Tag: marketing stratagies

 
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Starting an Ebook Online Business in Just 3 Easy Steps

In this article I give you the 3 steps needed to start your own home business. How to drive loads of free targeted traffic to your site and how to manage it all.

Everybody knows that if you wanna make money online there are a few “simple” things that you have to do. I’m going to give you the steps you need to start your own online home business. Whether your a student (like me), a stay at home parent, teen, or anyone else who just want to make money from home.

First, you’ll need a product that will sell and on the internet “Information is Everything”. From money making ebooks and recipe books to dog training manuals, Almost everybody can write an ebook on something that they have either done before or don’t mind researching. If you can’t write, don’t worry there are ebooks that you can purchase the resell rights to and sell just like your own.

Ebooks serve two main purposes; the first and most obvious is income. Most ebooks merchants have little or no overhead; Once you write it or purchase the master resell rights it’s yours to sell over and over again and keep all the profits. That’s why the majority of the people who really make money online sell some form of information.

The second purpose of ebooks is generating targeted traffic to your website. “Branding” puts your website links inside of ebooks that you sell so you can have your ebooks pulling in orders and traffic 24 hours a day.

Second,you need a web presence. Whether it’s a website, newsletter, blog, or RSS feed it is essential that you have a medium to connect to your potential clients. It’s better to have more than one ex:(website & newsletter) this allows you to follow-up with people who might not purchase the first time around; Also to connect with people who might prefer a choice. A good website and hosting package with a domain name should cost less than ten dollars a month.

To be looked at as the professional you are, a domain name (www.yourname.com) is crucial. Those “free” websites aren’t really free when you begin to count all the missed customers. Not to mention the banner ad or text link that they embed into your page, driving them a ton of free traffic.

An important, but often unused component of new online marketers is tracking your visitors. When setting up your new website it’s important to add a tracking service of some kind. This is so once your new site begins to take off, you know exactly where your visitors are coming from.

You want to do this so you will know which ads are working and which aren’t. Track all the way to the order page, this is so you know not only visitors but also orders. You can find free tracking services online, even some with with invisible counters.

And for my last step, you need to get the word out about your new site. There are a few little known secrets that I personally use to drive targeted traffic to my sites. One, submit your site to search engines and directories. This takes some time to get a large amounts of hits, but once they start there highly targeted based off the keywords that you choose. Search engine optimization or SEO prepares your site to rank high in the search engines results, giving you more visitors.

Second, is article submissions. Like I said earlier, online information is everything and this is true for advertising. A well-written article can be picked up and re-published thousands of times for free. How does this effect you? At the bottom of every article you write there is whats called a resource or bio box containing the author’s info and websites.It’s illegal to remove this box, therefore you get free advertising on potentially thousands of sites by people wanting to use your article in there ezine, newsletter, website, etc.

This is also a great seo tool also since search engines count and rank sites by how many other sites link to them. Also if your worried that you can’t write articles either, you can find plenty of them free with rights to edit them and make your own

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PDF to Success while Selling E-books

Learn why giving away PDF’s can boost your Ebook website sales.
Having a successful online E-book business means more than just selling E-books. It means giving the customer great value, great quality, and gaining their trust by giving away valuable information in free PDF files.

So, what is a PDF file? A PDF file is a computer file type that stands for portable document format. Essentially it gives people a free way to share articles and documents, so that everyone can read them on any type of computer. Youíll need Adobe Acrobat Reader to read PDFís. Nowadays most people have this free reader already installed on their systems. PDFís also offer the advantage that they are indexed by search engines, as they look at PDFís as more valuable than web content. So, it is likely that the more PDFís you have, the easier it will be for customers to find your site.

By giving away free PDF files that contain valuable information, you automatically build trust into your products. Your prospective customers will very likely have to pay for the information in your PDFís elsewhere, so they feel that they are getting a deal. Furthermore, PDFís help to potentially mass market your website, because they are free to be passed around. PDFís can be emailed and distributed around the internet, so if there is valuable information in them, it is highly likely they will spread like wildfire, through emails, groups, chat rooms and web forums. This viral effect of PDF distribution has a huge potential to help drive tons of traffic to your website.

Lastly, try using the concept of delivering more than your product promises. After one has purchased your product, offer them an unexpected free PDF that includes information that has high value. This will build in greater customer satisfaction and people will likely spread the word.

Wishing you Success!

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Should EBooks be Part of Your Internet Marketing Strategy

Ebooks seem to have become a stable on the Internet. They’re given away, they’re sold and they’re used as promotion material. Isn’t time you considered whether ebooks should be part of your marketing strategy?

Ebooks have become and inseparable part of the new frontier of cyberspace. They are a great medium for sharing marketing information, ideas, techniques, and expert knowledge. Each day the number of people accessing the Internet grows, causing the exposure of your ebooks to increase incrementally. It’s obvious why electronic self-publishing has become so popular so quickly.

Ebooks can assist small business website owners market their sites and in some cases even become a source of revenue. Having said that, let’s look at what makes ebooks so important and so unique.

“Ebooks have unique characteristics that printed books can’t match. For example, ebooks are relatively easy to produce and they can be inexpensive to produce. Just think about it: you don’t need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor. You just need a great concept, the ability to write it or to hire a writer, and the right software.

“Ebooks can be easily updated. As information changes, ebooks can be updated without a second print run. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, ebooks can change and grow as fast as you can type.

“Ebooks are convenient. You don’t have to go to a bookstore or search through endless titles at an online bookstore. All you have to do is download it from a website, and presto! It’s on your computer, ready to be read.

“Ebooks are interactive. This is one of the most unique and specific qualities that ebooks offer. You can add surveys that need to be filled out, order forms for customers to purchase your products or goods, sound and video that draw your reader into the virtual world of your ebook, even direct links to relevant sites that will expand your ebook outward. The potential is virtually limitless.

“Ebooks have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times. Ebooks remain on your computer for as long as your choose, and they can be read and reread whenever you choose to. They can even be printed out and stored on the shelves of your traditional home library.

“Ebooks have very low entrance barriers. You don’t need to go through the endless process of submitting your manuscript over and over again, and then once you land an agent, having the agent submit your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book. All ebooks require is a writer and appropriate software.

“Ebooks are great for Niche content. Ever wanted to find a book on a highly specific or niche product? Looking for tips on mouse killing? Good luck finding that in print. The costs are prohibitive and bookstores can’t afford the shelf space. But with an ebook, no shelf space is needed so even the most niche content can find a place on the Internet.

“You have creative control over your ebook. You don’t have to compromise with an editor or the publishing trends of the time. You don’t have to haggle with a designer or wait for copyedited galleys to arrive by snail mail. You are in complete control of the design and the text.

If you’re not convinced that ebooks are something you should consider click over to Google and search for ebooks. At last count there were over 70 million search results. Something with that kind of Internet presence is not something you want to miss.

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Make Money Selling E-books on EBay

To create a demand for your e-book at eBay, the easiest way would be to bundle it with another small physical product like a hard copy book or a DVD. You can do this by making a printed version of the e-book and binding it in a presentable folder.

Selling informative E-books on eBay could be very rewarding financially. However, many a people have tried to take advantage of this by selling other peopleís e-books or some other free e-books and have got into problems.

Many a people are also of the opinion that e-books should be freely available since many of them are already available for free. This situation has given rise to difficulties in selling e-books; however, this can be overcome easily.

Copyright issues associated with e-books have also been a center of discussion and scandal, as a result of which, eBay has taken some bold and relevant steps and modified its VERO (Verified Rights Owner) policy, making it more stringent. A copy of this can be found at https://pages.ebay.com/help/confidence/ia/protecting_intellectual_property.html.

Instead of getting into all the rigmarole of getting an e-book and trying to circumvent eBayís VERO policy to suit yourself, it is much easier to create your own information product of e-book. This can bring you better rewards by way of being
1. made for a particular niche
2. can have only required information
3. can be edited and tailor made as and when needed
4. no copyright violations
5. no competition (probably)

To create a demand for your e-book at eBay, the easiest way would be to bundle it with another small physical product like a hard copy book or a DVD. You can do this by making a printed version of the e-book and binding it in a presentable folder. The next step would be to take a digital photograph of the cover of the printed e-book along with the DVD and use it as the gallery picture in the Purchase-it-NOW auction page. Please include information in the sales page that the whole package can be downloaded if so required.

Another technique would be to get someone convert your e-book into an Audio-CD. This would enhance sales since both the digital and audio versions are being sold as a bundle.

These techniques are rarely used by e-book sellers on eBay and it is very powerful. Use it for better results. At the onset, this may seem to be complicated, but it is actually very easy to do, once you get the hang of it.

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Information for sale

Every day millions of people worldwide search for answers to certain questions, search for various information that will help them make their lives better. It is the same need as the need for food. It means that if there is such a need, a person will satisfy it once it becomes possible. If you can answer some questions or know how to improve people’s lives, why not take money for it? Actually, what is money? It is a form of gratitude from people for something useful they acquired. Once you do something useful for people ñ get gratitude in return.

What will people pay money for? For getting all the necessary information and answers to their questions here and now. They will not have to spend time on searching ñ everything they need will be offered in one information file. That is why when you create an information product, you should keep in mind that since a person uses a product, he or she must get all answers to all questions the solution for which the product offers.
It will be better if the product is focused on answering some big question. For example, ´how to lose extra weight?ª, ´how to feel confident in any situation?ª, ´how to achieve your goals?ª, ´how to become a leader?ª, ´how to find or create your own business?ª, ´how to start your business on the Internet?ª, ´how to write a book?ª etc. Of course, you should write about what you understand, what you are successful in and what you are interested in. So, when you choose a subject you are going to write about, take your own abilities and interests as a basis. Otherwise the reader will feel that the author is not competent and the product will most probably be a failure.

How to turn information into a commercial product? Of course, it is better to make all information in the form of an electronic book. In this case, a book is nothing, but a metaphor. It can be either a set of text pages with pictures or an interactive course with questionnaires and tests. For the potential buyer not to be afraid of cheating and to have no doubts about what he is paying money for, it is better to let him read a couple of chapters from the book for free, but ask him to pay for the rest of the book. Free chapters should help the reader in his question at once because it is by these chapters that the buyer will determine how useful the book is and consequently whether it is worth buying. As a result, it will be only one file available to be downloaded for free from the website. And you will only have to attract visitors who will download the book and pay for the registration key and access to the entire contents of the book. And remember about statistics: a satisfied client will on average recommend the product to seven other people, while an unsatisfied client will recommend that they not use it.

So, we get the following system:
– a visitor visits a website.
– the website describes questions/problems and explains that the solution is in the book that can be downloaded for evaluation free of charge
– the visitor downloads the book and looks through its free part
– the reader finds the book useful and makes a purchase

So, we need the following for the system to function:
– the website should attract the visitor and help him download the book
– the free part of the book should start solving the problem and involve the reader into the solution process to continue which he will have to pay money

It is recommended to create commercial books with the program eBook Maestro PRO. It has a lot of advantages. First, it creates books right out of HTML pages. Second, the final book is a standalone application that does not require any additional programs. Third, the program can set limitations for unregistered users. Forth, it supports the system of online activation that prevents registration keys from being distributed. Fifth, it protects information from being stolen and modified. Sixth, it allows you to customize any part of the book interface the way you want it. And much more.

Good luck to you and lots of sales!

More info’s and free registrations (restricted to pros), please join our live seminar

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Steal this Ebook

An ebook can be useful for those with an interest for decent search engine ranking. In order to please the search engines and acquire deep indexing, high relevance and top ranking, a lot of relevant content must be written (or copied)…

The hippie bible “Steal this book” was an anti-capitalism manifesto, widely remembered because of its creative and aggressive title plus its subvertive message.

Paper books like that one were not easy to steal, because of the guards in the bookstores and the costly effort of retyping, mastering, printing, binding and distributing. In the digital era you can get an ebook, crack or OCR it if protected, and copy-pasting it.

The main client for ebook-stealing tools are webmasters, in particular those with an interest for decent search engine ranking. In order to please the search engines and acquire deep indexing, high relevance and top ranking, a lot of relevant content must be written (or copied).

When I was into science there was a phrase “Publish or perish”, that expressed more or less the same. Quantity instead of quality. I guess most of us would like to have time to write short and juicy articles instead of Goog-friendly mumbo-jumbo.

Machine-writing is a relatively new activity. And I am not talking of simple copy-pasting, but a more sophisticated text-generation breed of specialized software. Some simple programs take a number of words and just mix them, like Ktumbler. Others can generate random English-like phrases, like the “Web Economy Bullshit Generator”, or sensible good English phrases by the thousand, like Phrase Generator in Synonymizer.

But phrases are not substitute for longer text, and many lazy or greedy webmasters are tempted to copy-paste from the web, which is easier and faster than thinking. A much criticized brand of website ranking systems, Cloaking, copies large amounts of relevant, well ranked text from the web, and shows it to the search engine spiders. In this way, they pretend to have more and better content than any other site. And the best of it, when the visitor is a human, they hide the stolen goods and show some innocent words. Cloaking refers to that ability, and it is achieved by IP detection and comparison with known spider data.

Finally, the synonymizing and text-mixing tools modify the original texts beyond recognition. Like facial surgery after committing a crime.

However, I am afraid that there is a little copyright issue… The problem is that nobody knows exactly what are the limits for automated text surgery.

To synonymize or otherwise disguise a source text is morally wrong, most of us would agree. But it has limits. If I say “My Kingdom for an equine”, or “After me, the big rain”, or “Let’s there be illumination”, you will understand that synonyms cannot be forbiden. There are also many situations in which overprotective legislation blocks creativity and innovation.

I am tempted to emulate Abbie Hoffman and discuss the morality of copyright and the whole issue of intellectual property. However, those are deep waters.

My point is that there is no established parameter to define plagiarism in texts. What if I substitute “2” for “two” and Goog for Google, as I do to avoid being noticed by them? And Yah for Yahoo, not to forget the pioneer?. Or if I change just one word in a phrase? What if I just mix the phrases in a text? Goog will probably still consider that the keyword density is correct for top ranking, minus a correction to account for the fact than the start of a file is more important than the end.

Many Plagiarism Detection services can compare any submitted text with a large library (mostly, the WWW) and decide if there is enough similarity with a certain source. They usually do not disclose their algorithm, but assure ìit comprises proprietary technologyî and ìdetects digital signature of the authorsî. A leader in this field says “Copyscape looks for pages containing sizeable chunks of identical text”. Nobody knows how that translates into numbers.

Google and the other search engines are against “duplicated content”, but they do not define it.

The availability of “text de-authoring tools” makes the intellectual property issue very blurry to any attorney willing to evaluate the existence of a crime. And as a collateral effect, the modified text will not be detected by the anti-plagiarism tools, which mostly search for exact text coincidences.

I started to examine some Plagiarism Detection sites, and I noticed that the better ones require some kind of a fee. Of course, it is not easy to compare a student term paper with the whole Library of Congress and the whole Web, plus the old Web Archives in the Wayback Machine. Others like Ferret are free and let you compare your file with another, but you need to provide BOTH files.

So, without hiding my condition of SEO Tool maker, I declare the need for a public algorithm that will establish if a text is the un-ethical or immoral or illegal derivative of a web source. It is necessary either for nailing plagiarists or to help writers and webmasters to define the limits for near-plagiarism and near-plagiarism devices

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