Tag: Win Your Brand
How to Succeed in the Fitness Niche (And Apply This to Other Topics)
The fitness niche is one of the most popular and attractive for any new blogger or webmaster. This is a topic that’s simple to grasp with lots of potential options for content and at the same time, it’s a topic that applies to pretty much everyone and that people are very keen to learn more about. Abs are something that pretty much everyone wants!
But the fitness niche is also a highly competitive and difficult niche to break into. For that reason, we’re going to look at a few things you can do to achieve success in this category specifically but you’ll find that these ideas can be extrapolated and applied to nearly any subject matter.
Getting More Specific
The first thing to do is to find your niche within that fitness niche. When you do this, you’ll be able to keep your content more focussed, you’ll have a much more specific demographic you can focus your marketing on and you’ll have less direct competition to contend with.
An example of getting more specific might mean writing about running for instance – which is a sub category that fits within fitness. Alternatively you could go even more specific and just write about calves. Small calves are problematic for many bodybuilders and athletes and they can be embarrassing for guys who look bulky on top and skinny down low. Create a website at the URL ‘GetBigCalves.Com’ and you’ll be able to quickly rank for this subject matter. What’s more, if you create an eBook on this topic, you may well find that it answers a specific enough aim that it attracts a lot of paid downloads!
Finding Your Routes to Market
The next thing to do is to find your ‘routes to market’. This means your direct line to the people who you are aiming your content at.
In an ideal world for instance, you might just so happen to know the editor of a fitness magazine. In that case, this is a perfect route to market that can ensure success no matter much competition there is against you.
But there are countless other routes to market out there too – and one of the easiest to approach is a ‘somewhat related niche’. For instance, with a website on calves, you could try and promote your content to bodybu
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How to Solve the Problem of Niche Saturation
There’s a big problem when it comes to creating blogs or selling products online – and that’s niche saturation.
What we mean by this, is that there are hundreds of different topics out there but when it comes to the most popular and the most profitable there are really three major ones: money, fitness and dating. After all, these are the subjects that make the world go round!
So if you want to create a blog or a website with the biggest potential for growth and the biggest possible audience, you’ll likely want to write about one of those topics. But here’s the problem: any of those topics will mean going up against a huge amount of competition and struggling to get noticed. There are thousands of big fitness websites and thousands of eBooks on the topic to go along with them. These niches are saturated.
So how do you stand out? Here are some options:
Hone in on One Area
One option is to hone in on a specific aspect of your niche. ‘Fitness’ is a massive topic for instance, so instead why not consider going a little narrower – by looking specifically at running, or flexibility, or even calf strength.
Hone in on One Demographic
Another option is to look at a specific demographic that might be interested in your subject. For example, you could write about fitness for bloggers, or fitness for teenagers.
Go Broader
Conversely you can also go broader. Instead of focussing on fitness, how about ‘bodybuilding lifestyle’ which could also incorporate dressing for your physique and finding good meals.
Create a New Angle
Or why not create an entirely new angle? A cool example of this might be ‘Art of Manliness’ which is a website that has created its own niche entirely, despite it overlapping with many of the big ones we’ve covered.
Get Personal
Another way to stand out in a new niche is to ‘get personal’ and to turn your website into a personal blog where you use a personal brand to attract attention. This is what Tim Ferriss has done with the Four Hour Blog and what Pat Flynn has done with Smart Passive Income. There are plenty more examples but either way, putting a face and a name on your product makes it much more individual and much more memorable.
Find a New Route to Market
Even if you aren’t different in anyway, you can succeed if you find a new way to tap into the market that hasn’t been exploited yet.
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How to Find Niches That Are On the Way ‘Up’
Many aspects of digital marketing can be compared with other money making strategies – and most specifically this includes investing in stocks and shares.
You see, in many ways, choosing a keyword or a niche is a little like investing in stocks and shares. While many people won’t approach it this way and will instead focus on making money from the big and ‘steady’ niches, the big money tends to come from taking risks on lesser known niches – just like the stock market.
Just as you can make a huge profit from betting on the right horse when trading, you can do the same with digital marketing by choosing a niche or subject matter that is currently quite small but also on the way ‘up’.
Examples of Niches That Exploded
What do we mean when we say a niche that’s going up? Basically we mean any topic that is currently not that competitive but that is heading towards world domination.
So an example of this might be CrossFit. Not so long ago, this was an unheard of activity that no one had much interest in. Now it’s the biggest trend in fitness by far and has a huge number of passionate fans. Websites that took a risk by focussing on CrossFit will right now being reaping the rewards big time. The same goes for writers who focussed on the Paleo diet. To a lesser extent you could say the same for those who took a bet on the Surface Pro line of hardware!
What niches might come to explode in future? It’s never possible to say for sure but things like Virtual Reality are likely to be big news going forward while the next fitness trend could well be ‘competitive fitness’.
How to Get it Right
Getting this right is part art, part science. Of course you can never be 100% sure that a niche will take off but you can certainly try keeping your ear to the ground to see where the buzz is being generated. And there’s nothing wrong with having multiple sites in different niches to ‘spread your bets’ (which is again is a little like creating a portfolio).
Want to get really advanced though? Then why not try to influence the next ‘big thing’ by making amazing content and generating buzz around it? Take something you truly love and then use your site to attract more people to a niche that used to be small!
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