Tag: Personal Branding

 
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How to Target a Small Niche and Start Making Money FAST

Creating a blog that operates within a big popular niche is a great way to ensure you have a high potential to make money and that you can keep growing without running out of content or new visitors.

But this is only one way to approach blogging and it’s actually quite difficult. Instead then, you might want to consider making content aimed at a small niche – and as we will see, there are lots of ways that this can lead to rapid success and lots of money!

Examples of ‘Small Niches’

An example of a small niche is anything that is very specialist or that doesn’t have a broad appeal. This might mean creating a fan site for example that focusses on a ‘cult’ film. Alternatively it might mean looking at a fringe activity or a lesser-known hobby. Either way, you now have a small dedicated audience to create content for but you won’t have as much option to grow.

Benefits of Small Niches

The great thing about a small niche is that you can very quickly become an authority on your subject. Let’s say you create a website on cryptozoology (unproven animal sightings). This is a topic small enough that those who are very passionate will be actively seeking out more content. If you come along and promise to deliver X amount of content every week, then those people will be likely to subscribe as soon as they hear of you. This runs contrary to niches like fitness where people are more inclined to think ‘not another fitness site!’.

What’s more, smaller niches give you direct access to that audience, especially if there’s a strong community.

Growing Your Audience

To overcome the potential limitations of a small niche there are also more things you can do. One is to try and introduce your niche to more people. For instance, you might find that your articles on cryptozoology are sometimes interesting to those who are fans of regular zoology. Likewise, it might be interesting to people who like ghosts, forteana and the supernatural in general.

You can even try and grow the interest in your niche and spearhead a fad or trend. This way your site becomes not just a resource but also an ambassador for your passion and movement!

And if you’re really savvy, you can pick a small niche that is already on the way up. How about virtual reality for instance?

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How to Succeed in the Fitness Niche (And Apply This to Other Topics)

The fitness niche is one of the most popular and attractive for any new blogger or webmaster. This is a topic that’s simple to grasp with lots of potential options for content and at the same time, it’s a topic that applies to pretty much everyone and that people are very keen to learn more about. Abs are something that pretty much everyone wants!

But the fitness niche is also a highly competitive and difficult niche to break into. For that reason, we’re going to look at a few things you can do to achieve success in this category specifically but you’ll find that these ideas can be extrapolated and applied to nearly any subject matter.

Getting More Specific

The first thing to do is to find your niche within that fitness niche. When you do this, you’ll be able to keep your content more focussed, you’ll have a much more specific demographic you can focus your marketing on and you’ll have less direct competition to contend with.

An example of getting more specific might mean writing about running for instance – which is a sub category that fits within fitness. Alternatively you could go even more specific and just write about calves. Small calves are problematic for many bodybuilders and athletes and they can be embarrassing for guys who look bulky on top and skinny down low. Create a website at the URL ‘GetBigCalves.Com’ and you’ll be able to quickly rank for this subject matter. What’s more, if you create an eBook on this topic, you may well find that it answers a specific enough aim that it attracts a lot of paid downloads!

Finding Your Routes to Market

The next thing to do is to find your ‘routes to market’. This means your direct line to the people who you are aiming your content at.

In an ideal world for instance, you might just so happen to know the editor of a fitness magazine. In that case, this is a perfect route to market that can ensure success no matter much competition there is against you.

But there are countless other routes to market out there too – and one of the easiest to approach is a ‘somewhat related niche’. For instance, with a website on calves, you could try and promote your content to bodybu

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How to Solve the Problem of Niche Saturation

There’s a big problem when it comes to creating blogs or selling products online – and that’s niche saturation.

What we mean by this, is that there are hundreds of different topics out there but when it comes to the most popular and the most profitable there are really three major ones: money, fitness and dating. After all, these are the subjects that make the world go round!

So if you want to create a blog or a website with the biggest potential for growth and the biggest possible audience, you’ll likely want to write about one of those topics. But here’s the problem: any of those topics will mean going up against a huge amount of competition and struggling to get noticed. There are thousands of big fitness websites and thousands of eBooks on the topic to go along with them. These niches are saturated.

So how do you stand out? Here are some options:

Hone in on One Area

One option is to hone in on a specific aspect of your niche. ‘Fitness’ is a massive topic for instance, so instead why not consider going a little narrower – by looking specifically at running, or flexibility, or even calf strength.

Hone in on One Demographic

Another option is to look at a specific demographic that might be interested in your subject. For example, you could write about fitness for bloggers, or fitness for teenagers.

Go Broader

Conversely you can also go broader. Instead of focussing on fitness, how about ‘bodybuilding lifestyle’ which could also incorporate dressing for your physique and finding good meals.

Create a New Angle

Or why not create an entirely new angle? A cool example of this might be ‘Art of Manliness’ which is a website that has created its own niche entirely, despite it overlapping with many of the big ones we’ve covered.

Get Personal

Another way to stand out in a new niche is to ‘get personal’ and to turn your website into a personal blog where you use a personal brand to attract attention. This is what Tim Ferriss has done with the Four Hour Blog and what Pat Flynn has done with Smart Passive Income. There are plenty more examples but either way, putting a face and a name on your product makes it much more individual and much more memorable.

Find a New Route to Market

Even if you aren’t different in anyway, you can succeed if you find a new way to tap into the market that hasn’t been exploited yet.

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