Snapchat Marketing Statistics

1. Snapchat’s percentage of daily reach to the 18­34 demographic is 41%.
2. 71% of Snapchat users are under 35 years old.
3. 54% of Snapchat users log in to the platform every day.
4. 81% of college students using Snapchat do so most frequently during the late afternoon into the night.
5. 178 million people are daily average Snapchat users.
6. Snapchat ads are viewed up to a million times in a single day.
7. Snapchat is growing more popular with American teens than Facebook, with 19% claiming Snapchat is the more important platform.
8. Snapchat has grown to have more active users than Twitter or Pinterest.
9. 70% of snapchat users are female.
10. Snapchat’s video views have grown to overtake that of Facebook.