Instagram Marketing Statistics

  1. Instagram is home to over 500 million monthly active users.
  2. 6 out of every 10 online adults has an Instagram account.
  3. The 18 to 29 year old demographic is the largest on Instagram.
  4. More than 1 million advertisers use Instagram to market their products.
  5. Engagement rates on Instagram are 15 times higher than Facebook and 20 times higher than Twitter.
  6. 56% of Instagram users make $50,000 per year or more.
  7. 7 out of every 10 Instagram hashtags are branded.
  8. Over 50% of businesses on Instagram have produced an Instagram story.
  9. As of 2017, 70.7% of US businesses are on Instagram.
  10. Instagram experiences over 4.2 billion likes every day.

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