Author: Wael Badawy
Advertising in Concessions
As is true with any business, advertising in the food concession business is extremely important in order to get the word out that a new business has come to town. However, while it is very important to utilize advertising when you are in any industry, it is even more important to use it in the concession business. Food concession businesses are working at an uphill climb as far as advertising goes. You donít have a fixed building. No matter how permanent your location may seem you donít have an absolutely permanent location. There are many different obstacles. However, if you use advertising, you can really make a difference in the number of customers you have. There are different types of advertising. There is word of mouth advertising, print advertising, and tv and radio commercial advertising.
One of the best types of advertising is word-of-mouth advertising. The reason this is one of the best is because you donít do it. For one thing, itís coming straight from the mouths of your already customers to the ears of your potential customers. Secondly itís free. You donít have to pay for this type of advertising and it is one of the most powerful types of advertising there is. By having great food, great customer service and great value, you can be sure to get this type of advertising. Be careful that you have all of these things because advertising works in both ways if a customer is dissatisfied. Most of the time, advertising is even worse if itís negative because it spreads faster.
Another type of advertising is print ads. These are becoming more and more obsolete with the ever increasing popularity of the tv, radio, and internet. Some types of print advertising are flyers, business cards, and mail outs. These can all be varying prices ranging from fairly plain and simple to decked out with color copies. Either way you go try to make a lasting memorable impression. The down side to this is that flyers and mail outs can be considered to be very annoying junk mail. You do not want to alienate your customers by making them angry that you sent them a flyer. This is just something you should consider before you choose your form of advertisement.
Finally we have radio and television commercials. These are great ways to advertise but can be costly. The reason they are so great is because they let you see and hear the advertisement. Something is much more likely to get stuck in peopleís minds when it is both seen and heard rather than just read. There is a downside to this, however it is not as negative as that of the print advertising. The down side of the tv or radio commercial is that people get annoyed because there are so many commercials. The thing that gets you around this as a business is that they have learned to accept that there are commercials that must be run for the tv show or radio show to stay on the air. Another downside however that is a little more detrimental is the increased popularity of DVR, a recorder for the tv that causes people to be able to fast forward through the commercials.
All of these types of advertising have problems of their own. So, before you choose the type of advertising you are going to use, make sure you have thought long and hard about what drawbacks you are willing to accept and which ones you arenít. These choices are going to be based largely on the type of advertising budget you have. While there are drawbacks, advertising is necessary to flourish as a business.
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Advertising Defined, What’s It Good For And How An Online Campaign Can Really Save You Big Bucks
A variety of definitions of advertising exist but the best I’ve found yet to cover what advertising is can be summed up in the following 2 statements:
adïverïtisïing n.: The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.
Also defined as “the non personal communication of information through various media, paid for by the advertiser and is usually convincing in nature about the need to buy products and services” – the advertisers of course.
Advertising your companyís products and services to your targeted audience is essential to maintain a long lasting and prosperous relationship. If youíre not continually winning your customers over than the competition will.
So, What Does An Advertising Agency Do?
If your business can afford it an advertising agency will really help you allot. Advertising agencies spend all day long just doing advertising for various businesses. They will already know the cost/thousand numbers of the various media available in your area, they’ll also have a good idea of what will or will not work well for your type of business. This will come at a price but will definitely be the short track to your businesses success, unless your time is not worth much to you, and in that case go ahead and waste it if you’d like. (:–) A successful advertising campaign will strongly depend on how the advertising agency has designed your advertisements; therefore I’ve provided the following help.
Tips For Choosing An Advertising Agency 1) The popularity and reputation of the advertising agency 2) The charges / work ration of the advertising agency 3) The working efficiency of the advertising agency
The longevity and overall success of your business can be obtained by the help of a good advertising agency saving you precious time and huge amounts of money should you not know what your doing.
The Latest Types Of Advertising
Now a days advertising on the internet has become a very popular and effective tool to promote and reach your target audience. Known as digital advertising, pay per click advertising or internet advertising marketing, the benefits are huge. Considering the cost savings of knowing ahead of time what the consumer response of one advertisement over the other is will be essential information to a great ad campaign.
With an online advertising campaign you have the immediate benefit of testing of your campaign rather than waiting till it’s over with traditional media. Through text advertisement programs like Google Adwords for example you can have a campaign up and running within minutes to test how well various words will be clicked. You can than test this further to ensure the clients that are going to your site are the type of customers you want and not just “tire kickers” so to speak.
Once your online advertisement campaign is able to draw the right clientele you’ll be in a better position to launch an offline, more expensive traditional style advertising campaign.
An online advertising agency can help you plan, design and implement internet advertising of your products and services to take the confusion out of the web if online advertising is new to you.
Many advertising careers exist and have for years. With the advent of the net of course a new stream of advertising career has been opened up for those desiring to work from their computer rather than the traditional face to face approach. Myself, I recommend a combination of both online and offline for total success of your business.
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Advertising and Internet: a Long term relationship
Entrepreneurs these days work hard to take their business to the next level. Now, they are frequently using Internet as an important medium for advertising. To create brand awareness and to reach universal markets, online advertising is now excessively used. In India alone, over 41,000 advertisers have advertised on Internet, which means around 46 million advertisers. This makes India a sizeable target market for Internet advertisers.
Due to rise in competition, online advertisement agency or online advertising companies are hired. They help in promotion and well planned advertising. This also proves that advertising is the major part of promotional blend and also is crucial for achieving success. It is always a good idea to start the advertising campaign with best planning and proper coordination of advertising agency and advertising company.
It is acknowledgeable that online advertising is valuable since it reaches out more and is best for the advertisers. Any person of any social segment can view online advertisements. Another main positive feature of online advertising is that this type of advertising is not restricted by time zones or geographical boundaries.
To create an impact on potential customer and to ensure good returns, advertisers donít hesitate on ad spends. They are assured that returns would be considerably good. A successful advertising campaign becomes obvious only when ads are placed right and are targeted perfectly.
The many search engines on Internet have drawn attention towards advertising through information technology. This helps common buyer also deeply as a person always tries to find out more about the product before buying the needful product of service.
If a person wants to go for banner advertising, then a lot of aspects those have to be managed intentionally. A professional Internet advertising agency or an Internet advertising company can be appointed for it.
Internet advertising comes under new media. Online advertising or Internet advertising is a whole new world of potential. It is not just cheaper but a very fast medium also. Youngsters spend a lot of time online; therefore to get money, tricks like ëclick throughí on advertisements are uses. In some collages, companies give free Internet access. For any company; youngsters are a major market, therefore most feasible to create brand familiarity. For this purpose companies provide free games, chat rooms, free downloads, etc. By doing this, the advertiser tends to create a positive notion for the product in youngsters mind.
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Advertising Agency Software: What You Need to Know
There are many different types of software that an advertising agency needs to conduct business efficiently. Here are some examples of tasks that can be supported by software that is currently available to agencies:
ï Create estimates and quotes, invoices and schedules for client approval
ï Prepare drafts of a new brochure, print ad, or annual report for review
ï Manage client feedback on direct mail materials
ï Track key project milestone dates
ï Prepare and review media plans
ï Prepare a storyboard presentation for a client
ï Prepare market research
ï Schedule project tasks
ï Review rough cuts
ï Create project timelines
ï Manage external client and prospect requests
ï Schedule media
ï Time tracking
ï Track expenses against estimates
ï Plan and analyze resources usage
ï Accounting and bookkeeping
To meet these needs, an advertising agency should consider the following:
Graphic Design Software ñ The agency will need a creative design Application Suite like Macromedia Design Suite or
Adobe Creative Suite to do the basic graphic design, storyboarding and other more creative aspects of producing
advertising material.
Audio and Video Editing Software ñ If they do the mockups of their radio and television commercials in-house they will need to be able to edit them for client review before they turn everything over to the actual production company that produces the final versions.
Office Applications – Most companies use Microsoft Office for word processing, spreadsheet and presentation software since it has become the standard for businesses.
Contact Manager ñ The agency needs a good contact manager to keep track of all of their client information. Larger agencies may want to opt for a sophisticated customer relations management (CRM) system instead.
Email Client ñ An agency needs a good email client. Although there are a lot of good email clients available, Outlook is the business standard and has scheduling capabilities for meetings, distribution lists, public folders, the ability to flag all correspondence from specific individual clients and basic content management capabilities.
Project management, Time & Expense Tracking Software ñ because they work on individual projects, an agency needs software that can track all of the costs associated with each project. The software should be able to track employee time with the ability to use split rates and multiple rates, raw materials, outsourced invoices, etc.
Accounting Software ñ They need standard accounting software that provides invoicing, accounts receivable, accounts payable and general ledger functions. Larger agencies may need the software to handle multiple currencies and tax codes.
New Possibilities
With the advent of extranets, special software suites have been developed specifically for advertising agencies. They include programs that can provide contact management, time & expense tracking, project management, scheduling and email management. Some of the applications can even interface directly with the firmís accounting software.
Another innovation is the client service extranet. They have replaced email as the favored forum for sharing and organizing the vast number of documents that are part of all client/agency relationships.
Using an extranet allows all employees, vendors, suppliers, clients and others on the project team to have real time access to all of the pertinent project details from anywhere in the world. Best of all, an extranet makes it possible to share the design documents, audio and video clips with the project online in real time. No more waiting for courier delivery or a face-to-face meeting providing better customer service than ever before possible.
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Advertising Balloon With Helium ñ Laugh It Up
I really am a throw back. In this day and age of Washington Concensus minded, self-persevering valued folks, Iím just an old fashioned egalitarian. This doesnít mean that I think we should all sew up some Mao-style unisex suits and eat from cans labeled in black in white. It just means that I donít think that the playing field is level and it needs to be and then measures need to be enacted to maintain equal opportunity. Well it means some other things too, but thatís neither her nor there for this little chat. In the end, my support for equality comes down to equal opportunity and respect. And thatís how I try to approach people today.
I feel that everyone has something positive to share with me and the world and I try to approach all in this manner until proven otherwise. I have spent time with some wonderfully intelligent and caring wealthy people and I certainly have ample experiences of sharing time with those less fortunate that have taught me much about life with their wisdom, patience and sense of humor.
This is why I like balloons. I feel like their the egalitarian activist in the world of toys and advertising. So many other toys and advertising gimmicks typically associate themselves with one segment of society or another. This is not the case with balloons.
Although balloons boast an incredibly low and anachronistic price, both rich and poor kids want them at their party. Middle school kids still let off balloons to carry messages of goodwill to its unknown recipient. Even Colombian mules count on balloons as an integral part of their import/export businesses.
So, if you truly believe in equality, put your money where your mouth is and drop socially stratifying toys like PlayStation or Homies and get yourself some balloons. Letís play and advertise in solidarity. Land, Liberty, Balloons!
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Advertising Door Hanger Can Help New Business Down The Street
Metro Hanger Advertising media is placed on home mailboxes, doorknobs, plus cars, apartment buildings, bikes, and other consumer connection points. Metro Hanger Advertising can consist of straightforward paper door hangers, plastic bag door hangers, and/or custom shaped door hangers. Our goal is to provide the Colorado small business owner with high quality, high impact, low cost door hanger advertising. We also will give you available advertising templates for ads, postcards, door hangers and flyers at no cost. Door hanger advertising can help announce to everyone in your area that you’re the .
Years ago, I started collecting junk mail and advertising gimmicks: door hangers, table top tent cards from restaurants, all kinds of direct mail especially letters. Thankfully, there are other methods of door-to-door advertising: leaving a flyer or door-hanger. Co-operative advertising is a variety of diverse businesses targeting the same neighbourhood and sharing the advertising space on a door hanger. mmLoadMenus(); Door hangers can be informative or advertising in nature. It’s basically a marketing material, where you hook the door hanger onto the door knob of a door advertising your product or service. Think of the promotional possibilities that door hanger advertising can afford a local bar or restaurant. The potential benefits of door hanger printing and door hanger advertising cannot be understated. The memo board door hanger is a visible and creative advertising medium. That’s not hard to understand
door hangers are just such a handy way to leave your advertising message. How it works Advertising messages are printed on door hangers, similar to the type used on “do not disturb” signs in hotels.
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More info’s and free registrations (restricted to pros), please join our live seminar
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