Author: Wael Badawy

 
+

The Top Three Niches That Marketers Target

While there are countless different niches out there to make money from, three of them get more attention and are more popular than all the rest. These are:

  • Fitness
  • Making money
  • And relationships

These three topics are the most popular for new bloggers, the most hotly discussed on sites like Warrior Forum and the most ‘tried and tested’ when it comes to making big money.

So what is it about these topics that makes them so popular? And what are their big strengths and weaknesses? Let’s take a look…

Making Money

Making money online is a hugely popular niche for one big reason – it promises readers a way to escape the ‘rat race’ and to start living the lifestyle they’ve always wanted. What’s more though, it also has the advantage of being an investment for visitors. In other words, people can justify spending money on almost anything in this niche because they believe in theory they should get that money back. Their purchases are investments rather than expenses.

The make money niche also appeals directly to the sort of tech savvy individual who is likely to buy digital products – especially if they’re considering making money online.

Fitness

The fitness niche is another highly popular one because it again shows people how to live the lifestyle they want. With abs and big biceps, guys believe they can get the girl, feel more confident and impress their peers – all things that appeal to all of us.

At the same time, fitness appeals to pretty much everyone giving it a hugely broad appeal. Here in lies the problem with this niche though: it is highly competitive. The best way that you can get around this is to look at a smaller sub-section of this larger audience. For instance, you might consider writing a website on fitness aimed specifically at the over 50s, or at people with diabetes.

Dating

Like fitness, dating is a subject matter that appeals to pretty much everyone – including that demographic of young professionals with lots of disposable income. This is a topic with a great emotional hook, making it one that’s very easy to sell in.

The only problem with this niche is coming up with new content. You can come up with new ‘techniques’ and look at related niches (like style and fitness) but this is a subject where very little ‘new’ information will become available otherwise.

For more information sign to Win Your Brand mailing list 

+

How to Target a Small Niche and Start Making Money FAST

Creating a blog that operates within a big popular niche is a great way to ensure you have a high potential to make money and that you can keep growing without running out of content or new visitors.

But this is only one way to approach blogging and it’s actually quite difficult. Instead then, you might want to consider making content aimed at a small niche – and as we will see, there are lots of ways that this can lead to rapid success and lots of money!

Examples of ‘Small Niches’

An example of a small niche is anything that is very specialist or that doesn’t have a broad appeal. This might mean creating a fan site for example that focusses on a ‘cult’ film. Alternatively it might mean looking at a fringe activity or a lesser-known hobby. Either way, you now have a small dedicated audience to create content for but you won’t have as much option to grow.

Benefits of Small Niches

The great thing about a small niche is that you can very quickly become an authority on your subject. Let’s say you create a website on cryptozoology (unproven animal sightings). This is a topic small enough that those who are very passionate will be actively seeking out more content. If you come along and promise to deliver X amount of content every week, then those people will be likely to subscribe as soon as they hear of you. This runs contrary to niches like fitness where people are more inclined to think ‘not another fitness site!’.

What’s more, smaller niches give you direct access to that audience, especially if there’s a strong community.

Growing Your Audience

To overcome the potential limitations of a small niche there are also more things you can do. One is to try and introduce your niche to more people. For instance, you might find that your articles on cryptozoology are sometimes interesting to those who are fans of regular zoology. Likewise, it might be interesting to people who like ghosts, forteana and the supernatural in general.

You can even try and grow the interest in your niche and spearhead a fad or trend. This way your site becomes not just a resource but also an ambassador for your passion and movement!

And if you’re really savvy, you can pick a small niche that is already on the way up. How about virtual reality for instance?

For more information sign to Win Your Brand mailing list 

+

How to Succeed in the Fitness Niche (And Apply This to Other Topics)

The fitness niche is one of the most popular and attractive for any new blogger or webmaster. This is a topic that’s simple to grasp with lots of potential options for content and at the same time, it’s a topic that applies to pretty much everyone and that people are very keen to learn more about. Abs are something that pretty much everyone wants!

But the fitness niche is also a highly competitive and difficult niche to break into. For that reason, we’re going to look at a few things you can do to achieve success in this category specifically but you’ll find that these ideas can be extrapolated and applied to nearly any subject matter.

Getting More Specific

The first thing to do is to find your niche within that fitness niche. When you do this, you’ll be able to keep your content more focussed, you’ll have a much more specific demographic you can focus your marketing on and you’ll have less direct competition to contend with.

An example of getting more specific might mean writing about running for instance – which is a sub category that fits within fitness. Alternatively you could go even more specific and just write about calves. Small calves are problematic for many bodybuilders and athletes and they can be embarrassing for guys who look bulky on top and skinny down low. Create a website at the URL ‘GetBigCalves.Com’ and you’ll be able to quickly rank for this subject matter. What’s more, if you create an eBook on this topic, you may well find that it answers a specific enough aim that it attracts a lot of paid downloads!

Finding Your Routes to Market

The next thing to do is to find your ‘routes to market’. This means your direct line to the people who you are aiming your content at.

In an ideal world for instance, you might just so happen to know the editor of a fitness magazine. In that case, this is a perfect route to market that can ensure success no matter much competition there is against you.

But there are countless other routes to market out there too – and one of the easiest to approach is a ‘somewhat related niche’. For instance, with a website on calves, you could try and promote your content to bodybu

For more information sign to Win Your Brand mailing list 

+

How to Solve the Problem of Niche Saturation

There’s a big problem when it comes to creating blogs or selling products online – and that’s niche saturation.

What we mean by this, is that there are hundreds of different topics out there but when it comes to the most popular and the most profitable there are really three major ones: money, fitness and dating. After all, these are the subjects that make the world go round!

So if you want to create a blog or a website with the biggest potential for growth and the biggest possible audience, you’ll likely want to write about one of those topics. But here’s the problem: any of those topics will mean going up against a huge amount of competition and struggling to get noticed. There are thousands of big fitness websites and thousands of eBooks on the topic to go along with them. These niches are saturated.

So how do you stand out? Here are some options:

Hone in on One Area

One option is to hone in on a specific aspect of your niche. ‘Fitness’ is a massive topic for instance, so instead why not consider going a little narrower – by looking specifically at running, or flexibility, or even calf strength.

Hone in on One Demographic

Another option is to look at a specific demographic that might be interested in your subject. For example, you could write about fitness for bloggers, or fitness for teenagers.

Go Broader

Conversely you can also go broader. Instead of focussing on fitness, how about ‘bodybuilding lifestyle’ which could also incorporate dressing for your physique and finding good meals.

Create a New Angle

Or why not create an entirely new angle? A cool example of this might be ‘Art of Manliness’ which is a website that has created its own niche entirely, despite it overlapping with many of the big ones we’ve covered.

Get Personal

Another way to stand out in a new niche is to ‘get personal’ and to turn your website into a personal blog where you use a personal brand to attract attention. This is what Tim Ferriss has done with the Four Hour Blog and what Pat Flynn has done with Smart Passive Income. There are plenty more examples but either way, putting a face and a name on your product makes it much more individual and much more memorable.

Find a New Route to Market

Even if you aren’t different in anyway, you can succeed if you find a new way to tap into the market that hasn’t been exploited yet.

For more information sign to Win Your Brand mailing list 

+

How to Find Niches That Are On the Way ‘Up’

Many aspects of digital marketing can be compared with other money making strategies – and most specifically this includes investing in stocks and shares.

You see, in many ways, choosing a keyword or a niche is a little like investing in stocks and shares. While many people won’t approach it this way and will instead focus on making money from the big and ‘steady’ niches, the big money tends to come from taking risks on lesser known niches – just like the stock market.

Just as you can make a huge profit from betting on the right horse when trading, you can do the same with digital marketing by choosing a niche or subject matter that is currently quite small but also on the way ‘up’.

Examples of Niches That Exploded

What do we mean when we say a niche that’s going up? Basically we mean any topic that is currently not that competitive but that is heading towards world domination.

So an example of this might be CrossFit. Not so long ago, this was an unheard of activity that no one had much interest in. Now it’s the biggest trend in fitness by far and has a huge number of passionate fans. Websites that took a risk by focussing on CrossFit will right now being reaping the rewards big time. The same goes for writers who focussed on the Paleo diet. To a lesser extent you could say the same for those who took a bet on the Surface Pro line of hardware!

What niches might come to explode in future? It’s never possible to say for sure but things like Virtual Reality are likely to be big news going forward while the next fitness trend could well be ‘competitive fitness’.

How to Get it Right

Getting this right is part art, part science. Of course you can never be 100% sure that a niche will take off but you can certainly try keeping your ear to the ground to see where the buzz is being generated. And there’s nothing wrong with having multiple sites in different niches to ‘spread your bets’ (which is again is a little like creating a portfolio).

Want to get really advanced though? Then why not try to influence the next ‘big thing’ by making amazing content and generating buzz around it? Take something you truly love and then use your site to attract more people to a niche that used to be small!

For more information sign to Win Your Brand mailing list 

+

Brand Mastery : The Focus is YOU! – 100K+/month of your Brand

You are Invited to learn about Personal Branding and support Red Cross


Company Logo
Interesting Image
Interesting Image
 
Win your Brand has teamed up with Red Cross ALBERTA FIRES to bring the next Brand Mastery Event to Calgary.
 
Here at Win Your Brand we are always looking at ways to make these events more exciting and accessible to everyone.


This is a workshop customize and designed for YOU
 
Triple your revenue, access better clients and establish your ME ONLY Authority.
If you ARE
 

A Consultant looking to increase profits

 

 

A Business Coach wanting to attract better clients

A Life Coach wanting to attract more clients

Author or speaker wanting to attract more clients

Unemployed and wanting to position yourself to land a job faster OR In the middle of a career shift

 

THIS WORKSHOP is designed for you

When?  

 

Sept 30 – Oct 2, 2016

9 am – 6 pm

 

Where?

 Best Western Village Park Inn (Subject to Confirmation)

Calgary, AB

 

 

 
(Meals and Coffee are included)
 
 $100 will be contributed to Canadian Red Cross* 

 

if you can not make it you can sign up to 



*Tax Receipt Application will be provided at the venue

 

Here’s Just Part Of What You’ll Learn At This Live Training:

In this 3-day intensive workshop you will:

• Identify your Brand and its core values

• Articulate your Brand and Its values

• Differentiate your Brand and stand out, not blend in

• Access preparatory strategies and tools to market your Brand

• Develop and execute a personalized plan to monetize your Brand

• Build streams of revenue and businesses seeded by your Brand

• Execute a step-by-step system to create passive income of your Brand

• Maximize the profit of your Brand

• Implement a personalized strategy of sustainable business to leverage your Brand

• Connect to your clients and audiences. Speak in front of the camera and share your value

statement/pitch for 30 seconds (and have a deliverable video at the end of the 3 day session)

Have fun!

 

The program includes special visualization and meditation led by

 

Rick Titan



 

Interesting Image
 
AND
 
Win Your Brand Lead Trainers
 
 
(Meals and Coffee are included)
100% contributed to Canadian Red Cross* 
if you can not make it you can sign up to 

 

 

*Tax Receipt Application will be provided at the venue  

 

 

watch video
 
$100 will be contributed to Canadian Red Cross* 
if you can not make it you can sign up to 




*Tax Receipt Application will be provided at the venue  

 

Looking forward to seeing you there.

 

 

Subscribe To Our Newsletter

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!

error: Content is protected !!