Tag: e-books
Should EBooks be Part of Your Internet Marketing Strategy
Ebooks seem to have become a stable on the Internet. They’re given away, they’re sold and they’re used as promotion material. Isn’t time you considered whether ebooks should be part of your marketing strategy?
Ebooks have become and inseparable part of the new frontier of cyberspace. They are a great medium for sharing marketing information, ideas, techniques, and expert knowledge. Each day the number of people accessing the Internet grows, causing the exposure of your ebooks to increase incrementally. It’s obvious why electronic self-publishing has become so popular so quickly.
Ebooks can assist small business website owners market their sites and in some cases even become a source of revenue. Having said that, let’s look at what makes ebooks so important and so unique.
“Ebooks have unique characteristics that printed books can’t match. For example, ebooks are relatively easy to produce and they can be inexpensive to produce. Just think about it: you don’t need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor. You just need a great concept, the ability to write it or to hire a writer, and the right software.
“Ebooks can be easily updated. As information changes, ebooks can be updated without a second print run. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, ebooks can change and grow as fast as you can type.
“Ebooks are convenient. You don’t have to go to a bookstore or search through endless titles at an online bookstore. All you have to do is download it from a website, and presto! It’s on your computer, ready to be read.
“Ebooks are interactive. This is one of the most unique and specific qualities that ebooks offer. You can add surveys that need to be filled out, order forms for customers to purchase your products or goods, sound and video that draw your reader into the virtual world of your ebook, even direct links to relevant sites that will expand your ebook outward. The potential is virtually limitless.
“Ebooks have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times. Ebooks remain on your computer for as long as your choose, and they can be read and reread whenever you choose to. They can even be printed out and stored on the shelves of your traditional home library.
“Ebooks have very low entrance barriers. You don’t need to go through the endless process of submitting your manuscript over and over again, and then once you land an agent, having the agent submit your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book. All ebooks require is a writer and appropriate software.
“Ebooks are great for Niche content. Ever wanted to find a book on a highly specific or niche product? Looking for tips on mouse killing? Good luck finding that in print. The costs are prohibitive and bookstores can’t afford the shelf space. But with an ebook, no shelf space is needed so even the most niche content can find a place on the Internet.
“You have creative control over your ebook. You don’t have to compromise with an editor or the publishing trends of the time. You don’t have to haggle with a designer or wait for copyedited galleys to arrive by snail mail. You are in complete control of the design and the text.
If you’re not convinced that ebooks are something you should consider click over to Google and search for ebooks. At last count there were over 70 million search results. Something with that kind of Internet presence is not something you want to miss.
More info’s and free registrations (restricted to pros), please join our live seminar
Make Money Selling E-books on EBay
To create a demand for your e-book at eBay, the easiest way would be to bundle it with another small physical product like a hard copy book or a DVD. You can do this by making a printed version of the e-book and binding it in a presentable folder.
Selling informative E-books on eBay could be very rewarding financially. However, many a people have tried to take advantage of this by selling other peopleís e-books or some other free e-books and have got into problems.
Many a people are also of the opinion that e-books should be freely available since many of them are already available for free. This situation has given rise to difficulties in selling e-books; however, this can be overcome easily.
Copyright issues associated with e-books have also been a center of discussion and scandal, as a result of which, eBay has taken some bold and relevant steps and modified its VERO (Verified Rights Owner) policy, making it more stringent. A copy of this can be found at https://pages.ebay.com/help/confidence/ia/protecting_intellectual_property.html.
Instead of getting into all the rigmarole of getting an e-book and trying to circumvent eBayís VERO policy to suit yourself, it is much easier to create your own information product of e-book. This can bring you better rewards by way of being
1. made for a particular niche
2. can have only required information
3. can be edited and tailor made as and when needed
4. no copyright violations
5. no competition (probably)
To create a demand for your e-book at eBay, the easiest way would be to bundle it with another small physical product like a hard copy book or a DVD. You can do this by making a printed version of the e-book and binding it in a presentable folder. The next step would be to take a digital photograph of the cover of the printed e-book along with the DVD and use it as the gallery picture in the Purchase-it-NOW auction page. Please include information in the sales page that the whole package can be downloaded if so required.
Another technique would be to get someone convert your e-book into an Audio-CD. This would enhance sales since both the digital and audio versions are being sold as a bundle.
These techniques are rarely used by e-book sellers on eBay and it is very powerful. Use it for better results. At the onset, this may seem to be complicated, but it is actually very easy to do, once you get the hang of it.
More info’s and free registrations (restricted to pros), please join our live seminar
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