Category: Coaching

 
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Inviting Giveaway Guests: Make Her an Offer She Can’t Refuse

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Weeding Out the Wannabes: How to Design a VIP Application Process That Works

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The Missing Element in Your Funnel

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Taming Technology: How to Easily Manage Your Coaching Business

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Three Powerful Tools That Make Hosting a Virtual Summit Easy

Ask any online event organizer or host what her biggest struggle is, and she’ll nearly always say it’s technology.

From not knowing what apps to use to not understanding how they work to fighting to connect them with each other, tech is the one thing that holds most people back from hosting an online event.

Even just a few years ago, this was a legitimate concern. Today, though, you have lots of options for every piece of the puzzle, including video recording, landing page creation, and content delivery.

Google Hangouts Make Recording Easy

You no longer need to invest in expensive systems such as GoToWebinar or Adobe Connect. Now all you need is a Google account and a web cam. With Google Hangouts, you can:

· Share screens and slideshows

· Record your interview

· Invite guests with just an email address (nothing for them to download and install)

· Automatically post to your YouTube channel

The biggest benefit, though, is that it’s free. And you just can’t beat that!

Landing Pages Come Together Quickly With LeadPages

Landing pages—even if you use a CMS system such as WordPress—are a pain to get right. Getting your opt-in box aligned properly and connected to your autoresponder is frustrating. Split testing is nearly impossible. And formatting? Unless you’re a CSS whiz (or you hire one) you’ll likely have trouble.

LeadPages has taken all the work out of landing page creation by providing an ever-growing library of proven, editable templates ideal for any type of event.

Protect Content With Wishlist Member

If you’ll be delivering replays, you don’t want them available to the public. You can protect content with a simple password set up on your site, but for a more professional look and feel, consider upgrading to a membership site. Wishlist is easy to use and configure, and will automatically create protected pages for your summit recordings.

If you’ve procrastinated hosting your own event because you didn’t think you could manage the tech, you can no longer use that excuse. These three tools together make it super easy to create, promote and host a virtual event. So what are you waiting for?

To start – fill in the The Complete Assessment for a free assessment

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All About Product Funnels for Coaches

Do your clients move predictably from one product to the next, allowing you to accurately calculate your expected income from month to month? Or do you experience radical ups and downs, with some months high and others…well, pretty low?

If you’re not able to predict your income each and every month, chances are your funnel is out of whack—or maybe doesn’t even exist. Tighten your product and services funnel, and your business will grow on autopilot.

The Funnel Opening

Here is where all your potential clients first arrive on the scene. Perhaps she read your blog, received a forwarded email from a friend, attended a free webinar, or downloaded your opt-in incentive.

She’s not yet a paying customer, but she is getting to know you better. She’s learning whether or not your personality and style is a match for her, and whether or not she believes you can help her.

Your job for this potential client is to entice her to make a purchase.

Low-Cost Offers

Often called “tripwires,” these low-cost items are a way for your customers to take you for a test drive. No commitment, no risk, just an easy-to-consume eBook, self-study course, or other small purchase.

But don’t let her just buy and bolt! A well-planned funnel will include a related product as an upsell, too. She’s already in a buying mood, so make sure she sees what the next logical step is for her, and she might just pick that up as well!

Mid- and High-Range Offers

You see where this is going, right? A solid funnel moves smoothly from free to low-cost to high-end, with each step along the way being the very next thing your ideal client needs in her training arsenal.

For example, a great coaching funnel might include:

1. A free webinar

2. An eBook or small training program

3. A self-study course or membership

4. Group coaching

5. Private coaching

6. VIP coaching

Not all clients who enter your funnel at the top will make it all the way to your VIP coaching level, but you should build your funnel as if that’s what you expect to happen. As you increase the number of people who are active in your funnel, you can tweak your landing and sales pages to increase conversions and reduce the number of opt-outs you experience.

With analysis and attention, you’ll see a rise in the percentage of those who continue in your funnel all the way through to the end.

To start – fill in the The Complete Assessment for a free assessment

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