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Avoiding a Panic Attack and Public Speaking

Many people associate a panic attack and public speaking. They usually have had an anxiety-producing public speaking experience. They may test that past memory of public speaking again, but often the same anxiety reaction results. People who have to speak publicly on a frequent basis and suffer from panic attacks are always searching for a panic attack remedy.

Amber’s Story

Amber had many risk factors for panic attacks when she entered high school. Her mother had a history of anxiety as well as her older brother. Amber was successfully able to avoid a speech class until her final semester of school. In order to graduate, she was going to have to take speech.

Although she had never received a diagnosis of panic attacks or an anxiety disorder, Amber had always dreaded taking a public speaking class. Just the idea of standing up in front of a class of her peers caused Amber to feel dizzy and nauseous.

When Amber walked into her first day of class, the teacher could see how nervous she was. He came up to Amber after class and discussed her obvious discomfort with this public speaking class. Amber discussed her physical reaction to having to speak in front of her peers. She explained to her teacher how she was:

* Extremely Anxious

* Dizzy

* Nauseous

* Short of Breath

Amber’s teacher recommended that she visit with the school counselor before their next class meeting. Amber was embarrassed by her reaction and was even more anxious about having to meet with the school counselor, but she knew that she was not going to be able to graduate if she could not figure out some way to get through this class.

The school counselor was very familiar with the signs of a panic attack and especially with students feeling uncomfortable about speaking in front of their friends. To help Amber get through her next day of speech class the counselor recommended that Amber stand up in front of her family every time she wanted to talk that evening.

So Amber told her family what she was trying to do to help get over her fear of public speaking. At dinner, Amber stood up every time she asked to have an item passed to her. Before bed, Amber stood in front of her parents and brothers and did a pretend speech.

Although speaking in front of her family was a lot different than speaking in front of her peers, it did help her get through the next day of class without having a full blown panic attack. Amber was extremely uncomfortable during her speech class but was able to focus and get through the class.

As the semester continued on, Amber asked some of her friends to come to her house the night before she had a big speech due. She would then practice her speech on her close friends and family until she was able to get through it without an extreme amount of anxiety.

The technique Amber used to overcome her panic attacks is called systematic desensitization and is one of the most widely used remedies for people suffering from panic attacks.

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Eulogy Speeches: Use A Story To Help You Get Started

So you “have” to do a eulogy speech… or maybe you “want” to get a chance to express in public all the deep feelings you have for your loved one who has passed away.

Yes, I know it’s a tough time to write a eulogy speech or anything else for that matter. Yes, I know you’re probably distraught and having a hard time focusing. That’s OK. I’m going to give you an easy tip to get going. Where do you start?

One of the best elements to include in a eulogy is a story about you and an interaction you had with the deceased. Your eulogy story could be funny or heart-wrenching. In fact, a mixture of both in the same story is great, or you could do one of each. There is no law that states you can only tell one story.

Your eulogy could start with a story about how you met your loved one, or maybe you could talk about your earliest remembrance of them when you were a child. You could talk about a really great life lesson you learned from them and how it has helped you in your life.

Another great thing about using eulogy speech stories is that you don’t have to read or memorize your words because you lived the experience.

All you have to do is make a brief bullet point in your notes that would say something like, “Tell farm story”, or whatever will briefly remind you of the story you want to tell.

There are many other points you need to know about writing a eulogy speech, but using a story to help you get started will take away some of the pressure in creating a great tribute to your loved one.

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Advice On How To Deliver A Successful Public Speech

Public speaking is something most people try to avoid and even dread. At times in my life, I have found myself having to deliver a speech and therefore I needed to learn the best way of doing this. In this article, I write about what I learnt from reading many books about public speaking, advice which has helped me to successfully deliver these speeches.

Many people get very nervous before and during their presentation or speech. This can have a negative affect on our breathing and can leave us out of breath. When you feel nervous it is a good idea to remember to take regular breaths when talking. In my opinion you should be looking to breath every six to eight words. The nerves will make our muscles contract and can make your chest feel really tight. This is a natural reaction and it is a good idea to take a few deep breaths before starting your talk to help you to relax.

When you start your speech, I would ensure that you have a focal point in the room, which can act to give you inspiration. This could be a picture at the back of the room or a window. At times you may lose your focus and may forget what you want to say. This focal point can help to get you back on track.

I try not to look at the eyes of the people in the audience when I give a public speech, as this can put me off. I want them to think that I am though, as it can be a sign of nerves if they think that I am not able to. What I tend to do is to look at an area on their forehead which obviously is not their eyes but which has the effect that I am still looking at them etc.

Even though I do plan what I am going to say, I do not plan it word for word. Instead I write down keywords or key subjects on paper which I keep in my pocket in case I need to look at it. This then ensures I do not forget what I want to say and also allows me to ad lib. The speech will also hopefully now not sound so robotic and boring as it might have if I had memorised it word for word.

I always like to start off the public speech with a short joke, which can then act as an ice breaker. I remember a speech I gave a few years ago, it was my last day at the company where I worked. The people in the office had put to a collection and had bought me some leaving presents. I then had to say a few words of thanks to them. I knew many weeks in advance that I would have to give this speech and I have to say it did cause me quite a bit of stress.

The speech itself would only have to last for about ten minutes and would be in front of around fifty people. This was how I started the talk, I would like to thank everybody who has put to the collection, and anybody who did not put, I will see you outside later. This is quite a pathetic joke however a couple of people did laugh. This gave me a bit of extra confidence and helped to relax me.

I also advise people to talk a bit slower than they normally do when they have to deliver a public speech. This has helped me tremendously over the years.

I hope this article helps you to deliver a quality public speech.

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Writing Your Own EBook for Sale on eBay

Those who sell eBooks on eBay generally focus their efforts on the sale of material authored by others. The eBook seller purchases resale rights to other eBooks and then offers them for sale in an effort to generate a profit. However, some sellers also write their own eBooks and the results can be very impressive.

Writing your own eBook for sale on eBay can be a great way to make your eBook project more profitable. Self-authored titles have a few advantages that warrant consideration.

First, in an increasingly crowded market, fresh new products really stand out. A new eBook on a hot topic can post impressive sales numbers right away, as customers are clamoring for new information and fresh perspectives on a number of topics. By producing oneís own eBook they can insure they are the only seller offering the product and that they are selling an eBook custom-built to match their understanding of the marketplaceís needs.

Second, self-authored eBooks provide a chance at making every sale a long-term residual moneymaker. One can include links back to commercial sites operated by the author as a means of directing qualified traffic to the site. A well-crafted eBook can also serve as a wonderful place to introduce a series of affiliate links that may result in later sales netting the author a commission. When you sell an eBook written by someone else, you usually do not have an opportunity to take advantages of that impressive form of revenue creation.

Third, self-authored eBooks can give you a boost over the competition by building your personal credibility. There may be a score of people offering an eBook on widgets, but if you are the only author personally offering your take on the topic, you will have a significant advantage in terms of credibility over your competition. This increased perception of expertise will often directly translate into sales.

Of course, the eBook can also be sold in a variety of other venues, increasing its value to the seller even more. Ebay sales may be only one of many potential areas in which the self-authored eBook is offered.

Authoring an eBook is not an easy task. There is research, writing, compiling and a variety of other skills and time-consuming measures involved. It is also not necessarily a perfect fit for every eBook seller on eBay. Some sellers are not interested in writing or simply do not have the requisite skills required to author their own eBook. These people may want to consider hiring a freelance writer or ghostwriter to produce an eBook or to pursue different avenues within the eBay eBook selling marketplace.

However, if one has the skill to produce, or the willingness to commission, a unique eBook they can profit tremendously. Selling eBooks to which you and others have resale rights can be profitable, but exclusive ownership of your own title gives you an advantage over eBay competitors.

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9 Tips for Handling Public Speaking Questions

Do you know how to handle questions from an audience? This article provides nine simple steps that make you look professional, in control and in a manner that reflects on your message.

How you handle questions from an audience can often be the deciding factor as to how your presentation is received. If you’re pitching for business, then it’s absolutely vital to handle questions well.

1. Be prepared for questions – When you write your presentation, think about what you’re likely to be asked and what your answer is going to be. Maybe you won’t want to answer a particular question there and then, so think about what you’ll say to satisfy the questioner.

2. Make it clear at the start – You may decide to take questions as you go or at the end of your presentation. Whatever you decide, make it clear at the start and don’t change your mind. I would suggest questions at the end in a short presentation; if you take questions as you go, then your timing will get knocked out. And always remember, an audience won’t forgive you for taking half an hour when you were only scheduled to speak for fifteen minutes.

3. Never finish with questions – Far better to ask for questions five or ten minutes before the end, deal with the questions and then summarise for a strong finish. Too many presentations finish on questions and the whole thing goes a bit flat – particularly if you don’t get any.

4. Listen – When asked a question, listen and look like your listening. It may be something you’ve heard a million times before. Treat the questioner with respect and don’t trivialise their point.

5. Thank the questioner – It’s only polite, it shows respect and it gives you a bit more time to consider your answer.

6. Repeat the essence of the question – Some people may not have heard the question so your answer may not make any sense to them. It can also be irritating for them not to hear the question. Again, it gives you more time to think of the answer and it makes you look so clever and in control.

7. Answer to everyone – Don’t fall into the trap of only answering the questioner. If they happen to be near the front then you could end up having a conversation with them and exclude everyone else.

8. Keep it simple – Many speakers, when it comes to questions, have become more relaxed and the fact that someone is interested enough to ask them a question, leads them to go on too long with the answer – DON’T.

9. Don’t bluff or bluster – If you don’t know the answer to a question, say so and find out. Suggest to the questioner that you’ll ‘phone them or come and see them with the answer. It can even be a good way to make further contact after the presentation.

As we all know, it’s possible that you may not be asked any questions and you then have that awkward silence. People may be thinking about what you’ve just said and may need more time to ask. They may also be a bit shy and may take a few minutes to speak out. Why not have a question of your own prepared and say something like. “You may be asking yourself………?” If you still fail to get any questions then go straight into your summary and closing statement.

Handling a question and answer session well, demonstrates your professionalism and reflects on your message.

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Information at What Price? Exploring fee-based e-content

In pursuit of a paid model for content, many businesses offer newsletters for a fee or ebooks. These models offer pros and cons. Some organizations send out two newsletters: fee and free. The free version has the basic, watered-down contents found in the fee version to entice readers into wanting more and paying for it. But is it worth the time and energy to do this?

Ebooks are also a way for businesses to make money. But do they sell when it’s been proven that people prefer reading printed copy to electronic text? Read on to hear from several experts in the field about what people are willing to pay for and whether or not offering fee-based content is right for your organization.

<strong>Too much information!</strong>

Considering there are so many free newsletters and information out there, why should readers shell out the dough for these premium newsletters? Reading online is harder on the eyes because of the light emitted from the monitor. People overcome this by printing out the newsletter.

I can’t hazard a guess on how many free newsletters are out there. So why would a person pay for a fee-based newsletter? Jenna Glatzer, editor-in-chief of AbsoluteWrite.com, says, “You have to offer something different and better than what the free newsletters are doing. Personally, I wouldn’t pay for newsletters that are just for entertainment, but I do have paid subscriptions to a handful of newsletters that are specific to my line of work and appropriate for my level (not beginner). A paid newsletter that has all the same sorts of free-reprint articles that all the other sites have won’t work. You must find a corner of the market that no one has claimed yet and be the most reliable source of information on it.”

Joan Stewart, publisher of The Publicity Hound, started her subscription newsletter seven years ago, long before there was as much information on the Internet as there is today. She says, “Content must be king. If you can supply good content that can’t be found elsewhere, and it’s well-written and easy to read, and leads readers in other directions where they can find even more info than they could possibly need, you will keep your customers happy.

“If I had it to do over again, I would have never started my subscription newsletter. It started as an 8-page print newsletter, but the postage and printing costs were killing me,” she says. “About two years ago, I reverted from a print newsletter to a PDF document. It’s in the same format, but it’s now emailed to customers. My free ezine, The Publicity Hound’s Tips of the Week, is still far more profitable, several hundredfold, than the subscription newsletter.”

<strong>Charging for ebooks</strong>

Considering there are no printing and paper costs to the publisher for ebooks, how can they charge as much as they do for them? Higher prices equal higher perceived value. However, I’ve seen many ebooks cost more than a paperback, and the content isn’t always better quality than print. Yet, they sell.

What justifies the higher cost of ebooks when there are no printing costs involved with them? Christopher Knight, publisher of Ezine-Tips, says, “What justifies the higher cost of ebooks when there are no printing costs involved with them? Christopher Knight, publisher of Ezine-Tips, says, ‘That would be a fallacy in perception logic because the printing cost is not relevant to the market perception of a paperback versus an ebook. In fact, I’d be willing to bet that some people even value an ebook as higher value than a paperback because they can take their data with them on a personal notebook computer, whereas it’s hard to travel with a pile of paperback books.'”

Glatzer points out that whether a piece is written in print or ebook format, it is the same amount of work for the writer. “Of course, ebooks have a smaller market, so the problem is that if the ebook is priced very low, it won’t be worth it for the writer to spend the time writing and promoting the book.”

If it is worth it, however, ebooks provide many benefits to those who download them: The readers aren’t taxed, don’t incur shipping costs and don’t need gas money to go to the bookstore. As soon as people buy your ebook, they instantly download it and have it in their “e-hands.”

Stewart says, “The biggest justification is that the information is immediate. If a customer wants information NOW, they can get it NOW, and they’re often willing to pay the hefty price. My ebook, How to Be a Kick-Butt Publicity Hound, sells for $97. The most I could expect to get for the same book in hardcover is about $25. Another justification for the higher priced ebooks is that live links in the ebooks take visitors directly to Web sites with related content.”

<strong>E-format versus print format</strong>

Research on ebooks indicates people still prefer paper over ebooks. What’s the point of pursuing ebooks and fee-based newsletters? Glatzer shares her experience.

“I’ve written two ebooks and 14 print books, so that shows you where my bread and butter comes from. However, I had my newsletter first. It was thriving, yet I had nothing to sell my readers. I was barely breaking even with advertising costs and often paying hosting fees out of pocket. I’d received so many letters from readers asking for advice about how to do what I had done — make a living writing for magazines — and finally decided to write a book about it. I knew I had a built-in audience among my subscribers. The ebook sold well, but my goal was to take it to print. When a publisher made an offer on it, I took it out of circulation as an e-book and expanded it for the print publisher. That became Make a Real Living as a Freelance Writer, and the print book has far outsold the ebook.

“The second was a niche book for greeting card writers and artists. It contained market info for just that field, so it was such a specialized book that I didn’t go after conventional publishers for it. Plus, the time factor was crucial: contact info changes so often that I wanted to get the book out ASAP, and I wanted to be able to update it when needed. I briefly had it out as a print-on-demand book, but I took it off the market as soon as it became dated and just continued selling it as an ebook.

“Since then, I’ve stuck to conventional publishing and just a few giveaway ebooks for publicity. But I think the market for ebooks is decent if you have a specialized topic and a built-in audience.”

Based on Glatzer’s experience, when you have a free newsletter, you already have an audience … unless you try to sell a book on home makeovers to your audience that subscribes to your pets newsletter!

<strong>Timely matters</strong>

Ebooks have an advantage over print in that their content is up-to-date and piping hot. If something changes, it’s quick and easy to modify the ebook and put the new version up for sale. The publishing process for printed books can be a lengthy one.

Time can impact content depending on the topic. Some industries such as sports and history have experienced little or no change in over a decade, while others like technology are moving at megahertz speed.

By the time an author of a book related to software writes it, and the publisher prints it, a new version of the software is available, rendering the brand-new book outdated. However, many users don’t upgrade every version, as this stings the cash flow. Often, tips and steps given in books covering earlier versions of software are applicable to the newer version.

Knight suggests selling in both formats (print and ebook); that way all your bases are covered and you reach more channels for the same product.

<strong>eContent = lower quality?</strong>

M.J. Rose, Wired columnist and author of both print and electronic books, has commented that people thought she wasn’t a real author when she published her ebook. For some, ebooks are “bottom-feeders” in the world of publishing. They see such content as lower quality and without prestige.

I have a folder of all the books I’ve collected through reviewer duties and as free downloads. I haven’t read 10 percent of them. However, it could be a different story when you pay for an ebook. Knowing that you bought the book might force you to read it. But then again, I have shelves of printed books that I have yet to read.

Why would I want to buy ebooks and let them rot on my hard drive where I naturally save them after downloading them? Same reason for printed books? I don’t think so, because you can see and touch them. It’s easier to scan printed pages than to scroll electronic books.

<strong>Fee-based newsletters</strong>

Most of the fee-based newsletters I’ve seen have a free newsletter distributed by the same people. Organizations use the free newsletter to entice readers into subscribing to the fee-based newsletter. Like Glatzer says, you’re establishing credibility with your audience through the free newsletter, and when they see another offering from you, they might jump at it. Glatzer publishes Absolute Write, free Absolute Markets and Absolute Markets Premium Edition newsletters. Free Absolute Markets comes out every other week and the premium edition comes out in between those issues.

Glatzer explains the difference between the free and premium editions. The free markets contains a small sampling, about 10 markets covering mainly magazine-related work plus contest listings or an article in alternating issues. The premium edition has many jobs and lists markets for various types of writing including international markets. It also includes interviews with magazine editors and an in-depth look at a high profile magazine on a monthly basis. She also lists calls for writers from editors who know her and those calls won’t be found anywhere else online.

Glatzer decided to offer the fee-based newsletter because there wasn’t anything like the Absolute Markets Premium Edition with its 50 pages of markets. She believed that a $15 fee for a yearly subscription more than pays itself if writers land one assignment from the newsletter’s resources. Furthermore, it saves the writers’ time spent searching for job listings. In determining what to charge, Glatzer and her colleagues researched what publishers charged for similar newsletters in other fields such as casting calls for actors.

In determining how much to charge for her fee-based newsletter, Stewart asked herself, “How much would I be willing to pay?” The Publicity Hound, her eight-paged, bi-monthly, fee-based subscription newsletter costs $9 per issue or $49.95 for a one-year subscription (six issues) and has more single-copy buyers than subscribers.

<strong>Selling ebooks and fee-based newsletters</strong>

If you decide to sell ebooks and newsletters for a fee, Glatzer recommends getting lots of reviews and interviews for ebooks. For newsletters, she says, “I think you need to establish credibility by offering free samples first. Make it easy for people to subscribe by offering multiple payment options.”

Joan Stewart promotes articles in the fee-based newsletter in almost every issue of the free ezine. She also uses auto responder messages for people who buy single copies. About a week after the purchase, they receive a message thanking them for their order and asking if they would like to subscribe. Stewart shares her list of what works and what doesn’t work when selling ebooks and fee-based newsletters:

<b>What works:</b>
<ul>
<li>The product must be content-rich.</li>
<li>It must include lots of links to other resources.</li>
<li>Even if it includes hotlinks to other products, it must cover topics that readers would be interested in.</li>
<li>The product must be top-quality, which means free of typos, and it must be easy to read. (16-point type for ebooks.) </li>
</ul>

<b>What doesn’t work</b>:
<ul>
<li> Information that’s outdated. Special reports and ebooks must be updated at least once a year. I have a special report called “Fly High with Publicity in In-flight Magazines.” It includes contact info for 30 in-flight magazines. It’s a real pain to update this annually, but readers will jump down my throat if I don’t.</li>
<li> Products that are little more than sales pitches for other things the author sells (consulting services, etc.).</li>
<li>Products that don’t promise what they deliver.</li>
<li>Lousy customer service. Buyers expect a human being to reply to their email messages or answer the phone if they have problems downloading the product, or other concerns. I have bought ebooks from some well-known Internet marketers who refuse to return my phone calls when I call them for help. I no longer buy from those people. </li>
</ul>

Steer clear of joining discussion groups solely for spamming the list about your ebook or newsletters. “It irritates the heck out of people,” Glatzer says.

She promotes her fee-based newsletter through advertising in other writing-related ezines and some paid Google ads; she also advertises it in her own free newsletters, and she sponsors writing contests and conferences in exchange for newsletter mentions. Glatzer says, “We do a lot of promotion for the site and all newsletters in general; people subscribe to our free newsletters for a while, so they can determine we’re worth the bucks!”

Fee-based newsletters are out there and won’t go away soon. Authors churn out ebooks every day in spite of data supporting that people heavily prefer print over electronic versions. Ebooks prices continue to equal or surpass printed books.

Knight ends the discussion. “The best will survive and rise to the top as they always naturally do, while those who don’t step up to the plate and innovate like mad will get left in the digital dust.” Amen.

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