Email Marketing Statistics

1. 80% of retail professionals say email marketing is their greatest driver of customer retention.
2. Transactional emails have 8x more opens and clicks generating 6x more revenue.
3. For every $1 spent on email marketing, you can expect an average return of $38.
4. 56% of email is now opened on a mobile device.
5. Email marketing makes it easy to tap into the growing mobile market.
6. For 1 in 5 companies, email marketing provides a ROI greater than 70 to 1.
7. The average order value of an email is 3x higher than social media.
8. 44% of email recipients made at least 1 purchase last year based on a promotional email.
9. Emails with personalized subject lines are 26% more likely to be opened.
10. 63% of emails opened are considered “read” or viewed for longer than 10 seconds.