Why Marketing Automation Isn’t Optional Anymore
Marketing is the single most impactful thing you can do for your business. I’ve yet to meet a business that can’t be improved (or even saved) by a good marketing campaign. So if marketing is so powerful, what could possibly have an even greater impact on your business and your bottom-line? The answer of course is AUTOMATED marketing. Here’s why…
Follow-up, Follow-up, Follow-up
When you automate your marketing campaigns, you implement an automatic system to do one of the most important jobs in your business — following up with your prospects & customers. Today, a large part of Web Marketing consists of simply staying “in front of” your list. With automated marketing systems, you can sit back & relax while your marketing machines do the tough work of emailing, mailing, texting, and even calling your list.
I once heard the CEO of Infusionsoft Clate Mask say that he believed so much in follow-up as a marketing principle that he actually wanted those two powerful words engraved on his tombstone. It really is that critical and that game-changing.
Build, Automate, Test, & Improve
Marketing Automation definitely handles the all-too-important task of follow-up, but it also allows you to remove the human element so you can accurately and thoroughly TEST and improve your results.
Think about it: When you have an automated marketing campaign in place — let’s use a sequence of emails as an example — you can reliably put ALL of your contacts through the same funnel. Then, you can observe the results, tweak, and improve.
Without some form of Marketing Automation, it’s very difficult to gauge the effectiveness of your marketing since you never do it quite the same way twice if a human being is actually running the step-by-step operation.
How To Automate Your Marketing
A full “how to” on Marketing Automation is out of the scope of this post, but I wanted to touch upon it briefly in case you’re completely new to this idea. There are lots of ways to automate your online marketing but the approach I recommend is to start with a powerful piece of software like Infusionsoft. You can also create very basic automated marketing using tools like Aweber or MailChimp but for the very best long-term results, Infusionsoft is the absolute best.
Automating your marketing funnels is a process you’ll never truly finish, but you can start by building a handful of key marketing campaigns. I recommend the following:
1. Initial Marketing Sequence
-You need something to put ALL new prospects through before moving onto specific campaigns. This “initial sequence” should offer lots of value, education, and information and THEN go for that first important sale.
2. Targeted Product Or Service Sequences
-Then you can begin building specific campaigns for specific products & services. These campaigns should trigger only for the targeted contacts on your list.
3. On Going Follow Up Sequences
-You should also have marketing sequences that are much more long-term and on-going with the sole purpose of staying in front of your list.
These are just a few ideas to get you started. What other questions do you have about Marketing Automation? Please leave your comment below.
Instagram Marketing Statistics
- Instagram is home to over 500 million monthly active users.
- 6 out of every 10 online adults has an Instagram account.
- The 18 to 29 year old demographic is the largest on Instagram.
- More than 1 million advertisers use Instagram to market their products.
- Engagement rates on Instagram are 15 times higher than Facebook and 20 times higher than Twitter.
- 56% of Instagram users make $50,000 per year or more.
- 7 out of every 10 Instagram hashtags are branded.
- Over 50% of businesses on Instagram have produced an Instagram story.
- As of 2017, 70.7% of US businesses are on Instagram.
- Instagram experiences over 4.2 billion likes every day.
Facebook Marketing Statistics
- Facebook has over 1 billion daily active users.
- 75% of male internet users and 83% of female internet users use Facebook.
- 7% of Facebook users are 25 to 34, the most common age demographic.
- 6 to 8 new users are added to Facebook every second.
- As of 2018, over 38% of the world’s population used Facebook.
- Between 2014 and 2015, Facebook influence on consumer purchases rose 16%.
- The Facebook mobile app is the most popular app in the United States.
- 42% of Facebook users will follow a brand for exclusive deals.
- The average user spends around 40 minutes per day on Facebook.
- 42% of marketers say Facebook is important or critical to their business.
Pinterest Marketing Statistics
- 75% of Pinterest usage is done on a mobile device.
- 55% of US online shoppers cite Pinterest as their favorite social media platform.
- Pinterest monthly active users is over the 150 million mark.
- Pinterest is responsible for 5% of the world’s referral traffic.
- As of September 2017, Pinterest has 200 million active users.
- The average Pinterest user uses the platform for an average of 15 minutes at a time.
- Nearly 75% of Pinterest users have purchased a product on or because of the platform.
- 49% of Pinterest users have purchased 5 or more products they have pinned.
- 33% of new Pinterest users in recent months have been men.
- 25% of retail traffic is driven by Pinterest.
- 53% of marketers say blogging is their top content marketing priority.
- Featuring a blog as a key part of your website gives you a 434% better chance at being highly ranked by search engines.
- The average word count of top ranked Google content is between 1140 and 1285 words.
- In 2017, the average time spent writing a blog post was 3 hours and 20 minutes.
- 36% of Fortune 500 companies use blogs for thought leadership, engagement, and product promotion.
- B2B companies that blog generate around 67% more sales than those who do not.
- 81% of US online consumers trust information and advice from blogs.
- WordPress alone is home to over 75 million different blogs.
- Companies that blog have 97% more inbound links.
- Most bloggers drive traffic to their blog using social media.
Video Marketing Statistics
- 87% of online marketers use video content.
- Live internet video is projected to account for 13% of total video traffic.
- The most popular time for social video viewing is Wednesday between 7 and 11am.
- 81% of internet and mobile audiences watched more live video in 2016 than 2015.
- After watching a video, 64% of users are more likely to buy a product online.
- 83% of marketers said they’d like to create more social video content in 2017.
- 80% of consumers believe demonstration videos are helpful for making purchases.
- 94% of businesses see video as an effective marketing tool.
- Videos up to 2 minutes long tend to get the most engagement.
- 70% of consumers say they have shared a brand video on social media.