Tag: internet marketing
Why Market ebooks?
Why market ebooks? The internet is awash with all kinds of ebooks. Ebooks about cooking, Ebooks about cleaning,child rearing, golf, cars,prescription drugs and anything else you can think of. Some are long. Hundreds of pages. Some are short. Ten pages or even less.
With all these ebooks out there surely everything has been written about every topic right?
Of course not. Even if another ebook has the same information yours does no one else has your perspective, your style, your voice. Whatever you write about, your ebook will be uniquely yours.
Only you know what you think and feel about a topic. Only you can put it together in your own special way. Your ebook is personal. It’s your take on whatever.
So why not publish a traditional paper book. Well you can. If you choose a topic the publisher is looking for. If you can muster up the minimum number of chapters the publisher requires. If you can find a publisher who thinks your writing will sell. The world of traditional publishing is not for the faint of heart or the person who thinks they might want to be a writer.
Well what about self publishing. A good choice. If you don’t mind paying for editing. Then paying for printing. Then buying a minimum number of you own book. All this is before you even start marketing.
I don’t want to give you the idea that I’m against other publishing methods. In fact, if you have written the great american novel or a great guide on how to do whatever, that meets publisher guidelines then go for it. However, if you are just the averge Joe or Jane who has some home spun wisdom to share with the world an ebook is the way to go.
The internet provides a quick, easy and cheap way to get your book out there. Your book itself. Not simply word about your book. With an ebook, after purchasing software, your only expense is marketing. No printing fees. No editing fees.
You control the length of your ebook, the layout, it’s all you. The ultimate form of self expression. Plus, you don’t have to convince a publisher how great your idea is. You are in total control. You have the first and last say on everything. Every authors dream. Your vision undiluted.
Any topic you can think of, politics, love, email marketing, why the original Star Trek is the best…anything.
So what are you waiting for. Do the research, write your ebook and market it to the world.
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Why Should You Write An eBook
The fact is that this is the perfect time to write an ebook. What the publishing industry needs are people who can tap into the world as it is today – innovative thinkers who can make the leap into the new millennium and figure out how to solve old problems in a new way. Ebook’s are a new and powerful tool for original thinkers with fresh ideas to disseminate information to the millions of people who are struggling to figure out how to do a plethora of different things.
Let’s say you already have a brilliant idea, and the knowledge to back it up that will enable you to write an exceptional ebook. You may be sitting at your computer staring at a blank screen wondering, “Why?î Why should I go through all the trouble of writing my ebook when it’s so impossible to get anything published these days?
Well, let me assure you that publishing an ebook is entirely different than publishing a book in print. Let’s look at the specifics of how the print and cyber publishing industry differ, and the many reasons why you should take the plunge and get your fingers tapping across those keyboards!
Submitting a print book to conventional publishing houses or to agents is similar to wearing a hair shirt 24/7. No matter how good your book actually is, or how many critique services and mentor writers have told you that “you’ve got what it takes,” your submitted manuscript keeps coming back to you as if it is a boomerang instead of a valuable mine of information.
Perhaps, in desperation, you’ve checked out self-publishing and found out just how expensive a venture it can be. Most “vanity presses” require minimal print runs of at least 500 copies, and even that amount will cost you thousands of dollars. Some presses’ minimal run starts at 1,000 to 2,000 copies. And that’s just for the printing and binding. Add in distribution, shipping, and promotional costs and – well, you do the math. Even if you wanted to go this route, you may not have that kind of money to risk.
Let’s say you already have an Internet business with a quality website and a quality product. An ebook is one of the most powerful ways to promote your business while educating people with the knowledge you already possess as a business owner of a specific product or service.
For example, let’s say that you’ve spent the last twenty-five years growing and training bonsai trees, and now you’re ready to share your knowledge and experience. An ebook is the perfect way to reach the largest audience of bonsai enthusiasts.
Ebook’s will not only promote your business – they will help you make a name for yourself and your company, and establish you as an expert in your field. You may even find that you have enough to say to warrant a series of ebook’s. Specific businesses are complicated and often require the different aspects to be divided in order for the reader to get the full story.
Perhaps your goals are more finely tuned in terms of the ebook scene. You may want to build a whole business around writing and publishing ebook’s. Essentially, you want to start an e-business. You are thinking of setting up a website to promote and market your ebook’s. Maybe you’re even thinking of producing an ezine.
One of the most prevalent reasons people read ebook’s is to find information about how to turn their Internet businesses into a profit-making machine. And these people are looking to the writers of ebook’s to provide them with new ideas and strategies because writers of ebook’s are usually people who understand the new cyberspace world we now live in. Ebook writers are experts in Internet marketing campaigns and the strategies of promoting and distributing ebook’s. The cyberspace community needs its ebook’s to be successful so that more and more ebook’s will be written.
You may want to create affiliate programs that will also market your ebook. Affiliates can be people or businesses worldwide that will all be working to sell your ebook’s. Think about this? Do you see a formula for success here?
Figure out what your subject matter is, and then narrow it down. Your goal is to aim for specificity. Research what’s out there already, and try to find a void that your ebook might fill.
What about an ebook about a wedding cake business? Or an ebook about caring for elderly pets? How about the fine points of collecting ancient pottery?
You don’t have to have three masters degrees to write about your subject. People need advice that is easy to read and easily understood. Parents need advice for dealing with their teenagers. College students need to learn good study skills – quickly. The possibilities are endless.
After you’ve written your ebook
Getting your ebook out is going to be your focus once you’ve finished writing it, just as it is with print books. People will hesitate to buy any book from an author they’ve never heard of. Wouldn’t you?
The answer is simple: give it away! You will see profits in the form of promoting your own business and getting your name out. You will find affiliates who will ask you to place their links within your ebook, and these affiliates will in turn go out and make your name known. Almost every single famous ebook author has started out this way.
Another powerful tool to attract people to your ebook is to make it interactive. Invent something for them to do within the book rather than just producing pages that contain static text. Let your readers fill out questionnaires, forms, even crossword puzzles geared to testing their knowledge on a particular subject. Have your readers hit a link that will allow them to recommend your book to their friends and associates. Or include an actual order form so at the end of their reading journey, they can eagerly buy your product.
When people interact with books, they become a part of the world of that book. The fact is just as true for books in print as it is for ebook’s.
That’s why ebook’s are so essential. Not only do they provide a forum for people to learn and make sense of their own thoughts, but they can also serve to promote your business at the same time.
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The Power Behind E-books
Have you ever wondered what all the hype is about e-books? Why are they so popular? Would you be able to write your own e-book? These are just a few of the questions we will answer in today’s article.
E-books are found almost everywhere on the internet. There are even libraries where you can download free e-books onto your computer. Many of these e-books are free because they are in the public domain, but there are some that have been written specifically to boost advertising.
We are now living in the ìinformation ageî where people want to get valuable input quickly and easily. This is where e-books lead the way in a world where information is so often sought after. The contribution of e-books to the internet marketplace is one of the forerunning advertisement methods in use today.
How is it used to promote your business?
By offering e-books to those people who visit your site, you are allowing your visitors to know a bit more about the product/service you are promoting. By writing on a topic that you are familiar with you set yourself up as an expert in your particular field.
By using a form to capture your visitor’s names and email addresses you are also building up your very own opt-in mailing list. Is it any wonder that so many people are using this as a viral marketing tool?
Perhaps you are wondering how you too can get on the bandwagon of writing e-books to help boost the traffic to your website or organization.
Obviously, first you must write the e-book. What should you write your e-book on? Your e-book should be based on information that you are already familiar with. Do you have a particular niche that you would like to promote? Then write according to your expertise.
For example, if you are a dog lover, you could write a book about taking proper care of canines, or write about a particular type of dog that you are familiar with. It is more advantageous to write about something concerning your particular market but writing about a complimentary market could also bring you leads that you can use to boost your business.
The important point is to get your name out in the public eye of the internet community so that they will look to you for the expert advice that you can offer.
What if you cannot write a book? You may have ideas and know what you want to talk about but you are unable to compose your thoughts in a clear, precise manner. In this situation, all is not lost. You can hire, usually for a small fee, someone else to write the book for you. This is called ìghostwritingî and is actually a very common practice.
To hire a ghostwriter it is your responsibility to make sure that he/she knows what it is you wish to convey in your e-book and they will go about and write the book for you.
You pay them to write the e-book but it is your name that appears as the author.
Once your book is written it must be converted to either an html file or a .pdf file. This is a simple process with a .pdf converter.
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Advertising and Promoting Using Articles
A very efficient method to advertise your professional services, the products you are selling or simply to show how educated you are in a particular niche is by using the highly beneficial method of article marketing.
These articles that enclose at the end a short presentation of you or your business can be about various solution to actual problems, about everyday life or any other topic that will interest and inform a reader about the subject. There are many sites to which you can submit these articles to, or if you have a database of your customersí emails, just drop them an email containing the article and a link to your personal site or professional site. Over time, it is hoped that your article will be syndicated on websites throughout the internet.
The articles can generally be copied from one article submission site to the other as long as the content belongs to you and you are not stealing someone elseís work. There is a huge demand for content on the internet, it’s what keeps the search engines hungry, and with so many website owners and ezine publishers regularly looking for fresh content, chances are that your article will not only be used on article directories but also on several other sites.
The more interesting and informative an article is, the more people will read and remember it. Even if you donít have experience with writing, there are some benefits that may persuade you to give it a try:
– It may improve the way you convey your thoughts on a subject.
– It will bring your website visibility.
– If itís written well it will may help someone.
– You can prove your knowledge in your professional areas.
Publishing articles means they have to contain mostly useful information and just a little bit of advertising. If they donít follow this rule, you might end up with an un-publishable article. The promotion area of the article is usually meant for the end of that article, known as the “resource box”. As an article directory owner myself, I know that there are many authors who insist on placing links to their website throughout the article, but I would suggest that having an informative article with the links to “futher information” in the resource box is a much clearer and better structured approach.
Articles are meant to inform the reader of a particular subject, and not merely persuade the reader to visit your site with every paragraph written. In fact, should you have a good enough article, the reader will more than likely choose to visit the site in your resource box in any case. I recently received an article that contained 11 links in a 200-word article! This DID NOT include the resource box where a further 4 links were provided. Needless to say the article was rejected, so make sure your articles are interesting and informative with promotion left to the appropriate section.
There are other things you could do with articles if you are willing to spend some money. There are different publicity sites, ranked high in search engines that for a fee will publish your article on their site for a limited period of time. The fee is not high usually, but can provide publicity should you choose this route. But if this choice is the one that appeals to you the most, you must make sure the article is really good, so good that it can compete with all the other articles on that site. The user can see them all at the same time and you must think of ways to make him choose to read yours. If you have tried and you are not confident you can do it on your own, you can always hire a professional.
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The rarely told truth about network marketing
Today I am going to talk about something that seems to be one of those things that people either love or hate. What I am talking about is network marketing, also called mlm or multi-level marketing. Right from the beginning I will say that there is no need to have extreme views about this, it is simply a business model that you can use if you wish.
However, it is crucial that you understand HOW the business model of network marketing works.
I think there are basically two reasons that some people seem to be almost electrocuted, simply by hearing someone mention the word network marketing. Either they have tried it themselves, and because they didn’t have a clue on how to do it they failed miserably. Or they belong to the group of people who can’t get the idea that mlm = pyramid scheme out of their heads.
This second misconception is easy to debunk. Pyramid schemes are illegal almost everywhere, do you really think large multinational companies could operate year after year on an entirely illegal basis?
Secondly, this view on network marketing shows that the speaker is ignorant. He or she hasn’t done an ounce of homework on the various businesses that are available to each of us today, and they are ignorant of the industry itself.
This means they aren’t serious. It means they “would like” to make more money, but have no intention of making it happen. They continually “look” for home businesses, which is enough to satisfy their minds that they “did everything they could”, but everything they find out there is flawed and are “scams”. They are looking to buy “hope”, not a business.
There is a Chinese saying that goes something like this:”If you spend too much time thinking about your next step, you will be standing on one leg for the rest of your life”. Yes, there ARE scams out there, but mlm is not a dirty word and it is not a synonym for scam. Get over it!
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BREAKING NEWS! Corporate America a Pyramid Scam?
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As for the comparison to a pyramid in general – think of any company that comes to mind. The company will probably have a CEO, president, vice presidents, middle management, a sales force, and hourly employees.
It goes without saying that the guy at the top, the CEO, is going to make the most money, and the compensations continue to decrease down the ladder which starts at his cushy leather chair. The only way to get paid more and move up the ladder is to boot someone else out of their spot – and this is what people call okay and normal!
Not to mention the fact that the corporate slave masters seem to have no problem with working people to the limits…and then kicking them out the door before any of the benefits kick in. (As always there are some exceptions, of course). How is this any less pyramid than network marketing? All people in the company work hard, but ONLY those at the very top has “permission” to make a lot of money.
Now, in network marketing the basic idea is that it will be of great benefit to everyone involved to help people who are new reach the top. In fact the whole business idea hinges on this idea – the only way to become really successful in the long term is to help others. Of course there will always be a mathematical limit to how large a network can become, but with todays global marketplace, and a suitable compensation plan, there is usually plenty of room for everybody.
A network marketing company can diversify and find new markets, just like all companies have to.
But what about the miserable statistics of network marketing, the over 90% drop-out rate etc.?
This is mainly caused by the simple fact that not that many people know how to do network marketing correctly. And I must admit that some network marketing companies are responsible for this themselves, by providing useless ideas like making a “100 list” etc.
You see, this is a somewhat unique industry. Most people don’t realize that network marketing is a business of marketing and promotion pursued by people who have NO IDEA how to market and promote.
Read the above paragraph once more and let it sink in…
If you are going to be involved in network marketing you need to develop both the right mind set and acquire the right knowledge (no, they usually don’t teach this in college).
You must learn that when you do this business right:
* You don’t have to “sell”
* You don’t have to ask people to join your business.. They ask you!
* You don’t have to post “work at home” flyers!
* People will PAY YOU to prospect them
You should learn that this is not at all about the Vitamins or whatever product your company is selling. In fact, this is one of the single biggest mistakes people make in network marketing.
Network Marketing – Why is it so great?
If you’ve ever heard of Network Marketing, you’ve probably heard it said that it is essentially a people’s business. Some have also labeled it a people’s franchise because of the similarities between the business models of network marketing and franchising. Advocates of the industry name it as the ultimate people’s business and say there is nothing quite like it. People that are in network marketing will immediately respond positively to this.
One of the unique characteristics of the network marketing type of business is that every individual distributor is in business for themselves but never by themselves. They will always be part of a larger organization and the compensation models are designed in such a way that every person can count on some form of support from their upline.
It is no secret that fortunes can be made in this type of business and many have done just that. Of course this is not the majority of network marketers, but every individual distributor does have the same chances. Success or failure in network marketing is not dictated by politics, race, age, background or gender, but always by results. In that respect it is probably also the fairest business model in the world.
For many people however the true value of their home based business is not directly in the financial return. The lessons a person can learn while building his or her own network marketing business are truly priceless. Many people are totally transformed through the personal growth they experience as a direct result of their challenges in their MLM businesses. It forced them to get out of their comfort zones, grow, and in many cases become a better person.
So what is so unique about network marketing in this respect? Doesn’t every entrepreneur have to deal with challenges? The answer of course is: Yes, they do. And they also experience personal growth as a result from this. However there is a significant difference. Most entrepreneurs are self made and many of them learned their trade largely outside of formal education. Either they were taught by a family member, a mentor or perhaps they learned everything the hard way: by trial and error. Very rarely will you find an entrepreneur that has an extensive library of books and tapes on personal development. Most businesspeople don’t attend seminars and motivational trainings. They think it’s all a bunch of hype. While in some cases this can be true, there are many trainings and seminars that teach the principles of success better than any textbook found in business schools.
One of the great things about network marketing is that this type of education is built into the training systems of all good companies. There is no business on the face of the earth that places such a strong and direct emphasis on the importance of personal development as the network marketing industry. Many companies might argue that they spend a great deal of their budget on education; training employees and as such assisting them in personal development but in most cases what they are actually talking about is personnel development. Although the words are almost identical, their meanings are vastly different.
Network marketing is all about building people. It is probably the best school on the planet if you want to learn about what it takes to be successful in life and you don’t need rich parents or some kind of scholarship to enroll.
More info’s and free registrations (restricted to pros), please join our live seminar
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