Category: Public Speaking
Profit From Effective Public Speaking
Developing and utilizing presentation skills can result in increased income for you. Here are a few ways that you can turn your public speaking experience into business profits.
1. Free Speeches to Promote Your Business
A lawyer might make a speech to a group of business persons, free of charge, about the advantages of incorporating their businesses. This could result in obtaining new clients. It could also cause existing clients to purchase additional services, such as incorporations, minute book work, income tax election filings, and so on.
2. Paid Seminars, Workshops and Teleclasses
You could charge admission fees to attend a seminar entitled “How To Incorporate Yourself Without a Lawyer”. This seminar could detail the considerations and mechanics of incorporating your own private corporation.
3. Sell Information Products
The information presented during a speech or seminar could form the basis for information products such as books, courses, special reports or folios, audios, videos, DVDs, electronic books, and so forth. For example, you could write a book entitled “How To Incorporate Yourself Without a Lawyer”.
Including such products as handouts at your seminar would increase the value for the attendees (which you could charge for). Even if you gave a free speech to a group, you could still receive back-end income from the sale of such information products.
Obviously, your public speaking skills will be especially important when producing an audio or video cassette. Your listeners and viewers will make certain judgments based on your personal appearance, poise, audience contact, use of gestures, enthusiasm, how informative the material is, and many other factors.
Your information products establish your credibility as an expert, resulting in even more business. As well, you can market those same information products through mail order, direct mail, Internet marketing, and other methods.
4. Consulting and Other Opportunities
As your reputation as an expert in your specialized field grows, you will become more in demand. Clients may seek you out for lucrative speaking engagements. You may be invited to write magazine articles, consult for large corporations, act as an expert trial witness, become a syndicated columnist, et cetera.
Therefore, whether you are a novice or an experienced public speaker, it pays to increase and utilize your public speaking skills.
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How to be a Great Speaker Without Using PowerPoint
This article gives 10 tips on how presenters can be highly effective without using PowerPoint.
RESEARCH YOUR AUDIENCE It amazes me how some speakers will show up for a speaking engagement and really not know anything about the audience they are speaking to. Many speakers just get lazy and feel that their message is so important that anyone would want to hear it. They couldn’t be more wrong. Your core message may be about the same for everyone, but knowing your audience will allow you to slant the information so that the audience feels it was prepared just for them. They will relate much better to the information and think much more highly of you for creating something specifically for them. Of course, in many cases you were only slanting your information, but I won’t tell if you won’t.
PRACTICE The only way to look polished while speaking is to practice. This is one skill you cannot delegate to anyone else. It is you that is on stage with the microphone and it is you who will look either great or terrible. You are sadly mistaken and egotistical if you think the PowerPoint slides that either you or someone else created will make you a dynamic speaker. There are specific techniques used to practice that don’t take much time and make you look extremely polished. One of these techniques is called bits. You practice a short piece of material over and over again. You don’t practice it word for word, but just talk your way through it. This way you won’t blank out when a distraction happens while you are on stage.
TAKE CARE OF HECKLERS The following is my famous asterisk technique; I use it to make sure hecklers don’t interrupt my presentation. I get people in the group to identify potential troublemakers BEFORE I get to the event. I phone these people and interview them to give them the attention they are craving. I then mention their names during the speech. This virtually eliminates the chance they will give me a hard time because I am praising one of their opinions. This works really well but don’t mention their names exclusively or the rest of the audience that knows these people are trouble may think that you are just as bad. Mention a wide variety of people in the audience. Just make sure the bad ones are included which normally keeps them at bay.
USE EMOTIONAL LANGUAGE Boring old facts rarely move people to action. Learning to use words that evoke emotions in people will make a much greater impact when you speak. There are many emotions you can trigger in the audience just by your choice of words. Happiness, anger, sadness, nostalgia are just a few. Knowing your purpose for being in front of the group helps you to pick which emotions you want to tap. When your purpose is known, choosing words to get the desired emotional response is much easier. For instance, if you wanted to take someone back to a childhood experience you might say, “Do you remember when someone did something bad at school and the teacher smacked the yardstick on her desk?” The word Phrase “smacked the yardstick” would evoke an emotional response that many adults can relate to. A younger group may not relate to this phrase since corporal punishment has all but disappeared from schools. You must pick the words that would mean something to your audience.
REVEAL YOURSELF Often people have trouble implementing this idea because they like to remain aloof and private. This will hurt their chances of making a good connection with people in the audience. You certainly don’t have to reveal your deepest darkest secrets when on stage, but you certainly could tell someone how much you like horses, or how you love to cook . . .anything that will give them a glimpse into the real you will give you a better chance of connecting with them and getting them to listen to you.
USE PROPS A prop is worth a thousand words. People can really anchor a thought in their minds when it is connected to an object that relates to the point you are trying to make. You could use large, small, funny or serious props. Always relate the prop to the point you are trying to make and make sure the audience can see it. Sometimes you’ll want to hide the prop so people don’t wonder what it is until you are ready to present it.
USE HUMOR Even Shakespeare used humor in the middle of the tragedies he wrote. Humor is a powerful and effective tool that gives the audience’s mind a chance to breath in the face of heavy material. It also makes you more likable and fun to listen to. Humor is also much more likely to make your information more memorable. You don’t have to be a stand up comedian to use humor in speeches and presentations, and you don’t have to tell jokes either. There are many ways to add humor that don’t require any skill at all. You can show funny visuals, tell stories, or read from books or periodicals. Just like with props, make sue your humor relates to the point you are trying to make and you will be much more successful. Each issue of “Great Speaking” has about 20 pieces of humor you can use during speeches.
MOVE ‘EM TO ACTION If you are going to bother taking up people’s time to speak to them, don’t you think it would be a good idea to get them to do something positive because of your presentation? Even if they do something negative, it’s still better than doing nothing because they will at least get a chance to learn something from their mistake. Regardless of the size of your ego, the reality is that you are there for them, not the other way around. I’m all for you building up your reputation, but if you go into your speech thinking it’s all for you, it will show and you probably won’t do as well as you would have had you concentrated on the needs of the audience more.
BRING SOLUTIONS One of the best ways to make sure the audience loves you is to bring solutions to their problems. If you have done a thorough job of researching your audience, you already know what their problems are. It’s your job to bring ideas for them to try. In modern day thinking this is what motivational speaking is all about. No longer is it good enough to get people all fired up where they are bouncing off the walls without a clue as to what they will do with this new found excitement and motivation. Modern professional motivational speakers bring solutions and a plan of action to achieve them. Now those are motivating.
PAY ATTENTION TO LOGISTICS The best preparation, practice, and audience research could be ruined if you forget to pay attention to all the details surrounding a presentation. You want to know what is happening before you speak, and what is happening after you speak: How are the people seated? Are they at round tables where half of them are facing away from you, or are there no tables at all? What kind of microphone is appropriate? How big is the screen in the room? Will the people be drinking alcohol? What is the lighting like? All these items and many more affect the overall effectiveness of a presentation. The same exact words delivered with significantly different logistics could be received in entirely different ways. You could even go from a fantastic evaluation to a bomb just because of the way people are seated. It’s up to you to know the differences and how they affect a presentation.
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How to Impress Others When You Speak
Your presentation must do more than just inform. It must connect with the audience so that they accept your information. Here’s how.
People expect more of a speaker that just words. Here’s how to stand out.
1) Be the message. You must exemplify the principles, values, and ideas that you talk about in order to have credibility urging others to adopt them.
2) Think like the audience. Present your ideas from the viewpoint of how they will find them most useful. Realize that things that work for you, may depend upon your situation. Thus, customize new techniques to the world that your audience lives in.
3) Be original. Create your own cartoons and humor. Tell your own stories. Use your own activities. Stealing from others is unethical, illegal, and just plain wrong. You can be sued by the author (or cartoonist) for using copyrighted materials, such as cartoons from the newspaper. And you could find that your presentation follows one with the original versions of material that you planned to use.
4) Create a safe environment. People learn best when they feel safe to experiment and try new ideas. Treat everyone with respect. Never damage anyone in the audience, even if this person seems to be disrupting your presentation.
5) Be ethical. Cite references for published information. Obtain a license and pay royalties if you must use copyrighted materials. Realize that other speakers (authors, cartoonists, humorists, entertainers, etc.) depend upon their materials for their livelihood.
6) Let people discover and experience new ideas. Adults learn by applying what they are being taught. It makes learning more permanent and enjoyable.
7) Be authentic. That is, be yourself, without pretense, without gimmicks, and without theatrics. People can recognize a fake easily. And when they find one, they leave.
8) Leave the audience impressed with themselves. Create opportunities for people to be funny, clever, or correct. Feed the audience set up lines that lead them into being the stars in your program. Ask question that let them show off what they know. This facilitates adult learning by making people feel special, which opens their minds to new ideas.
9) Keep it simple. People benefit most from techniques that they can use now.
10) Speak to them about them. Everyone finds their own story the most interesting. If you tell your story, then take them with you by including them in your story. Help them experience what you felt, discover as you learned, and celebrate as if they had won.
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History of Public Speaking
There never has been in the history of the world a time when the spoken word has been equaled in value and importance by any other means of communication. If one traces the development of mankind from what he considers its earliest stage he will find that the wandering family of savages depended entirely upon what its members said to one another. A little later when a group of families made a clan or tribe the individuals still heard the commands of the leader, or in tribal council voiced their own opinions. The beginnings of poetry show us the bard who recited to his audiences. Drama, in all primitive societies a valuable spreader of knowledge, entertainment, and religion, is entirely oral. In so late and well organized communities as the city republics of Greece all matters were discussed in open assemblies of the rather small populations.
Every great epoch of the world’s progress shows the supreme importance of speech upon human action individual and collective. In the Roman Forum were made speeches that affected the entire ancient world. Renaissance Italy, imperial Spain, unwieldy Russia, freedom loving England, revolutionary France, all experienced periods when the power of certain men to speak stirred other men into tempestuous action.
The history of the United States might almost be written as the continuous record of the influence of great speakers upon others. The colonists were led to concerted action by persuasive speeches. The Colonial Congresses and Constitutional Convention were dominated by powerful orators. The history of the slavery problem is mainly the story of famous speeches and debates. Most of the active representative Americans have been leaders because of their ability to impress their fellows by their power of expressing sentiments and enthusiasms which all would voice if they could. Presidents have been nominated and candidates elected because of this equipment.
During the Great War the millions of the world were as much concerned with what some of their leaders were saying as with what their other leaders were doing.
There is no aspect of modern life in which the spoken work is not supreme in importance. Representatives of the nations of the world deciding upon a peace treaty and deliberating upon a League of Nations sway and are swayed by speech. National assemblies from the strangely named new ones of infant nations to the century old organizations speak, and listen to speeches. In state legislatures, municipal councils, law courts, religious organizations, theaters, lodges, societies, boards of directors, stockholders’ meetings, business discussions, classrooms, dinner parties, social functions, friendly calls in every human relationship where two people meet there is communication by means of speech.
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Four Different Ways People Process Your Information
How do others process your information during presentations? There are four different physiological pathways that they use.
Four Different Ways People Process Your Information
There are four different ways that audience members assimilate information. They are: visual, auditory, auditory digital, and kinesthetic. While all members of the audience will process information utilizing all four of these approaches at different times, each audience member will individually tend to rely on one of these approaches more than the other three.
Visual: These people memorize and learn by seeing pictures and are less distracted by noise than others. They often have difficulty remembering and are bored by long, verbal presentations because their minds will wander. They are interested in how your presentation looks. They like it when you use words like ìsee, look, envision, imagine, and picture’ in your presentation as these words encourage them to make pictures in their minds.
Auditory: These people are easily distracted by any noises occurring during your presentation. Typically these audience members learn by listening, Your vocal tone and vocal quality will be very important with these people. Words that work well with people in this category include ìhear, listen, sound, resonate, and harmonize.’
Auditory Digital: These audience members spend a fair amount of time in their heads talking to themselves. They memorize and learn by steps, procedures, and sequences.
They want to know that your presentation makes sense. Words that are effective with these people include ìsense, experience, understand, think, motivate, and decide.’
Kinesthetic: These audience embers often speak very slowly. They are much more oriented towards their feelings than people in the other three categories. They learn by actively doing something and getting the actual feeling of it. They are interested in a presentation that ìfeels right’ or gives them a ìgut feeling.’ Words that are effective with these audience members include ìfeel, touch, grasp, concrete, get hold of, and solid.’
Approximately 40% of the population are primarily visual, approximately 40% are primarily kinesthetic, and the remaining 20% are primarily auditory and auditory digital in how they process information.
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How To Improve Communication Skills And Your Personal Style
Here are six tips for improving your communication style:
1. Knowing how to improve communication skills will come easier once you become aware of your own communication style.
Each person has a unique way of communicating. Listen to your own speech. What sorts of words do you use? Which sort of body language and what tone of voice are you using?
Now, think of someone who, in your opinion, is a good communicator. Compare your style to theirs. You’ve just taken an important first step in how to improve communication skills.
2. Now that you are aware of your own style, study the style of those around you. How do the most important people in your life converse? How do they say things? Look for approaches you can model and make your own.
3. Adjust to the other styles of communication. Don’t think it is too late to change your way of conversing because it’s been years. You had to learn to communicate in the first place and you can unlearn certain behaviors or change them. Sometimes we get stuck in a communication rut.
A father once was having a hard time with his teenaged daughter. She was growing and he thought she didn’t tell him what was going on in her life. They were in a heated discussion when he asked, ìWhy didn’t you tell me?î
Her answer was that she had, but he was too busy lecturing her to hear her. He learned that adjusting his style to his daughter would involve listening first before jumping right into solving the problem.
4. To build rapport, during a conversation try and match the other person’s movements, posture and verbal style. Don’t do everything they do, but mirror one or two things. For example, if the person gives mostly short answers to questions, you follow suit.
Or, maybe they talk at a slower pace than you usually do-slow your speaking speed to match theirs. This may sound simplistic but it is a very potent way to make someone feel very relaxed and comfortable in your presence.
5. The way you communicate at home may not be the same as in a different environment. Make sure you change your style to suit the different setting. Some comments you might want to tell your best friend, in private.
Other things can be shared in a group setting. Learn how to improve communication skills by altering your style for the appropriate setting. Many of us know someone who offers far too much information in a group setting.
6. Don’t criticize others for communicating differently. If we all communicated in the same way, we’d soon be bored with each other.
Getting a good grasp of your communication style and finding ways to accommodate other peoples’ styles, is a good way to improve your communication skills.
Please fill in the The Complete Speaking Business Assessment for free assessment
More info’s and free registrations (restricted to pros), please join our live seminar
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