Tag: speaking in public

 
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Webinar Timeline: A Proven Outline for Webinar Success

Does the thought of putting together a training webinar stop you cold? If you’re feeling overwhelmed at the possibilities, you’re not alone. Many small business owners freeze up at the prospect of creating an hour-long presentation.

The good news is, it’s not that difficult, if you have a plan to follow.

First 5 Minutes

Here’s where you’re going to introduce the subject matter. Tell your audience what they can expect to learn. Much like sales copy, it’s a good idea here to tease them a bit to get them excited about the subject matter.

Your Introduction

Next up, it’s all about you. Your listeners want to know who you are, how you gained your knowledge, and why you’re the one teaching the webinar. Don’t be afraid to get a bit personal here. Share pictures of your family vacation, you “working” on the beach, or anything else that will help created a connection.

Remember, we buy from people we know, like, and trust, and this is your audience’s chance to get to know you better. Plan to spend five to ten minutes on your introduction.

The Main Event

The next 30 minutes or so will be devoted to training. While 30 minutes might seem like a lot of time, when you’re teaching a complex subject it will go much faster than you can imagine.

Break up your training into three or five main points. Any more than that and you’ll run out of time. Remember that you should have approximately one slide per minute, and your slides should be short and punchy. A single word or image will speak volumes, and will help keep your audience attentive.

The Pitch

Most times, this is the reason for the webinar, so don’t skimp here. Plan to spend ten minutes or so selling. Share the benefits of your course or coaching or service (whatever you’re promoting), clearly explain any bonuses you’re offering, and emphasize any discounts the audience will receive for acting fast.

For most new—and even experienced—presenters, this is the most difficult portion of the webinar. You’ll want to be sure you practice it until you’re comfortable, preferably in front of a mirror or even a camera.

Q & A Time

Finally, you’ll want to offer your audience a chance to ask questions. It’s a good idea to hold this section until the end of the call (after the pitch), so your viewers don’t drop off before you have a chance to present your offer.

By breaking down your presentation into very specific chunks of time, it’s much less overwhelming to outline your webinar. Start by determining the approximate number of slides you’ll need, then block off the five webinar sections. Once you see that you really only need about 30 teaching slides, it’s suddenly much easier to fill that time.

To start – fill in the The Complete Assessment for a free assessment

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All About Product Funnels for Coaches

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Taming Technology: How to Easily Manage Your Coaching Business

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Why We Love Group Coaching Programs

While one-on-one coaching might seem to be the holy grail of business, life, and even health coaching, the truth is, many people actually prefer a group program.

With one-on-one coaching, it’s just you and your coach. The focus is all on your business, what you did (or did not) accomplish in the last week or month, and how you can improve. In other words, it’s a bit of a vacuum.

Group coaching, on the other hand, has a much more social dynamic, and you might just find your clients actually prefer that.

Group coaching offers a sense of community that’s not found when it’s just you and your coach on the phone. With a group program, there’s often a Facebook group or forum where members can support one another, gain insight into other business models, and get advice in real time from people who have been there.

Need a shoulder to cry on about your landing page flop? How about a few cheerleaders as you prepare to step outside your comfort zone for your first keynote address? A group coaching program offers all that, and best of all, with a community of like-minded members, the help and support is actually, well, helpful.

Here’s another win for group coaching programs: the price. While it might be nice to work with that in-demand coach on a VIP day, the fact is that many people won’t be able to shell out that kind of cash.

A group program gives them many of the same benefits at a fraction of the cost.

Lastly, with a group program, you’re very nearly guaranteed a successful outcome—especially if the program has been around for a while. Group coaching programs such as Wael Badawy’s incredibly successful “Entrepreneurship License” has long been proven to change the lives of those who take the course. Naturally, participants must actually do the work, but the fact is, the model is solid, and clients know that going in.

Are you thinking of creating a group coaching program? Keep these points in mind. You might just find out your potential clients have been waiting for you to take this step for a long time.

Please fill in the The Complete Assessment for a free assessment

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Easy-Peasy Book Writing: 3 Ideas You Can Use to Write Your Book Today

You know that a book is a powerful tool for a coach. You know that it not only helps to establish your expertise in your market, but it can also exponentially expand your audience.

Not only that, but it’s the single best way to get the attention of main stream press outlets, influential bloggers and podcasters, and to land paid speaking engagements. There’s virtually no downside to writing a book.

Except the actual writing of it.

If you don’t consider yourself a writer, you may think that the benefits are out of your reach, but even self-avowed non-writers have options.

Repurpose. This easy and popular option makes use of the hundreds or even thousands of pages of content you’ve already created, so there is almost no writing involved. You may need to edit a bit for flow and to update ideas, but otherwise, you probably have a ready-made book sitting right on your blog.

And before you start thinking, “Why would anyone pay for a book that’s just pulled from my blog?” know this: People will pay for information that is organized in a way that makes their life easier, even if that same information is available for free elsewhere. In fact, Darren Rowse of ProBlogger.net used this technique to publish his wildly popular “31 Days to Build a Better Blog.”

Use Private Label Content. Not enough content to repurpose? No problem. There are companies such as CoachGlue.com that specialize in creating content you are allowed to license and use as your own. It’s called private label rights content, or PLR, and (depending on who you buy from) it’s high quality, well researched content that makes the perfect jumping off point for your next book.

Two things you need to know about PLR: First, because it’s sold to more than one person, it’s important that you edit the content to adapt it to your voice, your unique view of the industry, and to include your personality. Second, you cannot use PLR to publish a book on Kindle, as this is a violation of their terms of service.

Outsource. Want a book that’s all you without having to do the work? Hire a ghostwriter. These professionals will work with you to create a book that is uniquely yours, and in the end you’ll have a well-written book with your name on it, all without typing a word.

Having a published book on your coaching resume can work wonders for your business growth. It will bring you clients, expand your audience reach, and even attract some press. But it can’t do any of that if you don’t write the book in the first place. So take one of these ideas and get your book w

Please fill in the The Complete Speaking Business Assessment for free assessment

More info’s and free registrations (restricted to  pros), please join our live seminar

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Book Marketing Made Easy: If You Write it, They Will Come

Here’s a big fear we all have when it comes to writing a book: What if no one buys it?

While that is always possible, with a little planning and advanced buzz, it’s highly unlikely. The key is to get others excited about your book, and to get them talking and sharing the news with their friends.

Host a Launch Party. Weeks before your official publication date, it’s time to start revving up the launch engine. Offering bonuses for early purchases, incentives for a review, and free chapter downloads are all proven strategies for building the buzz for your upcoming book.

There’s a lot of moving parts in a successful book launch—landing pages, mailing lists, JV partners, social outreach, and more—so if you need help with the plan, The Complete Speaking Business Assessment

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Make the Interview Rounds. Two to three months prior to your book release, have your virtual assistant begin researching podcasts, blogs and other media outlets for potential interviews. Create a press package to send out, including headshots, book cover art, blurbs and testimonials, and let everyone know that you’re looking for interviews and guest posting opportunities.

Blog About It. You are your own best publicist; so don’t be afraid to toot your own horn on your blog, in your email newsletter, and on social media. Include images of the cover, blurbs from advance readers, and give your audience plenty of time to get excited about the upcoming launch, so when the buy button finally goes up they’re eager to get a copy.

Boosted Posts. Facebook is a terrific way to get new eyes on your book. Paid ads leading to your launch page are ideal, and can generate a lot of traffic for a very low cost.

Free Kindle Days. This technique alone can catapult your book to bestsellerdom in a matter of days. The key is to build up a buzz on your mailing list, share, share, share on social media, and ask your friends and colleagues to do the same.

Book marketing isn’t as easy as simply listing it on Amazon and becoming an instant bestseller. Anyone who tells you that is the exception to the rule. But that doesn’t mean selling your book is impossible either. With some strategic planning and a little effort, you can have a fantastic launch, whether it’s your first book or your fourteenth.

 

 

Please fill in the The Complete Speaking Business Assessment for free assessment

More info’s and free registrations (restricted to  pros), please join our live seminar

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