Tag: Public Speaking
Webinar Timeline: A Proven Outline for Webinar Success
Does the thought of putting together a training webinar stop you cold? If you’re feeling overwhelmed at the possibilities, you’re not alone. Many small business owners freeze up at the prospect of creating an hour-long presentation.
The good news is, it’s not that difficult, if you have a plan to follow.
First 5 Minutes
Here’s where you’re going to introduce the subject matter. Tell your audience what they can expect to learn. Much like sales copy, it’s a good idea here to tease them a bit to get them excited about the subject matter.
Next up, it’s all about you. Your listeners want to know who you are, how you gained your knowledge, and why you’re the one teaching the webinar. Don’t be afraid to get a bit personal here. Share pictures of your family vacation, you “working” on the beach, or anything else that will help created a connection.
Remember, we buy from people we know, like, and trust, and this is your audience’s chance to get to know you better. Plan to spend five to ten minutes on your introduction.
The Main Event
The next 30 minutes or so will be devoted to training. While 30 minutes might seem like a lot of time, when you’re teaching a complex subject it will go much faster than you can imagine.
Break up your training into three or five main points. Any more than that and you’ll run out of time. Remember that you should have approximately one slide per minute, and your slides should be short and punchy. A single word or image will speak volumes, and will help keep your audience attentive.
Most times, this is the reason for the webinar, so don’t skimp here. Plan to spend ten minutes or so selling. Share the benefits of your course or coaching or service (whatever you’re promoting), clearly explain any bonuses you’re offering, and emphasize any discounts the audience will receive for acting fast.
For most new—and even experienced—presenters, this is the most difficult portion of the webinar. You’ll want to be sure you practice it until you’re comfortable, preferably in front of a mirror or even a camera.
Q & A Time
Finally, you’ll want to offer your audience a chance to ask questions. It’s a good idea to hold this section until the end of the call (after the pitch), so your viewers don’t drop off before you have a chance to present your offer.
By breaking down your presentation into very specific chunks of time, it’s much less overwhelming to outline your webinar. Start by determining the approximate number of slides you’ll need, then block off the five webinar sections. Once you see that you really only need about 30 teaching slides, it’s suddenly much easier to fill that time.
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Why We Love Group Coaching Programs
While one-on-one coaching might seem to be the holy grail of business, life, and even health coaching, the truth is, many people actually prefer a group program.
With one-on-one coaching, it’s just you and your coach. The focus is all on your business, what you did (or did not) accomplish in the last week or month, and how you can improve. In other words, it’s a bit of a vacuum.
Group coaching, on the other hand, has a much more social dynamic, and you might just find your clients actually prefer that.
Group coaching offers a sense of community that’s not found when it’s just you and your coach on the phone. With a group program, there’s often a Facebook group or forum where members can support one another, gain insight into other business models, and get advice in real time from people who have been there.
Need a shoulder to cry on about your landing page flop? How about a few cheerleaders as you prepare to step outside your comfort zone for your first keynote address? A group coaching program offers all that, and best of all, with a community of like-minded members, the help and support is actually, well, helpful.
Here’s another win for group coaching programs: the price. While it might be nice to work with that in-demand coach on a VIP day, the fact is that many people won’t be able to shell out that kind of cash.
A group program gives them many of the same benefits at a fraction of the cost.
Lastly, with a group program, you’re very nearly guaranteed a successful outcome—especially if the program has been around for a while. Group coaching programs such as Wael Badawy’s incredibly successful “Entrepreneurship License” has long been proven to change the lives of those who take the course. Naturally, participants must actually do the work, but the fact is, the model is solid, and clients know that going in.
Are you thinking of creating a group coaching program? Keep these points in mind. You might just find out your potential clients have been waiting for you to take this step for a long time.
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Overcoming Objections: Defeating Your Top Book-Writing Hurdles
You know you need to do it. You’ve had it on your to-do list for years. Your own coach has told you time and again that this is the year you must get your book in print.
It’s not that you don’t recognize the benefits, or that you don’t want to have a published book on your resume. You just struggle with it, and probably for the same reasons many other coaches resist publication.
You don’t have time. Here’s a biggie. Everyone is busy. We all get that. But that’s not a good excuse when it comes to growing your business.
Rather than lamenting your lack of time, you should be prioritizing your day to accommodate the important things, like writing your book. Maybe that means getting up 30 minutes earlier for a focused (if short) writing stint every morning, or turning off the television after dinner so you can write, or even setting aside several hours each Sunday morning until your book is done.
The point is, you must make this a priority. Block out the time in your calendar, and treat that time as sacred. Pretend it’s an appointment with your most important client, and do not allow anything to get in the way of keeping it.
You can’t write. Many, many people claim they cannot write; yet when you look at their blogs, there are hundreds of posts. What it really means when someone says they can’t write is that they don’t like to.
Luckily, you have plenty of options for overcoming this particular hurdle. Hire a ghostwriter. Start with PLR. Repurpose your blog posts into a book.
And if all else fails, speak. Use software such as Dragon Naturally Speaking, or simply record using your favorite MP3 app and then have it transcribed.
You can’t organize a long project like a book. Ok, so you’re great with blog posts, and you don’t mind writing them, but the thought of writing an entire book makes you stare at your blank screen like a deer caught in the headlights of an oncoming car.
First, if you can write a blog post, you can write an entire series of books. The process is all the same, after all. It’s just putting words into sentences, sentences into paragraphs, and so on.
But if you really feel you can’t manage a long project, then an outline is going to be your best friend. Start with a broad overview of your project, and then break it down by sections, then chapters. Make notes about what you’ll cover in each, and then it’s just a matter of filling in the blanks.
There are dozens of reasons to write a book. It’s important for establishing your expertise, for growing your audience, and for solidifying your message. But none of that will happen if you don’t actually write it. So it’s time to get beyond your hurdles and get your book done.
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5 Reasons Every Coach Needs a Book
Struggling to bring in new clients? Not sure what to do next in your marketing plan? There’s one simple answer you probably haven’t considered:
Write a book.
It’s true. This one thing—especially if it’s an actual printed book rather than a Kindle or eBook—has the power to grow your business beyond your expectations. You’ll experience a whole new world of opportunities simply by having your name on the cover of a book.
Imagine you’re at a conference or local networking group and you meet two coaches who both specialize in business branding—something you know you need help with.
One coach says all the right things. She’s been in business for years and worked with some top-notch business owners. She has great ideas for how she can help you solidify your branding.
The other has a similar history and story, with one added bonus: she’s just handed you a copy of her latest book. It’s a professionally printed, substantial publication that practically exudes confidence.
Which coach do you think shows more authority in her field? The one with the book, of course. There really is nothing better when it comes to establishing your authority in any niche than having a book with your name on it.
So why does a book speak so highly of you and establish your authority so well? Because it gives you a platform to show off your expertise. It’s like being invited to present on any topic you choose on the world’s largest stage.
Not only that, but your readers are a captive audience. They’re listening—in that moment—only to you. That’s a powerful position to be in, and one that gives you an opportunity to really show off your stuff.
No matter how many readers Google sends your way, no matter how much traffic your YouTube channel receives, nothing will ever compare to the number of potential readers Amazon and other online booksellers can bring your way.
Positioned correctly, your book can reach millions of new readers, and thousands of potential clients. Combine that with the expertise and authority we know comes with being a published author, and that’s a recipe for success that can’t be beat.
Better Than a Business Card
If you’ve ever been to a conference, you’ve no doubt collected a stack of business cards. You get home and toss them in a drawer, and six months later you throw them out, without ever having contacted the people who gave them to you.
But if one of those people handed you a book instead, what happened? You’ve likely read it (or at least leafed through it). You almost certainly didn’t throw it away. And you remember it—and the person who wrote it.
Turn on your television to any interview show, browse through Huffington Post, or listen to any of a number of popular podcasts, and you’ll quickly see that most of the guest speakers and interviewees have written a book.
The fact is, interview shows depend on interesting, insightful guests to keep their audiences listening, and there’s no better applicant than an author. Writing a book will open up many, many opportunities for appearances that you may never have without your name on that cover.
Do you have to write a book to be successful? No. But there’s no denying the fact that a published author will find she has a much easier time growing her business than the coach who keeps putting it off until later.
Please fill in The Complete Speaking Business Assessment for free assessment
More info’s and free registrations (restricted to pros), please join our live seminar