Video Marketing Statistics
- 87% of online marketers use video content.
- Live internet video is projected to account for 13% of total video traffic.
- The most popular time for social video viewing is Wednesday between 7 and 11am.
- 81% of internet and mobile audiences watched more live video in 2016 than 2015.
- After watching a video, 64% of users are more likely to buy a product online.
- 83% of marketers said they’d like to create more social video content in 2017.
- 80% of consumers believe demonstration videos are helpful for making purchases.
- 94% of businesses see video as an effective marketing tool.
- Videos up to 2 minutes long tend to get the most engagement.
- 70% of consumers say they have shared a brand video on social media.
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