Category: Advertising

 
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3 Things To Do Prior To Submitting Articles

To all writers and non-writers out there, now is the time to start digging up those creative writing skills back.
With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is why article writing, submissions and publications are also getting popular.
There are already many tools that people can use to make the process of distributing their articles more easily. Though this is invaluable in getting the contents more exposure, which is only half of the story.
Let us take a look first at the common mistakes that some people make before submitting their contents to article directories:

1. Confusing the reason to promote the articles with the reason to write them.
In article writing, there are three key benefits why you are promoting them; branding, lead generation and promotion, which are all part of your optimization efforts.
But there is only one reason why you write an article, and that is to inform your audience. If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them.
You need to figure out first how to get people to read what is in your article, then make them click on your resource box. You can achieve this by producing better contents.

2. Failing to maximize the promotional opportunities of article marketing.
You may know already that your articles can help you generate additional links back to your site. But do you know that you can get more visitors and better search engine results from that same articles?
Mention keywords at strategic places. Just be sure not to overdo them. Some are even using anchor texts which is also an effective method. But it is important to know that majority of the directories are not able to support this.
Remember that is not only about the links back to your site. Part of doing well in your article marketing is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work. Better search engine results also are great benefits.
But these things do not put much money in your pocket. There are other factors that can turn your article marketing efforts into an opportunity that can boost your earnings. Not just increase the number of visitors to your site.
Start out with a plan and see to it that your article will serve the function that you intended it to have.

3. Publishing content that does not help your readers.
Maybe in the process of writing articles, you are thinking that all that is you wanted is links back to your site. And any visitors it can generate are fine.
Guess what? Not all article banks and directories are going to accept your content automatically. Oftentimes, they have some guidelines and specifications on the articles that they are accepting.
You can double the number of sites you can submit to by writing articles that the directories want to share with other people. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight.
Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you. This also means you have to obey the standard guidelines, spell checks, researching on a good topic and even hiring a writer to produce a good content on your behalf.
In the end, it is all really a matter of choice on your part. You can start getting a little exposure from increased links back but on a very basic level. Or enjoy massive exposure from a little extra time making quality contents.
It will be your choice. You may not be aware of the fact that an article submitted on directories is not meant to have the same level of exposure as highly-targeted content ones geared on a narrow group of people.
Learn the difference between these two and it will surely help you know what kinds of articles to write and to submit.

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4 Steps to Unbeatable Advertising

1. Negotiate
Have you noticed that some people seem to always get the best deals? Yeah, you pay full price and think you did OK until they show up with the same thing, only they paid several hundred dollars less. It really get your goat! How do they do it? They’re not afraid to ask for an extra discount.

Yep, don’t sell yourself short because you didn’t ASK the next time your advertising rep makes an appearance! Even if you’re already getting a discount, ask for a bigger one. You have not…because you ask not.

2. Trim
Bigger is always better…or is it? When it comes to advertising, don’t be surprised if some of your short ads meet with more success than larger more expensive ads. Trimming down on the size and cost of advertising doesn’t mean you’ll be trimming the results!

3. Exploit the Freebies
What’s the difference between advertising and publicity? …who’s doing the talking. Yeah, when you sell yourself, it’s advertising. When someone else is selling you, it’s publicity…and it generates credibility and interest that you don’t want to miss out on.

Think about the different ways you can get your business in the spotlight. Do you have some newsÖ write a press release? Write some “how to” articles with a short byline at the end and release them to ezines, magazines, newspapers, and other publishers. Why not promote the product of a non-competitor in return for them promoting yours…think of the totally different market they affect!

Yep, there are a lot of ways out there to get free advertisement that will benefit your business. Of course you won’t be able to rely solely on the freebies, but hey, you can get a little extra for nothing!

4. Improve Your Offer
Is your deal too good to pass up? If not, you need to improve it. Hey, I’m not talking about cutting prices even more…you’ve still got to make a profit. You can make the deal sweeter just by increasing the readers knowledge of the value of the product, or adding bonuses that are perceived as valuable, but cost you little.

Motivate buyers with expirations. Yeah, an open ended offer encourages procrastination…which leads …yep, nowhere. When the customer knows he has until Saturday to purchase an item he’ll pay more for on Sunday, he’ll make it a priority to head for your shop.

Advertising doesn’t have to wipe out your bank account to be effective. When you learn to negotiate, know when smaller ads are as effective as large ads, ask for discounts, and create an irresistible offer, you’re on your way to skyrocketing profit margins!

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3 Smart Reasons Why You Should Consider Paying For Your Traffic

There are numerous success stories you will hear about businesses making it good on the internet . The troubling thing is, there are maybe a tenfold or even a hundredfold of stories inconsistent to theirs. Many have unsuccessfully launched a business venture that is internet based but only a handful shall succeed.

Is this because of luck? That is even more remote. It takes good business sense and a lot of help and team effort. Most importantly, it is the eagerness to succeed and the persistence to learn and the willingness to put in a lot of hard work and some money.

However, before shelling out your hard-earned money on advertising, here are three (3) smart reasons why you should consider paying for your traffic including common-sense methods of showing you how to prepare your website.

1. The quickest method for getting customers to your website is to pay for your traffic.

Like Neo, traffic is ‘The One’ . Without traffic, all your efforts would just go to waste. Every business needs customers, without them you wouldn’t have anyone to sell your products to. In the Internet world traffic is the walk in customer. The more traffic you possess the more people you’d be able to sell your products to.

But similar to any business that’s in every corner building or in the mall, not everyone that goes in will buy. But for those who do come in to browse your merchandise, most of them will buy your products. It is a clear and known fact.

But, how do you get traffic, traffic great enough that could make a small portion of resulting buyers enough to make a fair profit. Many big companies generate traffic of tens of thousands a day and a measly ten to fifteen percent actually buys, but that small percentage is enough to supply them with adequate business.

Many of these success stories get their traffic from paying others. Yes that’s right; you have to spend money to make money. Advertising is the key. The more people who know that your site exists the more people would of course go to your site, that’s common sense.

While there are numerous ways to get free advertising for your business, free advertising doesn’t generate the same high volume of traffic as paid traffic does. Paid advertisements include such advertising schemes as those offered by Google and Yahoo.

2. In order to take full advantage of the search engines, make sure that your site is properly optimized to rank high before paying for your traffic.

Search engines are the fastest and easiest way for finding what you need on the internet . Search engines are extremely popular because they provide an indispensable service to many people. They are free and easy to use. Because of their popularity, search engines receive many visitors as well as click throughs . With these benefits in mind, it is easy to see why so many companies would pay to advertise with search engines.

Search engines provide information to the millions of users they receive each day. They provide relevant links to many sites that a user may be looking for. If your site’s link pops up as one of the top ranked sites on the search results page, you stand a great chance that the user will click your link and go to your site. While search engine optimization is a cheaper and low cost way to get your site a high rank, paying for advertisements will ensure that you will be on the top ranks.

When you pay for your advertisements, it is like paying for guaranteed traffic to your site. This may not seem like a good idea at first, but the benefits of doing so far outweigh the cost in the long run. When you pay for your traffic, you are guaranteed a consistent flow of traffic to your site. You will at no time go without making a sale on any given day.

3. Find and use tools that will aid you in researching relevant keywords for your chosen niche so that you don’t waste money on advertising.

Normally, you will be charged with the number of hits a link gets when your ad is clicked, this is known as pay per click. For some search engines, you will be charged with the number of times your ad shows up when a certain keyword or keyword phrase is searched. It is imperative that you have good keyword content in your ad. There are many tools on the Internet which can aid you in using the right keywords at the right moment in time.

All the money you spend in paying for your traffic will not be for nothing. You will get an impressive boost in traffic which will also result in a great boost in your sales figures.

More info’s and free registrations (restricted to pros), please join our live seminar

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15 Tips to increase your Adwords profits

1. Create a list with all possible keywords that fit to your product, service or business field. The more the better. So you will get also a lot of keywords which you must pay for only the minimal commandment of 5 cents.

2. Benefit from misspelling in order to find keywords which your competitors did not think of. For example if you have a emergency service , do not only bid for “emergency” but also for “imergency”, “imergensy” or “immergency”.

3. The first position on Googles search result page achieves usually most clicks. However this is also the most expensive position. Give it a try if the second to fourth display position gives you more visitors and more customers for less money.

4. The position of the Adwords-ad is determined not only by the maximum click price that you are ready to spend. Google evaluates also the relevancy of the displayed ad in order to position the Adwords-ads. The more clicks your ad receives, the higher it gets listed.

5. The headline in the Adwords-ad must catch the viewers attention. If you implement the keyword in the header line, you receive considerably more clicks onto your ad.

6. In the ad-text mention one or two reasons, why the internet user should click on it. Which problem solves your product or service? Do you offer a product at a cheaper price or do you ship without the dispatch charges?

7. Avoid price wars at which a competitor and you attempt to outdo the click price for a keyword continuously mutually. You only see to it that the click price fires into the sky. It is better to find search-terms which consist of several words and which are more precise.

8. Google AdWords offers keyword-options which you should absolutely study. If properly set up you can make sure that your AdWords-ad appears only for example if the internet-user has exclusively entered your term and no further.

9. Use “excluding keywords”. Those ones are keywords for which your ad is supposed not to appear. In this way you do not have to pay for clicks, when somebody is searching for free stuff or only for a pamphlet.

10. Construct for every keyword and for everyone of your AdWords ads an own landing-page. There you can offer especially that which the internet-user searched for.

11. An own landing-page beside has also the advantage that you can measure exactly how many customers a specific Keyword and a specific ad brought in. You can optimize your displays continuously in this way and increase the purchase rate.

12. Update your AdWords-ads at specific events or holidays, for example to the New Year, Valentine, Easter or Christmas.

13. If you mention the price for a product or a service in the AdWords ad, then you can exclude in front the free- and all-free-searcher from clicking your ad.

14. Be conservatively in the selections of the countries and the languages’ in which your AdWords ads are supposed to appear. If your product or your service turn only to customers speaking in a German manner, you should tune “Germany” and “Austria” as countries. With corresponding success you can try out also further countries, for example Switzerland, and areas close to the border. This method can also be applied to any other language.

15. The Google ads are also displayed on partner sites of Google, for example at Focus.de or T-Online.de. If your AdWords ad costs too much and/or goes for too little profit, then interrupt the option that lets announce your ad also on the partner sites of Google. Test wisely. Not all ads run well on the partner sites.
Here you got 15 powerful methods to increase your Adwords profits. All you have to do is to take action and apply them NOW!

Happy earnings!

 

More info’s and free registrations (restricted to  pros), please join our live seminar

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10 Great Tips On How To Design A Card

1. There are many types of cards you can choose from . Design the ones that you need or that sound the most interesting to you. Try birthday, anniversary, cards for children, wedding, sympathy, holiday or get well.

2. To begin the design you will need good paper. Look for pre-folded cards or use cardstock and fold your own. Using a bone folder is helpful here because it makes a very nice clean fold. There are several sizes to choose from, make sure you have an envelope to fit or be prepared to make one. There are templates galore for this type of thing.

3. Next choose a sticker or rubber stamp for the image on the front of the card. If using stamps, try different color stamp pads until you get the design and color you like. You can layer the stickers or stamped image on other paper to create a more pleasing design. Try using a combination of plain and matching patterned paper for this step.

4. There are embellishments you can use instead of a stamp or sticker. These are often dimensional and add a lot to the design of your card.

5. Make certain you have appropriate glue. Carefully consider the adhesive you want to use. A glue gun works well for heavy items but will wrinkle most papers. Glue dots and strips are handy for many design gluing jobs. I really like the glue stick that says”heavy duty” on the label, it is good for almost any paper and dries smooth and clear.

6. Design the words next. Think about what you want the card to say. Do you want the greeting or message on the inside or on the front of the card? You can use rubber stamps for this, stickers or computer generated greetings. There are so many fonts available that every card can be unique.

7. Lay your design out on the card before you attach the different elements. Check to make sure it all fits and that you like the design. Glue everything down and making sure all pieces are secure.

8. Now look at the inside of your card. If you are going to put a message there think about layering it on other paper to match the design on the front of your card. Attach these pieces to the inside of the card.

9. Check out the whole card now. Are you happy with the design? Does it need anything extra like colored brads or buttons? Is there part of the design that would look nice colored in with marker, colored pencils, chalks or watercolors?

10. I believe a card is not finished until the fiber is added, both inside and out. Matching colors from the design, take two or three strands of coordinating ribbon, yarn, metallic thread or wire and tie into a knot. Trim the ends so it looks the way you want it. Attach with your glue gun and you are done with the card.The envelop please! To put a final touch on your design decorate the envelop to match the card. Use your markers, chalk, stickers and stamps to create an envelop that is as gorgeous as whatís inside!!

In very little time you can create a special and unique card and envelop using your own design.

 

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