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Three Steps to Your Ultimate Marketing Message
Have you created a core marketing message to use throughout all of your marketing efforts?
I’m not talking about some catchy slogan or play on words using the name of your business or the service you provide. It’s not some meaningless phrase like “we do it right” or “quality service you can trust.” Anybody in business can say those things and they’re really basic expectations anyway.
A core marketing message clearly and concisely communicates what you’re out to do and for who. It speaks to your ideal target market and gets them to respond and seek more information.
So many small business owners and professional service providers never take the time to create this for their own business. Most are creating a new message with every new “marketing campaign.” They’re constantly trying new ideas. And each new idea becomes a new chance to try and come up with that home run message that gets the phone ringing off the hook like never before.
What you need is an ultimate core marketing message that communicates directly and powerfully to your clients and prospective clients what it is they’ll get from your services.
Here are three steps to creating your own ultimate core marketing message:
1. Who do you want to help? Be as clear as you can on who your target market is. Take some time and define with as much clarity as possible who your ideal clients are. If it’s not obvious who your message is directed to, why would you expect anyone to get it?
2. What is the primary problem, issue, or challenge you would like to help someone in that target audience solve? This is really at the heart of your core marketing message. Most people are consumed with their own problems and looking for solutions to address them. So when you can clearly articulate a problem your client is dealing with, they’ll listen because you may be able to provide a solution.
3. What is the ultimate outcome or result that you’d like to help your target market produce in solving their problem, issue, or challenge? People what to know what it is they’ll get from knowing or working with you. When you’re prepared to demonstrate that you’re focused on delivering an outcome they’d be interested in, they will pay attention and want to know more.
That’s it. Now take your answers and boil it down to one or two clear sentences that you can deliver enthusiastically and passionately. Communicate it in everything you do from a marketing perspective, both verbally and in writing.
Forget the catchy slogans. Create and start using your ultimate marketing message right now.
Top Networking Marketing Opportunities ñ Is There Such A Thing?
Top networking marketing opportunities, also known as multi-level marketing opportunities, run rampant on todayís Internet. Youíve no doubt received some kind of solicitous e-mail or seen some kind of advertisement in the margins of a web site youíve visited that talks about amazingly easy ways to earn thousands of dollars with a simple home based business.
The truth behind many of these ìtop networking marketing opportunitiesî is that they are using the sign-up fees from new members to pay dividends to existing members rather than actually generating any revenue from legitimate products and services. So no matter how much money they promise to make for you, if you canít see any discernable product or service of value involved in the opportunity, you can assume that this is one of those ìtop networking marketing opportunitiesî that is actually an out and out scam.
The truth is that for many of these top networking marketing opportunities, only one out of every fifty or a hundred people who get involved actually make the kind of returns that the opportunity dangles as a carrot in front of you. In fact, the actual numbers might be far less than this. Itís never as simple as ìpay for the secrets and start raking it in right away.î Anyone who does make returns on these so-called top networking opportunities work hard to sign up plenty of other affiliates, many more than the ìitís so easyî testimonials make it sound like you need.
When you come across one of the ìtop networking marketing opportunitiesî on the internet, guaranteed to help you retire and live easy within a year, be wary. Do your research and find out what people who have been involved in these opportunities actually have to say about their results. Make sure you research these opportunities on objective third party sites, not testimonials on the opportunityís home page. Keep your common sense, and good luck!
Top Network Marketing Company -is it a serious business?
To truly know what network marketing really is you must know exactly was it isnít first. Actually there is nothing illegal or dishonest about network marketing and it is not a pyramid scheme. A pyramid is a program that has people invest large sums of money in the hope that others will too and the money will somehow get back to them and they will get rich. This is just a game played with money that has no real sales value. The products that are so-called being invested in are just the tools to hide the money game. A pyramid scheme is based on taking advantage of people and is very much illegal. For one person to actually make money in this scheme someone else has to lose it. The whole premise is built on a lie and in no way going to make one rich.
Network marketing on the other hand is very much legal and has great potential for those who work hard at it. There are real products or real value to be used to make money. The prices are not in the thousands either. Products are bought based on need and desire, not necessity. There are many people who make really good money in network marketing but it takes a lot of effort and work. One must build an entire organization from scratch based on the legitimate products offered. You will be encouraged to help others succeed so you too can win. It is a form of retailing where you either sell the products from your company to others or sponsor other people who will be using the products for their own use or selling them. In no way are you taking advantage of others in network marketing. Everyone can make money with enough effort. You will not make it rich over night no matter what anyone promises you. But you can live well with enough effort. You will need to follow a specific business dynamic to accomplish this.
Network marketing is a very serious business for highly determined people. The system has been proven and the design, creation, and expense that the corporate team has laid out are what you will follow like a road map to your own success. The big key in network marketing is that it is all about leverage. You work hard to get other people sponsored so you can make a percent off their work as well as your own. The most successful people who build a network do it in a very organized way. They dedicate themselves to it for a designated amount of hours per week to build it slowly over time. Then they sponsor others and train them on the companyís product and how to sponsor others. By helping your people get their own sponsors you in essence duplicating yourself. This can lead to getting hundreds and even thousands of people into your network over time. You use your time to train others to be successful and earn income from their efforts.
With network marketing you do not need huge capital requirements and no area restrictions geographically. There are no required quotas you have to sell or purchase or specific educational background needed. All you need to have is drive and time. There is no high cost overhead and you can even qualify for many tax breaks for having the home-based business
Training the New Network Marketing Distributor: Laying Down a Track To Run On ñ Step 1 of 3
Most people who get into a network marketing program want things to happen quickly. Initial presentations usually touch on the way money can be made, and the numbers often look staggering. What most of those initial presentations donít explain is how difficult it is to get started and to acquire the skills needed for success in network marketing.
For many new distributors, this is their first venture into network marketing. They are unsure about how to begin and often are tentative in their initial approaches. That can be the ìkiss of deathî for a presentation. After all, who wants to go into business with someone who is not sure about what they are doing?
To be successful in network marketing, new distributors need to learn from someone who is already successful. When new distributors know how to proceed, they can build their downline with confidence. Only one person in a hundred is a ìself-starter.î The other 99 will require that you invest time into their success, and show them how to begin.
There are three steps to building your downline:
1. Laying Down A Track to Run On
2. Being a Good MLM Sponsor
3. Working Depth With Your MLM Downline
Today, letís talk about the first step, i.e.
Step 1 — Laying Down A Track to Run On
Making sure your downline has a ìtrack to run onî means they must first learn about the company:
ï facts and information about the management team;
ï product features and benefits;
ï compensation plan and how you make money;
ï enrolling prospects and order processing;
ï who your upline is; and
ï developing their presentation portfolio.
In addition to the above, having a track to run on involves knowing how to:
ï develop effective communication skills, i.e. to speak with people in a way that reduces tension, neutralizes objections, and increases participation;
ï use tools (e.g. websites, CDs & DVDs, newspapers, brochures, etc.);
ï promote home meetings, regional gatherings and conventions;
ï share information with warm and cold market, leads, referrals;
ï edify upline leaders; and
ï conduct an effective 3 way call.
When you sign up a new distributor, immediately have them make a list of ten prospects. Then, you should send each of those prospects some company information and a short note stating that you are sending the information to them at the request of a mutual friend. If you have an informational website, include the URL in your letter. After the information has gone out, have your new distributors follow up with their prospects and set up a three-way call.
When you do this, you (1) get your new distributors to immediately begin building their organization, (2) get sponsor and distributor working together, and (3) your new distributors will know what to do when they sign up someone, i.e. exactly what you have done for them! This stimulates business and creates tremendous momentum in the downline.
Sounds simple, but many sponsors violate this strategy. If itís done right, and your new distributors see how easy your success is to duplicate, you will find that them running on that same track, teaching their downline how to get started. Youíll see business builders emerging, and thatís when your business will really take off.
Why Network Marketing Sucks
On the face of it, network marketing should be very effective. You buy a product, recommend it to all your friends and earn a commission on what they buy. This ‘word-of-mouth’ advertising is what the big TV advertisers most fear: your product endorsement to your friends actually carries much more clout than an expensive tele-ad.
So, you earn a few pennies or bucks on each sale. But the big money comes (or is supposed to) when you recruit your friend to do as you have done – to recommend the product to all their friends – and recruit them into the network, too. And you get a few bucks on their sales, and as your network grows exponentially, so does your income. So why doesn’t it work? Why do 97% of network marketers fail?
There are two main answers. First, the compensation plan. To earn anything at all you have to shift product. Suppose that you get $1 on average for each order that flows through your downline. That means that you and your team have to make 100 sales to make you $100. That’s not much. To live the life you dreamed of, to give up your day-job, to spend more time with your family, to pay off your mortgage and car loan and credit-card debts, you’re probably going to need $500,000 (at least!) At $1 a pop it’s going to take you a long, long time.
Which is where the ‘recruitment’ part of the business comes in. If only you could recruit enough people into your team you could shift all that product and get rich. But you’ve run out of friends, and anyway, most of them don’t want to know or are lousy at networking. So this is the second reason why network marketers fail. To expand your downline you have to go out and recruit strangers. And most people hate doing this. It’s difficult, demoralizing and exhausting. So 97 networkers out of 100 give up and fail. The dream withers and dies.
So what’s the answer?
Making a fortune $1 at a time is not the way to go. And cold-calling strangers is about as much fun as pulling your own teeth.
Just forget about the traditional network marketing model: instead look at it from a tycoon’s point of view. You’ll make more money for less effort if you sell a big ticket item. Instead of making $1 profit per sale, why not make $500? And if selling to strangers gives you a pain in the head, why not delegate? Pass the job over to the experts and let them do all the schmoozing, selling and closing. This is what I do and you could do the same.
You can operate this system from anywhere in the world from behind your computer screen. This is not a pyramid, neither is it MLM. And you can do it even if you are a complete and out-and-out introvert.
On Networking Groups (Part Two)
In “On Networking Groups – Part One”, I spoke briefly about the four types of networking groups. Now, let’s take a look at a category of networking groups.
One category that most people are familiar with is the Chamber Of Commerce. Chambers serve a long standing role in the business community. It is a role of development and support. A Chamber Of Commerce can offer business both small and large with networking opportunities, training programs, legislative assistance and a host of other benefits. A Chamber Of Commerce can be a local, statewide, national, or international organization with separate memberships for each. If you belong to an area Chamber of Commerce, you do not belong to a state or national Chamber. Each plays their own role in the business community.
Some Chambers of Commerce take more of a role in the community to influence policy while others might focus more on business development. Most of them however have a wealth of information for the member that goes unused by most.
For example, let’s say you have a business and you have a question about a city ordinance that relates to your business. Most often a Chamber of Commerce can provide you with the answer to your question. Each of them has a database of members that can often be accessed through some point. Usually computers are made available to members with databases that can be searched for information on other members.
When looking for networking opportunities within a Chamber Of Commerce, most people think only of leads groups or the common after hours. The reality is that any function hosted by a chamber of commerce holds opportunities for networking with other business owners and business leaders.
Chambers of Commerce generally have a yearly membership of several hundred dollars for an individual or company. There are various levels of membership that can be had. Most Chambers offer an executive level membership that includes exclusive meetings between a more elite level of business people. When looking for this type of prospect, you can often gain access to them by joining at this level. The problem you might have is actually paying for this level or attending the functions as they are provided.
I and many other experts on networking recommend anyone who networks to be a member of several groups. This should include a Chamber of Commerce. Keep this in mind when considering a Chamber of Commerce. If you are involved in your community in other business networking organizations like the Rotary Club, a local Merchant’s association, or smaller networking group, you might want to consider joining a Chamber of Commerce in another part of town. This will make you a part of that community as well and open the doors to increased prospects and opportunities.
In any event, you should always attend a Chamber of Commerce function in any area several times and find out what types of assistance they can offer for the growth of your type of business. Do not join any group just for the sake of joining a group. Find out what types of members attend the functions that are offered to determine the amount of exposure you will have to your target prospect.
When you attend a Chamber of Commerce meeting for the first time, look for the most popular person in the room, the one who everyone seems to want to talk to and get to know them first. This way you will make faster connections to the rest of the group. Often the leaders of the group can help you to get in the mix quicker.
Look for people who do what you do and analyze their strengths and weaknesses for opportunities to build alliances with them. If they have been a member for a long time, it is likely that they have most of the business in their industry at this point in time. It is hard to compete in such circumstances, so try an alliance before you bang your head against the wall trying to compete or just giving up.
Chambers of Commerce have been around for many years and there are all types, including minority and international. Be sure to visit many before deciding which to join and your membership dollars will serve you better.
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