Author: Wael Badawy

Instagram Marketing Statistics

Instagram is home to over 500 million monthly active users.
6 out of every 10 online adults has an Instagram account.
The 18 to 29 year old demographic is the largest on Instagram.
More than 1 million advertisers use Instagram to market their products.
Engagement rates on Instagram are 15 times higher than Facebook and 20 times higher than Twitter.
56% of Instagram users make $50,000 per year or more.
7 out of every 10 Instagram hashtags are branded.
Over 50% of businesses on Instagram have produced an Instagram story.
As of 2017, 70.7% of US businesses are on Instagram.
Instagram experiences over 4.2 billion likes every day.

75% of Pinterest usage is done on a mobile device.
55% of US online shoppers cite Pinterest as their favorite social media platform.
Pinterest monthly active users is over the 150 million mark.
Pinterest is responsible for 5% of the world’s referral traffic.
As of September 2017, Pinterest has 200 million active users.
The average Pinterest user uses the platform for an average of 15 minutes at a time.
Nearly 75% of Pinterest users have purchased a product on or because of the platform.
49% of Pinterest users have purchased 5 or more products they have pinned.
33% of new Pinterest users in recent months have been men.
25% of retail traffic is driven by Pinterest.

53% of marketers say blogging is their top content marketing priority.
Featuring a blog as a key part of your website gives you a 434% better chance at being highly ranked by search engines.
The average word count of top ranked Google content is between 1140 and 1285 words.
In 2017, the average time spent writing a blog post was 3 hours and 20 minutes.
36% of Fortune 500 companies use blogs for thought leadership, engagement, and product promotion.
B2B companies that blog generate around 67% more sales than those who do not.
81% of US online consumers trust information and advice from blogs.
WordPress alone is home to over 75 million different blogs.
Companies that blog have 97% more inbound links.
Most bloggers drive traffic to their blog using social media.

60% of marketers create at least 1 piece of new content each day.
Content marketing leaders experience 7.8 times more site traffic.
Content marketing generates more than 3x as many leads as outbound marketing and costs 62% less.
47% of B2B buyers consume 3 to 5 pieces of content before engaging with a salesperson.
The top 3 content marketing tactics are blogging, social media, and case studies.
Coca Cola spends more on content creation than television advertising.
On average, B2B marketers allocate 28% of their marketing budget to content marketing.
60% of B2C marketers are very to extremely committed to content marketing.
89% of B2B marketers are using content marketing.
Launching a content marketing campaign costs 62% less to launch and maintain than other forms of marketing.