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Information is the hottest product on the market!

If you have been researching or involved in online business for very long, you have no doubt seen a multitude of offers for “eBooks”, books, reports and training course on every subject imaginable.

Why? Because information is the hottest product on the market! (At the foundational level, it’s actually the Only product, but that’s another article.) Information cuts straight to the root of all selling, which is answering the customer’s question: “What will this product do for me?”

There’s another reason, though. Pure information is a product that doesn’t require a huge financial overhead to produce, (other than the hard knocks you got in gaining the experience and information), and is easy and relatively low cost to deliver to the customer. That is what makes it such a great product for us, as entrepreneurs, to offer.

Everyone has life experience, training, and skills that others don’t have. Everyone knows something that others want to know, or can do something that others want to learn. That’s how I know you have an InfoProduct inside you, everyone does. Your first assignment is to decide which of your many gifts you are going to offer to the world!

Does that mean you have to be able to write a book? No. Not necessarily. I’m talking about what is known as USP…Unique Selling Position. Your USP might be that you have detailed knowledge about someone else’s product that you are selling as an affiliate. It could be that humorous way you present the information you have collected on some subject of interest, or the fact that you offer the best customer service available for the service you offer. You may offer the same products that others are also selling, but find your own unique market for them.

But whatever you decide to use for your information product, your USP, you need to find one. If you were to research the online marketers who are honestly making the money they claim to be earning online, you would discover that they all have a USP. Your USP IS your product, however you package and deliver it.

If you are working a Multi-level Marketing program or one of the BIBs (Business in a Box), you are not left out of this concept, but you may have to work harder to figure out how to be unique. You can still go for the niche marketing idea. Find a group of people who aren’t usually reached by these kinds of businesses, or aim your advertising at people in the countries that are just now going online.

You may, of course, actually write a book, eBook, or training course and sell it. Many are making good money doing just that. The list of helpful software and online publishers is growing every day. But even if you write your own product or design your own software, you will still need a well-thought-out USP to stand out in the crowd. It’s like your business plan — you need a firm foundation before you can build your future online success.

More info’s and free registrations (restricted to pros), please join our live seminar

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PDF to Success while Selling E-books

Learn why giving away PDF’s can boost your Ebook website sales.
Having a successful online E-book business means more than just selling E-books. It means giving the customer great value, great quality, and gaining their trust by giving away valuable information in free PDF files.

So, what is a PDF file? A PDF file is a computer file type that stands for portable document format. Essentially it gives people a free way to share articles and documents, so that everyone can read them on any type of computer. Youíll need Adobe Acrobat Reader to read PDFís. Nowadays most people have this free reader already installed on their systems. PDFís also offer the advantage that they are indexed by search engines, as they look at PDFís as more valuable than web content. So, it is likely that the more PDFís you have, the easier it will be for customers to find your site.

By giving away free PDF files that contain valuable information, you automatically build trust into your products. Your prospective customers will very likely have to pay for the information in your PDFís elsewhere, so they feel that they are getting a deal. Furthermore, PDFís help to potentially mass market your website, because they are free to be passed around. PDFís can be emailed and distributed around the internet, so if there is valuable information in them, it is highly likely they will spread like wildfire, through emails, groups, chat rooms and web forums. This viral effect of PDF distribution has a huge potential to help drive tons of traffic to your website.

Lastly, try using the concept of delivering more than your product promises. After one has purchased your product, offer them an unexpected free PDF that includes information that has high value. This will build in greater customer satisfaction and people will likely spread the word.

Wishing you Success!

More info’s and free registrations (restricted to pros), please join our live seminar

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