Tag: advertising

 
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Benefits of Blogging

         The blogging community, sometimes referred to as the blogosphere, promotes the open and free interchange of thoughts and ideas. There are no editors or censorship. You are free to discuss any subject you like and offer even the most radical opinion without fear of being quashed or silenced.

         There also is no set schedule, so you can write as often or as infrequently as you choose. Some people like to write every day or even post multiple blog postings throughout the day, while other bloggers post only once a week, once or month or even less. It’s entirely up to you.

         When you produce a blog on a subject that interests you, it is easy to quickly establish yourself as an expert in your field. As your readership grows, people will begin to respect your opinions and perhaps even invite you to write a “guest blog” on their own blog. Many bloggers are now regularly used as panelists at conferences, interviewed on television news programs and even viewed as celebrities themselves.

         The blogging community is also a great place to learn new facts, encounter cutting-edge ideas and technologies, exchange gossip or rumor, and participate in a rewarding online social community where you can make new friends with people all over the globe, interact directly with experts, and make exciting new discoveries about topics that interest you.

         For some people, blogging also provides a revenue stream. There are plenty of ways to make money through blogging and we will be discussing many of them in detail later in this guide.

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Myths about Selling

Your online commercializing conflict will include a number of dissimilar methods in different arenas of the Internet. You may have a web site, use an auto responder, post classified ads, post articles, place banner advertisings, sponsor lists and newssheets, circulate press handouts, and much more. Keep in mind, though, that when you are first commencing, it is vital that you concentrate on one facet of your merchandising crusade at a time and elevate it to its fullest degree before proceeding on to the next.

It is more effective to slowly become profitable by concentrating on one event at a time, than to hardly be gainful because you are attacking all of the events halfhearted.

Broaden and spend little sums of money on advertisement for the first time. If you apply a conservative approach, you will not be exhausted financially if an ad doesnít return the sales you were going for. Just keep trying out advertisements as your fund permits until you discover the one that works most effective; then you can roll it out and be positive that you are going to earn money rather than lose it!

If you have a lot of contest, state that you will respect all of your competitionsí vouchers and/or rebates; use “theirî advertisement to your advantage.

An antique problem in business sector is accumulating final payment for services delivered. As a business possessor, you need to be tended for “difficultî customers and “moochesî by exercising such matters as

In your contract or sales arrangements, state the interest rates and late fees that will be assessed if payment is not received within 30 days of completion.

Compose form letters to be used for accumulating the remainder. There should be three letters in total — one after the payment is ten days late, another after twenty days, and a third that lets the client know that youíll be turning their account over to a collection authority (or taking them to small claims court).

The third letter should not be sent until 45 days after the payment is late. And of course, never bluff. If you say you will turn it over to a collection agency, do so.

The best way to protect yourself is to take payment thru credit card. State to your customer that you will bill their credit card one third of the entire cost as an initial down payment, another third just after you have passed the 50% closing period, and the final third on delivery. Or use the two-payment system – half at the introduction of the task and the balance upon completion.

One more thing. You are free to use this article on your website provided that it stays unaltered and the links in the resourcebox is live, search-engine friendly links.

DO NOT STEAL. IT IS NOT WORTH IT.

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Content marketing is in use everywhere

Content marketing has been lapped up by both internet marketers and online surfers. Using this media allows one to express his ideas and allows the other to read and enjoy. No wonder there are more and more people signing up each day to blog sites and people are publishing relevant articles on their websites in a bid to attract more and more
people.

Content marketing is in use everywhere because it is only the words that allow explaining. Different channels use different types of content marketing, be it the newsletter, email marketing, blogging, publishing, website content, etc. Content is in demand everywhere.

Content marketing is virtuous by its own nature, firstly because it has the power of attracting traffic long after the content has been published. More traffic will continue if the content is good and has something visitors find interesting. Content needs to be interesting and informative however, if you want the visitors to continue coming in.

So how will you attract traffic to your website using content marketing?

Include links, this it is obvious all content you publish should contain related links which take the reader to your website. However, unabashed advertising of products has not yet been looked upon kindly by the ezine public. This attitude towards advertising is right and does keep the spirit of informative advertising afloat.

It is important to maintain information levels when using content marketing. While browsing many of us have come across articles which have practically no informative value. Obviously if you want to write more articles on the same subject, slowly the matter diminishes and what remain to be filled are the futile words.

Spinning content can provide some respite from this problem, but it is necessary that you do not publish these articles with same ezine, instead make sure the information rich rewritten articles reach as many article directories as you can. The above can help you maintain information level and attract a lot of visitors from different directories.

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How to Write a User-Friendly eBook

Right now, someone, somewhere will be embarking on the writing of an eBook. Why? Some do it to make some money; itís one of the easiest ways to start an online business.

Others do it to share information they may have for those in similar financial, social or medical situations; maybe you want to share how you beat cancer or how you got out of debt.
Whatever your reason, there are some basic rules to consider that will make the final product more professional and. So, let look at some of them.

Anyone that embarks on writing an eBook will undoubtedly have read many as well. You will know from this that you must write in an appealing way that maintains the readerís attention. After all, you want them to read ALL your eBook donít you? Plus, youíll want them to come back for more if you are building an online business.

There are many tricks you can use to keep your readersí attention.

Anecdotes give practical examples of what you are trying to explain. These give readers confidence that what you are saying really does work. They are also a great way of explaining complicated topics.

Images are also a powerful tool. They can make topics clearer and they will stick in a readerís mind longer than 5000 words of text. They also break the eBook up and give the reader ìmarkersî to parts that interest them.

Note-boxes or sidebars are also good for summarizing a point or providing additional information. Like images, they break the text up and make the reading experience more enjoyable.

Write in a conversational style so the reader feels that you are talking just to them. This way they feel that they are the only one benefiting from your information and that makes it more valuable to them.

Donít write long sentences or paragraphs. They become difficult to read and detract from the experience. Your eBook is more likely to be put down and not picked up again.

You should also change the length of your paragraphs and sentences so you donít send your readers to sleep. Blocks of text that are all the same length will lose the readerís attention and youíll be lucky of they are awake by Page 10!

We mentioned earlier the use of images as a way of breaking up text. It may be that you canít use images to any great extent; but there are other tricks.

A very powerful one is the use of numbered and bulleted lists. Even with the most basic of word-processing programs you can include different types of bullets and even use custom pictures as bullet icons. These make your topic easier for the reader to absorb and also to give them a mental break from blocks of text.

Finally, think about the design of your eBook. Select a font that’s easy to read, and stick to it. You may be tempted to change fonts as a way of trying to make it more interesting. Donít. All it does is confuse your readers and they will switch-off.

I recommend either one and a half or double line spacing. Spacing the lines too far apart make it difficult for the reader to track where they are. Too close makes it dull.

Also, choose a font size that is in proportion to the line spacing you are using. You can get away with a larger font (say 14 point) with 1.5 line spacing but 8 point will look weird. Experiment with different combinations to find one that suits you but remember – what looks OK on the screen may look dreadful in print. Think about how your readers are probably going to read the final eBook (most print PDF eBooks ñ the idea of the paperless world is myth!).

Lastly, add page numbers and a header to each page with the title of your eBook. Iíve lost count of the number of times I have been infuriated by the number of eBooks that donít have page numbers. Also, adding a title in the header is a good way of reminding the reader what they are reading and who wrote it. Donít overcrowd headers and footers but use them wisely to give branding to the eBook (your company name or web address if you sell online).

Most importantly, don’t forget to do a proper spelling and grammar check. You can even go to somewhere like elance.com and get someone to proof read it for you (for a fee). Itís worth it to end up with a credible eBook.

Like it or not, you and your topic will be judged by the standard of spelling and punctuation. Donít shortcut on quality for fear of some criticism. Itís better to find out before it is published.

That’s it! By following the simple steps above you have just written your eBook. All that is left for you to do is publish it online and get visitors to your website so they can read it. But those topics are a whole new ball-game and best left for another day.

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How to Write a Amazing Ebook

The hardest part of writing is the first sentence.
When you look at the whole project, it seems like an
impossible task. That’s why you have to break it down
into manageable tasks. Think of climbing a mountain.
You are standing at the foot of it and looking up at
its summit vanishing into the clouds. How can you
possibly scale such an immense and dangerous mountain?

There is only one way to climb a mountain ? step by
step.

Now think of writing your ebook in the same light. You
must create it step by step, and one day, you will
take that last step and find yourself standing on the
summit with your head in the clouds.

The first thing you have to do, as if you actually
were a mountain climber, is to get organized. Instead
of climbing gear, however, you must organize your
thoughts. There are some steps you should take before
you begin. Once you’ve gone through the following
list, you will be ready to actually begin writing your
ebook.

Beginning Steps to Writing an ebook

First, figure out your ebook’s working title. Jot down
a few different titles, and eventually, you’ll find
that one that will grow on you. Titles help you to
focus your writing on your topic; they guide you in
anticipating and answering your reader’s queries. Many
non-fiction books also have subtitles. Aim for clarity
in your titles, but cleverness always helps to sell
books ? as long as it’s not too cute. For example,
Remedies for Insomnia: twenty different ways to count
sheep. Or: Get off that couch: fifteen exercise plans
to whip you into shape.

Next, write out a thesis statement. Your thesis is a
sentence or two stating exactly what problem you are
addressing and how your book will solve that problem.
All chapters spring forth from your thesis statement.
Once you’ve got your thesis statement fine-tuned,
you’ve built your foundation. From that foundation,
your book will grow, chapter by chapter.

Your thesis will keep you focused while you write your
ebook. Remember: all chapters must support your thesis
statement. If they don’t, they don’t belong in your
book. For example, your thesis statement could read:
We’ve all experienced insomnia at times in our lives,
but there are twenty proven techniques and methods to
give you back a good night’s sleep.

Once you have your thesis, before you start to write,
make sure there is a good reason to write your book.
Ask yourself some questions:

* Does your book present useful information and is
that information currently relevant?

* Will you book positively affect the lives of your
readers?

* Is your book dynamic and will it keep the reader’s
attention?

* Does you book answer questions that are meaningful
and significant?

If you can answer yes to these questions, you can feel
confident about the potential of your ebook.

Another important step is to figure out who your
target audience is. It is this group of people you
will be writing to, and this group will dictate many
elements of your book, such as style, tone, diction,
and even length. Figure out the age range of your
readers, their general gender, what they are most
interested in, and even the socio-economic group they
primarily come from. Are they people who read fashion
magazines or book reviews? Do they write letters in
longhand or spend hours every day online. The more you
can pin down your target audience, the easier it will
be to write your book for them.

Next, make a list of the reasons you are writing your
ebook. Do you want to promote your business? Do you
want to bring quality traffic to your website? Do you
want to enhance your reputation?

Then write down your goals in terms of publishing. Do
you want to sell it as a product on your website, or
do you want to offer it as a free gift for filling out
a survey or for ordering a product? Do you want to use
the chapters to create an e-course, or use your ebook
to attract affiliates around the world? The more you
know upfront, the easier the actual writing will be.

Decide on the format of your chapters. In non-fiction,
keep the format from chapter to chapter fairly
consistent. Perhaps you plan to use an introduction to
your chapter topic, and then divide it into four
subhead topics. Or you may plan to divide it into five
parts, each one beginning with a relevant anecdote.

How to make your ebook “user friendly”

You must figure out how to keep your writing engaging.
Often anecdotes, testimonials, little stories, photos,
graphs, advice, and tips will keep the reader turning
the pages. Sidebars are useful for quick, accessible
information, and they break up the density of the
page.

Write with a casual, conversational tone rather than a
formal tone such as textbook diction. Reader’s respond
to the feeling that you are having a conversation with
them. Break up the length and structure of your
sentences so you don?t hypnotize your readers into
sleep. Sentences that are all the same length and
structure tend to be a good aid for insomnia!

Good writing takes practice. It takes lots and lots of
practice. Make a schedule to write at least a page a
day. Read books and magazines about the process of
writing, and jot down tips that jump out at you. The
art of writing is a lifetime process; the more you
write (and read), the better your writing will become.
The better your writing becomes, the bigger your sales
figures.

In an ebook that is read on the screen, be aware that
you must give your reader’s eye a break. You can do
this by utilizing white space. In art classes, white
space is usually referred to as “negative space.”
Reader’s eyes need to rest in the cool white oasises
you create on your page. If your page is too dense,
your reader will quit out of it as soon as their eyes
begin to tear.

Make use of lists, both bulleted and numbered. This
makes your information easy to absorb, and gives the
reader a mental break from dissecting your paragraphs
one after the other.

Finally, decide on an easy-to-read design. Find a font
that’s easy on the eyes, and stick to that font
family. Using dozens of fonts will only tire your
readers out before they’ve gotten past your
introduction. Use at least one and a half line
spacing, and text large enough to be read easily on
the screen, but small enough so that the whole page
can be seen on a computer screen. You will have to
experiment with this to find the right combination.

Of course, don’t forget to run a spell and grammar
check. You are judged by something as minor as correct
punctuation, so don?t mess up a great book by tossing
out semicolons randomly, or stringing sentences
together with commas. (By the way, that’s called a
“comma splice.”)

Last of all, create an index and a bibliography.
That’s it! You’ve written a book! Now all you have to
do is publish your ebook online, and wait for download
request from your website visitors.

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Ebooks Are Raking It In

Have you always wanted an unlimited income that you didn’t have to leave the comfort of your own home for? Have you ever thought about becoming a writer, and publishing books? Well, many people have become well-known authors, and have made quite a bit of money writing books, but it seems that even more are making a lot more money writing ebooks.

Ebooks can be a very valuable asset. Let me just list a few of the reasons why they have become so popular. First of all, paper books take what seems an eternity to get published, not to mention that it costs quite a bit of money in printing, and postage, and handling, and stuff. Ebooks do not have a publishing cost, plus ebooks are digital. They can be emailed to your client directly, or they can download the ebook from your website, giving them instant gratification, which everyone loves. They are also digitally stored, so you don’t have all kinds of books cluttering up your house.

Ebooks also stay there, on the internet, indefinately, if you will, making money for you, while you sit back, on the beach, contemplating what you will be writing your next ebook about. That’s right, you can just relax while your ebook sits on your website, making you money. Many people are just raking in the dough from ebooks today. But, you will need to use some tools (there are links on my website to access these tools) to make sure that there is enough traffic being directed to your site.

There are all sorts of ways to bring traffic to your site, like writing articles, (like the one written here), using autoresponders, and buying mailing lists. My mentors, whom I have links to on my website, offer many tools and tips for driving traffic to your site. One tip is to build the customers trust, by offering plenty of free stuff. Free PDF files are a hot item to offer for free, because people can pass them around freely, appealing to more of a mass market. And any computer with Adobe Reader, (which can be downloaded for free), can read these types of files.
PDF files are also considered valuable to search engines, thus making it easier for customers to find your site.

There are many other ways to get traffic to your site, and many other methods of making money online, but writing ebooks is one of the easiest, and most profitable ways. For more information, please go to my website, and check out my links. If you register with my site, I will send you some simply amazing reports, with tons of invaluable information, all for FREE! Go there now! Take the step, learn something new. Learn something proven to make money!

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