Instagram Marketing Statistics

1. Instagram is home to over 500 million monthly active users.
2. 6 out of every 10 online adults has an Instagram account.
3. The 18 to 29 year old demographic is the largest on Instagram.
4. More than 1 million advertisers use Instagram to market their products.
5. Engagement rates on Instagram are 15 times higher than Facebook and 20 times higher than Twitter.
6. 56% of Instagram users make $50,000 per year or more.
7. 7 out of every 10 Instagram hashtags are branded.
8. Over 50% of businesses on Instagram have produced an Instagram story.
9. As of 2017, 70.7% of US businesses are on Instagram.
10. Instagram experiences over 4.2 billion likes every day.