Author: Wael Badawy

 
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Facebook Marketing Statistics

  1. Facebook has over 1 billion daily active users.
  2. 75% of male internet users and 83% of female internet users use Facebook.
  3. 7% of Facebook users are 25 to 34, the most common age demographic.
  4. 6 to 8 new users are added to Facebook every second.
  5. As of 2018, over 38% of the world’s population used Facebook.
  6. Between 2014 and 2015, Facebook influence on consumer purchases rose 16%.
  7. The Facebook mobile app is the most popular app in the United States.
  8. 42% of Facebook users will follow a brand for exclusive deals.
  9. The average user spends around 40 minutes per day on Facebook.
  10. 42% of marketers say Facebook is important or critical to their business.

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Pinterest Marketing Statistics

  1. 75% of Pinterest usage is done on a mobile device.
  2. 55% of US online shoppers cite Pinterest as their favorite social media platform.
  3. Pinterest monthly active users is over the 150 million mark.
  4. Pinterest is responsible for 5% of the world’s referral traffic.
  5. As of September 2017, Pinterest has 200 million active users.
  6. The average Pinterest user uses the platform for an average of 15 minutes at a time.
  7. Nearly 75% of Pinterest users have purchased a product on or because of the platform.
  8. 49% of Pinterest users have purchased 5 or more products they have pinned.
  9. 33% of new Pinterest users in recent months have been men.
  10. 25% of retail traffic is driven by Pinterest.

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Blogging Statistics

  1. 53% of marketers say blogging is their top content marketing priority.
  2. Featuring a blog as a key part of your website gives you a 434% better chance at being highly ranked by search engines.
  3. The average word count of top ranked Google content is between 1140 and 1285 words.
  4. In 2017, the average time spent writing a blog post was 3 hours and 20 minutes.
  5. 36% of Fortune 500 companies use blogs for thought leadership, engagement, and product promotion.
  6. B2B companies that blog generate around 67% more sales than those who do not.
  7. 81% of US online consumers trust information and advice from blogs.
  8. WordPress alone is home to over 75 million different blogs.
  9. Companies that blog have 97% more inbound links.
  10. Most bloggers drive traffic to their blog using social media.

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Video Marketing Statistics

  1. 87% of online marketers use video content.
  2. Live internet video is projected to account for 13% of total video traffic.
  3. The most popular time for social video viewing is Wednesday between 7 and 11am.
  4. 81% of internet and mobile audiences watched more live video in 2016 than 2015.
  5. After watching a video, 64% of users are more likely to buy a product online.
  6. 83% of marketers said they’d like to create more social video content in 2017.
  7. 80% of consumers believe demonstration videos are helpful for making purchases.
  8. 94% of businesses see video as an effective marketing tool.
  9. Videos up to 2 minutes long tend to get the most engagement.
  10. 70% of consumers say they have shared a brand video on social media.

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Content Marketing Statistics

  1. 60% of marketers create at least 1 piece of new content each day.
  2. Content marketing leaders experience 7.8 times more site traffic.
  3. Content marketing generates more than 3x as many leads as outbound marketing and costs 62% less.
  4. 47% of B2B buyers consume 3 to 5 pieces of content before engaging with a salesperson.
  5. The top 3 content marketing tactics are blogging, social media, and case studies.
  6. Coca Cola spends more on content creation than television advertising.
  7. On average, B2B marketers allocate 28% of their marketing budget to content marketing.
  8. 60% of B2C marketers are very to extremely committed to content marketing.
  9. 89% of B2B marketers are using content marketing.
  10. Launching a content marketing campaign costs 62% less to launch and maintain than other forms of marketing.

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The Secret To Increase Facebook Reach

Facebook remains the number one network that is necessary for their social media efforts. Yes, it is crucial that you are present there, but many small businesses fall behind when it comes to keeping it updated on a regular basis. Time constraints, resource limitations and lack of knowing what to post are often the source of a ghost page.

There are many reasons to keep an active and updated Facebook fan page. Here are three extremely powerful reasons and reminders why you should have an updated Facebook Page as a small business.

Why You Need An Updated Facebook Page

First and foremost, an active page shows a real company that is alive and kicking. Especially if you are selling online, the first way to check your credibility online is to check out what you are up to on social media. An active page makes the customer feel at ease and know that there is a way to get a hold of you should they need something after a purchase or during the buying process.

Another reason to keep an active business page is so that you can access the incredible Facebook ad platform. You can not sponsor content or set up ad campaigns from a personal account. This also means you can not advertise on Instagram, which in my opinion, can be even more powerful than Facebook ads.

When you update your page regularly you stay in front of people and on top of mind. Not only does this help you build relationships with your customers and potential customers, it also allows you to increase your reach and increase engagement. These things help you drive more traffic to your site. There is a direct relationship with engagement and referral traffic. And since you really can’t have one without the other, you better start working on your Facebook presence so that you are reaching the right people with the right content.

One More Reasons To Update Your Facebook Page Regularly

Facebook just updated it’s algorithm to include post frequency in their on-platform search tool. This means when someone searches for a Business page to follow they are shown how often that page posts content. There has been a ton of talk about over-posting, and you never want to bombard your audience with too many posts, we do recommend at least 3-4 times per week and everyday being the sweet spot for small businesses. (This is what we offer at the basic level with our social media management programs.)

The bottom line is people want to engage with small businesses on Facebook. They want to know you are active. As Facebook begins to show the world how often you post, you can rest assured that they are more likely to follow a page that has some regularity.

How often do you post to your Facebook page?

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