Tag: 2 class=””>Win Your Brand

 
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Why Publish an EZine and Churning out Ezine Content

On the Internet, it is very possible to make money without selling any product. One way of doing so is through starting your own eZine, also known as an electronic newsletter.

In a nutshell, you send out your eZine issues on a periodical basis to your subscribers. The good part is that you have a flexible choice in automating the process of sending out your eZine issues for you or manually sending them on a periodical basis.

As an eZine publisher, not only can you easily achieve the benefits a conventional newsletter publisher enjoys without having to chop down several trees in the process, you can easily and conveniently spread your marketing influence and expertise to your base of subscribers from the shoes of an ordinary individual.

In other words, you do not have to invest in expensive printing equipment, brick and mortar business, and hiring staff just to run your own newsletter publication, resulting in a lot of time, money and effort saved.

Basically, all you need to start your own eZine are an auto responder and broadcast feature to go with, enabling you to reach out to your massive subscribers whom you can regard as your prospects, too.

All in all, if you do not have the commitments of creating your own product for sale, then publishing your own online newsletter can be one of the wisest decisions you will ever make, given the benefits of impressive marketing power and influence it can offer to you.

Churning out eZine Content.Creating your own content can be a challenge if you publish your own online newsletter or eZine.

However, regardless of any topic you are publishing on, types of contents can be generally divided into four categories, namely factual content, short tips, mini stories and case studies.

Other than writing your own content, you can get your own unique content the quick and easy way by organizing an interview with an expert or leader in the topic.

Very often, this can be done for free and since the interviewee is writing out most of the content, there is nothing else for you to do other than giving the interviewee something valuable in exchange (maybe a meal!).

Another little known and underused method in getting your own content is via public domains. If you are not familiar with the term “public domain”, “public domain” simply means anything that is NOT protected under US copyright law.

This includes ALL works published before 1923 and, under certain conditions, works published up to 1978. And in this case, we are referring ìworksî to written materials such as reports, articles and books.

Republishing and repackaging public domain information can help you save time and effort from creating new ideas and content as they are readily available. On top of that, you do not have to pay royalties or copyright fees on that work.

If you fancy the idea of publishing content without any writing on your part, this method is for you.

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Content marketing is in use everywhere

Content marketing has been lapped up by both internet marketers and online surfers. Using this media allows one to express his ideas and allows the other to read and enjoy. No wonder there are more and more people signing up each day to blog sites and people are publishing relevant articles on their websites in a bid to attract more and more
people.

Content marketing is in use everywhere because it is only the words that allow explaining. Different channels use different types of content marketing, be it the newsletter, email marketing, blogging, publishing, website content, etc. Content is in demand everywhere.

Content marketing is virtuous by its own nature, firstly because it has the power of attracting traffic long after the content has been published. More traffic will continue if the content is good and has something visitors find interesting. Content needs to be interesting and informative however, if you want the visitors to continue coming in.

So how will you attract traffic to your website using content marketing?

Include links, this it is obvious all content you publish should contain related links which take the reader to your website. However, unabashed advertising of products has not yet been looked upon kindly by the ezine public. This attitude towards advertising is right and does keep the spirit of informative advertising afloat.

It is important to maintain information levels when using content marketing. While browsing many of us have come across articles which have practically no informative value. Obviously if you want to write more articles on the same subject, slowly the matter diminishes and what remain to be filled are the futile words.

Spinning content can provide some respite from this problem, but it is necessary that you do not publish these articles with same ezine, instead make sure the information rich rewritten articles reach as many article directories as you can. The above can help you maintain information level and attract a lot of visitors from different directories.

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How to Hire the Perfect Keynote Speaker

In a perfect world, you would have an unlimited budget to hire top speakers for your next meeting or convention. Since it’s not, here are some tips on getting the most for your meeting dollar. Let me tell you about a project I worked on with the American Payroll Association that could be a model for you — or at least expand your thinking about ways to use speakers.<br><br>
APA’s Executive Director/CEO, Dan Maddux had a week of speaking and seminar slots to fill. Instead of assigning each slot to a different speaker, Dan chose to maximize the contribution of a few top people, using three of them in three different ways. That’s how Dan made 1 + 1 + 1 = 9. Three speakers used three ways equals nine slots filled. Here’s how such a move can save your organization and money and let you “trade up” to speakers you otherwise couldn’t afford.<br><br>
<b>Save on Hotels and Airfare</b><br>
Cutting the number of speakers might or might not reduce the total nights lodging needed, depending on your schedule. However, you’ll definitely save on transportation — for instance, three round-trips versus nine.<br><br>
<b>Speakers May Reduce Fee</b><br>
I can’t promise you that all speakers will do extra presentations for the same rates — they won’t. But the speaker you hired last year might have been more flexible if you had only thought to ask, “After your keynote, could you do a breakout session?” Or,” Could you emcee?” “Could you moderate a panel?” Even, “Our chairman is a bit nervous. Could you coach him on speaking?”<br><br>
Speakers may give you a better price for three consecutive days at one hotel, rather than three separate dates months apart.<br><br>
For example, for the Florida Realtors Association, I asked, “After my luncheon speech, would you like me to do a seminar on speaking skills?” They said, “Well, the agenda is already slotted in, but we’d love it if you would emcee our Top Producers’ panel, the first breakout session after lunch.”<br><br>
For the California Interment Association, I was scheduled to present a two-hour seminar after lunch. I said, “What else is going on? Would you like to me to do a spouse program?” They said, “We’ve never had one, but we’ve invited spouses for a breakfast get-together.” I added a 45-minute program that same morning. The only difference to me was that I had to go to the hotel a few hours earlier. Like most speakers, I want my clients to know I am there to serve them, not to pick up my speaking fee and run.<br><br>
<b>It’s Easier to Get Sponsors</b><br>
Trading up to big-name (or bigger-name) speakers makes it easier for you to get sponsors. Whenever people say, “We can’t afford you,” I always ask, “Do you have sponsors to help pay for your event?”<br><br>
Who would sponsor your event? Consider approaching the exhibitors at your conventions, or whoever sells to your members or who wants good PR with the people in the audience. List these “angels” prominently in the program. I always make a point of giving sponsors a good plug in my presentations. For example, after my opening story for the American Cemetery Association, I quoted the founder of my corporate sponsor, Service Corporation International. Then I gave examples to reinforce my points by reading from their newsletters, and my walk away line incorporated their name. I always let sponsor know, “Don’t worry, they won’t have any doubt who paid for me,” and make a joke about it in my speech.<br><br>
<b>Three Invaluable Bonuses</b><br>
Having speakers on hand throughout your event gives you far greater flexibility in scheduling. Continuity can establish a powerful connection between audience and speaker, getting your message across in a way that a wide variety of speakers couldn’t. Dan Maddux says, “We found that when we triple-booked those speakers, they become even more popular, really getting to know our people who always want them to stay around longer.” Continuity, during an event or from year to year, means your speakers are able to notice and volunteer to help your organization in special ways you may not have thought of.<br><br>
<b>How It Works</b><br>
Recently, 1,674 members of the American Payroll Association attended its Sixteenth Annual Congress in Nashville. Dan chose as keynote speakers Art Linkletter, Susan RoAne, Willy Jolley, Al Walker, and me, Patricia Fripp. He had little trouble getting sponsorship to help pay for these keynoters because of the success of his past conferences.<br><br>
The Congress was scheduled to start on a Monday. Dan came up with the idea of offering an extra pre-Congress program on Sunday, “For Women Only.” This isn’t as sexist as it may sound because seventy-five percent of APA’s membership is women. Dan figured that many could take advantage of cheaper Saturday night airline tickets, saving their company’s money, so they might be open to an extra day of education and fun.<br><br>
He called this extra program “Women on the Ladder to Success: Career Strategies for the Millennium,” and used six presenters. Three were from within the Association and industry, including the current president. Three were professional speakers who were also scheduled to speak during the main Congress. Each of the professionals gave two talks at this separate Sunday session. I did “Women in the Workplace, the Evolution of Career women” and “Are You a Wonder Woman or Superman in Payroll?” (In a custom-made Wonder Woman costume I had made 20 years ago. The fact I can still wear it deserves applause!) Susan RoAne spoke on “Taking Charge of Your Accomplishments” and “Women Who Make Things Happen: Traits of the Savvy and Successful.” Diane Parente’s programs were “Your Passport to Image Credibility” and “Looking Your Professional Best Without Spending a Fortune.”<br><br>
Then, at the kick-off Monday session for the full membership, Susan was the keynote speaker with “Schmooze or Loose: How to Gain the Verbal Edge.” She also presented a program for the vendors, “How to Make the Most of the Trade Show.” Diane Parente delivered a breakout session on “Image, a Powerful Tool,” and gave Dan’s Board of Directors one-on-one consultation as a bonus. (17 in all.) I delivered the Congress’s keynote speech, “Insights into Excellence,” presented a marketing seminar for the vendors, “How to Nurture Relationships Once You Leave the Trade Show,” and, as a break-out, conducted a workshop on “How to Sell Yourself and Your Ideas.”<br><br>
Having booked the Sunday before the conference, Maddux thought of a way to use his talent pool for a Speakers’ School on Saturday. Last year this program had been a success, but with a smaller audience of their speakers who talk on tax law changes, it had not justified a hiring a keynote caliber presenter to teach it.<br><br>
As I was already going to be there for several days I was excited at the prospect. I suggested we invite his association members scheduled to give programs during the congress. He also invite the APA leadership from the State chapters who have to speak at their meetings and get no formal public speaking training. As far as I am concerned the more the merrier. I charge the same whether my audience is five or 5,000. After the session I helped the President and Woman of the Year totally rewrite their talks. They have now requested I train them at least 3 months before next yearÌs convention.<br><br>
<b>Synergy Makes Good Sense</b><br>
Dan says “Using proven professionals in several slots so they develop a rapport with the audience is a better investment than bringing in a different speaker for each slot. In our case, two of the speakers, Diane and Patricia, had been so successful as keynoters the previous year that the audience was looking forward to seeing them again. This gave us the advantage of repeat role models, because our presidents turn over every year. The added fact that Patricia, Diane, and Susan had worked together before, and are best friends, gave us even more bang for our buck. We could never have put a dollar value on that kind of synergy.<br><br>
“I need my speakers to deliver a message and be powerful role models. Patricia, Diane, and Susan are all self-made women over fifty, looking good, feeling good, and they’ve built their careers themselves. This is an important message for our Association audience.”<br><br>
<b>More Bang for Your Buck</b><br>
Dan Maddux was able to negotiate with his speakers for a lot of extras. Many professionals figure that, as long as they are there anyway and being well paid, their time belongs to the client. Therefore, they are happy to take on extra tasks.<br><br>
The next time you are planning to hire a speaker, consider using him or her in multiple ways. It doesn’t hurt to ask if the speaker would be willing to:<br><br>
<ul><li>Deliver one or two “breakout sessions” or a spouse program along with the keynote at the same half-day fee.</li>
<li>Introduce other speakers.</li>
<li>Emcee the event that they are part of.</li>
<li>Help association Presidents of Board of Directors with their own presentations, either in advance or while the speaker is there.</li>
<li>Say a prayer at a meal.</li>
<li>Moderate a panel.</li>
<li>Sign autographs.</li>
<li>Appear in the sponsor’s booth to make their sponsorship more of an investment.</li></ul>
Like most of my comrades in The National Speakers Association, I want to be memorable and to give full value for your meeting dollars. For the Hamilton Bank in Philadelphia, I even leaped out of a spaceship, wearing a Wonder Woman costume. (Getting into the spaceship was a little more complicated, but that’s another story.)

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Profit From Effective Public Speaking

Developing and utilizing presentation skills can result in increased income for you. Here are a few ways that you can turn your public speaking experience into business profits.

1. Free Speeches to Promote Your Business

A lawyer might make a speech to a group of business persons, free of charge, about the advantages of incorporating their businesses. This could result in obtaining new clients. It could also cause existing clients to purchase additional services, such as incorporations, minute book work, income tax election filings, and so on.

2. Paid Seminars, Workshops and Teleclasses

You could charge admission fees to attend a seminar entitled “How To Incorporate Yourself Without a Lawyer”. This seminar could detail the considerations and mechanics of incorporating your own private corporation.

3. Sell Information Products

The information presented during a speech or seminar could form the basis for information products such as books, courses, special reports or folios, audios, videos, DVDs, electronic books, and so forth. For example, you could write a book entitled “How To Incorporate Yourself Without a Lawyer”.

Including such products as handouts at your seminar would increase the value for the attendees (which you could charge for). Even if you gave a free speech to a group, you could still receive back-end income from the sale of such information products.

Obviously, your public speaking skills will be especially important when producing an audio or video cassette. Your listeners and viewers will make certain judgments based on your personal appearance, poise, audience contact, use of gestures, enthusiasm, how informative the material is, and many other factors.

Your information products establish your credibility as an expert, resulting in even more business. As well, you can market those same information products through mail order, direct mail, Internet marketing, and other methods.

4. Consulting and Other Opportunities

As your reputation as an expert in your specialized field grows, you will become more in demand. Clients may seek you out for lucrative speaking engagements. You may be invited to write magazine articles, consult for large corporations, act as an expert trial witness, become a syndicated columnist, et cetera.

Therefore, whether you are a novice or an experienced public speaker, it pays to increase and utilize your public speaking skills.

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History of Public Speaking

There never has been in the history of the world a time when the spoken word has been equaled in value and importance by any other means of communication. If one traces the development of mankind from what he considers its earliest stage he will find that the wandering family of savages depended entirely upon what its members said to one another. A little later when a group of families made a clan or tribe the individuals still heard the commands of the leader, or in tribal council voiced their own opinions. The beginnings of poetry show us the bard who recited to his audiences. Drama, in all primitive societies a valuable spreader of knowledge, entertainment, and religion, is entirely oral. In so late and well organized communities as the city republics of Greece all matters were discussed in open assemblies of the rather small populations.

Every great epoch of the world’s progress shows the supreme importance of speech upon human action individual and collective. In the Roman Forum were made speeches that affected the entire ancient world. Renaissance Italy, imperial Spain, unwieldy Russia, freedom loving England, revolutionary France, all experienced periods when the power of certain men to speak stirred other men into tempestuous action.

The history of the United States might almost be written as the continuous record of the influence of great speakers upon others. The colonists were led to concerted action by persuasive speeches. The Colonial Congresses and Constitutional Convention were dominated by powerful orators. The history of the slavery problem is mainly the story of famous speeches and debates. Most of the active representative Americans have been leaders because of their ability to impress their fellows by their power of expressing sentiments and enthusiasms which all would voice if they could. Presidents have been nominated and candidates elected because of this equipment.

During the Great War the millions of the world were as much concerned with what some of their leaders were saying as with what their other leaders were doing.

There is no aspect of modern life in which the spoken work is not supreme in importance. Representatives of the nations of the world deciding upon a peace treaty and deliberating upon a League of Nations sway and are swayed by speech. National assemblies from the strangely named new ones of infant nations to the century old organizations speak, and listen to speeches. In state legislatures, municipal councils, law courts, religious organizations, theaters, lodges, societies, boards of directors, stockholders’ meetings, business discussions, classrooms, dinner parties, social functions, friendly calls in every human relationship where two people meet there is communication by means of speech.

Please fill in the The Complete Speaking Business Assessment for free assessment

More info’s and free registrations (restricted to pros), please join our live seminar

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History of Public Speaking

There never has been in the history of the world a time when the spoken word has been equaled in value and importance by any other means of communication. If one traces the development of mankind from what he considers its earliest stage he will find that the wandering family of savages depended entirely upon what its members said to one another. A little later when a group of families made a clan or tribe the individuals still heard the commands of the leader, or in tribal council voiced their own opinions. The beginnings of poetry show us the bard who recited to his audiences. Drama, in all primitive societies a valuable spreader of knowledge, entertainment, and religion, is entirely oral. In so late and well organized communities as the city republics of Greece all matters were discussed in open assemblies of the rather small populations.

Every great epoch of the world’s progress shows the supreme importance of speech upon human action individual and collective. In the Roman Forum were made speeches that affected the entire ancient world. Renaissance Italy, imperial Spain, unwieldy Russia, freedom loving England, revolutionary France, all experienced periods when the power of certain men to speak stirred other men into tempestuous action.

The history of the United States might almost be written as the continuous record of the influence of great speakers upon others. The colonists were led to concerted action by persuasive speeches. The Colonial Congresses and Constitutional Convention were dominated by powerful orators. The history of the slavery problem is mainly the story of famous speeches and debates. Most of the active representative Americans have been leaders because of their ability to impress their fellows by their power of expressing sentiments and enthusiasms which all would voice if they could. Presidents have been nominated and candidates elected because of this equipment.

During the Great War the millions of the world were as much concerned with what some of their leaders were saying as with what their other leaders were doing.

There is no aspect of modern life in which the spoken work is not supreme in importance. Representatives of the nations of the world deciding upon a peace treaty and deliberating upon a League of Nations sway and are swayed by speech. National assemblies from the strangely named new ones of infant nations to the century old organizations speak, and listen to speeches. In state legislatures, municipal councils, law courts, religious organizations, theaters, lodges, societies, boards of directors, stockholders’ meetings, business discussions, classrooms, dinner parties, social functions, friendly calls in every human relationship where two people meet there is communication by means of speech.

Please fill in the The Complete Speaking Business Assessment for free assessment

More info’s and free registrations (restricted to pros), please join our live seminar

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