Blogging Statistics

  1. 53% of marketers say blogging is their top content marketing priority.
  2. Featuring a blog as a key part of your website gives you a 434% better chance at being highly ranked by search engines.
  3. The average word count of top ranked Google content is between 1140 and 1285 words.
  4. In 2017, the average time spent writing a blog post was 3 hours and 20 minutes.
  5. 36% of Fortune 500 companies use blogs for thought leadership, engagement, and product promotion.
  6. B2B companies that blog generate around 67% more sales than those who do not.
  7. 81% of US online consumers trust information and advice from blogs.
  8. WordPress alone is home to over 75 million different blogs.
  9. Companies that blog have 97% more inbound links.
  10. Most bloggers drive traffic to their blog using social media.

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