Instagram Marketing Statistics
- Instagram is home to over 500 million monthly active users.
- 6 out of every 10 online adults has an Instagram account.
- The 18 to 29 year old demographic is the largest on Instagram.
- More than 1 million advertisers use Instagram to market their products.
- Engagement rates on Instagram are 15 times higher than Facebook and 20 times higher than Twitter.
- 56% of Instagram users make $50,000 per year or more.
- 7 out of every 10 Instagram hashtags are branded.
- Over 50% of businesses on Instagram have produced an Instagram story.
- As of 2017, 70.7% of US businesses are on Instagram.
- Instagram experiences over 4.2 billion likes every day.
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