Content Marketing Statistics

1. 60% of marketers create at least 1 piece of new content each day.
2. Content marketing leaders experience 7.8 times more site traffic.
3. Content marketing generates more than 3x as many leads as outbound marketing and costs 62% less.
4. 47% of B2B buyers consume 3 to 5 pieces of content before engaging with a salesperson.
5. The top 3 content marketing tactics are blogging, social media, and case studies.
6. Coca Cola spends more on content creation than television advertising.
7. On average, B2B marketers allocate 28% of their marketing budget to content marketing.
8. 60% of B2C marketers are very to extremely committed to content marketing.
9. 89% of B2B marketers are using content marketing.
10. Launching a content marketing campaign costs 62% less to launch and maintain than other forms of marketing.