Tag: Marketing

 
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The Top Types of Website/Blog You Hadn’t Considered Creating

If you’re planning on creating a website or a blog, then there’s a good chance you’re considering one of the major niches like ‘fitness’, ‘making money’ or ‘dating’.

The only problem is, these ‘big’ types of blogs are very overcrowded and if you create a new site in that niche you’re going to be going up against a lot of already established competition.

So the question is: how do you stand out with something completely new? And what other types of blog are there that you hadn’t considered?

Instead of going with a very generic and very derivative topic, why not try making something entirely new so that you will be more memorable for your visitors and so that you’ll be able to monetize in more creative ways? Read on and we’ll take a look at some of the top types of website and blog that you perhaps hadn’t already considered…

Fan Sites

Creating a fan site is a great strategy for a number of reasons. For starters, there doesn’t tend to be that much competition – particularly when compared with the bigger niches. At the same time, creating a fan site means you’ll be creating content for a highly committed and passionate audience that likely has a strong community. Head over to the ‘Doctor Who’ Google+ pages and you will see there are people there ready to eat up new content.

Career Content

Don’t have a hobby or interest? You probably at least have a job and probably that job is something that many other people share. There’s all kinds of information you can create in this field!

Education

You can create a lot of novel type of content in the education niche. This can range from teaching other adults a new topic as you learn it, to providing research materials for students. Or why not go one step further and create a website for children? Do bear in mind though, that this will mean selling to the parents rather than the children themselves.

Entertainment

Not every website has to be serious! While it’s harder in some respects, you can potentially be very successful with a website that’s funny or that publishes fiction. Just look at things like XKCD!

Broad Niches

A niche can also be broad enough to encompass multiple other niches. Think of magazines like ‘Men’s Health’ or ‘Wired’. These focus on a lifestyle rather than a strict niche and cover lots of topics together as a result.

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The Top Three Niches That Marketers Target

While there are countless different niches out there to make money from, three of them get more attention and are more popular than all the rest. These are:

  • Fitness
  • Making money
  • And relationships

These three topics are the most popular for new bloggers, the most hotly discussed on sites like Warrior Forum and the most ‘tried and tested’ when it comes to making big money.

So what is it about these topics that makes them so popular? And what are their big strengths and weaknesses? Let’s take a look…

Making Money

Making money online is a hugely popular niche for one big reason – it promises readers a way to escape the ‘rat race’ and to start living the lifestyle they’ve always wanted. What’s more though, it also has the advantage of being an investment for visitors. In other words, people can justify spending money on almost anything in this niche because they believe in theory they should get that money back. Their purchases are investments rather than expenses.

The make money niche also appeals directly to the sort of tech savvy individual who is likely to buy digital products – especially if they’re considering making money online.

Fitness

The fitness niche is another highly popular one because it again shows people how to live the lifestyle they want. With abs and big biceps, guys believe they can get the girl, feel more confident and impress their peers – all things that appeal to all of us.

At the same time, fitness appeals to pretty much everyone giving it a hugely broad appeal. Here in lies the problem with this niche though: it is highly competitive. The best way that you can get around this is to look at a smaller sub-section of this larger audience. For instance, you might consider writing a website on fitness aimed specifically at the over 50s, or at people with diabetes.

Dating

Like fitness, dating is a subject matter that appeals to pretty much everyone – including that demographic of young professionals with lots of disposable income. This is a topic with a great emotional hook, making it one that’s very easy to sell in.

The only problem with this niche is coming up with new content. You can come up with new ‘techniques’ and look at related niches (like style and fitness) but this is a subject where very little ‘new’ information will become available otherwise.

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How to Target a Small Niche and Start Making Money FAST

Creating a blog that operates within a big popular niche is a great way to ensure you have a high potential to make money and that you can keep growing without running out of content or new visitors.

But this is only one way to approach blogging and it’s actually quite difficult. Instead then, you might want to consider making content aimed at a small niche – and as we will see, there are lots of ways that this can lead to rapid success and lots of money!

Examples of ‘Small Niches’

An example of a small niche is anything that is very specialist or that doesn’t have a broad appeal. This might mean creating a fan site for example that focusses on a ‘cult’ film. Alternatively it might mean looking at a fringe activity or a lesser-known hobby. Either way, you now have a small dedicated audience to create content for but you won’t have as much option to grow.

Benefits of Small Niches

The great thing about a small niche is that you can very quickly become an authority on your subject. Let’s say you create a website on cryptozoology (unproven animal sightings). This is a topic small enough that those who are very passionate will be actively seeking out more content. If you come along and promise to deliver X amount of content every week, then those people will be likely to subscribe as soon as they hear of you. This runs contrary to niches like fitness where people are more inclined to think ‘not another fitness site!’.

What’s more, smaller niches give you direct access to that audience, especially if there’s a strong community.

Growing Your Audience

To overcome the potential limitations of a small niche there are also more things you can do. One is to try and introduce your niche to more people. For instance, you might find that your articles on cryptozoology are sometimes interesting to those who are fans of regular zoology. Likewise, it might be interesting to people who like ghosts, forteana and the supernatural in general.

You can even try and grow the interest in your niche and spearhead a fad or trend. This way your site becomes not just a resource but also an ambassador for your passion and movement!

And if you’re really savvy, you can pick a small niche that is already on the way up. How about virtual reality for instance?

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How to Find Niches That Are On the Way ‘Up’

Many aspects of digital marketing can be compared with other money making strategies – and most specifically this includes investing in stocks and shares.

You see, in many ways, choosing a keyword or a niche is a little like investing in stocks and shares. While many people won’t approach it this way and will instead focus on making money from the big and ‘steady’ niches, the big money tends to come from taking risks on lesser known niches – just like the stock market.

Just as you can make a huge profit from betting on the right horse when trading, you can do the same with digital marketing by choosing a niche or subject matter that is currently quite small but also on the way ‘up’.

Examples of Niches That Exploded

What do we mean when we say a niche that’s going up? Basically we mean any topic that is currently not that competitive but that is heading towards world domination.

So an example of this might be CrossFit. Not so long ago, this was an unheard of activity that no one had much interest in. Now it’s the biggest trend in fitness by far and has a huge number of passionate fans. Websites that took a risk by focussing on CrossFit will right now being reaping the rewards big time. The same goes for writers who focussed on the Paleo diet. To a lesser extent you could say the same for those who took a bet on the Surface Pro line of hardware!

What niches might come to explode in future? It’s never possible to say for sure but things like Virtual Reality are likely to be big news going forward while the next fitness trend could well be ‘competitive fitness’.

How to Get it Right

Getting this right is part art, part science. Of course you can never be 100% sure that a niche will take off but you can certainly try keeping your ear to the ground to see where the buzz is being generated. And there’s nothing wrong with having multiple sites in different niches to ‘spread your bets’ (which is again is a little like creating a portfolio).

Want to get really advanced though? Then why not try to influence the next ‘big thing’ by making amazing content and generating buzz around it? Take something you truly love and then use your site to attract more people to a niche that used to be small!

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