Author: Wael Badawy

 
+

Advertising Secrets

When I first got into the online advertising business, I was looking for the magical combination that would put my website into the top search engine rankings, catapult me to the forefront of the minds or individuals looking to buy my product, and generally make me rich beyond my wildest dreams!

After succeeding in the business for this long, I’m able to look back on my old self with this kind of thinking and shake my head.

If you’re reading this article and you’ve come this far, you’re probably looking for the magic answer yourself. You’ve probably read a few dozen or a few hundred articles just like this about pay-per-click advertising, maximizing return on investment, keyword stuffing, black-hat seo tactics, text-link banner exchanges, and the list goes on.

Well, I’m here to tell you that I have the one be all end all answer and I’m sharing it with the world!

The truth is that there is no magic secret to online advertising. No one method will generate the largest amount of income/exposure for every website or business imaginable – it’s all a matter of trial and error, time and talent.

That’s a pretty weak answer, I know. It would have been much cooler for me to tell you that buying tiny classified ads in your local paper was the key to success and riches. Well, I’m sorry. For the few of you that have been down this road before and are starting to get it, you’ll hear a ring of truth in my words. The sooner you stop looking for a quick fix to make your message stick, the better.

For what it’s worth, these are my thoughts.

1) The internet has only been alive for a few short years, and in that time it has changed dramatically many times over. Remember in 1995 when everyone first discovered the cool little animated envelope .gif that you would click on to send them email? Where was your online bill-pay, instant messaging, and dynamically generated page content then? And only a few short years later you can see how far we’ve come and use that as a measure for how far we can go.

The point is that the internet, like other forms of media, is a rapidly evolving monster. What works for online advertisers today might be completely ineffectual only a few months from now. That’s why the best advertisers are constantly researching and creating their own unique marketing strategies. The trick is to find out what works for you, and to make sure that you revisit it from time to time to tune it up as the market changes.

2) You Have to Spend Money to Make Money. It’s a tired line, but it’s that way because everyone says it. Don’t be afraid to add fuel to your advertising fire and take it to another level. Try investing (note that I said investing and not spending) five, ten, or fifty thousand dollars in advertising. If you don’t jump out a window the first time you do it, you may walk away with a big smile and a little pocket money!

The hard part about investing a big chunk of money is coming up with it in the first place. If you already have $50,000 laying around for advertising and are just looking for a place to put it, give me a call. If you’re not that lucky, try looking at the Small Business Administration for ideas on how to get a small business loan.

If you don’t want to go farther than your mailbox, examine some of those credit checks your bank keeps sending you in the mail. A lot of people take advantage of their fairly reasonable interest rates to fund projects.

3) Presentation is Key. You’ll find that excellent writing skills and good marketing go hand in hand. As you improve on one, the other is bound to follow. Knowing how to write, and how to write well will give you an extraordinary advantage of the majority of individuals vying for your customers’ attention. I don’t know about you, but I get a lot of spam for people wanting to sell me their “good, cheap, A+ #1 $$$ rolex watch, discount Viagra, H0t s1utz, etc.”

Needless to say, I have never purchased anything from them and most likely, neither have you. If you have, please drop me a line and let me know how it worked out. I’m always wondering how many of those are a scam.

The emails and circulars that I do purchase from come from GoDaddy, buy.com, Google and a host of other professional companies that take a few minutes to earn my trust with good punctuation, grammar, and quality content.

If you don’t have a talent for writing (and you know who you are) you have two choices:

Get better – easier said than done. Like most things, writing is one part talent and nine parts hard work. Take some classes, do peer editing suggestions, or send it to me look over (first ten-thousand submissions only).

Or, get someone else to do it – leaving more time for you at the helm. I like this option not only because it’s a time saver for me, but also because the work generally comes out better than anything I could have done. This article is an excellent example. I provided a detailed outline, some good anecdotes, and the strategies above and the copywriters at danifer.com did the rest. I made a deal with them to write the article for $149 and we share the syndication rights. Not bad for half an hour’s work.

If you can’t afford to hire a pro, be courteous to yourself and your audience by simply re-reading your work, running a spell check, and letting your wife/husband/friend/co-worker look it over. You’d be surprised at how many things invisible to you will stand out to a fresh set of eyes.

OK. That’s all I’ve got for now. Stay tuned at howtoadvertise.net for more advice on how to get started with online advertising. Please remember though that how far you go is up to you. There is no substitute for your own work and effort in succeeding in this business.

Good Luck!

More info’s and free registrations (restricted to  pros), please join our live seminar

+

Advertising Options – and the winner is?

Are you chasing search engine traffic and pondering your options? Almost anyone on the internet these days would love to increase traffic to thier website regardless of their “niche”.

Clearly search engines have the potential to deliver a steady flow of targeted traffic to your website. Listed below are several suggestions for efficient use of your money when it comes to getting traffic to your website.

Here are 3 basic areas to consider:

1. Placing some key targeted pages on the internet that are SEO’ed to draw traffic back to your primary website.

2. Using Google “pay per click” campaigns with your favorite suite of targeted keywords.

3. Placing carefully targeted content on your website homepage.

If you are working on a limited budget it may be best to consider Options #1 and #3 as your first choices. The pay per click traffic generators can get to be very expensive in a short time, and these will continue to cost you money while each campaign is active.

If your focus is on pay per click, be sure to spend adequate time and effort to research and generate a list of relevant and effective keywords. There are many tools for helping with this task available on the internet and once your campaign is launched you can start to monitor and test your conversions. If you are promoting your own product you can always reinvest your earnings to continue your campaign and grow your income.

Another option for drawing traffic to your website is based on the use of custom written articles and other targeted content. You can use your budget to have some unique articles written on your favorite key topics, but this can be very expensive and time consuming. Articles such as these can be submitted to article directories and published on other content hungry websites.

The best alternative for content may be that of Private Label website resources such Infogoround.com and webcontentmonthly.com. Using these Private Label content services, even on a limited budget, can over time easily provide thousands of articles that can be put to good work in drawing targeted traffic to your website. Imagine hundreds of new articles each month on a topic of your choice…articles that you can use just as if you had written them yourself! And of course PL content can be added directly to your own website or used in a variety of other ways for drawing traffic (blogs, newsletters, etc.).

This is just a glimpse of the power of content and other ways that can be used to draw traffic to your website. Be sure to explore your options and use your time and money wisely in the process.

More info’s and free registrations (restricted to  pros), please join our live seminar

+

Advertising Internet Online Opportunities To Explore

The collapse of the online-advertising market in 2001 made marketing on the Internet seem even less compelling. Website usability, press releases, online media buys, podcasts, mobile marketing and more – there’s an entire world of internet advertising opportunities to explore. We specialize in internet marketing strategy, online advertising, web marketing and conversion. Learn about the latest business trends in Internet marketing, search engine marketing, e-commerce marketing, online advertising, branding marketing and interactive media. We believe more and more online advertisers are turning to performance-based advertising to fulfill their Internet marketing objectives. Marketing on the internet requires that one be found using keyword searches or some form of online advertising.

Providing services for web site design, hosting, online shopping, databases, flash, streaming video, web site maintenance, search engine optimization, local internet advertising, and more. We specialize in internet marketing strategy, online advertising, web marketing and conversion. You want an internet advertising company to be aware of your business and the competitive nature of your market place whilst advertising online. The online advertising market is competitive enough to find a similar deal elsewhere for your internet advertiusing solutions.

The collapse of the online-advertising market in 2001 made marketing on the Internet seem even less compelling. Provider of online radio station services, e-mail, Internet advertising, business directory search, e-commerce services and Internet community services. Learn about the latest business trends in Internet marketing, search engine marketing, e-commerce marketing, online advertising, branding marketing and interactive media. Investigate the cost of your online internet advertising with the ready-reckoner, below.

Cost per click internet advertising comes in various forms online such as advertising with sponsored links, recommended links etc. casino gambling internet online uk Internet online result sea advertising gambling internet. Planning an effective Internet/online advertising strategy with an online advertising firm with professional experience will render the best results for any online business.

Website usability, press releases, online media buys, podcasts, mobile marketing and more – there’s an entire world of internet advertising opportunities to explore. Paypopup.com is a four year old online advertising network which consists thousands of specialized websites in providing unique target internet traffic. Marketing on the internet requires that one be found using keyword searches or some form of online advertising. NON-COMPLIANCE The FTC periodically joins with other law enforcement agencies to monitor the Internet for potentially false or deceptive online advertising claims.

This foray into online internet advertising is an experiment, not my life work. We believe more and more online advertisers are turning to performance-based advertising to fulfill their Internet marketing objectives. Well, they all fall under the gamut of online internet advertising. Bargain for the internet advertising promotion or find other forms of advertising online for your website. This makes the Internet rather unique, because in most other mediums, advertising cannot be tracked like it is online. to drive quality, targeted candidates to their online job postings via Internet recruitment advertising campaigns.

More info’s and free registrations (restricted to  pros), please join our live seminar

+

Advertising Yourself To Friends?

Did you know many of your friends do not know exactly what you do to make your money? It happens more often than you’d like to think to small businesses.

Since people like to do business with friends, it is important you help them to know what you do.

Recognize that you need to educate your friends and acquaintances about your small business. Then they can become some of your best sources of new clients and promote you to others as well.

Right now you have lots of social and business networks of people who know you personally: from your clubs, recreational activities, school activities, religious affiliations, hobby groups and so on.

Your friends and acquaintances know you for the person and character you demonstrate to them in person. Your friendship is of primary importance to them. What you do for a living is secondary.

So it’s up to you to tell them about how you can help when they (or others they know) need what you are selling. Your personal colleagues are valued assets to promote both you and your business.

Your goal is to become the “go to” person when your friends need your services. Instead of the “WIIFM” What’s In It For Me formula, you want to get them to ask you “WCYDFM”, What Can You Do For Me? In other words, “Can I turn to you for valuable advice to help me solve my problem?”

Sure, your friends may know what type of business you are in. “He has a garage, she owns a consulting service, he is a mortgage broker, she sells real estate” and so on. Sometimes, small businesses can have vague names, which cry out for further explanation.

So it can be quite productive if you simplify and clarify precisely what you do in terms your friends can understand. Tell stories. Give easy-to-understand examples.

You probably already have one or two “elevator” speeches of 10 or 30 seconds explaining what you do. Develop another version suitable for more general use.

When you tell others what you do, use your own personal style of story-telling. Take advantage of impromptu situations, and be sure to use your judgement about when to insert your message into the conversation.

Make it easy for people to talk about you with others in their own circles of friends and acquaintances. This how to use the multiplier effect: friends tell friends… who tell friends, etc.

In the never-ending quest for new customers and clients for your small business, why not take advantage of personal opportunities right there in front of you every day?

And be sure to learn about their businesses, too. It works both ways!

More info’s and free registrations (restricted to  pros), please join our live seminar

+

Advertising Techniques – That Your Moma Never Revealed

Okay, a couple of things need to be said before I get down to business. First, it is important to me that I try to practice what I preach as much as possible. This is not always the case and for that I am at times unhappy with myself. With that in mind, I am a person who believes in open communication. I donít like hidden agendas. I also believe in the goodness of people and try to give people the benefit of the doubt. Also, I believe that in order to believe in people, risks must be taken in order for mutual respect to have an opportunity to grow. With that in mind I am going to take a risk and hope that no one abuses it, but respects a goal of mine and tries not to undermine it.

The goal: I want to invent a word and have it accepted into the Oxford English Dictionary. There are a few criteria that need to be met to successfully enter a word in the OED, which you can check on for yourself, but I think that I have my strategy and word all ready. What Iím trusting is that what Iím about to share will not be taken by someone else, thus supplanting a dream Iíve had for a long time. Iím going to tell you my idea and I hope that you appreciate it, but that it remains my idea to pursue and turn into a reality.

One of the criteria for the OED is that a word with a similar definition does not exist. Or in other words, there must be need for the word. Thatís tough, but I think I have it. The English language has no word that means ìA person or thing that is oneís least preferred. A person or thing that is oneís most hated.î This is essentially the opposite of ìfavoriteî. We can get the idea across, but we have no single word that encapsulates ìmost hatedî with the efficiency that ìfavoriteî has for ìmost preferred or lovedî. The word I think can solve this linguistic gap is ìmalriteî.

This surprises me, as languages tend to develop words that they need to express. It seems to me that in the history of English speaking countries there has been enough broad aggression and localized apathy, jealously and maliciousness to have a need to create this word. But, I began to doubt the need for such a word, until I began looking into online advertising techniques.
Aside from my personal psychotic ranting on online advertising techniques, I wasnít really sure what the general public felt about the issue and I certainly wasnít sure if the industry itself gave any consideration to it. Then I ran across an article headlined ìThe Most Hated Advertising Techniquesî. Wow, if there ever was reason to recharge my pursuit of ìmalriteî, I have found it. This was an article that looked into a study that examined peopleís malrite aspects of online advertising. But, the whole thing played itself out awkwardly as it lacked an appropriate word to describe the disgust, disdain and hatred felt by the studyís volunteers. This article indicated to me that the fact of the matter is that in life we all have our favorite and malrite things, and we need to be able to articulate that.

More info’s and free registrations (restricted to  pros), please join our live seminar

+

Advertising Pens ñ Fast And Easy To Apply

Thereís not a question that promotional items can be an invaluable way to help market your company, product or service. However, itís also safe to say that not all promotional items are of equal value or offer the same marketing power. The item given away should be wanted by the potential client, not just taken because itís free, only to be discarded later. These should be items that people use, preferably on a consistent basis.

Very few promotional items can compete with the usability of advertising pens. You have probably used one recently yourself. Many people feel reluctant to use even the most commonly used items, such as shirts and hats, but pens have been accepted by the general public like none other.

This atmosphere of acceptance and usage presents you with an awesome opportunity to have your logo and company name visible over and over, using repetition to further your advertising goals. And think about how many times pens are passed between friends and colleagues; this is moving your advertising to further markets.

Another aspect of advertising pens that allows you to advertise the way that you want is the ability to promote your company using anything from incredibly inexpensive pens to fine luxury models for your important customers

Start using one of the most cost effective, as well as advertising effective, promotional items today and get your business the boast that can only come from advertising pens.

More info’s and free registrations (restricted to  pros), please join our live seminar

Subscribe To Our Newsletter

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!