Snapchat Marketing Statistics
- Snapchat’s percentage of daily reach to the 1834 demographic is 41%.
- 71% of Snapchat users are under 35 years old.
- 54% of Snapchat users log in to the platform every day.
- 81% of college students using Snapchat do so most frequently during the late afternoon into the night.
- 178 million people are daily average Snapchat users.
- Snapchat ads are viewed up to a million times in a single day.
- Snapchat is growing more popular with American teens than Facebook, with 19% claiming Snapchat is the more important platform.
- Snapchat has grown to have more active users than Twitter or Pinterest.
- 70% of snapchat users are female.
- Snapchat’s video views have grown to overtake that of Facebook.
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