Tag: Authority

 
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Win Your Authority

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How to Test Niche Markets

Looking to start making money from a new blog or website? Often the best way to do this is to create a product or to sell an affiliate product – and often the most popular type of product for marketers is a digital product.

Digital products include eBooks, online courses, reports and other files and software. The great thing about these is that they have no overheads, no delivery and no storage costs; all of which means you can start making money and keeping the profit as soon as you have an audience. There’s no manufacturing to consider and you won’t need to hire a warehouse.

But while this might sound like a license to print money, it’s important to consider the amount of work involved in creating a website or blog and building a big audience for it. The very real danger here to consider is that you could spend years creating a website and building it up, only to then find that you can’t make any money from it anyway!

The brilliance behind this is that it lets you start testing your niche right away, before you’ve invested lots of time creating your own niche or building up your audience. This is what you call ‘verifying’ your business model, before you spend time and money creating it.

How to Get Started

To get started, you can find things to sell and sell them however you wish. What you’re then going to do is set up a landing page and try running Facebook ad campaigns to direct some relevant traffic there.

A good  eBook should only set you back a few hundred dollars at most and you will be able to recoup this over time. Why not create a few landing pages with a few different products to test which markets are ‘hot’ before you spend lots of time and money creating your own audience?

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The Biggest Impacts of Choosing a Niche

When you pick the niche for your new site, you are actually picking much more than just a niche. This decision isn’t just going to affect what you’re writing about for the lifetime of your new business – it’s also going to impact very nature of your business model and the very fabric of your website…

It can’t be overstated just how important this is for the eventual success of your blog as a whole. So to demonstrate just what a profound impact this one decision will make, read on to see some of the top areas affected by your choice…

The Look

When you choose a niche, this will almost certainly impact the design of your logo. In turn, this is likely to spill over into the look of your site if you want to strengthen your brand identity. As a result, your web design will be heavily influenced by your choice of subject matter – which is why football sites tend to be green and technology sites tend to be white/blue/silver.

The Tone

The niche you choose is also going to dictate the tone of your site and the ‘voice’ you use. A website on lifestyle for instance might have a colloquial and ‘fun’ tone of voice, as though you are speaking directly to your audience. On the other hand though, a website on finance or on medicine is going to sound a lot more professional with far more terminology.

Your Audience

This is one of the biggest ways your niche will influence your business model: once you choose your topic, you will also have decided on the type of person who is likely to read your content. In turn, this will influence the types of interactions you have on your site, the amount of loyalty your audience displays and even their disposable income.

Monetization Options

The way you monetize your website will depend on which products and adverts are available. If you’re in the ‘make money’ niche for instance, you’ll find there are tons of eBooks and courses being sold on the topic and that people are willing to spend a lot of money here, viewing it as an investment.

But on the other hand, if you’re writing about your favourite TV show, there won’t be many things you can sell without facing copyright issues – which means you’ll likely make most of your money through Amazon sales.

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How to Use Pen Names to Penetrate Multiple Niches

Choosing a niche is one of the most important things you have to do when you first set out to create a blog. A niche doesn’t just impact on what you’ll be writing: it impacts your target demographic (your audience), your web design, your earning potential, the types of products and adverts you can earn from and much more.

If you get your niche right from the start, you’ll find you can quickly rise to prominence as one of the top bloggers and start earning a lot of stable income. Get it wrong and you might find that you struggle to get noticed, or that there’s no money to be made even when you start making progress.

So instead of stressing about it and letting this decision stall your progress… why not just enter multiple niches right from the start?

The Benefits of Entering More Than One Niche

There are plenty of very good reasons to try entering more than one niche and this is something that can help any blogger.

For starters, being in more than one niche is fun. It means you aren’t constantly writing content on the same topic and you won’t find you get bored of your ‘day job’ too quickly.

What’s more, being in multiple niches at once gives you resilience. In business terms, ‘resilience’ basically means that your business model is stable enough that a single thing going wrong won’t be devastating for your company. In other words, if you’re in more than one niche, it doesn’t matter if one of your websites – or even one of those industries – stops being profitable.

And on top of all this, with multiple niches you will have multiple different audiences and multiple different opportunities to start making money online.

Using a Pen Name

So how do you enter into these different niches?

One thing that can help is having more than one pen name to use on the web. Why? Because that way, your efforts in one area won’t negatively impact your efforts in another.

Having multiple blogs all on different subjects and using the same name could look as though you’re a ‘Jack of All Trades’ and expert at none. It could appear as though you’re just interested in making money rather than having a real passion for what you’re writing about. Finally, it prevents you from referencing or linking to your other blogs without it appearing biased.

So come up with a few names and enjoy writing on multiple subjects simultaneously!

 

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The Top Types of Website/Blog You Hadn’t Considered Creating

If you’re planning on creating a website or a blog, then there’s a good chance you’re considering one of the major niches like ‘fitness’, ‘making money’ or ‘dating’.

The only problem is, these ‘big’ types of blogs are very overcrowded and if you create a new site in that niche you’re going to be going up against a lot of already established competition.

So the question is: how do you stand out with something completely new? And what other types of blog are there that you hadn’t considered?

Instead of going with a very generic and very derivative topic, why not try making something entirely new so that you will be more memorable for your visitors and so that you’ll be able to monetize in more creative ways? Read on and we’ll take a look at some of the top types of website and blog that you perhaps hadn’t already considered…

Fan Sites

Creating a fan site is a great strategy for a number of reasons. For starters, there doesn’t tend to be that much competition – particularly when compared with the bigger niches. At the same time, creating a fan site means you’ll be creating content for a highly committed and passionate audience that likely has a strong community. Head over to the ‘Doctor Who’ Google+ pages and you will see there are people there ready to eat up new content.

Career Content

Don’t have a hobby or interest? You probably at least have a job and probably that job is something that many other people share. There’s all kinds of information you can create in this field!

Education

You can create a lot of novel type of content in the education niche. This can range from teaching other adults a new topic as you learn it, to providing research materials for students. Or why not go one step further and create a website for children? Do bear in mind though, that this will mean selling to the parents rather than the children themselves.

Entertainment

Not every website has to be serious! While it’s harder in some respects, you can potentially be very successful with a website that’s funny or that publishes fiction. Just look at things like XKCD!

Broad Niches

A niche can also be broad enough to encompass multiple other niches. Think of magazines like ‘Men’s Health’ or ‘Wired’. These focus on a lifestyle rather than a strict niche and cover lots of topics together as a result.

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The Top Three Niches That Marketers Target

While there are countless different niches out there to make money from, three of them get more attention and are more popular than all the rest. These are:

  • Fitness
  • Making money
  • And relationships

These three topics are the most popular for new bloggers, the most hotly discussed on sites like Warrior Forum and the most ‘tried and tested’ when it comes to making big money.

So what is it about these topics that makes them so popular? And what are their big strengths and weaknesses? Let’s take a look…

Making Money

Making money online is a hugely popular niche for one big reason – it promises readers a way to escape the ‘rat race’ and to start living the lifestyle they’ve always wanted. What’s more though, it also has the advantage of being an investment for visitors. In other words, people can justify spending money on almost anything in this niche because they believe in theory they should get that money back. Their purchases are investments rather than expenses.

The make money niche also appeals directly to the sort of tech savvy individual who is likely to buy digital products – especially if they’re considering making money online.

Fitness

The fitness niche is another highly popular one because it again shows people how to live the lifestyle they want. With abs and big biceps, guys believe they can get the girl, feel more confident and impress their peers – all things that appeal to all of us.

At the same time, fitness appeals to pretty much everyone giving it a hugely broad appeal. Here in lies the problem with this niche though: it is highly competitive. The best way that you can get around this is to look at a smaller sub-section of this larger audience. For instance, you might consider writing a website on fitness aimed specifically at the over 50s, or at people with diabetes.

Dating

Like fitness, dating is a subject matter that appeals to pretty much everyone – including that demographic of young professionals with lots of disposable income. This is a topic with a great emotional hook, making it one that’s very easy to sell in.

The only problem with this niche is coming up with new content. You can come up with new ‘techniques’ and look at related niches (like style and fitness) but this is a subject where very little ‘new’ information will become available otherwise.

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