Video Marketing Statistics

  1. 87% of online marketers use video content.
  2. Live internet video is projected to account for 13% of total video traffic.
  3. The most popular time for social video viewing is Wednesday between 7 and 11am.
  4. 81% of internet and mobile audiences watched more live video in 2016 than 2015.
  5. After watching a video, 64% of users are more likely to buy a product online.
  6. 83% of marketers said they’d like to create more social video content in 2017.
  7. 80% of consumers believe demonstration videos are helpful for making purchases.
  8. 94% of businesses see video as an effective marketing tool.
  9. Videos up to 2 minutes long tend to get the most engagement.
  10. 70% of consumers say they have shared a brand video on social media.
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