Category: Infoproduct

 
+

Product Launch 2018

You need to login to view this content. Please . Not a Member? Join Us
+

Streams of Income

You need to login to view this content. Please . Not a Member? Join Us
+

Why We Love Group Coaching Programs

While one-on-one coaching might seem to be the holy grail of business, life, and even health coaching, the truth is, many people actually prefer a group program.

With one-on-one coaching, it’s just you and your coach. The focus is all on your business, what you did (or did not) accomplish in the last week or month, and how you can improve. In other words, it’s a bit of a vacuum.

Group coaching, on the other hand, has a much more social dynamic, and you might just find your clients actually prefer that.

Group coaching offers a sense of community that’s not found when it’s just you and your coach on the phone. With a group program, there’s often a Facebook group or forum where members can support one another, gain insight into other business models, and get advice in real time from people who have been there.

Need a shoulder to cry on about your landing page flop? How about a few cheerleaders as you prepare to step outside your comfort zone for your first keynote address? A group coaching program offers all that, and best of all, with a community of like-minded members, the help and support is actually, well, helpful.

Here’s another win for group coaching programs: the price. While it might be nice to work with that in-demand coach on a VIP day, the fact is that many people won’t be able to shell out that kind of cash.

A group program gives them many of the same benefits at a fraction of the cost.

Lastly, with a group program, you’re very nearly guaranteed a successful outcome—especially if the program has been around for a while. Group coaching programs such as Wael Badawy’s incredibly successful “Entrepreneurship License” has long been proven to change the lives of those who take the course. Naturally, participants must actually do the work, but the fact is, the model is solid, and clients know that going in.

Are you thinking of creating a group coaching program? Keep these points in mind. You might just find out your potential clients have been waiting for you to take this step for a long time.

Please fill in the The Complete Assessment for a free assessment

+

Easy-Peasy Book Writing: 3 Ideas You Can Use to Write Your Book Today

You know that a book is a powerful tool for a coach. You know that it not only helps to establish your expertise in your market, but it can also exponentially expand your audience.

Not only that, but it’s the single best way to get the attention of main stream press outlets, influential bloggers and podcasters, and to land paid speaking engagements. There’s virtually no downside to writing a book.

Except the actual writing of it.

If you don’t consider yourself a writer, you may think that the benefits are out of your reach, but even self-avowed non-writers have options.

Repurpose. This easy and popular option makes use of the hundreds or even thousands of pages of content you’ve already created, so there is almost no writing involved. You may need to edit a bit for flow and to update ideas, but otherwise, you probably have a ready-made book sitting right on your blog.

And before you start thinking, “Why would anyone pay for a book that’s just pulled from my blog?” know this: People will pay for information that is organized in a way that makes their life easier, even if that same information is available for free elsewhere. In fact, Darren Rowse of ProBlogger.net used this technique to publish his wildly popular “31 Days to Build a Better Blog.”

Use Private Label Content. Not enough content to repurpose? No problem. There are companies such as CoachGlue.com that specialize in creating content you are allowed to license and use as your own. It’s called private label rights content, or PLR, and (depending on who you buy from) it’s high quality, well researched content that makes the perfect jumping off point for your next book.

Two things you need to know about PLR: First, because it’s sold to more than one person, it’s important that you edit the content to adapt it to your voice, your unique view of the industry, and to include your personality. Second, you cannot use PLR to publish a book on Kindle, as this is a violation of their terms of service.

Outsource. Want a book that’s all you without having to do the work? Hire a ghostwriter. These professionals will work with you to create a book that is uniquely yours, and in the end you’ll have a well-written book with your name on it, all without typing a word.

Having a published book on your coaching resume can work wonders for your business growth. It will bring you clients, expand your audience reach, and even attract some press. But it can’t do any of that if you don’t write the book in the first place. So take one of these ideas and get your book w

Please fill in the The Complete Speaking Business Assessment for free assessment

More info’s and free registrations (restricted to  pros), please join our live seminar

+

Book Marketing Made Easy: If You Write it, They Will Come

Here’s a big fear we all have when it comes to writing a book: What if no one buys it?

While that is always possible, with a little planning and advanced buzz, it’s highly unlikely. The key is to get others excited about your book, and to get them talking and sharing the news with their friends.

Host a Launch Party. Weeks before your official publication date, it’s time to start revving up the launch engine. Offering bonuses for early purchases, incentives for a review, and free chapter downloads are all proven strategies for building the buzz for your upcoming book.

There’s a lot of moving parts in a successful book launch—landing pages, mailing lists, JV partners, social outreach, and more—so if you need help with the plan, The Complete Speaking Business Assessment

.

Make the Interview Rounds. Two to three months prior to your book release, have your virtual assistant begin researching podcasts, blogs and other media outlets for potential interviews. Create a press package to send out, including headshots, book cover art, blurbs and testimonials, and let everyone know that you’re looking for interviews and guest posting opportunities.

Blog About It. You are your own best publicist; so don’t be afraid to toot your own horn on your blog, in your email newsletter, and on social media. Include images of the cover, blurbs from advance readers, and give your audience plenty of time to get excited about the upcoming launch, so when the buy button finally goes up they’re eager to get a copy.

Boosted Posts. Facebook is a terrific way to get new eyes on your book. Paid ads leading to your launch page are ideal, and can generate a lot of traffic for a very low cost.

Free Kindle Days. This technique alone can catapult your book to bestsellerdom in a matter of days. The key is to build up a buzz on your mailing list, share, share, share on social media, and ask your friends and colleagues to do the same.

Book marketing isn’t as easy as simply listing it on Amazon and becoming an instant bestseller. Anyone who tells you that is the exception to the rule. But that doesn’t mean selling your book is impossible either. With some strategic planning and a little effort, you can have a fantastic launch, whether it’s your first book or your fourteenth.

 

 

Please fill in the The Complete Speaking Business Assessment for free assessment

More info’s and free registrations (restricted to  pros), please join our live seminar

+

Four Publishing Options Worth Exploring

For many people, writing the book is the easy part. Whether you have a body of work ready to repurpose (such as a blog you’ve maintained for several years) or a ghostwriter at the ready, or you just really like to write, getting your book on paper is simple.

Publishing and selling it is another matter all together. You basically have four options when it comes to publishing your book, and each one has its pros and cons.

PDF Ebook. Probably the simplest method to publish a book, all that’s required with an ebook is to click “Save as…” in your Word document and choose “PDF.” Then you can sell the resulting file on your own website, list it on ClickBank or E-Junkie, or upload it to a number of other ebook marketplaces online.

Ebooks don’t quite have the authority that printed books carry, but if you’re on a budget and don’t have the skills to format your book for print, then this can be a viable option to get you off the ground. It’s also a great way to share your book with advance readers to get those all-important testimonials.

Kindle. The darling of the self-publishing world, Amazon’s Kindle marketplace makes it easy for you to publish your book. In fact, with just a few minutes of formatting, and another several minutes spent on their step-by-step uploading system, you can have your book on their virtual shelves in less than an hour.

With its incredible popularity and the ability to offer “free days” during which anyone can download your book at no cost, Kindle is a great way to build a buzz quickly.

Print on Demand. The best choice for self-published authors is a relatively new technology that allows for a single book to be printed on demand. Until just a few years ago, if you chose to self-publish your book you’d likely have to shell out for hundreds if not thousands of copies up front, leaving you with a garage full of books to sell on your own.

Print on demand is different. Buyers order your book from sellers such as Amazon (whose Create Space arm is itself a print on demand enterprise), and the book is printed and shipped the next day. This makes it easy and cost-effective for everyone to become a published author.

Traditional Publisher. The most difficult and time consuming option, getting your book published with a traditional print publisher will also get you the most audience and press. The drawbacks are many, though. To start, it’s extremely difficult to get a traditional publishing house to take on a new author. If you do manage to get the attention of a publisher, your royalties (the amount you earn from your book) will be very small—maybe as little as 8% of the net cost. Finally, the length of time it takes from manuscript submission to final publication can be years.

All that said, a book with a traditional publishing insignia on the spine does carry a bit more weight when it comes to press opportunities than does a self-published book.

Many new authors initially choose the ebook format, and then move to Kindle and print on demand. Given enough buzz and sales, traditional publication becomes easier to attain as well. The important thing is to get your book written, and then publish where you’re most comfortable. The rest will come naturally.

 

 

Please fill in the The Complete Speaking Business Assessment for free assessment

More info’s and free registrations (restricted to  pros), please join our live seminar

 

Subscribe To Our Newsletter

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!