Category: Ebook


IPAC live workshop on marketing and publishing your book

This workshop is designed for self-published authors and shares innovative marketing ideas for promoting their books for 2017/2018. Participants will learn about a variety of marketing techniques, tools and strategies for selling more books.

The workshop will present a step-by-step system for positioning and marketing books to their intended audiences.

Each participant will receive a workbook in which they will create their own customizable blueprint. The blueprint is effective with any genre of book, including business, novel, poetry, self-help, education, or memoir.

By attending this interactive workshop:

• You will receive a workbook and develop a customized blueprint of your marketing plan of your book.

• You will learn and be able to practice your own customizable marketing techniques for your book.

• You will learn how to execute your marketing plan.

To prepare for this workshop:

• Bring a copy of your book, concept or idea for which you want to develop a customizable marketing plan.

• Bring a winning spirit and be ready to have fun.

If you would like to recieve the free workbook, please send email below

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    Today’s Entertainment Encompasses Digital Videos, E-Books, and Audio

    Today, we can get virtually of the information and entertainment we need with a few clicks of our mouse.

    The digital revolution has transformed the way we receive information and indulge in entertainment. We no longer have to listen to the radio, watch TV, go to the movies, or pick up books at our local bookstore. Instead, we can get virtually of the information and entertainment we need with a few clicks of our mouse.

    Digital videos, e-books, and audio products are appealing for two primary reasons: they’re affordable and they’re instantly downloadable. Because there is no manufacturing process per se, you don’t have to pay for tangible goods or packaging. Plus, those providing informational products and digital entertainment don’t have the high overhead costs of a brick-and-mortar retail outlet, such as leasing a storefront and paying salaries of sales associates. As a result, digital downloads are a fraction of the price of the similar items you’d buy at a store.

    Similarly, digital information and entertainment offers the ultimate convenience. Because digital products are instantly downloadable, you can easily find what you want, pay for it, and download it in a matter of minutes. You never have to traipse to the store, face online backorders, or wait for your books, music, and videos to arrive in the mail.

    Because the technology to create digital videos, e-books, and audio products is widely available, you have a greater choice than ever before. Indeed, you can find excellent sources of information and entertainment that mainstream publishers might overlook. Moreover, many sources of entertainment and informational products allow you to sample the wares before you buy, by enabling you to listen to a portion of the audio or read a few pages of the ebooks.

    That’s not to say that, for example, bestsellers aren’t available on audio. You can find audio versions of James Patterson and Michael Connelly crime novels as well as non-fiction bestsellers like “Freakonomics” and “Preacher and the Presidents.”

    But you can also find e-books on a wide range of topics written by experts who may never publish a bound book. For example, perhaps you love to garden and want to learn the secrets of bonsai gardening or how to do companion planting and design an organic, sustainable food system.

    Because of the lead-time involved in publishing a book, e-books also allow you to get up to the minute information on timely topics. Take the current housing market, for example. If you’re a homeowner who wants to sell or an investor looking to take advantage of the increase in foreclosures, you can’t afford to wait a year or two for a book to be published to learn the best strategies for reaching your goal. E-books allow you to get the information you need right now.

    Perhaps the best feature of downloadable products is flexibility. For example, you can download audio books without any special software, and then either listen to them, transfer them to an MP3 player, or burn them onto a CD.

    Digital videos, e-books, and audio products are the wave of the future – and the future is today!

    More info’s and free registrations (restricted to pros), please join our live seminar


    How to Write a User-Friendly eBook

    Right now, someone, somewhere will be embarking on the writing of an eBook. Why? Some do it to make some money; itís one of the easiest ways to start an online business.

    Others do it to share information they may have for those in similar financial, social or medical situations; maybe you want to share how you beat cancer or how you got out of debt.
    Whatever your reason, there are some basic rules to consider that will make the final product more professional and. So, let look at some of them.

    Anyone that embarks on writing an eBook will undoubtedly have read many as well. You will know from this that you must write in an appealing way that maintains the readerís attention. After all, you want them to read ALL your eBook donít you? Plus, youíll want them to come back for more if you are building an online business.

    There are many tricks you can use to keep your readersí attention.

    Anecdotes give practical examples of what you are trying to explain. These give readers confidence that what you are saying really does work. They are also a great way of explaining complicated topics.

    Images are also a powerful tool. They can make topics clearer and they will stick in a readerís mind longer than 5000 words of text. They also break the eBook up and give the reader ìmarkersî to parts that interest them.

    Note-boxes or sidebars are also good for summarizing a point or providing additional information. Like images, they break the text up and make the reading experience more enjoyable.

    Write in a conversational style so the reader feels that you are talking just to them. This way they feel that they are the only one benefiting from your information and that makes it more valuable to them.

    Donít write long sentences or paragraphs. They become difficult to read and detract from the experience. Your eBook is more likely to be put down and not picked up again.

    You should also change the length of your paragraphs and sentences so you donít send your readers to sleep. Blocks of text that are all the same length will lose the readerís attention and youíll be lucky of they are awake by Page 10!

    We mentioned earlier the use of images as a way of breaking up text. It may be that you canít use images to any great extent; but there are other tricks.

    A very powerful one is the use of numbered and bulleted lists. Even with the most basic of word-processing programs you can include different types of bullets and even use custom pictures as bullet icons. These make your topic easier for the reader to absorb and also to give them a mental break from blocks of text.

    Finally, think about the design of your eBook. Select a font that’s easy to read, and stick to it. You may be tempted to change fonts as a way of trying to make it more interesting. Donít. All it does is confuse your readers and they will switch-off.

    I recommend either one and a half or double line spacing. Spacing the lines too far apart make it difficult for the reader to track where they are. Too close makes it dull.

    Also, choose a font size that is in proportion to the line spacing you are using. You can get away with a larger font (say 14 point) with 1.5 line spacing but 8 point will look weird. Experiment with different combinations to find one that suits you but remember – what looks OK on the screen may look dreadful in print. Think about how your readers are probably going to read the final eBook (most print PDF eBooks ñ the idea of the paperless world is myth!).

    Lastly, add page numbers and a header to each page with the title of your eBook. Iíve lost count of the number of times I have been infuriated by the number of eBooks that donít have page numbers. Also, adding a title in the header is a good way of reminding the reader what they are reading and who wrote it. Donít overcrowd headers and footers but use them wisely to give branding to the eBook (your company name or web address if you sell online).

    Most importantly, don’t forget to do a proper spelling and grammar check. You can even go to somewhere like and get someone to proof read it for you (for a fee). Itís worth it to end up with a credible eBook.

    Like it or not, you and your topic will be judged by the standard of spelling and punctuation. Donít shortcut on quality for fear of some criticism. Itís better to find out before it is published.

    That’s it! By following the simple steps above you have just written your eBook. All that is left for you to do is publish it online and get visitors to your website so they can read it. But those topics are a whole new ball-game and best left for another day.

    More info’s and free registrations (restricted to pros), please join our live seminar


    How to Write a Amazing Ebook

    The hardest part of writing is the first sentence.
    When you look at the whole project, it seems like an
    impossible task. That’s why you have to break it down
    into manageable tasks. Think of climbing a mountain.
    You are standing at the foot of it and looking up at
    its summit vanishing into the clouds. How can you
    possibly scale such an immense and dangerous mountain?

    There is only one way to climb a mountain ? step by

    Now think of writing your ebook in the same light. You
    must create it step by step, and one day, you will
    take that last step and find yourself standing on the
    summit with your head in the clouds.

    The first thing you have to do, as if you actually
    were a mountain climber, is to get organized. Instead
    of climbing gear, however, you must organize your
    thoughts. There are some steps you should take before
    you begin. Once you’ve gone through the following
    list, you will be ready to actually begin writing your

    Beginning Steps to Writing an ebook

    First, figure out your ebook’s working title. Jot down
    a few different titles, and eventually, you’ll find
    that one that will grow on you. Titles help you to
    focus your writing on your topic; they guide you in
    anticipating and answering your reader’s queries. Many
    non-fiction books also have subtitles. Aim for clarity
    in your titles, but cleverness always helps to sell
    books ? as long as it’s not too cute. For example,
    Remedies for Insomnia: twenty different ways to count
    sheep. Or: Get off that couch: fifteen exercise plans
    to whip you into shape.

    Next, write out a thesis statement. Your thesis is a
    sentence or two stating exactly what problem you are
    addressing and how your book will solve that problem.
    All chapters spring forth from your thesis statement.
    Once you’ve got your thesis statement fine-tuned,
    you’ve built your foundation. From that foundation,
    your book will grow, chapter by chapter.

    Your thesis will keep you focused while you write your
    ebook. Remember: all chapters must support your thesis
    statement. If they don’t, they don’t belong in your
    book. For example, your thesis statement could read:
    We’ve all experienced insomnia at times in our lives,
    but there are twenty proven techniques and methods to
    give you back a good night’s sleep.

    Once you have your thesis, before you start to write,
    make sure there is a good reason to write your book.
    Ask yourself some questions:

    * Does your book present useful information and is
    that information currently relevant?

    * Will you book positively affect the lives of your

    * Is your book dynamic and will it keep the reader’s

    * Does you book answer questions that are meaningful
    and significant?

    If you can answer yes to these questions, you can feel
    confident about the potential of your ebook.

    Another important step is to figure out who your
    target audience is. It is this group of people you
    will be writing to, and this group will dictate many
    elements of your book, such as style, tone, diction,
    and even length. Figure out the age range of your
    readers, their general gender, what they are most
    interested in, and even the socio-economic group they
    primarily come from. Are they people who read fashion
    magazines or book reviews? Do they write letters in
    longhand or spend hours every day online. The more you
    can pin down your target audience, the easier it will
    be to write your book for them.

    Next, make a list of the reasons you are writing your
    ebook. Do you want to promote your business? Do you
    want to bring quality traffic to your website? Do you
    want to enhance your reputation?

    Then write down your goals in terms of publishing. Do
    you want to sell it as a product on your website, or
    do you want to offer it as a free gift for filling out
    a survey or for ordering a product? Do you want to use
    the chapters to create an e-course, or use your ebook
    to attract affiliates around the world? The more you
    know upfront, the easier the actual writing will be.

    Decide on the format of your chapters. In non-fiction,
    keep the format from chapter to chapter fairly
    consistent. Perhaps you plan to use an introduction to
    your chapter topic, and then divide it into four
    subhead topics. Or you may plan to divide it into five
    parts, each one beginning with a relevant anecdote.

    How to make your ebook “user friendly”

    You must figure out how to keep your writing engaging.
    Often anecdotes, testimonials, little stories, photos,
    graphs, advice, and tips will keep the reader turning
    the pages. Sidebars are useful for quick, accessible
    information, and they break up the density of the

    Write with a casual, conversational tone rather than a
    formal tone such as textbook diction. Reader’s respond
    to the feeling that you are having a conversation with
    them. Break up the length and structure of your
    sentences so you don?t hypnotize your readers into
    sleep. Sentences that are all the same length and
    structure tend to be a good aid for insomnia!

    Good writing takes practice. It takes lots and lots of
    practice. Make a schedule to write at least a page a
    day. Read books and magazines about the process of
    writing, and jot down tips that jump out at you. The
    art of writing is a lifetime process; the more you
    write (and read), the better your writing will become.
    The better your writing becomes, the bigger your sales

    In an ebook that is read on the screen, be aware that
    you must give your reader’s eye a break. You can do
    this by utilizing white space. In art classes, white
    space is usually referred to as “negative space.”
    Reader’s eyes need to rest in the cool white oasises
    you create on your page. If your page is too dense,
    your reader will quit out of it as soon as their eyes
    begin to tear.

    Make use of lists, both bulleted and numbered. This
    makes your information easy to absorb, and gives the
    reader a mental break from dissecting your paragraphs
    one after the other.

    Finally, decide on an easy-to-read design. Find a font
    that’s easy on the eyes, and stick to that font
    family. Using dozens of fonts will only tire your
    readers out before they’ve gotten past your
    introduction. Use at least one and a half line
    spacing, and text large enough to be read easily on
    the screen, but small enough so that the whole page
    can be seen on a computer screen. You will have to
    experiment with this to find the right combination.

    Of course, don’t forget to run a spell and grammar
    check. You are judged by something as minor as correct
    punctuation, so don?t mess up a great book by tossing
    out semicolons randomly, or stringing sentences
    together with commas. (By the way, that’s called a
    “comma splice.”)

    Last of all, create an index and a bibliography.
    That’s it! You’ve written a book! Now all you have to
    do is publish your ebook online, and wait for download
    request from your website visitors.

    More info’s and free registrations (restricted to pros), please join our live seminar


    The Rich Jerk, the Right Jerk?

    Heard of the Rich Jerk? The internet marketing entrepreneur Jerk who sells his ebook in an interesting way.

    From an anonymous career of internet marketing success, the Rich Jerk has built an affiliate marketing empire, based entirely around the sales and promotion of the all powerful Rich Jerk E-Book.

    He has revolutionized the “make tons of quick money on the internet” scene with such marvelously orchestrated precision, that his ebook sales are pushing the Rich Jerk to new horizons of mass wealth, throwing himself into the world of the wealthy and privileged.

    Although it hasn’t been a ruff road for the Rich Jerk recently, there are some key elements he has developed that directly lead to his powerful presence and success on the web.

    In terms of marketing, his approach to “selling” his e-book can teach all but the most experienced internet marketing guru’s a great deal about how people will react to his sometimes “rude and crude” sales pitch approach.

    Listen Closely

    1) The Rich Jerk, either by his own incredible design, or by sheer luck, has waited to unveil his “internet marketing secrets” until the most precise moment, when he knew a “hostile take over” would be more than simple enough.

    2) From its arrival on the web, the Rich Jerk has had tens of hundreds of super-affiliates promoting his e-book, seemingly saturating the internet market quickly. But the buzz surrounding the richjerk program through powerful articles, like the one seen in Yahoo news, created such a strong sense of credibility to prospective entrepreneurs to purchase the popular ebook, that it seems the sky is the limit for the profits the Rich Jerk can pull.

    3) He seems to attack you, saying “i’m better than you”, flashing cars, yachts, and luxury homes, forcing you to visualize what you will do with the money you make from purchasing his ebook. Even though you’ve heard all the promises before, he still gets you thinking.

    4) After throwing jealousy at you, the Rich Jerk begins to lay out about 15 or 20 listed ways that he specifically uses to make his money online. The kind of info that just really makes you feel like “this could work for me” or “he’s so right, it seems clear now”. He promises to teach you about his profitable web sites, and even create one for you, assuring you that it is too difficult to find what’s making money and what isn’t on your own.

    5) He has filled his sales page with images of his bank statements, checks received, paypal account statements, and more. Driving home even further how rich he is, and how rich you aren’t.

    Then he goes for the jugular…

    6) “I just bought two more cars and another mansion….did you?” -the Rich Jerk

    …..did you?

    “Well, if you are not convinced, I don’t give a s#@%*. Go ahead and keep making your measly couple of grand every month, or whatever pathetic amount you make. When you are fed up, you’ll be back.”- the Rich Jerk

    Ouch, that kind of hurts……and then he has you.

    Its so in your face, derogatory, and offensive, that you are practically forced to the purchase page just so you can feel good about yourself. He has battered and abused your ego so badly, that he has sold you without out ever trying to. How can he call you a pathetic moron, tell you to leave if you don’t like his attitude, and offer your measly money back, unless he is telling the truth?

    He has been obnoxious and manipulative, not even breaking a sweat to get your hard earned $50.

    And that is where the genius lies.

    With that said, i’m still going to shell out the $49.95 and get my grip on a copy of the highly sought after rich jerk ebook. I’ll study the material, determine if its all he’s cracked it up to be, and then decide if its time to establish my own internet marketing offensive.

    Here is the link to the Rich Jerk sales letter and web site, decide for yourself. Oh, but if you get offended easily, its in your best interest to avoid the web page, otherwise get ready to be attacked with a malicious grin.

    The Rich Jerk

    Wondering how i’m so positive the Rich Jerk is selling his ebook to make money online like they are going out of style, just check clickbank and see how long he has been the number one best selling affiliate program, competing against more than 10,000 other products. If that doesn’t say he’s selling, I don’t know what does.

    More info’s and free registrations (restricted to pros), please join our live seminar


    The Real Secret to Earning Serious Cash selling eBooks

    The best way to start an ebook business is to target a niche market. Starting a niche ebook business is a great way to earn serious cash. This is because it combines the advantages of starting an ebook business (i.e. no inventory, no shipping and instant deliveries) with those of targeting a niche (ie. less competition in the market and so more profit for you). The main steps to starting an ebook business are:

    1) Find niche ideas
    2) Research and Develop your ideas
    3) Create a website for your niche

    All this takes time and money to achieve so a great place you can find ready made niche ebook packages with FREE web template from which you can start your own niche ebook business.

    The ebook market is hands-down one of the most profitable market to enter. Think about it – NO inventory, NO shipping, INSTANT deliveries and so many other advantages makes this industry one of the fastest growing markets available.

    So what is the problem? The problem is that many of the businesses in the ebook market have ecommerce websites which sell a wide range of these ebooks. Many of these ebooks are old and out of date and to compensate for this problem, the ebooks are sold at low prices. To successfully compete, new businesses must sell these same ebooks at even lower prices and will therefore make little money. The best marketing tip is to start an ecommerce niche ebook business. This will help to differentiate your business from the other ones in the market.

    What is a niche?
    A niche is a small, specialised area within a market. The main thing to remember when starting your niche ebook business is to target a narrow customer base because this is your key to success. The idea here is to find a niche and then you either buy or create ebooks related to that niche area. For example, you could be a stay-at-home mom looking to start a home business. A good niche idea would be to start a business selling ebooks about babies. You could write your own ebooks or buy best-selling ebooks about babies and sell them to new mothers online. Narrowing the ebook market in this way will make you seem more of an expert in your field.

    Once you have a list of possible niche ideas, you should do a lot of research. This is important even if you donít intend to write your own ebook because you will need to understand your market in order to successfully promote your business. Great places to gather information are online forums and websites related to your niche idea and ask questions about your niche idea. Find articles and other ebooks related to your topic. Research, Research and Research all ideas.

    The next step is to narrow the list down to the ones you have enough information on. You must now determine whether there is actually a market for your chosem ideas i.e. whether there is enough customer demand. If you are starting a profit-making business you need enough people to buy your product so that you can make a profit. A great online resource to use is Nichebot ( This online keyword tool is great for helping to find out how many people are particularly interested in a particular keyword or keyphrase. You enter your keyword or keyphrase and you will get a list of related terms people searched for in the last month. As part of the results, you will also get the number of times people searched for your term and the related terms. This can be taken as a measure of demand.

    You then need to determine the level of supply in the market. You do this by going to a search engine such as and entering any of your keywords which had high demand. The number of search results found should be taken as supply. You should try to focus on niches which have relatively low supply. But, one important point to remember here is that some competition is good. Competition means that profit exists within that niche otherwise there would be no businesses operating there. Furthermore, competition means that there will be partners around for you to use in affiliate and joint venture programs. Also, you will be able to advertise on their sites and forums to seek traffic to your site. So supply should be low but it should not be non-existent. It should be low relative to consumer demand.

    The niche idea which has relatively high customer demand and relatively low supply should be your new niche. U can now start writing your ebook. Once this is done, develop your website. If you are a beginner and you donít know how to do this.

    Many of these steps to building a successful niche business such as research and web building, if done probably, can take a long time to do. So why not go to to find some quality ready made niche ebook packages. These packages also include free templates that you could use to sell the ebooks.

    Once you start selling and gaining some revenue, you can then start writing and publishing your own ebooks. You can develop your niche business even further by joining affiliate programs and joint venture schemes to sell other peoples products. You can establish your business so that when anybody wants some information from your niche market they would think about you first.

    More info’s and free registrations (restricted to pros), please join our live seminar

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