Category: Visitors
A Look at Brochure Printing Services
A brochure can be a wonderful promotional tool for a wide range of professionals, but getting them set up can be daunting. There are many brochure-printing services available that cater to both the amateur and professional. You can find them in a number of ways, including the phone book, the Internet, graphic design and advertising journals, or word of mouth.
Some companies will provide typesetting, design, color separations (four-color process), color proofing and proofreading service, while other companies just provide the most basic color printing, folding and shipping.
There are brochure-printing companies that will do everything for you; all you need is a clear idea of your brochureís requirements and whether it is business, promotional or another application, and the brochure company will take it from start to finish. Brochure design can be a challenge, so you might consider working with the professional designer that many brochure-printing companies offer. Some companies even offer sales literature development assistance and strategic marketing plans. However if you do your own design, copy writing, typesetting and art placement, and use these services sparingly, you will save money. One thing to keep in mind if you choose to do so is that most basic brochure printing companies will warn you that they will not proof read your work, and that corrections cost extra.
If you simply start at the beginning with a step-by-step review of your needs, many companies will walk you through the features and benefits of their products and services. Because there is so much competition, many services (such as shipping) are offered at a discount or even free. Furthermore, most brochure printing companies will provide their own customer service representative who will work closely with you to make sure your job runs smoothly and efficiently through the entire process, from pre-press to final distribution.
You should investigate thoroughly each brochure printing company and the services they offer to make sure they meet your requirements. A well-designed brochure can work wonders, and are well worth the effort.
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Don’t start it, buy it!
Why should you buy a business versus starting
your own? Here are ten solid reasons:
1) The success rate for businesses purchased is much higher than the success rate for a new business startup. Just ask your accountant.
2) An established customer base means immediate cash flow! Enough said.
3) It is much easier to find capital to buy an existing business than to start a new one. Why? See reason #2 above. Bankers are not dumb. They know the statistics. Bankers are much more willing to lend money when there is an identified source of repayment already in place.
4) Many sellers are willing to carry-back financing at very reasonable terms. Why? For income tax reasons. They would prefer to defer any gain over a longer period versus taking a gain all at once. And if a seller is willing to carry back any part of the purchase price, it tells you the seller believes that the business will continue to succeed under your management.
5) Projections for a startup are nothing more than an educated guess. Projections for existing businesses for sale are based on historical results. Which is more reliable?
6) Startups always, I repeat, ALWAYS cost more to start than expected. For the money you will end up spending to start that new business (which may or not succeed) you could have probably purchased an existing business with immediate cash flow.
7) You may actually need to come up with less cash for your down payment plus working capital when you buy an existing business than you would need if you started your own business. Why? With owner carry financing and a performing track record, your existing business purchase is very bankable. A new startup is not very bankable. The cash required to get the new business to a cash flow positive is unknown. And it eats cash.
8) An established web site presence. Although each business will vary, most businesses rely to some extent on a business web site. The longer a web site has been established, and the more traffic that web site receives, the more value search engines place on that site. This is important as your web site ranking determines your placement in search engine results. In other words, building a new web site is not enough. Customers still need to find it. A quality, established web site can be a real asset, something that a new startup will not have.
9) Many businesses listed for sale are actually very fairly priced. One can often find a business for sale that will sell for three to four times cash flow. Think about it. Four times cash flow equates to a 25% annual cash return on investment. 25% will usually cover all debt service and still leave a decent return for the investor.
10) Less brain damage. Just ask anyone who has been ‘wrung through the wringer’ by starting their own business. Always wondering if customers would really come.
Think about it. It really is a pretty easy decision.
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Business Journals – A Strong Business Planning Tool
Business journals, or diaries, are an excellent way to record your business growth and progress. Business journals are extremely valuable in providing you with some amazing insight. By recording what you have done you can reflect and see where your time is going, where your growth spurts have occurred, whatís working and whatís not.
Plotting your course in a business journal lets you see opportunities with ease and clarity. It’s hard to see what is right in front of us but when you revisit what you did a week or a month ago, your perspective on the situation is often different enough that you can analyze the situation much more effectively.
Business Journal Tips
Use a good old fashioned paper and pencil business journal as opposed to an electronic or online version. It’s easy and it’s accessible everywhere.
Take five minutes before you go to bed every night and write down three or four sentences and bullet points about what you feel you accomplished that day.
On the back page of your business journal start a business idea log or brainstorm list that addresses two questions: ideas for getting leads and clients and ideas on how to increase service revenue.
By recording this type of information every day you will have a permanent record of what you thought about doing, what you have done, and how successful your ideas were. Your business journal will show you where you have been and it will help you determine where you should do.
The Bottom Line on Business Journals
A business journal allows you to efficiently organize your ideas and record both what you have tried and things you are thinking about trying but haven’t quite put on the planning radar screen. At the front of your business journal you’ll write three or four sentences every day on what happened to help your business grow and in the back you’ll put ideas on where to find more leads and clients and get more services revenue. By using your business journal on a daily basis you will create a powerful tool that helps you get the right perspecive and helps you both operate and grow your business.
More info’s and free registrations (restricted to pros), please join our live seminar
Computer Consultant Startup: Identify Your Business Skills
Computer consultants need to have the right mix of business and technical skills to succeed with small businesses. Do you have the right skill-set to be a successful small business computer consultant?
Since you’re taking the time to read this article right now, it’s a good sign that you have what it takes to become a computer consultant. You’re in the small minority of people who have recognized that this is a business and needs to be run like one.
A Good Computer Consultant Has More Than Just Technical Skills
It’s not about playing with the latest routers or wi-fi device or VPNs or firewalls. Sure, you have to have a certain amount of skills to make a successful computer consultant because people are buying your expertise. At the end of the day, though, it’s a business.
In order for the business to be successful, you have to know a few things about getting revenue in and keeping your expenses down. You also need to forecast and be able to bill, negotiate, and network properly.
There are a lot of stubborn techies out there who think that studying the Windows Server Resource Kit is going to tell them what they need to know about running a business. Not true. It’s going to teach you about registry keys and directories and things like that.
Even a Computer Consultant Needs a Good Resume
If you’re currently self-employed, you may not have an up- to-date resume, but for most people looking to transition into the business to become a computer consultant you probably do have a resume. Take out a copy of your resume and a yellow highlighter marker and go through and highlight every sentence or phrase in your resume that describes a project or a job or a skill that you think would be relevant or marketable to the owner of a small company.
Categorize the Items on Your Resume
Go through it and look for all the phrases and the jobs and the projects that you’ve worked on for the past couple of years and think about what’s going to catch the eye of a typical small business owner or manager. Once you’ve done that, go back through each highlighted item and mark whether it was IT related, whether it had to do with understanding how to run a business or whether it had to do with being able to communicate effectively.
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Clutter out, Color in: Make Your Office Work for You
Is your workspace working for you? Research shows that your environment makes an impact on your mood. So it may be time to give your space at the office a makeover to liven up things at work.
“Now you can change your office decor as often as you change the ink in your printer,” says Anna Griffin, designer of the Anna Griffin Inc. line of desk accessories. “A change of color and pattern in your workspace can help to motivate, destress and even improve your disposition.”
The key is to add variety to your area so that you don’t get bored with the same surroundings and decor day after day. Griffin offers the following tips to help you create a pleasing and invigorating work area.
* Clear the clutter. The first step in producing a pleasant cubicle space is to make it clean and organized. This will help you stay focused on your work.
* Accessorize. Disposable desk accessories in fun colors and patterns will add instant pizzazz to your workspace and can be replaced whenever you need a change of ambience.
The “Rose” and “Elsie” collections from Anna Griffin Inc. are fresh, fun and, best of all, affordable. They feature four different patterns in eight coordinating office items, including file sets, magazine and pencil holders, paper, letter bins, journals and photo albums. The Rose Collection is full of rich, vibrant color in Old World floral patterns, while the Elsie Collection is sophisticated and playful, incorporating retro, pastel abstract and floral designs.
* Decorate your workspace to look like home. Because you spend so much time at work, choose a color or style and start decorating. A small area rug can add color and texture to your space, and a favorite lamp or lamp shade can cast just the right light. You can personalize with touches like a decorative basket as an “in box” and fun prints and paintings for the walls. Don’t forget photos of your family, friends and pets. They will bring a smile and help reduce your stress level.
* Just add water. A desktop fountain, fresh flowers or a fishbowl can add ambience and a sense of style and tranquility to your office space.
* Don’t forget the finishing touches. Use a pre-made slipcover to add style and color to that tired old desk chair. Switch out those boring manila folders with decorative patterned ones. They make work fun! Show some individuality with your mouse pad. You can purchase a mouse pad featuring an art masterpiece or cartoon character, depending on your theme and mood. A whimsical clock, fun paperweight or funky plant could be just what you need to make the space more “you.”
More info’s and free registrations (restricted to pros), please join our live seminar
Civilization 4 and Why I Hate My Office Phone
If you’re familiar with the strategy PC gaming series “Civilization”, you probably know that it’s only slightly less addictive than crack. I’ve never tried crack, but the “word on the street”, so to speak, is that it’s a bit hard to let go of. I recently purchased Civilization 4, which is the latest in the Civilization series. That in itself isn’t so interesting, but what happened to me at my job as a result of it most certainly is. I work as a network administrator for a large insurance company in Illinois.
Part of my job is to repair PC’s as needed, which is quite often considering how many there are around this place. I informed my coworker, also a big civilization fan that I had the game and he suggested I bring it in for a little test run. Against my better judgment, we decided to play a hot seat game during work. “Hot seat” means that one player takes a turn, followed by the other, which is only possible with turn based games such as Civ. We both figured that there would always be one of us to answer the phone in our little repair-shop cubbyhole so we didn’t see how we could possibly get caught. Boy were we wrong! About four hours into a game things started getting interesting.
My civilization found his civilization and we started going to war against each other, as one might expect. I sat down for my turn and my coworker decided to head off to the bathroom. The phone rang, and I didn’t pick up so that whoever was on the other end wouldn’t hear the Civ theme music or the explosive sound of my Panzers running over his infantry. What I failed to remember is that our advanced phone system allows anyone to communicate with us on an open speaker phone provided we aren’t on the phone already. My boss utilized this function since no one answered while I was taking my turn…o.k., actually while I was taking my turn and bragging out loud to myself about how well I was doing in the game. I found myself in his office that afternoon, but luckily I was only reprimanded and not fired. Not only did I get into trouble, my coworker continues to make jokes about it at my expense.
I hate my office phone.
More info’s and free registrations (restricted to pros), please join our live seminar
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