Tag: Market

 
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Marketing to Marketers

Marketing to other marketers to make it easier to make money is great but many of the buyers never use the products and just try to pawn them off on other marketers. So you wind up with all these people selling scripts, programs, eBooks, and more to other online marketers and they profess how great they are without ever using them. They are just trying to make a buck as an affiliate of someone else’s idea.

I am all for new marketing ideas especially the ones that automate tedious tasks. I love submitting articles and use an auto submitter. RSS feeds provide news to my sites. Automatically creating links to Clickbank items based on keywords in my blogs is a godsend.

But, to me, if people donít use these products and just pimp them to others, they are missing out on the long term benefits for a quick buck.

I admit that I have done this in the past and may do it again in the future ñ but ñ I only sell products that I actually use and approve. That way I can actually vouch for them since I have used them and can speak from personal experience.

Personally, I prefer to market to the average Internet Joe. I market to people who are looking for a deal on a credit card (and I use a super script to keep my site current). I recommend hotels in Thailand and can speak from first-hand experience. I post links to hotels in Thailand forums and also have 6 Thai affiliate hotel sites.

I also write articles about Thailand and list my hotel affiliate links in the author’s resource box. These are pretty easy to write since I have been traveling to Thailand for over 30 years.

I also write the occasional marketing or credit article to get some traffic to those sites. I have about 10 article sites and advertise on those sites that others submit their articles to.

I would rather make a few bucks marketing a product to people who are actually going to use it instead of marketing to someone who is only going to try to sell it to someone else.

All of this is just my personal opinion. There is nothing morally wrong or illegal of marketing to marketers. I use many of the items that are up for sale, especially those that make my life a little bit easier.

The one thing that I do object to is the folks that market to others and make false or misleading statements indicating that they use the product and how wonderful it is when they have never used it and just want to make a buck.

Anyhow, keep coming up with all those great products that marketers can use to make our lives easier. Just market them honestly.

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Are You Missing Out Without Online Marketing?

Just about every business can benefit to some degree from online marketing. If you’re not online you could be missing out on a huge potential customer base. This article gives you some reasons to really consider why you should use internet marketing.

If you are not already marketing your business online, it is time to start. Although there are a few exceptions, just about every business can benefit from online marketing. There are just so many advantages to this type of marketing. First of all, it is extremely affordable to market your business online. Other advantages to marketing your business online include the ability to reach a large target audience, the ability to reach potential customers all over the world and the ability to customize the marketing for different sectors of the target audience.

The affordability of Internet marketing is one of many reasons why many business owners are turning to the Internet for advertising. Advertising online is incredibly affordable especially when you consider how many potential customers a business owner can reach with an online marketing campaign. Most methods of online advertising are quite affordable and some of them do not have any direct costs. For example, you may choose to market your business online by participating in industry forums and posting links to your website whenever it is appropriate to do so. In this case the cost of creating and maintaining the website is insignificant in comparison to the number of potential clients you could reach through online marketing. Additionally, the costs associated with posting links to your website are incidental. You could consider the cost of having access to the Internet as part of the cost but you most likely require Internet access for other reasons as well so it is completely worthwhile.

Reaching a large target audience is another very worthwhile reason for marketing your business online. You may have spent a great deal of time and energy doing market research and determine who your target audience is. You may have also spent a great deal of time trying to figure out the best way to reach this audience. This is a very sound marketing principle but as it applies to marketing on local television, radio and print media it only allows you to reach a limited audience. However, when you take your marketing to the Internet you automatically drastically increase your potential target audience because you now have the ability to reach members of your target audience around the world.

This ability to reach customers around the world is another major advantage to marketing your business online. Regardless of where you live and operate your business, you have the ability to reach those who have an interest in the products you sell or the services you provide no matter where they live. This makes it possible for you to do business with customers around the world.

Likewise the fact that the Internet is available 24 hours a day is also very beneficial to those who choose to market their products or services online. Shopping for products and services in person can be very difficult especially for individuals who work long hours or those who work unusual hours. These working conditions make it difficult for these individuals to do business and make purchases of products and services they need during regular business hours. However, business owners who have an online presence are much more convenient because unlike stores and calling centers, the website never closes. This convenience gives potential customers the ability to view products and services, compare these products and service to the ones offered by competitors and make a purchase at any hour of any day.

If you are a business owner who is reading this article and you do not already have a strong online presence, you need to immediately start learning more about the world of Internet marketing. This is so important because if your competitors are marketing online, you may find they are gaining a steady advantage and are becoming more appealing to potential customers. Before too many of your potential customers become loyal customers of the competition it is time to start figuring out how you can market your business online and keep up with the competition.

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Newbies Tips, Definitions, Download pages, and E-books

Here are two of the most common questions from Newbies. One is technical the other is Marketing related.

IS A….

COMPUTER: That thing thatís really clever but doesnít understand anything you tell it to do! It looks like a TV, but if you spend enough time in front of it, you will make money from it.
ISP: Internet Service Provider
SERVER: A computer that stores web page files and makes them available to the internet.
DNS: Domain Name Server, The address of the server, it looks like this ###.###.###.### or this, NS1.XXXXXXXX.COM (XXX = a word, and ### = a number)
DOMAIN:Is a unique set of characters used to identify a piece of cyberspace. These characters are called a ëDOMAIN NAMEí, NO TWO CAN BE THE SAME. They look like MMM.XXXXXX.com/net/web,etc..( MMM = www)
PARKED DOMAIN:A Domain name that has been registered but hasnít been HOSTED.
HOSTING: The service that provides a SERVER for a DOMAIN.

So we can see that a DOMAIN can be HOSTED on a SERVER and then files can be added to the ëDOMAINí and this will give you aÖ..

WEBSITE: All the files hosted on a server and are available on the internet using the unique ëDOMAIN NAMEí
WEBPAGE: Any ONE of the Files (pages) on a WEBSITE they each have an NAME that comes after the DOMAIN NAME. Like this; MMM.XXXX.com/NAME
URL: The address of any WEBPAGE
HTML: Is the base language from which web pages are made.
SOURCE CODE: Is HTML

Here are two of the most common questions from Newbies. One is technical the other is Marketing related.

How do I make my hyperlink open in a new window and why do I want that to happen?

HEREîS HOW in response to a question I received recently about creating a ëDownload pageí
It answers the above questions and gives some other valuable tips.

TIP #1
Hi, I clicked on your XXXXX link and found that it worked fine. However, it loaded the XXXXX page in the same window as yours, so I was taken away from your download page, very inconvenient for someone trying to download.

To fix it do this: Add ìtarget=_blankî into the code after the URL. Make sure you save your original page first and work on a copy, then when your copy is done upload it and test it, then save it as the original on your desk top, then upload the new original to your server. Done!

(In this example I use [ ] instead of V brackets, to make this publishable.)

Tip #2

Hereís a friendly way make prospects SAVE YOUR EBOOK full of your links on their computer.
If you don’t do this they might just look at the ebook in their browser and then close it. You will have lost them maybe for ever, but if you made them save it onto their hard drive; you will always get another chance, even if they remove themselves from your mailing list. The links are still in the E book on their computer, and who knows when they might open it again and go click!

HEREíS HOW: Just use this as a guide.

Step Two: “NAME OF THE EBOOK” ëRight Click Hereí and select ‘Save Target as’ or ‘Save Link as’ (Mozilla) option from the pop-up window to download the eBook. Then Save the eBook to a location on your hard drive where you can easily find it. Make a note of the location that you’ve saved it to so you can easily access it again in the future.

NOTE: Add the “target=_blank” code to the “right click here” link, so that if they just left click and load to their browser at least your download page (with a link back to home) is still on their desk top!

WHY HAVE LINKS OPEN IN A NEW WINDOW?

Adding “target=_blank” to all links on a home page will keep the home page on the prospects desk top for as long as possible this will increase the chances of a sign up!

WARNING!!! DONíT use the code to open a new window on links back to your home page this will just annoy people.
Below, is a complete template for a typical download page. I have used ëí to indicate the hyperlinks. You should use ìtarget=_blankî on all links except the one that takes them home.

TEMPLATE

Step One: You will need XXsoftwareXX to read the E-book. If you do not have it installed on your computer, Please ëCLICK HEREí to get the software.

Step Two: “NAME OF THE EBOOK” ëRight Click Hereí and select ‘Save Target as’ or ‘Save Link as’ (Mozilla) option from the pop-up window to download the eBook.

Step Three: Save the eBook to a location on your hard drive where you can find it easily. Make a note of the location where you saved it, so that you can easily access it again in the future.

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The Biggest Impacts of Choosing a Niche

When you pick the niche for your new site, you are actually picking much more than just a niche. This decision isn’t just going to affect what you’re writing about for the lifetime of your new business – it’s also going to impact very nature of your business model and the very fabric of your website…

It can’t be overstated just how important this is for the eventual success of your blog as a whole. So to demonstrate just what a profound impact this one decision will make, read on to see some of the top areas affected by your choice…

The Look

When you choose a niche, this will almost certainly impact the design of your logo. In turn, this is likely to spill over into the look of your site if you want to strengthen your brand identity. As a result, your web design will be heavily influenced by your choice of subject matter – which is why football sites tend to be green and technology sites tend to be white/blue/silver.

The Tone

The niche you choose is also going to dictate the tone of your site and the ‘voice’ you use. A website on lifestyle for instance might have a colloquial and ‘fun’ tone of voice, as though you are speaking directly to your audience. On the other hand though, a website on finance or on medicine is going to sound a lot more professional with far more terminology.

Your Audience

This is one of the biggest ways your niche will influence your business model: once you choose your topic, you will also have decided on the type of person who is likely to read your content. In turn, this will influence the types of interactions you have on your site, the amount of loyalty your audience displays and even their disposable income.

Monetization Options

The way you monetize your website will depend on which products and adverts are available. If you’re in the ‘make money’ niche for instance, you’ll find there are tons of eBooks and courses being sold on the topic and that people are willing to spend a lot of money here, viewing it as an investment.

But on the other hand, if you’re writing about your favourite TV show, there won’t be many things you can sell without facing copyright issues – which means you’ll likely make most of your money through Amazon sales.

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How to Use Pen Names to Penetrate Multiple Niches

Choosing a niche is one of the most important things you have to do when you first set out to create a blog. A niche doesn’t just impact on what you’ll be writing: it impacts your target demographic (your audience), your web design, your earning potential, the types of products and adverts you can earn from and much more.

If you get your niche right from the start, you’ll find you can quickly rise to prominence as one of the top bloggers and start earning a lot of stable income. Get it wrong and you might find that you struggle to get noticed, or that there’s no money to be made even when you start making progress.

So instead of stressing about it and letting this decision stall your progress… why not just enter multiple niches right from the start?

The Benefits of Entering More Than One Niche

There are plenty of very good reasons to try entering more than one niche and this is something that can help any blogger.

For starters, being in more than one niche is fun. It means you aren’t constantly writing content on the same topic and you won’t find you get bored of your ‘day job’ too quickly.

What’s more, being in multiple niches at once gives you resilience. In business terms, ‘resilience’ basically means that your business model is stable enough that a single thing going wrong won’t be devastating for your company. In other words, if you’re in more than one niche, it doesn’t matter if one of your websites – or even one of those industries – stops being profitable.

And on top of all this, with multiple niches you will have multiple different audiences and multiple different opportunities to start making money online.

Using a Pen Name

So how do you enter into these different niches?

One thing that can help is having more than one pen name to use on the web. Why? Because that way, your efforts in one area won’t negatively impact your efforts in another.

Having multiple blogs all on different subjects and using the same name could look as though you’re a ‘Jack of All Trades’ and expert at none. It could appear as though you’re just interested in making money rather than having a real passion for what you’re writing about. Finally, it prevents you from referencing or linking to your other blogs without it appearing biased.

So come up with a few names and enjoy writing on multiple subjects simultaneously!

 

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The Top Types of Website/Blog You Hadn’t Considered Creating

If you’re planning on creating a website or a blog, then there’s a good chance you’re considering one of the major niches like ‘fitness’, ‘making money’ or ‘dating’.

The only problem is, these ‘big’ types of blogs are very overcrowded and if you create a new site in that niche you’re going to be going up against a lot of already established competition.

So the question is: how do you stand out with something completely new? And what other types of blog are there that you hadn’t considered?

Instead of going with a very generic and very derivative topic, why not try making something entirely new so that you will be more memorable for your visitors and so that you’ll be able to monetize in more creative ways? Read on and we’ll take a look at some of the top types of website and blog that you perhaps hadn’t already considered…

Fan Sites

Creating a fan site is a great strategy for a number of reasons. For starters, there doesn’t tend to be that much competition – particularly when compared with the bigger niches. At the same time, creating a fan site means you’ll be creating content for a highly committed and passionate audience that likely has a strong community. Head over to the ‘Doctor Who’ Google+ pages and you will see there are people there ready to eat up new content.

Career Content

Don’t have a hobby or interest? You probably at least have a job and probably that job is something that many other people share. There’s all kinds of information you can create in this field!

Education

You can create a lot of novel type of content in the education niche. This can range from teaching other adults a new topic as you learn it, to providing research materials for students. Or why not go one step further and create a website for children? Do bear in mind though, that this will mean selling to the parents rather than the children themselves.

Entertainment

Not every website has to be serious! While it’s harder in some respects, you can potentially be very successful with a website that’s funny or that publishes fiction. Just look at things like XKCD!

Broad Niches

A niche can also be broad enough to encompass multiple other niches. Think of magazines like ‘Men’s Health’ or ‘Wired’. These focus on a lifestyle rather than a strict niche and cover lots of topics together as a result.

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