The appearance of your web site text can actually
increase or decrease your sales. The size, font, style
and color of your text can easily affect your reader’s
buying decision. Below are ten points to consider
when typing text on your web site.
1. Easy To Read- You want to make it easy for your
visitors to read your text. You don’t want to use a light
colored text like yellow on a white background and
you don’t want to use dark blue text on a black back-
ground.
2. Create A Mood- You want to use the color of
your text to create a mood for the reader. If you want
to create excitement, use some red text. If you want to
create greed, use a some green text. Use colors that
would put you in a mood to buy your product.
3. Grab Their Attention- You can grab your readers
attention by using headlines. Make the headline more
noticeable by using a different colored headline than
your ad copy. This offsets the headline and pulls the
reader into the rest of your ad copy.
4. Highlight Keywords- You can emphasize phrases
and keywords that are important to your readers. For
instance, use super, deluxe, fast, low price, free, new,
etc. You could use bolding, underlining, italics, color
changing, etc.
5. Sizing It Up- You don’t want to use text that is too
small or to large. You want to use larger text for your
headlines and subheadings. You want to use smaller
text for your ad copy. If your grandparents can’t read
it, it’s too small.
6. Don’t Use All CAPS!- You don’t want to use all
capital letters in your ad copy. It looks unprofessional
and is hard to read. You may want to use all CAPS
in your headlines to offset it.
7. Font Properly- You want to use a text font that
relates to the product or services your selling. You
don’t want to use a comic type font when your selling
business books.
8. Spacing Out- It’s important to use spaces properly
when typing your text. You should indent and bullet
key benefits your product or service will give the
reader. Your headlines, subheadings, sentences and
paragraphs should be consistently spaced throughout
your web site.
9. I Need Sunglasses- Don’t use all bright text colors
and backgrounds on your web site. It will make your
text hard to read and actually bother your readers’
eyes to the point they just decide to leave your site.
10. Check The Readability- It’s important to check
your spelling and grammar before you upload your
web page. When writing an ad copy you’re allowed to
break some of those grammar rules to get your point
across.
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8 Super Selling Things to Do Before You Write Your Book Sales Letter
Every marketing campaign should begin with a plan. Sales letters are no different. No plan and you may miss the mark of High Sales you are aiming for. Set a roadmap that you can follow to explosive sales every time with every ebook. Focus and aim your sales letter with these 8 preparation tips. Then get ready to sell more than you dreamed:
1. Write a list of frequently asked questions for your ebook.
You want to make sure you pin point what your prospects and visitors are looking for and then give it to them. Find out what their burning questions are and then answer them in your sales copy and product. Before you write the benefits of your products you need to know the problems that audience face.
2. Develop a list to help your prospect visualize using your product.
Answer the questions: “When will your prospect use your product?”, “How will they use it,” “Why will they use it?” For example, if your new product was an ebook: will they read it on their desktop, laptop or will they print it out. Will they relax on the couch and read your insightful tips. Perhaps they will print them and read on the way to work or during lunch break
3. Write down what your up sell offers or possibilities are.
This is where a lot of small business professionals miss out. They fail to create up sell offers. Create your up sell offers and opportunities before you even write your sales letter so that they can be woven into your back end pages and sales messages.
4. Write a list of Benefit Bullets.
What do they get will they experience upon purchasing this product, what will this product give them.
5. Make a list of bonus gifts.
Select bonus gifts before you write the sales letter. This way you can include the benefits in your sales message as a part of your product.
6. Develop your guarantee.
Think about it? A lot of businesses shake in their shoes when it comes to developing a guarantee. But think about it; most small businesses have a built in guarantee. If someone ask for their money back, most small business professionals will just give their money back. They don’t haggle over whether they should or shouldn’t.
7. Gather your testimonials into one file.
If you don’t have any yet for a new product, use famous quotes about your field until you get some. Sprinkle throughout your copy.
8. Go look at your competitor’s sales page.
Examine their FAQs (see if you missed any), what are their bonus gifts, what is their guarantee, what is their up sell, if any? I made this step last so you wouldn’t be tempted to just be a copy cat. But you can use your competitor’s sales pitch as a measuring stick. How did you measure up? Did you whiz past; leaving them in a cloud of dust? Or did you miss a few things that you will now add after examining their pages?
Preparation for your super sales maker will give you the competitive edge you have been looking for. Put these steps into place before you even write your sales letter and sell more. Enjoy the journey and life is made easier.
Please fill in the The Complete Speaking Business Assessment for free assessment
More info’s and free registrations (restricted to pros), please join our live seminar
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