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4 Steps to Unbeatable Advertising
1. Negotiate
Have you noticed that some people seem to always get the best deals? Yeah, you pay full price and think you did OK until they show up with the same thing, only they paid several hundred dollars less. It really get your goat! How do they do it? They’re not afraid to ask for an extra discount.
Yep, don’t sell yourself short because you didn’t ASK the next time your advertising rep makes an appearance! Even if you’re already getting a discount, ask for a bigger one. You have not…because you ask not.
2. Trim
Bigger is always better…or is it? When it comes to advertising, don’t be surprised if some of your short ads meet with more success than larger more expensive ads. Trimming down on the size and cost of advertising doesn’t mean you’ll be trimming the results!
3. Exploit the Freebies
What’s the difference between advertising and publicity? …who’s doing the talking. Yeah, when you sell yourself, it’s advertising. When someone else is selling you, it’s publicity…and it generates credibility and interest that you don’t want to miss out on.
Think about the different ways you can get your business in the spotlight. Do you have some newsÖ write a press release? Write some “how to” articles with a short byline at the end and release them to ezines, magazines, newspapers, and other publishers. Why not promote the product of a non-competitor in return for them promoting yours…think of the totally different market they affect!
Yep, there are a lot of ways out there to get free advertisement that will benefit your business. Of course you won’t be able to rely solely on the freebies, but hey, you can get a little extra for nothing!
4. Improve Your Offer
Is your deal too good to pass up? If not, you need to improve it. Hey, I’m not talking about cutting prices even more…you’ve still got to make a profit. You can make the deal sweeter just by increasing the readers knowledge of the value of the product, or adding bonuses that are perceived as valuable, but cost you little.
Motivate buyers with expirations. Yeah, an open ended offer encourages procrastination…which leads …yep, nowhere. When the customer knows he has until Saturday to purchase an item he’ll pay more for on Sunday, he’ll make it a priority to head for your shop.
Advertising doesn’t have to wipe out your bank account to be effective. When you learn to negotiate, know when smaller ads are as effective as large ads, ask for discounts, and create an irresistible offer, you’re on your way to skyrocketing profit margins!
More info’s and free registrations (restricted to pros), please join our live seminar
Training the New Network Marketing Distributor: Being a Good MLM Sponsor ñ Step 2 of 3
In Step 1, we talked about ìLaying Down a Track to Run On.î Here, in Step 2, weíll discuss ìBeing A Good Sponsor.î While many of the people you recruit into your organization may have had previous experience in network marketing, many will be first timers. Similarly, if youíve been successful in recruiting people who were involved in other network marketing organizations, you got them because they were disenchanted with their current company. In other words, they werenít as successful as they would have liked to be.
Wouldnít that indicate to you that they donít know the best way to do things? Well, thatís where you come in ñ helping them lay that track for others to run on. Again, when new distributors know what works, they can proceed with confidence, and confidence is the handmaiden of success. Remember, people are not duplicable, but systems are.
<b>Step 2 — Being a Good Sponsor</b>
Being a good sponsor means showing your new distributors ìThe Rules:î
Rule No. 1: Treat it Like a Business.
In order to be successful, your new distributors must truly want success, be coachable, and follow through on their commitments. In other words, they need to treat this business like a business.
Rule No. 2: Keep it simple.
If they can follow a simple procedure (see Part 1), they will use the same system with their contacts. If they can see that what you did was simple, they will believe they can do it, too. If you had to really work on them, more or less ìbullyingî them into the business, your new distributors will not want to duplicate what you did and will not take any action.
Rule No. 3: Determine Their Reasons.
If you know what your new distributor wants from this venture, that is, why they want to succeed, you can understand how to get them over the rough spots and keep them on the road to success. Remember, most people will be tempted to quit with the first setback because they were never clear on what they wanted to achieve in the first place. If their ìwhyî is strong enough, the ìhowî will be easier to get across.
Rule No. 4: Establish Objectives.
Set specific sponsoring and financial objectives for the first 30, 60, and 90 days. People always perform better when they have specific goals in mind.
Rule No. 5: Introduce Your Upline
Introduce new distributors to their upline, those leaders who are building a successful business and who are earning the type of income theyíd like to earn. That way, if youíre not available to help them, they will have names and telephone numbers of others (you should give them at least 3) who they can contact for support. Further, by meeting others who are earning the type of income they’d like to earn, the system becomes more realistic and attainable.
Rule No. 6: Whereís the Tools?
Make sure they know how to get the tools they will need to share the business with others., such as tapes/CDs, brochures, business cards, etc. Every business needs information to disseminate with prospects. This one is no exception. Remember, people are not duplicable, but systems are.
Rule No. 7: Make a Prospect List.
Although everyone who makes a list doesnít necessarily become a top earner, every top earner has a list. Typically, theyíll start with their Warm Market, because thatís the people they know.
At this point, your new distributor should be ready to go. They have their ìreason whyî clearly in mind, specific objectives for the next 90 days, their upline’s contact information for plenty of support, the tools to get started, and a list of people to contact.
Having said that, remember Rule No. 8: Let Them Move at Their Own Pace.
Sponsoring a distributor is a process, not a single event. If they don’t want to move as fast as you do, thatís OK. You canít change human nature. People will only do what they are willing to do. Encourage, yes, but donít try to force people into something they arenít willing to do.
What It Takes To Be Number One!
Do You Strive To Be Number One?
Today I want to talk about Games and what it takes to be number one, and what happens if youíre not number one! Well letís go to the ball field and take a look at sports.
First off there is a recruiter.(this is where you are) then there is a coach (your up line)
Then there are the players ( your down line) and then you have tryouts (your prospects)
Now you know in order to have any sport be successful you also have a big back office to take care of the money end of the deal! (your accountant, Financial advisor, stock investor , Lawyer and so forth.) Only the winning teams get the biggest Money deals so they all Jockey for the number one spot.
You should be no different! Advertisement takes on a whole new meaning when you have the means to do it! Letís take for instance the super bowl games. Look at how much is dropped for a 30 second spot at half time! Does that spot become that important? Well we made it that way you and me and everyone else in the US! Same thing happens with other countries with different sports. Letís stop here for just a sec.
Have I got you thinking yet?
Youíre a recruiter youíre looking for the best of the best to put on your team! How do you find them? Do you beat your head against a wall trying to get the big shots of marketing in your down line? No you recruit the bad news bears or something and the coach will take them from last place and form them into a winning team! And you just continue recruiting! Does the recruiter get in the coaches way? Well if you want confusion then go right ahead! Here is where matching comes in. You match the peoples needs to what your business is all about. You ask questions that require yes and no answers and you sort through all your leads and contacts.
Are you getting the picture yet? I want you all to understand one thing and one thing only. You are in this group of people to learn how to change what did not work in your life to something that could! What it takes is Knowledge and understanding Devotion and perseverance. There is more to it than just this to be a recruiter but we will start here.
What kind of people do you want in your business and what are the requirements to make the cut on the team? I will tell you all this Pam Black is one I want on my team she is moving in a direction to change her whole life! As for the rest of you! You sit there like bumps on a log! I would not want that type of a person on my team!!!
I want action and dialogue from people in my down line not people that just sit there and say I will do it tomorrow! I want you to do it today get going recruit! Get your business plan in order and move it! Pick up the phone or get out there and shake hands make some friends along the way!
If you want to get into profits then you have to learn and take action!
Your friend on the net
3 Smart Reasons Why You Should Consider Paying For Your Traffic
There are numerous success stories you will hear about businesses making it good on the internet . The troubling thing is, there are maybe a tenfold or even a hundredfold of stories inconsistent to theirs. Many have unsuccessfully launched a business venture that is internet based but only a handful shall succeed.
Is this because of luck? That is even more remote. It takes good business sense and a lot of help and team effort. Most importantly, it is the eagerness to succeed and the persistence to learn and the willingness to put in a lot of hard work and some money.
However, before shelling out your hard-earned money on advertising, here are three (3) smart reasons why you should consider paying for your traffic including common-sense methods of showing you how to prepare your website.
1. The quickest method for getting customers to your website is to pay for your traffic.
Like Neo, traffic is ‘The One’ . Without traffic, all your efforts would just go to waste. Every business needs customers, without them you wouldn’t have anyone to sell your products to. In the Internet world traffic is the walk in customer. The more traffic you possess the more people you’d be able to sell your products to.
But similar to any business that’s in every corner building or in the mall, not everyone that goes in will buy. But for those who do come in to browse your merchandise, most of them will buy your products. It is a clear and known fact.
But, how do you get traffic, traffic great enough that could make a small portion of resulting buyers enough to make a fair profit. Many big companies generate traffic of tens of thousands a day and a measly ten to fifteen percent actually buys, but that small percentage is enough to supply them with adequate business.
Many of these success stories get their traffic from paying others. Yes that’s right; you have to spend money to make money. Advertising is the key. The more people who know that your site exists the more people would of course go to your site, that’s common sense.
While there are numerous ways to get free advertising for your business, free advertising doesn’t generate the same high volume of traffic as paid traffic does. Paid advertisements include such advertising schemes as those offered by Google and Yahoo.
2. In order to take full advantage of the search engines, make sure that your site is properly optimized to rank high before paying for your traffic.
Search engines are the fastest and easiest way for finding what you need on the internet . Search engines are extremely popular because they provide an indispensable service to many people. They are free and easy to use. Because of their popularity, search engines receive many visitors as well as click throughs . With these benefits in mind, it is easy to see why so many companies would pay to advertise with search engines.
Search engines provide information to the millions of users they receive each day. They provide relevant links to many sites that a user may be looking for. If your site’s link pops up as one of the top ranked sites on the search results page, you stand a great chance that the user will click your link and go to your site. While search engine optimization is a cheaper and low cost way to get your site a high rank, paying for advertisements will ensure that you will be on the top ranks.
When you pay for your advertisements, it is like paying for guaranteed traffic to your site. This may not seem like a good idea at first, but the benefits of doing so far outweigh the cost in the long run. When you pay for your traffic, you are guaranteed a consistent flow of traffic to your site. You will at no time go without making a sale on any given day.
3. Find and use tools that will aid you in researching relevant keywords for your chosen niche so that you don’t waste money on advertising.
Normally, you will be charged with the number of hits a link gets when your ad is clicked, this is known as pay per click. For some search engines, you will be charged with the number of times your ad shows up when a certain keyword or keyword phrase is searched. It is imperative that you have good keyword content in your ad. There are many tools on the Internet which can aid you in using the right keywords at the right moment in time.
All the money you spend in paying for your traffic will not be for nothing. You will get an impressive boost in traffic which will also result in a great boost in your sales figures.
More info’s and free registrations (restricted to pros), please join our live seminar
Work Your Network !
If youíre networking with strangers, youíre wasting your time. A consultant friend of mine recently complained, ìIím doing 2-3 networking events a week ñ and Iím worn out.î When I asked why she felt networking was important, she replied, ìOne of my marketing goals is to do at least 1 networking event a week.î (I pointed out that she just admitted to doing 2-3 a week ñ and perhaps doing 1 a week is smart and doing triple that goal is causing some of the fatigue.) But thereís much more to the great American business myth of networking.
Myth 1: The more you network, the more effective your networking activities become.
Truth 1: Itís much more important to become well-known in 1-2 circles than to spread your networking activities over many different groups. Depth beats breadth every time.
I then asked her how networking was working for her. She said, ìI donít think I have gotten a shred of business out of it in the last six months.î Her rationale for doing networking: ìEverybody knows that you build a business by networking!î Does this make any sense? Or worse, does it sound familiar?
See if this networking scenario has happened to you:
You meet someone for 30 seconds. They mumble something about real estate as you are tuning them out. They ask you what you do, and you say you are in insurance. After 10 seconds of staring blankly at each other, you both head to the celery sticks for lack of anything better to do.
Myth 2: The cocktails and miniature wiener circuit is the way to network to success
Truth 2: Networking with strangers to build business is about as effective as going to a bar to get married. In the words of Dr. Phil, ìIt simply ainít gonna happen that way.î
Hereís why youíre not going to meet your business soul mate at a networking event:
1) You arenít going to do business with someone after meeting them for a few minutes and getting handed a poorly printed card.
2) Businesses are built on relationships and not ì30-second commercials,î no matter how effective and intriguing.
3) Most of us have major trouble in explaining what we do, much less getting past that explanation and listening for what prospects need.
4) Networking with strangers is not targeted or specific and in fact is completely random. For some people, networking is exactly as effective as cold calling, which is the least effective marketing tool there is.
So am I saying that networking is a waste of time? Absolutely not. What Iím saying is you need to start networking smarter.
Here are a few thoughts to jog your noggin:
* Network by having coffee or lunch with people one on one. Get to know them and their business. They may become a prospect, alliance partner, or referral source. But aim first and foremost to make them a friend. The rest will follow naturally.
* If youíre going to network with strangers, go with the goal of making 2-3 lunch or coffee dates with people you find interesting.
* Ask every happy customer you have (theyíre all happy, right?) for just one referral of someone who would be interested in your type of goods or services, then call and use their name. (ìHi Iím Fred and Ginger said I should call you. Isnít Ginger great?î) You already have one thing in common ñ Ginger!
* Create a network ìhit listî of the exact kind of businesses you want to network with ñ maybe you sell software and you want to meet IT managers at medium-size companies. Make the list and put it in your little black book or PDA. Focus your networking and outreach activities on only those people ñ or others who can refer you to those people.
* Join non-business groups and spend time doing non-business activities: Civic, social, religious, recreational, musical, athletic… the list is endless. Establish relationships with people in your group. Perhaps youíre a Moose and a realtor. A Moose, as it turns out, wants to by a house from another Moose. If so, you have the Moose Market cornered! Are you into hand-drumming. Guess what? A hand-drummer will want to do business with another hand-drummer. Get it?
* If you do go to a ìmixerî go with a targeted goal in mind. For example, your goal might be ìto meet three people on my target list and get their card so I can follow up for breakfast, lunch, coffee or badminton.î A traditional ìnetworking eventî now becomes simply the first phase of your targeted plan for global domination, and not an end in itself.
Hereís a final thought to shake up your networking mindset: Network with people who already know you, like you, or have done business with you.
Myth 3: Networking is all about getting more people to know what you do.
Truth 3: Networking is all about getting people that already know you to share opportunities where you can be helpful to each other.
Make 2-3 phone calls a day to connect with people from past jobs, former clients, or influential people who have expressed interest in you in the past.
We all have a ìfan baseî that we grossly underutilize.
Think about tapping into friends, colleagues, mentors, and family to mine the connections you already have at your fingertips.
So get out there and network ñ but make it worth your investment of time and energy by networking smart. As your mother always said, ìDonít network with strangers.î
Tips for Mom Entrepreneurs: How to Stay Connected to Your Network
As a working mom, you may already feel overwhelmed, juggling dual responsibilities of work and family. When it comes to networking ñ yet another task ñ you may feel that ìthe time Iíve spent at networking has never really paid off.î
Creating a personal and professional network is essential for your work + life success. Thatís why working moms need to approach networking with a different paradigm, explained below as a three-part process.
Relationship Building
Networking isnít just about collecting business cards from people you think may help you. Itís about planting seeds and nurturing long-term relationships that mature over time.
As a mom, you may understand this process well because it calls upon the same nurturing skills you already use with your family.
Empowering Actions
How many times have you attended networking events and seen others jabber on about themselves and frantically hand out dozens, if not hundreds, of their cards? This frenetic approach only makes them look weak. As a working mom, draw on that ìMommyî authority to engage in empowering, networking actions.
They include:
* Give ñ Adopt a giving attitude. When you meet someone ask, ìHow can I help you?î Always think, ìWho could I connect them with to help them meet their goals?î Itís a natural principle: The more you help others, the more others will help you.
* Ask ñ Be bold. Always think, ìyou never know what will happenî and ìitís worth a try.î If you meet a new contact and find you have an instant connection, donít be afraid to ask for help.
* Follow up – Getting introduced to the ìrightî people is important, but itís what you do after the introduction that really counts. If youíve felt a connection with a new contact, phone, email or send a thank-you note within one or two days. Then, keep in touch periodically, even if just to say, ìHi, itís been awhileÖî
Efficient Use of Time
You may be thinking, ìIíd like to stay connected with people, but I just donít have the time.î Here are three ways to efficiently find time to network:
* Lunch Hours ñ Iíve historically used my lunch hour, a coveted ME time, to run errands, walk a mile or two or get my hair or nails done. Yet, many associations and groups schedule networking meetings during this time. So, I began to add networking lunches. Itís a great way to preserve early-morning and evening family hours by substituting networking lunches for breakfast meetings or evening mixers!
* ìCoffee/lunch over the phoneî ñ My business partner, Jo Della Penna, introduced me to the idea of networking by scheduling ìcoffee over the phoneî. What a great idea! This is a more efficient way to meet. Plus, neither party has to invest in driving time. When you want to spend time with a colleague, try a relaxing ìlunch over the phoneî by scheduling a lunch appointment, packing a lunch that day and calling at the appointed time.
* Schedule in advance – Earmark your calendar to remind yourself to re-connect with a contact periodically. If you meet a new contact today, schedule the follow up call for two days later and plan a ìcheck-inî email within 60 days.
Remember, the key to networking is building a relationship over time. By using the steps above you should succeed at establishing good relationships that empower you and your business, and yet, donít use hours and hours of your time.
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