Tag: Webinar

 
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Webinar Magic: 3 Powerful Benefits Every Webinar Offers

Been on a webinar lately? I bet you have.

The fact is, webinars are one of today’s hottest marketing trends. Each and every week, you’ll find small business owners hosting webinars about book publishing, blogging, and even how to sell T-shirts online. No matter what your niche or industry, webinars are a great option for growing your market.

List Building

Perhaps the number one reason to host a webinar—especially if you partner with another business owner in a complementary niche—is to grow your list. Here’s why it works so well.

As a business owner with resources and information to share, you’re in demand, and there are plenty of others out there looking to partner with you. Find a colleague in a related niche to host your event. Ask her to mail her list with an offer to join you both on the call. Collect emails in your mailing list system. Any sales you make from the event will pay your partner an affiliate commission. That way you both win: You build your mailing list, and she earns cash for her time.

Show Off Your Expertise

You’ve no doubt heard plenty of people talking about the “know, like and trust factor.” It’s a simple reminder that very few people will buy from you the first time they encounter your website or get an email from you. They need more info.

A webinar is a fantastic way to build up their trust. Because they can hear your voice, and maybe even see your face, there’s an instant connection. Not only that, but you get to impress them with your knowledge of the topic. Your audience will walk away not only knowing you better, but also with the impression that you are the go-to person in your niche.

Sell to a Captive Audience

Here’s a fact you may not have considered: Webinar attendees are primed to buy. Make them an irresistible offer, and you’ll be amazed at how effective “selling from the stage” can be.

What’s irresistible? Try these proven tactics:

· Fast acting bonuses just for those who buy while on the call or shortly after it ends.

· Deep discounts available only for a limited time—typically if they buy before midnight of the day of the event.

Both plans have worked for thousands of webinar presenters, and will work for you, too.

Whether you’ve never hosted a webinar before, or you’re already an old hand, there’s little doubt that this is a tool that really performs. The amount of time you spend preparing and promoting is minor compared to the potential returns, so get out there and start planning your next webinar event!

To start – fill in the The Complete Assessment for a free assessment

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Webinar Repurposing Strategies That Make Sense

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Slide Secrets: How to Create Attention Grabbing Slide Presentations

If the very thought of PowerPoint makes your eyes glaze over, you’re not alone. The world is filled with incredibly boring presentations, and you’ve no doubt sat through your share of them.

Now that you’re preparing your own presentations, how can you ensure your audience doesn’t feel the same way? By creating engaging, fun slides that grab and hold their attention.

Bullet Point Poison

While you may want to outline—and yes—use bullet points in your notes, the last thing that should appear on your slides are bullets. They’re the hallmark of an amateur presenter, and should only be used as a last resort.

More Slides, Not Fewer

It’s a common mistake many new (and even experienced) presenters make: too few slides. As a general rule of thumb, plan at least one slide per minute, on average. So a 45 minute presentation should have 45 slides, give or take a few.

Fewer Words, More Images

You’ll often see presentations—particularly in the corporate world—that contain nothing but words. Some presenters even read right from their slides. Talk about boring!

Instead, mix up your slides to include words, images, screenshots, graphs and other visually appealing elements. Use images that match your personality and style. For example, one of the highlights of watching any presentation by Nicole Dean is her liberal use of dog images. Not only do they help to solidify her message, but they keep the viewer entertained as well.

Don’t Forget Branding

Like all of your web properties, you want to be sure your slides are clearly branded. Your site colors, logo, tagline, URL and other elements help to remind viewers of who you are and what your business is. Consider creating a PowerPoint theme that you can use for all your presentations.

Clearly State Your Offer

The last few minutes of any presentation are typically reserved for your offer, so don’t skimp out here. Be sure your offer is clearly presented on your final slides, including the URL, any discount or bonuses, and the deadline for claiming them.

Finally, take the time to study the slides of the presenters you truly enjoy. Chances are if you are attentive to their presentation, others are as well. Follow their lead when it comes to number of slides, types of images, and how the offer is presented, and you’ll soon be wowing your audience, too.

To start – fill in the The Complete Assessment for a free assessment

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Top Tips for Hosting an Engaging Webinar

It’s true. No one wants to hear you drone on and on. But unless you take steps to keep your viewers engaged during your webinar, that’s exactly what you risk happening.

Top presenters have learned several tricks for keeping their viewers interested (and listening) even if the webinar seems to go on longer than they anticipated.

Hold Your Questions

If it seems like your viewers drop off the call just as you’re about to make an offer, you’re not imagining things. Many viewers attend for the training, with no thought to buy, and will leave the minute it’s clear the training is over.

You can curb that with one simple trick: hold the questions until after your offer. By breaking up the training with an offer in the middle, you’re more likely to hold your audience’s attention for the duration of the event.

Host a Contest

Much like holding questions until after the offer, the same effect can be had by hosting a contest in which the winner is not announced until the end of the webinar. Alternately, you could offer a prize to the first viewer to answer a question correctly—the question, of course, is based on the content of the webinar. This virtually ensures your viewers are paying attention.

Turn the Tables

Don’t let your viewers just sit and passively watch. Instead, get them talking.

Most webinar platforms have some kind of chat or question feature, so make use of it by chatting them up. At the beginning of the event, be sure to ask them to let you know if they can hear you and see your slides. Throughout the call, as you make a point or reveal a great tip, ask for their acknowledgment. Not only will this keep them interested and listening, but it will also help them learn how the chat function works, so when it’s time for Q & A they don’t have any trouble.

Tell a Story

Everyone loves a great story, and if you’ve got one, now is the time to tell it. Whether it’s the time you nearly got arrested in college, or how you had to eat peanut butter and jelly sandwiches for a month after your car died, if you can link your story to your webinar message, it’s a good candidate.

Just remember to practice telling it first, because if you’re not a natural-born story teller (many of us are not) then it can quickly backfire.

The last thing you want is for your webinar to be a boring, hour-long event that drives viewers away. It’s pretty depressing to watch the attendee number drop before you’re even halfway through your slides, but if you put these tips in play, you’ll have much happier—and attentive—webinar viewers.

To start – fill in the The Complete Assessment for a free assessment

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