Email Marketing Statistics

  1. 80% of retail professionals say email marketing is their greatest driver of customer retention.
  2. Transactional emails have 8x more opens and clicks generating 6x more revenue.
  3. For every $1 spent on email marketing, you can expect an average return of $38.
  4. 56% of email is now opened on a mobile device.
  5. Email marketing makes it easy to tap into the growing mobile market.
  6. For 1 in 5 companies, email marketing provides a ROI greater than 70 to 1.
  7. The average order value of an email is 3x higher than social media.
  8. 44% of email recipients made at least 1 purchase last year based on a promotional email.
  9. Emails with personalized subject lines are 26% more likely to be opened.
  10. 63% of emails opened are considered “read” or viewed for longer than 10 seconds.

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