Tag: copywriting

 
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Be Imaginative

Whatís the easiest way to kill a great ad campaign before it even begins? Take it too seriously. Advertising is not rocket science. You shouldnít need a degree in the physical sciences to create or understand an ad. And you should never, ever, under any circumstances, kill an ad becauseRead More

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Be Single Minded

Youíve read about the importance of being courageous, rebellious and imaginative. These are all vital ingredients in an effective advertising campaign. However, they must be tempered with the most important ingredient of allóstrategy. As long as the advertising industry has been in existence there has been debate about whether advertisingRead More

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Be Rebellious

  In order to get consumers (whether they are retail or service customers or business-to-business audiences) to notice an advertising message, many companies resort to loudness and one-upmanship. Neither of these tactics works in the long run. If your competition is talking loudly and you decide to yell louder, whatRead More

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Be Courageous

For such a simple statement, this is one of the hardest things for people to do. It goes back to that damn survival instinct each of us is born with. If an animal draws attention to itself in the wild, it might soon find itself the main course of aRead More

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9 secrets Mark Twain taught me about advertising

ìMany a small thing has been made large by the right kind of advertising.î Advertising is life made to look larger than life, through images and words that promise a wish fulfilled, a dream come true, a problem solved. Even Viagra follows Mark Twainís keen observation about advertising. The worstRead More

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