Content Marketing Statistics
- 60% of marketers create at least 1 piece of new content each day.
- Content marketing leaders experience 7.8 times more site traffic.
- Content marketing generates more than 3x as many leads as outbound marketing and costs 62% less.
- 47% of B2B buyers consume 3 to 5 pieces of content before engaging with a salesperson.
- The top 3 content marketing tactics are blogging, social media, and case studies.
- Coca Cola spends more on content creation than television advertising.
- On average, B2B marketers allocate 28% of their marketing budget to content marketing.
- 60% of B2C marketers are very to extremely committed to content marketing.
- 89% of B2B marketers are using content marketing.
- Launching a content marketing campaign costs 62% less to launch and maintain than other forms of marketing.
The Secret To Increase Facebook Reach
Facebook remains the number one network that is necessary for their social media efforts. Yes, it is crucial that you are present there, but many small businesses fall behind when it comes to keeping it updated on a regular basis. Time constraints, resource limitations and lack of knowing what to post are often the source of a ghost page.
There are many reasons to keep an active and updated Facebook fan page. Here are three extremely powerful reasons and reminders why you should have an updated Facebook Page as a small business.
Why You Need An Updated Facebook Page
First and foremost, an active page shows a real company that is alive and kicking. Especially if you are selling online, the first way to check your credibility online is to check out what you are up to on social media. An active page makes the customer feel at ease and know that there is a way to get a hold of you should they need something after a purchase or during the buying process.
Another reason to keep an active business page is so that you can access the incredible Facebook ad platform. You can not sponsor content or set up ad campaigns from a personal account. This also means you can not advertise on Instagram, which in my opinion, can be even more powerful than Facebook ads.
When you update your page regularly you stay in front of people and on top of mind. Not only does this help you build relationships with your customers and potential customers, it also allows you to increase your reach and increase engagement. These things help you drive more traffic to your site. There is a direct relationship with engagement and referral traffic. And since you really can’t have one without the other, you better start working on your Facebook presence so that you are reaching the right people with the right content.
One More Reasons To Update Your Facebook Page Regularly
Facebook just updated it’s algorithm to include post frequency in their on-platform search tool. This means when someone searches for a Business page to follow they are shown how often that page posts content. There has been a ton of talk about over-posting, and you never want to bombard your audience with too many posts, we do recommend at least 3-4 times per week and everyday being the sweet spot for small businesses. (This is what we offer at the basic level with our social media management programs.)
The bottom line is people want to engage with small businesses on Facebook. They want to know you are active. As Facebook begins to show the world how often you post, you can rest assured that they are more likely to follow a page that has some regularity.
How often do you post to your Facebook page?
Email Marketing Statistics
- 80% of retail professionals say email marketing is their greatest driver of customer retention.
- Transactional emails have 8x more opens and clicks generating 6x more revenue.
- For every $1 spent on email marketing, you can expect an average return of $38.
- 56% of email is now opened on a mobile device.
- Email marketing makes it easy to tap into the growing mobile market.
- For 1 in 5 companies, email marketing provides a ROI greater than 70 to 1.
- The average order value of an email is 3x higher than social media.
- 44% of email recipients made at least 1 purchase last year based on a promotional email.
- Emails with personalized subject lines are 26% more likely to be opened.
- 63% of emails opened are considered “read” or viewed for longer than 10 seconds.
Instagram for Small Business – A Basic Guide
Instagram has been and remains one of my favorite social networks. From a personal standpoint, it is the network I turn to share my life with my friends and family, and when real people are using it for real reasons, you know that it is a good network for a business to thrive on.
Not only is the user experience seamless, it is filled with *active* niche communities.
The keywords here are active and niche. Activity is good because it means that people are actually using the network. Instagram currently has 500 million monthly active users and 60 million photos are uploaded to Instagram every day. And engagement rates on Instagram are 15 times higher than Facebook and 20 time higher than Twitter. In simpler terms, people are posting photos, scrolling through photos, they are liking, they are commenting and they are engaged. This is what social is all about.
Niche communities are a thing of wonder for small businesses because you can identify and engage with your potential and current customer base. Niche communities are hard to come about, but when you find them and contribute to them in a meaningful way, the benefits are parallel to none.
What kind of business should be on Instagram?
Instagram is best suited for any business that is local and/or has something visual to share. While I’m not ruling out businesses who don’t have products or a place of business that customers frequent, I think the community lends itself best for those types of businesses. Of course there are creative ways to engage your customers if you are a service business, like a plumber, but your sometimes limited time and/or resources may be best invested somewhere like Yelp, PPC or SEO.
How To Grow Your Following On Instagram
On any network, the best way to grow your following ( this means potential customers and current customers) is to be active and engaged yourself. The first step is to post photos that fit the Instagram style. The businesses who do the best on Instagram follow suit. They fit in. They mimic and act like their customers. This means they post in the style of their customers. Often times, this is lifestyle focused. Think real life, even if that is staged a bit. Esthetics matters here.
The best photos are those you take yourself or someone you hire (we can help you here). If you can’t take them yourself, the next best would be to use a service that sources Instagram style photos. I personally like Stocksy and Twenty20 as the photos are not overly stock looking and fit the Instagram style and vibe.
Once you have your content calendar created the next step is to engage with those who fit your customer base and/or have checked in or tagged you on Instagram. Keep this up regularly and add to the conversation and you are sure to grow naturally.
Instagram Stories for Small Businesses
Beyond your feed, Instagram also has the ability to add live video and Instagram stories that last 24 hours. This is one of the best ways to use Instagram and is a way to link and direct traffic within your account. To unlock this feature you need to have 10,000 or more followers. Even if you don’t have 10,000 or more followers, Instagram stories is a great way to share real life updates in real time and not worry about the production as much. Since the post deletes after 24 hours, it is a fun way to engage with sales and things that you may not feel comfortable posting for the world to see forever, but for those to see right now. I have also noticed that Instagram stories get more engagement than regular posts if done correctly.
Measuring Your Success
When you use Instagram as a business, you have access to the Instagram Insights panel, which provides a ton of insight. It shows you growth, reach, views, and website clicks. This is a great way to measure what you are doing. Another thing to look at is followers, engagement and comments. The more people comment, the more activity you get, the more your photos will get seen. When it comes down to it, every relies on great content. This is true with Instagram and this is true for all of your content marketing efforts.
Are you using Instagram? I’d love to see what you are up to. Comment below with your account.
Awesome Content Marketing Statistics
Content Marketing Statistics
60% of marketers create at least 1 piece of new content each day.
Content marketing leaders experience 7.8 times more site traffic.
Content marketing generates more than 3x as many leads as outbound marketing and costs 62% less.
47% of B2B buyers consume 3 to 5 pieces of content before engaging with a salesperson.
The top 3 content marketing tactics are blogging, social media, and case studies.
Coca Cola spends more on content creation than television advertising.
On average, B2B marketers allocate 28% of their marketing budget to content marketing.
60% of B2C marketers are very to extremely committed to content marketing.
89% of B2B marketers are using content marketing.
Launching a content marketing campaign costs 62% less to launch and maintain than other forms of marketing.
Video Marketing Statistics
87% of online marketers use video content.
Live internet video is projected to account for 13% of total video traffic.
The most popular time for social video viewing is Wednesday between 7 and 11am.
81% of internet and mobile audiences watched more live video in 2016 than 2015.
After watching a video, 64% of users are more likely to buy a product online.
83% of marketers said they’d like to create more social video content in 2017.
80% of consumers believe demonstration videos are helpful for making purchases.
94% of businesses see video as an effective marketing tool.
Videos up to 2 minutes long tend to get the most engagement.
70% of consumers say they have shared a brand video on social media.
53% of marketers say blogging is their top content marketing priority.
Featuring a blog as a key part of your website gives you a 434% better chance at being highly ranked by search engines.
The average word count of top ranked Google content is between 1140 and 1285 words.
In 2017, the average time spent writing a blog post was 3 hours and 20 minutes.
36% of Fortune 500 companies use blogs for thought leadership, engagement, and product promotion.
B2B companies that blog generate around 67% more sales than those who do not.
81% of US online consumers trust information and advice from blogs.
WordPress alone is home to over 75 million different blogs.
Companies that blog have 97% more inbound links.
Most bloggers drive traffic to their blog using social media.
Email Marketing Statistics
80% of retail professionals say email marketing is their greatest driver of customer retention.
Transactional emails have 8x more opens and clicks generating 6x more revenue.
For every $1 spent on email marketing, you can expect an average return of $38.
56% of email is now opened on a mobile device.
Email marketing makes it easy to tap into the growing mobile market.
For 1 in 5 companies, email marketing provides a ROI greater than 70 to 1.
The average order value of an email is 3x higher than social media.
44% of email recipients made at least 1 purchase last year based on a promotional email.
Emails with personalized subject lines are 26% more likely to be opened.
63% of emails opened are considered “read” or viewed for longer than 10 seconds.
Facebook Marketing Statistics
Facebook has over 1 billion daily active users.
75% of male internet users and 83% of female internet users use Facebook.
29.7% of Facebook users are 25 to 34, the most common age demographic.
6 to 8 new users are added to Facebook every second.
As of 2018, over 38% of the world’s population used Facebook.
Between 2014 and 2015, Facebook influence on consumer purchases rose 16%.
The Facebook mobile app is the most popular app in the United States.
42% of Facebook users will follow a brand for exclusive deals.
The average user spends around 40 minutes per day on Facebook.
42% of marketers say Facebook is important or critical to their business.
Instagram Marketing Statistics
Instagram is home to over 500 million monthly active users.
6 out of every 10 online adults has an Instagram account.
The 18 to 29 year old demographic is the largest on Instagram.
More than 1 million advertisers use Instagram to market their products.
Engagement rates on Instagram are 15 times higher than Facebook and 20 times higher than Twitter.
56% of Instagram users make $50,000 per year or more.
7 out of every 10 Instagram hashtags are branded.
Over 50% of businesses on Instagram have produced an Instagram story.
As of 2017, 70.7% of US businesses are on Instagram.
Instagram experiences over 4.2 billion likes every day.
Pinterest Marketing Statistics
75% of Pinterest usage is done on a mobile device.
55% of US online shoppers cite Pinterest as their favorite social media platform.
Pinterest monthly active users is over the 150 million mark.
Pinterest is responsible for 5% of the world’s referral traffic.
As of September 2017, Pinterest has 200 million active users.
The average Pinterest user uses the platform for an average of 15 minutes at a time.
Nearly 75% of Pinterest users have purchased a product on or because of the platform.
49% of Pinterest users have purchased 5 or more products they have pinned.
33% of new Pinterest users in recent months have been men.
25% of retail traffic is driven by Pinterest.
Snapchat Marketing Statistics
Snapchat’s percentage of daily reach to the 1834 demographic is 41%.
71% of Snapchat users are under 35 years old.
54% of Snapchat users log in to the platform every day.
81% of college students using Snapchat do so most frequently during the late afternoon into the night.
178 million people are daily average Snapchat users.
Snapchat ads are viewed up to a million times in a single day.
Snapchat is growing more popular with American teens than Facebook, with 19% claiming Snapchat is the more important platform.
Snapchat has grown to have more active users than Twitter or Pinterest.
70% of snapchat users are female.
Snapchat’s video views have grown to overtake that of Facebook.
Twitter Marketing Statistics
The average Twitter user follows at least 5 businesses or brands.
80% of active Twitter users access the platform via mobile apps.
36% of online Americans aged between 18 and 29 are regular Twitter users.
As of September 2017, there were 328 million active Twitter users worldwide.
65.8% of American companies use Twitter for marketing purposes.
Twitter ad engagements rose a full 99% between 2016 and 2017.
500 million internet users visit Twitter monthly without logging in to an account.
Twitter brand engagement is 17% higher on weekends, but only 19% of brands tweet on weekends.
If Twitter were a country, it would be the 12th most populated country in the world.
82% of active users actively engage with brands using Twitter.
YouTube Marketing Statistics
Almost 1/3 of all people on the internet use YouTube.
On average, a user will spend 40 minutes on YouTube using a mobile device each day.
300 hours of video are uploaded to YouTube every minute.
Over 500 million hours of video are watched on YouTube every day.
YouTube has 1.5 billion logged in monthly users each month.
YouTube was available in 88 countries and 76 languages as of 2017.
Advertisers don’t have to have video inventory to advertise on YouTube.
40% of total YouTube views come from mobile devices.
YouTube reaches more 18 to 49 year olds than any US cable network.
More than 88 countries have their own local version of YouTube.
Reasons InfusionSoft is the solution for Your Small Business
Infusionsoft has its own advantages and I can not find disadvantages. I am here sharing insights on why shall you use infusionsoft.
1. Your current email marketing provider is one-dimensional.
Are you still stuck in the stone age with Aweber, Constant Contact, or the like? It’s time to saddle up and get ready for the big leagues. There’s still a lot you can pull off with these simpler tools, but they’re just not as robust enough for you to scale your business.
2. Your customers are smarter.
Look, you need better data for one simple reason – your customers expect better marketing. They expect more personalized marketing. And if that’s not what you’re delivering, you can count on losing their interest very fast.
3. You need a tool that can multiply your efforts.
As a small business, you have to wear a lot of hats. InfusionSoft operates the same way – it wears a lot of hats and is capable of performing a lot of complex tasks so you don’t have to. Time is money.
4. You need to accurately track your lead sources.
Lead Source tracking is one of my all-time favorite InfusionSoft features. At the end of every quarter and every year, you should be able to look back and quickly calculate the new leads, new customers, and
new revenue that came from specific Lead Sources. Maybe Twitter is bringing you loads of new prospects who actually spend a lot of money? This is vital information.
5. You absolutely must know your Lifetime Customer Value.
Also during your annual analysis periods, you should be determining what a customer is worth to you. InfusionSoft makes this process a snap.
6. You need email marketing campaigns (not autoresponders).
Again, those old school email marketing tools are mostly based around simple auto responders that send out scheduled emails at planned intervals. But those emails get delivered to EVERYBODY on your list. This is not targeted marketing. It’s old school, and it’s quickly fading away.
7. You need marketing that targets behaviors.
If a customer logs into your website, that’s something you should ACT on. If your customer hasn’t logged into your website, that’s also something you should ACT on. Same thing for email opens, email clicks, and purchasing behavior. The future is in behavioral-based marketing. And the future is already here.
8. You need a trusted email provider.
Most people don’t think about this one, but it’s very important. InfusionSoft invests a lot of manpower and resources into ensuring that they can send your emails and be trusted by ISPs and email providers. For this reason, InfusionSoft has a very low tolerance for spamming practices by its customers. This is good news for those of us using the software since it keeps our email deliverability rate healthy.
9. You need a company that actually cares about small business.
If you ever get a chance, I highly recommend taking a trip to InfusionSoft’s office megaplex in Chandler, Arizona. The whole place is like a shrine to small business. They may not be small themselves now, but you can definitely see how important small business is to them.
10. You need easy integration with WordPress.
Chances are good you’re using WordPress to run either your entire website or at least your business blog. InfusionSoft plugs right into WordPress and even has some nifty enhancement features you can potentially program/add in to boot!
11. You need an easy way to capture lots of data about each customer.
This is key. Your customers are your greatest asset. You need a tool that can quickly and easily capture data about every single customer you have, so you can then use that data intelligently to grow your business.
12. You need an email marketing provider invested in the future.
InfusionSoft is backed by some very large investment capital firms. They are definitely here for the long-haul and will continue improving their software for years and decades to come.
13. You need an all-in-one solution.
Unless you can afford an entire tech team of programmers and developers, you really need a system that can do it all for you. From processing credit cards to generating CRM sales reports, this is your ace in the hole.
14. You need up selling, cross-selling, down-selling, and side-selling.
All of it is possible, and more.
15. You need tags.
InfusionSoft allows you to tag your contacts based on their specific behavior. This alone is reason enough to pick up the phone and call them right now.
16. You need an open API for growing and scaling down the road.
Yes, your business will need to grow. But even if you need custom add-ons, InfusionSoft’s API allows for this kind of flexibility.
17. You need a system you can count on every day.
Phone support, email support, live chat, and a teams of people all devoted to helping you grow your business.
Let me know your feedback firstname.lastname@example.org.