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Easy-Peasy Book Writing: 3 Ideas You Can Use to Write Your Book Today

You know that a book is a powerful tool for a coach. You know that it not only helps to establish your expertise in your market, but it can also exponentially expand your audience.

Not only that, but it’s the single best way to get the attention of main stream press outlets, influential bloggers and podcasters, and to land paid speaking engagements. There’s virtually no downside to writing a book.

Except the actual writing of it.

If you don’t consider yourself a writer, you may think that the benefits are out of your reach, but even self-avowed non-writers have options.

Repurpose. This easy and popular option makes use of the hundreds or even thousands of pages of content you’ve already created, so there is almost no writing involved. You may need to edit a bit for flow and to update ideas, but otherwise, you probably have a ready-made book sitting right on your blog.

And before you start thinking, “Why would anyone pay for a book that’s just pulled from my blog?” know this: People will pay for information that is organized in a way that makes their life easier, even if that same information is available for free elsewhere. In fact, Darren Rowse of ProBlogger.net used this technique to publish his wildly popular “31 Days to Build a Better Blog.”

Use Private Label Content. Not enough content to repurpose? No problem. There are companies such as CoachGlue.com that specialize in creating content you are allowed to license and use as your own. It’s called private label rights content, or PLR, and (depending on who you buy from) it’s high quality, well researched content that makes the perfect jumping off point for your next book.

Two things you need to know about PLR: First, because it’s sold to more than one person, it’s important that you edit the content to adapt it to your voice, your unique view of the industry, and to include your personality. Second, you cannot use PLR to publish a book on Kindle, as this is a violation of their terms of service.

Outsource. Want a book that’s all you without having to do the work? Hire a ghostwriter. These professionals will work with you to create a book that is uniquely yours, and in the end you’ll have a well-written book with your name on it, all without typing a word.

Having a published book on your coaching resume can work wonders for your business growth. It will bring you clients, expand your audience reach, and even attract some press. But it can’t do any of that if you don’t write the book in the first place. So take one of these ideas and get your book w

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Book Marketing Made Easy: If You Write it, They Will Come

Here’s a big fear we all have when it comes to writing a book: What if no one buys it?

While that is always possible, with a little planning and advanced buzz, it’s highly unlikely. The key is to get others excited about your book, and to get them talking and sharing the news with their friends.

Host a Launch Party. Weeks before your official publication date, it’s time to start revving up the launch engine. Offering bonuses for early purchases, incentives for a review, and free chapter downloads are all proven strategies for building the buzz for your upcoming book.

There’s a lot of moving parts in a successful book launch—landing pages, mailing lists, JV partners, social outreach, and more—so if you need help with the plan, The Complete Speaking Business Assessment

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Make the Interview Rounds. Two to three months prior to your book release, have your virtual assistant begin researching podcasts, blogs and other media outlets for potential interviews. Create a press package to send out, including headshots, book cover art, blurbs and testimonials, and let everyone know that you’re looking for interviews and guest posting opportunities.

Blog About It. You are your own best publicist; so don’t be afraid to toot your own horn on your blog, in your email newsletter, and on social media. Include images of the cover, blurbs from advance readers, and give your audience plenty of time to get excited about the upcoming launch, so when the buy button finally goes up they’re eager to get a copy.

Boosted Posts. Facebook is a terrific way to get new eyes on your book. Paid ads leading to your launch page are ideal, and can generate a lot of traffic for a very low cost.

Free Kindle Days. This technique alone can catapult your book to bestsellerdom in a matter of days. The key is to build up a buzz on your mailing list, share, share, share on social media, and ask your friends and colleagues to do the same.

Book marketing isn’t as easy as simply listing it on Amazon and becoming an instant bestseller. Anyone who tells you that is the exception to the rule. But that doesn’t mean selling your book is impossible either. With some strategic planning and a little effort, you can have a fantastic launch, whether it’s your first book or your fourteenth.

 

 

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Four Publishing Options Worth Exploring

For many people, writing the book is the easy part. Whether you have a body of work ready to repurpose (such as a blog you’ve maintained for several years) or a ghostwriter at the ready, or you just really like to write, getting your book on paper is simple.

Publishing and selling it is another matter all together. You basically have four options when it comes to publishing your book, and each one has its pros and cons.

PDF Ebook. Probably the simplest method to publish a book, all that’s required with an ebook is to click “Save as…” in your Word document and choose “PDF.” Then you can sell the resulting file on your own website, list it on ClickBank or E-Junkie, or upload it to a number of other ebook marketplaces online.

Ebooks don’t quite have the authority that printed books carry, but if you’re on a budget and don’t have the skills to format your book for print, then this can be a viable option to get you off the ground. It’s also a great way to share your book with advance readers to get those all-important testimonials.

Kindle. The darling of the self-publishing world, Amazon’s Kindle marketplace makes it easy for you to publish your book. In fact, with just a few minutes of formatting, and another several minutes spent on their step-by-step uploading system, you can have your book on their virtual shelves in less than an hour.

With its incredible popularity and the ability to offer “free days” during which anyone can download your book at no cost, Kindle is a great way to build a buzz quickly.

Print on Demand. The best choice for self-published authors is a relatively new technology that allows for a single book to be printed on demand. Until just a few years ago, if you chose to self-publish your book you’d likely have to shell out for hundreds if not thousands of copies up front, leaving you with a garage full of books to sell on your own.

Print on demand is different. Buyers order your book from sellers such as Amazon (whose Create Space arm is itself a print on demand enterprise), and the book is printed and shipped the next day. This makes it easy and cost-effective for everyone to become a published author.

Traditional Publisher. The most difficult and time consuming option, getting your book published with a traditional print publisher will also get you the most audience and press. The drawbacks are many, though. To start, it’s extremely difficult to get a traditional publishing house to take on a new author. If you do manage to get the attention of a publisher, your royalties (the amount you earn from your book) will be very small—maybe as little as 8% of the net cost. Finally, the length of time it takes from manuscript submission to final publication can be years.

All that said, a book with a traditional publishing insignia on the spine does carry a bit more weight when it comes to press opportunities than does a self-published book.

Many new authors initially choose the ebook format, and then move to Kindle and print on demand. Given enough buzz and sales, traditional publication becomes easier to attain as well. The important thing is to get your book written, and then publish where you’re most comfortable. The rest will come naturally.

 

 

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Overcoming Objections: Defeating Your Top Book-Writing Hurdles

You know you need to do it. You’ve had it on your to-do list for years. Your own coach has told you time and again that this is the year you must get your book in print.

And yet…nothing.

It’s not that you don’t recognize the benefits, or that you don’t want to have a published book on your resume. You just struggle with it, and probably for the same reasons many other coaches resist publication.

You don’t have time. Here’s a biggie. Everyone is busy. We all get that. But that’s not a good excuse when it comes to growing your business.

Rather than lamenting your lack of time, you should be prioritizing your day to accommodate the important things, like writing your book. Maybe that means getting up 30 minutes earlier for a focused (if short) writing stint every morning, or turning off the television after dinner so you can write, or even setting aside several hours each Sunday morning until your book is done.

The point is, you must make this a priority. Block out the time in your calendar, and treat that time as sacred. Pretend it’s an appointment with your most important client, and do not allow anything to get in the way of keeping it.

You can’t write. Many, many people claim they cannot write; yet when you look at their blogs, there are hundreds of posts. What it really means when someone says they can’t write is that they don’t like to.

Luckily, you have plenty of options for overcoming this particular hurdle. Hire a ghostwriter. Start with PLR. Repurpose your blog posts into a book.

And if all else fails, speak. Use software such as Dragon Naturally Speaking, or simply record using your favorite MP3 app and then have it transcribed.

You can’t organize a long project like a book. Ok, so you’re great with blog posts, and you don’t mind writing them, but the thought of writing an entire book makes you stare at your blank screen like a deer caught in the headlights of an oncoming car.

First, if you can write a blog post, you can write an entire series of books. The process is all the same, after all. It’s just putting words into sentences, sentences into paragraphs, and so on.

But if you really feel you can’t manage a long project, then an outline is going to be your best friend. Start with a broad overview of your project, and then break it down by sections, then chapters. Make notes about what you’ll cover in each, and then it’s just a matter of filling in the blanks.

There are dozens of reasons to write a book. It’s important for establishing your expertise, for growing your audience, and for solidifying your message. But none of that will happen if you don’t actually write it. So it’s time to get beyond your hurdles and get your book done.

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5 Reasons Every Coach Needs a Book

Struggling to bring in new clients? Not sure what to do next in your marketing plan? There’s one simple answer you probably haven’t considered:

Write a book.

It’s true. This one thing—especially if it’s an actual printed book rather than a Kindle or eBook—has the power to grow your business beyond your expectations. You’ll experience a whole new world of opportunities simply by having your name on the cover of a book.

Authority

Imagine you’re at a conference or local networking group and you meet two coaches who both specialize in business branding—something you know you need help with.

One coach says all the right things. She’s been in business for years and worked with some top-notch business owners. She has great ideas for how she can help you solidify your branding.

The other has a similar history and story, with one added bonus: she’s just handed you a copy of her latest book. It’s a professionally printed, substantial publication that practically exudes confidence.

Which coach do you think shows more authority in her field? The one with the book, of course. There really is nothing better when it comes to establishing your authority in any niche than having a book with your name on it.

Expertise

So why does a book speak so highly of you and establish your authority so well? Because it gives you a platform to show off your expertise. It’s like being invited to present on any topic you choose on the world’s largest stage.

Not only that, but your readers are a captive audience. They’re listening—in that moment—only to you. That’s a powerful position to be in, and one that gives you an opportunity to really show off your stuff.

Market Reach

No matter how many readers Google sends your way, no matter how much traffic your YouTube channel receives, nothing will ever compare to the number of potential readers Amazon and other online booksellers can bring your way.

Positioned correctly, your book can reach millions of new readers, and thousands of potential clients. Combine that with the expertise and authority we know comes with being a published author, and that’s a recipe for success that can’t be beat.

Better Than a Business Card

If you’ve ever been to a conference, you’ve no doubt collected a stack of business cards. You get home and toss them in a drawer, and six months later you throw them out, without ever having contacted the people who gave them to you.

But if one of those people handed you a book instead, what happened? You’ve likely read it (or at least leafed through it). You almost certainly didn’t throw it away. And you remember it—and the person who wrote it.

Press Opportunities

Turn on your television to any interview show, browse through Huffington Post, or listen to any of a number of popular podcasts, and you’ll quickly see that most of the guest speakers and interviewees have written a book.

The fact is, interview shows depend on interesting, insightful guests to keep their audiences listening, and there’s no better applicant than an author. Writing a book will open up many, many opportunities for appearances that you may never have without your name on that cover.

Do you have to write a book to be successful? No. But there’s no denying the fact that a published author will find she has a much easier time growing her business than the coach who keeps putting it off until later.

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Write, Publish and Market a Book with No Out-of-Pocket Money

Do you dream of having a book published, but donít know where to turn? Already have a book, but unsure of how to promote it? Looking for cost effective high-return strategies to market your book? If you answered yes to any of these questions, then the following information is for you.

Many writers and aspiring authors are under the mistaken belief if their book is published by a publishing house they can sit back and watch sales miraculously happen. Nothing could be further from the truth. Fact is, competition to have your manuscript noticed and published by a large house is extremely fierce. Additionally, no matter who publishes your book, you absolutely must take an active roll in marketing, promoting and selling your book.

Moreover, profit margins are not extremely good when you go through a publisher. Sure, if you sell tens of thousands or hundreds of thousands of books, you make substantial amounts of money. In reality only a small percentage of writers achieve this level of success.

A great model for achieving success is to self-publish and actively promote your book. Self-publishing is one of the best ways to get your manuscript to market quickly is to. Another great benefit of self-publishing is you have complete control of the creative process. You make the decisions on content, editing, cover design, title and you reap the profits.

A primary downside with self publishing are costs involved. Depending on whether or not you hire an editor, designer, layout person and cost of printing, the initial outlay for self-publishing a book can be several thousands of dollars for the first run. Besides there are no guarantees your book will sell. However, you can lessen your risk of costs and increase your level of sales with a simple formula.

Imagine if you could self publish with no out of pocket money. Additionally, imagine gaining lots of free publicity and visibility in your market at the same time. I know this to be true, because I have done it.

The following formula is one that can be used by virtually anyone to raise funds to publish a book. In addition, you can gain great visibility, do the initial run with no out of pocket money and position yourself for volume sales.

Although the formula is rather simple in concept, it is not necessarily easy to do as it takes planning, time, effort, consistency and great follow up to make it work as well as possible.

You can write, publish and market a book with no out of pocket expenses by hosting a seminar with a topic that is linked to the book. In order to keep costs down in the rollout host the seminar in your local market. You can further offset costs by securing sponsors for the seminar. Event sponsors provide funding necessary to the costs of an event. They can either contribute in actual dollars or with in-kind offerings. Sponsors underwrite various aspects of an event.

I did this at the beginning of December with my most recent book, ì101 Ways to Get Your Foot in the Doorî and had an incredible response. Although there was a lot of work involved in the rollout the results were, and continue to be, incredible.

Besides writing content for the book each author had a very specific role. Mine was the marketing and promotions of the book. The first level was to develop a clear marketing strategy for my 3 co-authors and myself.

Prior to beginning the writing of the book, we developed a very detailed project plan. The plan included hosting an event to introduce the book to our local market.

Knowing the costs to an event such as we were planning, I knew it would be beneficial to secure sponsors. I developed a very solid proposal for sponsorship of the seminar. Because of very detailed information and showing the sponsors how they would gain from being involved, I was able to secure two excellent sponsors. One is a primary business newspaper in Utah and the other is an organization who targets start up businesses.

The paper was more than willing to do some advertising for the event in exchange for some great visibility and additional subscribers. The organization offset the costs of the room and audio-visual equipment in exchange for mentions in the advertising and all pre-event promotions. Both sponsors were given the opportunity to do a 5 minute presentation at the seminar and distribute promotional information to everyone in attendance. It was a win/win all the way around.

Had I not had a clear-cut proposal for the potential sponsors chances are I would not have secured their support. Also, I know it is easier to gain support from businesses who know me rather than trying to get sponsorship from an organization who has no idea who I am. The same will be true for most anyone.

With day of event expenses covered, we could now focus on generating revenue for publishing the book. This was done by pre-selling the book. Anyone who purchased the book sight unseen by November 28, 2004 was given a seat into the seminar on December 2nd.

With initial revenues from pre-seminar sales designed to offset book production costs we were able to write, market and publish the book with no out of pocket money. By utilizing the databases of all four authors, press releases, pre-event radio interviews and presentations at Chambers and local organizations, word of mouth promotions, and other low-cost/no-cost forms of promotions, we sold over 350 copies sight unseen. (Cost of the book is $19.95)

We had well over 200 people attend the seminar as some of the pre-event purchases were from folks who were out of the area.

A key to our success was having a functional website were the book was (and is) available. www.101waystogetyourfootinthedoor.com We utilized online credit card purchasing options for buyers. In that 80% of our sales were done with Internet and credit cards, we would have been remiss to not use this as a method to sell.

As we were pre-selling it was important to let people know that the cost of a seat into the seminar was the book. Also, if they didnít make it to the seminar we would mail them the book for $4 more or they could pick it up. The $4 covered mailing costs. If we didnít do this we would have cut way into our profit margin.

We made a strong point of letting people know they were buying the book, not the seat into the seminar. However, the only way into the seminar was to buy the book.

To gain even more value from the event and increase day of event revenues each author sold other products Back of the Room (BOR). One author sold a sales training program. The signups that day realized several thousand in additional revenue for her.

The two other authors sold specialty items and set up appointments for those who were interested in such things in their sales campaigns.

I sold my Street Smarts Marketing and Promotionsô program as an E-book. This helped me to generate several thousand in additional revenue. Knowing audience members were already interested in my material, I put together a special day of event package with three of my e-products bundled together. Everyone received one of my order forms upon registering.

At the end of my session I did a short sales presentation. All folks had to do was fill out the order form. With each sale, all I had to do was process their credit cards and email them the PDF document. No mailing costs or printing costs. Nearly a 100% profit margin.

Many self published authors shy away from doing presentations claiming to be an author and not a speaker. Fact is, if you get in front of a target audience who is interested in your topic and you present your ideas well the amount of books you can sell is incredible.

The book complimented by a well delivered presentation allow you to get in front of meeting planners who may be in a position to utilize your services and your book at a later date. You may also have representatives from companies who want to buy large quantities of your book.

Since the release of the book I have had some companies buy ì101 Ways to Get Youíre your Foot in the Doorî in large quantities. Because Maxwell Publishing is my company and the book was published through Maxwell, I have the flexibility to do special runs. With a minimum purchase a client can add their logo to the front cover of the book and a personalized letter from whomever they choose included in the book. This is a great marketing tool for them with long-term benefits to their employees or customers.

Granted, myself and one of the other authors are professional speakers so presenting at an event such as I outlined is a part of our marketing model. However, two of the authors are not professional speakers per say. Yet, in their everyday business they do present frequently. However, with this event, it was a different type of presentation for them. They will be the first to admit that additional exposure and sales were worth doing this type of presentation.

Regardless of your topic the model we implemented can be used by virtually anyone. For example, if you have a book on nutrition, find a health food store who wants more foot traffic and visibility. They may be a perfect fit as a sponsor. Not only can they help you to offset costs they can help to promote the event. At the seminar you can promote their products with coupons, mentions and information provided. Itís a win/win.

If you have a book on real estate sales thereís bound to be a mortgage company who may be interested in sponsoring you. Perhaps they would be willing to buy a book for every real estate agent who does business with them. Or, they could give a book to each of their mortgage brokers.

If you have a book on childhood development, what about a baby clothing store? Perhaps the store would cross promote and give a book to each customer who buys a minimum amount of product in their store. This adds value from them to their customers and creates a win/win for you and the store.

In todayís world of writing, marketing and publishing a book, the possibilities are only limited by imagination.

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