Tag: branding

 
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Be Imaginative

Whatís the easiest way to kill a great ad campaign before it even begins? Take it too seriously. Advertising is not rocket science. You shouldnít need a degree in the physical sciences to create or understand an ad. And you should never, ever, under any circumstances, kill an ad becauseRead More

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Guerilla Versus Gorilla – Small Companies Can Win

We make our living as guerillas not the bad kind, but more of a freedom fighter. By using the term ‘guerilla’ I mean EMJ (now a division of SYNNEX) fights for business against big gorillas (other distributors) in the field. Our competitors are almost 100 times our size; EMJ isRead More

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Joining The Conversation

Brand marketing is all about enhancing the mindshare of one’s products or services. The aim is for your brand name to be at the top of the consumer’s mind at the mere mention of generic terms relating to your company’s services. Arguably the best way of keeping that mindshare isRead More

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Be Single Minded

Youíve read about the importance of being courageous, rebellious and imaginative. These are all vital ingredients in an effective advertising campaign. However, they must be tempered with the most important ingredient of allóstrategy. As long as the advertising industry has been in existence there has been debate about whether advertisingRead More

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Be Rebellious

  In order to get consumers (whether they are retail or service customers or business-to-business audiences) to notice an advertising message, many companies resort to loudness and one-upmanship. Neither of these tactics works in the long run. If your competition is talking loudly and you decide to yell louder, whatRead More

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Be Courageous

For such a simple statement, this is one of the hardest things for people to do. It goes back to that damn survival instinct each of us is born with. If an animal draws attention to itself in the wild, it might soon find itself the main course of aRead More

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Guerilla Versus Gorilla – Small Companies Can Win

We make our living as guerillas – not the bad kind, but more of a freedom fighter. By using the term ëguerillaí I mean EMJ (now a division of SYNNEX) fights for business against big gorillas (other distributors) in the field. Our competitors are almost 100 times our size; EMJRead More

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Advertise, no matter if you are big or small

What is your attitude as a small town businessman when it comes to advertising or taking help of an advertising design agency to provide creative design solutions? I bet, more often than not it is on the lines of “What ever is left over, we’ll use for advertising”. Well, youRead More

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