Category: Visitors
— How to Write an Ebook —
The hardest part of writing is the first sentence. When you look at the whole project, it seems like an impossible task. That’s why you have to break it down into manageable tasks. Think of climbing a mountain. You are standing at the foot of it and looking up at its summit vanishing into the clouds. How can you possibly scale such an immense and dangerous mountain?
There is only one way to climb a mountain ? step by step.
Now think of writing your ebook in the same light. You must create it step by step, and one day, you will take that last step and find yourself standing on the summit with your head in the clouds.
The first thing you have to do, as if you actually were a mountain climber, is to get organized. Instead of climbing gear, however, you must organize your thoughts. There are some steps you should take before you begin. Once you’ve gone through the following list, you will be ready to actually begin writing your ebook.
Beginning Steps to Writing an ebook
First, figure out your ebook’s working title. Jot down a few different titles, and eventually, you’ll find that one that will grow on you. Titles help you to focus your writing on your topic; they guide you in anticipating and answering your reader’s queries. Many non-fiction books also have subtitles. Aim for clarity in your titles, but cleverness always helps to sell books ? as long as it’s not too cute. For example, Remedies for Insomnia: twenty different ways to count sheep. Or: Get off that couch: fifteen exercise plans to whip you into shape.
Next, write out a thesis statement. Your thesis is a sentence or two stating exactly what problem you are addressing and how your book will solve that problem. All chapters spring forth from your thesis statement. Once you’ve got your thesis statement fine-tuned, you’ve built your foundation. From that foundation, your book will grow, chapter by chapter.
Your thesis will keep you focused while you write your ebook. Remember: all chapters must support your thesis statement. If they don’t, they don’t belong in your book. For example, your thesis statement could read: We’ve all experienced insomnia at times in our lives, but there are twenty proven techniques and methods to give you back a good night’s sleep.
Once you have your thesis, before you start to write, make sure there is a good reason to write your book. Ask yourself some questions:
* Does your book present useful information and is that information currently relevant?
* Will your book positively affect the lives of your readers?
* Is your book dynamic and will it keep the reader’s attention?
* Does your book answer questions that are meaningful and significant?
If you can answer yes to these questions, you can feel confident about the potential of your ebook.
Another important step is to figure out who your target audience is. It is this group of people you will be writing to, and this group will dictate many elements of your book, such as style, tone, diction, and even length. Figure out the age range of your readers, their general gender, what they are most interested in, and even the socio-economic group they primarily come from. Are they people who read fashion magazines or book reviews? Do they write letters in longhand or spend hours every day online. The more you can pin down your target audience, the easier it will be to write your book for them.
Next, make a list of the reasons you are writing your ebook. Do you want to promote your business? Do you want to bring quality traffic to your website? Do you want to enhance your reputation?
Then write down your goals in terms of publishing. Do you want to sell it as a product on your website, or do you want to offer it as a free gift for filling out a survey or for ordering a product? Do you want to use the chapters to create an e-course, or use your ebook to attract affiliates around the world? The more you know upfront, the easier the actual writing will be.
Decide on the format of your chapters. In non-fiction, keep the format from chapter to chapter fairly consistent. Perhaps you plan to use an introduction to your chapter topic, and then divide it into four subhead topics. Or you may plan to divide it into five parts, each one beginning with a relevant anecdote.
How to make your ebook “user friendly”
You must figure out how to keep your writing engaging. Often anecdotes, testimonials, little stories, photos, graphs, advice, and tips will keep the reader turning the pages. Sidebars are useful for quick, accessible information, and they break up the density of the page.
Write with a casual, conversational tone rather than a formal tone such as textbook diction. Reader’s respond to the feeling that you are having a conversation with them. Break up the length and structure of your sentences so you don?t hypnotize your readers into sleep. Sentences that are all the same length and structure tend to be a good aid for insomnia!
Good writing takes practice. It takes lots and lots of practice. Make a schedule to write at least a page a day. Read books and magazines about the process of writing, and jot down tips that jump out at you. The art of writing is a lifetime process; the more you write (and read), the better your writing will become. The better your writing becomes, the bigger your sales figures.
In an ebook that is read on the screen, be aware that you must give your reader’s eye a break. You can do this by utilizing white space. In art classes, white space is usually referred to as “negative space.” Reader’s eyes need to rest in the cool white oasises you create on your page. If your page is too dense, your reader will quit out of it as soon as their eyes begin to tear.
Make use of lists, both bulleted and numbered. This makes your information easy to absorb, and gives the reader a mental break from dissecting your paragraphs one after the other.
Finally, decide on an easy-to-read design. Find a font that’s easy on the eyes, and stick to that font family. Using dozens of fonts will only tire your readers out before they’ve gotten past your introduction. Use at least one and a half line spacing, and text large enough to be read easily on the screen, but small enough so that the whole page can be seen on a computer screen. You will have to experiment with this to find the right combination.
Of course, don’t forget to run a spell and grammar check. You are judged by something as minor as correct punctuation, so don?t mess up a great book by tossing out semicolons randomly, or stringing sentences together with commas. (By the way, that’s called a “comma splice.”)
Last of all, create an index and a bibliography. That’s it! You’ve written a book! Now all you have to do is publish your ebook online, and wait for download request from your website visitors.
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Steal this Ebook
An ebook can be useful for those with an interest for decent search engine ranking. In order to please the search engines and acquire deep indexing, high relevance and top ranking, a lot of relevant content must be written (or copied)…
The hippie bible “Steal this book” was an anti-capitalism manifesto, widely remembered because of its creative and aggressive title plus its subvertive message.
Paper books like that one were not easy to steal, because of the guards in the bookstores and the costly effort of retyping, mastering, printing, binding and distributing. In the digital era you can get an ebook, crack or OCR it if protected, and copy-pasting it.
The main client for ebook-stealing tools are webmasters, in particular those with an interest for decent search engine ranking. In order to please the search engines and acquire deep indexing, high relevance and top ranking, a lot of relevant content must be written (or copied).
When I was into science there was a phrase “Publish or perish”, that expressed more or less the same. Quantity instead of quality. I guess most of us would like to have time to write short and juicy articles instead of Goog-friendly mumbo-jumbo.
Machine-writing is a relatively new activity. And I am not talking of simple copy-pasting, but a more sophisticated text-generation breed of specialized software. Some simple programs take a number of words and just mix them, like Ktumbler. Others can generate random English-like phrases, like the “Web Economy Bullshit Generator”, or sensible good English phrases by the thousand, like Phrase Generator in Synonymizer.
But phrases are not substitute for longer text, and many lazy or greedy webmasters are tempted to copy-paste from the web, which is easier and faster than thinking. A much criticized brand of website ranking systems, Cloaking, copies large amounts of relevant, well ranked text from the web, and shows it to the search engine spiders. In this way, they pretend to have more and better content than any other site. And the best of it, when the visitor is a human, they hide the stolen goods and show some innocent words. Cloaking refers to that ability, and it is achieved by IP detection and comparison with known spider data.
Finally, the synonymizing and text-mixing tools modify the original texts beyond recognition. Like facial surgery after committing a crime.
However, I am afraid that there is a little copyright issue… The problem is that nobody knows exactly what are the limits for automated text surgery.
To synonymize or otherwise disguise a source text is morally wrong, most of us would agree. But it has limits. If I say “My Kingdom for an equine”, or “After me, the big rain”, or “Let’s there be illumination”, you will understand that synonyms cannot be forbiden. There are also many situations in which overprotective legislation blocks creativity and innovation.
I am tempted to emulate Abbie Hoffman and discuss the morality of copyright and the whole issue of intellectual property. However, those are deep waters.
My point is that there is no established parameter to define plagiarism in texts. What if I substitute “2” for “two” and Goog for Google, as I do to avoid being noticed by them? And Yah for Yahoo, not to forget the pioneer?. Or if I change just one word in a phrase? What if I just mix the phrases in a text? Goog will probably still consider that the keyword density is correct for top ranking, minus a correction to account for the fact than the start of a file is more important than the end.
Many Plagiarism Detection services can compare any submitted text with a large library (mostly, the WWW) and decide if there is enough similarity with a certain source. They usually do not disclose their algorithm, but assure ìit comprises proprietary technologyî and ìdetects digital signature of the authorsî. A leader in this field says “Copyscape looks for pages containing sizeable chunks of identical text”. Nobody knows how that translates into numbers.
Google and the other search engines are against “duplicated content”, but they do not define it.
The availability of “text de-authoring tools” makes the intellectual property issue very blurry to any attorney willing to evaluate the existence of a crime. And as a collateral effect, the modified text will not be detected by the anti-plagiarism tools, which mostly search for exact text coincidences.
I started to examine some Plagiarism Detection sites, and I noticed that the better ones require some kind of a fee. Of course, it is not easy to compare a student term paper with the whole Library of Congress and the whole Web, plus the old Web Archives in the Wayback Machine. Others like Ferret are free and let you compare your file with another, but you need to provide BOTH files.
So, without hiding my condition of SEO Tool maker, I declare the need for a public algorithm that will establish if a text is the un-ethical or immoral or illegal derivative of a web source. It is necessary either for nailing plagiarists or to help writers and webmasters to define the limits for near-plagiarism and near-plagiarism devices
More info’s and free registrations (restricted to pros), please join our live seminar
Step-By-Step Guide to Writing eBook
Writing eBooks can be highly beneficial and profitable – but where do you start? This step-by-step guide will show you how to manage what may seem an impossible task.
Writing information products (eBooks) is one of the most popular ways of starting or developing an online business.
Why? Because the subject range is unlimited as is the angle or perspective you can bring to a subject. Plus, it can cost nothing except your time to create it. Everyone that has a computer has a word processor (even if it’s WordPad) and PDF creators can be found for free (PDF is still the best way to distribute eBooks).
That said, it is not always trouble-free. How do you get started and how do you manage if you have never written an eBook before?
Step 1 – Why Are You Writing an eBook?
First, make a list of the reasons you are writing your ebook. Do you want to promote your business? Do you want to bring quality traffic to your website? Do you want to enhance your reputation? All very good reasons but don’t make it too obvious. Don’t come across as selfish – give something to get something back.
Then write down your goals in terms of publishing. Maybe your going to sell it as a product on your website, or offer it as a free gift or bonus eBook for your main product to increase its value?
Bottom line is, the more you know upfront, the easier the actual writing will be.
Step 2 – Know Your Subject
Next, and most important – write about something you know. This allows you to keep the book flowing, present credibility and shows your readers you have some insight on the subject – and hence maybe something to offer they may not have heard before.
Step 3 – Where to Begin?
Next, the hardest part of writing is – starting. When you look at the whole project, it seems like an impossible task. You have to break it down into manageable tasks.
It’s no different to anything else in life. Whenever you’re faced with a seemingly insurmountable task, there is only one way to approach it. Step-by-Step. Break it down into manageable mini-tasks and see the completion of each one as an achievement to celebrate spur you on. Reward yourself, even if it’s only with a break, a coffee or 10 minutes on the games console.
Step 4 – Get Organized
The next thing you have to do is to get organized. First, organize your thoughts. There are some steps you should take before you begin. Go through the following list of issues. When complete, you should be prepared and ready to begin writing your ebook.
Step 5 – Figure out your eBook’s working title.
Why? Because it gives you a focal point. Spend time on it, as it is something you should keep coming back to for inspiration. Always make sure you don’t deviate from it. Otherwise you’ll end up with an eBook where the contents do match the title. Jot down a few different titles, and eventually, you’ll find that one that will grow on you. Think honestly about it. Would YOU read it?
Step 6 – Write an Overview
Next, write out a brief overview. Your overview is a short paragraph, maybe two stating exactly what problem you are addressing and how your book will solve that problem.
Once you’ve got your overview fine-tuned, you’ve built your foundation. From that point, your eBook will develop, sentence-by-sentence then page-by-page and finally chapter-by-chapter until before you know; it will be finished.
Your overview will keep you focused while you write your ebook. Remember: all chapters must support your overview. If there is a chapter that doesn’t fit – delete it. For example, your overview could be something like: We’ve all experienced a weight problem at times in our lives, but I have discovered fourteen proven methods to help you get the figure you yearn for.
But if this is what you say, you must give fourteen proven methods. If you don’t, you lose credibility with your readers and they will be searching for ways to get a refund. At best, you will never sell them a follow-up product. This is where the real money is on the Internet. Repeat business not a one-off sale.
Step 7 – Review and Regroup
Once you have your overview, before you start to write, make sure there is a good reason to write your eBook. Ask yourself some questions:
* Does it give useful information and is that information relevant today?
* Will your eBook benefit your readers?
* Is your ebook interesting – will it keep you reader turning every page to see what comes next?
You also need to grab their attention early on and the best way to do this is to make them feel that you can answer their problems. After all, why did they buy the book? Make them feel they made the right decision and that you know what you are talking about.
Step 8 – Start Laying Out Your eBook
Next, write out chapter headings. You may or may not end up using chapters but it another part of the processing of breaking the job down into manageable steps to tackle one at a time. Breaking the job into smaller tasks (in this case chapters) will make it easier. It’s also the way to expand on your overview and see if your chapters address everything. Check – is there something missing that you said you were going to cover?
Remember – step-by-step manageable pieces.
Writing an eBook is like any other form of writing – be it a letter, a user guide, a report etc – you must know who your target audience is and write to them. This will dictate things such as style, tone, diction, and even length of your eBook.
When it’s complete, you could also use parts of each chapter to create an e-course as a way of promoting it.
Taking all the above into consideration, you could have your eBook finished in no time at all and ready to promote via your website. You could be well on the way to an Internet best-seller.
More info’s and free registrations (restricted to pros), please join our live seminar
Be Imaginative
Whatís the easiest way to kill a great ad campaign before it even begins? Take it too seriously. Advertising is not rocket science. You shouldnít need a degree in the physical sciences to create or understand an ad.
And you should never, ever, under any circumstances, kill an ad because it is not literal enough. On the contrary, if you find your ads are too literal, you should destroy them all and start fresh.
Are Volkswagens flawed pieces of junk? No, but an ad with the headline ìLemonî gets your attention, doesnít it? It makes you want to read the story, which goes on to explain how the particular car shown in the ad would never be driven because VW cares so much it weeds out the lemons so you never get a bad car. Think what an opportunity would have been missed if the folks at Volkswagen had taken that headline too literally.
Think about it from this angle. Why do people read an ad or watch a commercial? The majority do so because they find them entertaining and informative. If your ads are all information and no entertainment, youíve wasted your budget.
This is not to say that an ad should be created purely for entertainment purposes. Again, a great ad is both entertaining and informative. The entertainment value should be derived from a feature of your product or brand. In other words, what youíre selling should be the star of the show. Sounds simple enough, but it is often hard to strike the right balance. Thatís what makes advertising so fun.
How much information does your audience really need? What kind of story will they find entertaining? These are questions that should be asked and answered early on so that when you finally are presented with an ad or a campaign, you can judge the work according to these preordained guidelines.
A good campaign will reach your target audience and talk to them on a personal level. This has a valuable effect on your sales and reputation. A great advertising campaign will do more than that. It will create a buzz outside of your target audience.
Apple Computerís ì1984î commercial ran only once. But it is still one of the most talked about commercials because it was rebroadcast on every major news show and written about in every major newspaper for weeks and months. And none of this cost Apple anything more than a single TV buy.
Itís worth noting that Appleís Super Bowl commercial helped make the company a household name and created unbelievable demand for the new Macintosh computer-yet the ad never showed the product or explained any details about it.
BMWís Mini Cooper was one of the first cars to be introduced in the United States with no TV advertising. Blasphemy! Instead, they bolted the Minis to the roofs of SUVs and drove them around major cities. They created tongue-in-cheek billboards, interactive print ads and great guerrilla promotions. Most importantly, they created a waiting list of customers who couldnít wait to get a Mini.
Companies that think bigger become bigger. Itís a self-fulfilling cycle. If you just think like a local operation, you might miss the opportunity to expand regionally, nationally, or even internationally. Your advertising campaign should reflect the direction of your companyóeven if youíre not yet there.
Challenge yourself and your agency to think bigger
More info’s and free registrations (restricted to pros), please join our live seminar
Business Financing Guide (Simple)
This business financing guide shows the items that you will need to prepare if you are planning to get loan from financial institution when you buy business for sale. Getting financing can be easier with knowledge about the financing and with complete preparation of documents and statements in process of buying business for sale.
Step 1. Find a Business for sale at BusiMarket.com site for businesses for sale and commercial property for sale on the market. As soon as a property is found, make any necessary contacts to sellers.
Step 2. Get Purchase and Sale AgreementGet the sale agreement from Brokers, attorneys, or Escrow companies.
Step 3. Find a LenderFind a Loan Officer that will take care of your financing needs.
Step 4. Prepare Required Documents – Purchase and Sale Agreement for the Business or Commercial Property,
– Personal Financial Statement provided by the lender,
– Income tax returns from both buyer and seller from the last three years
– an up-to-date income statement,
– Resume from the buyer,
– Lease Agreement(if applies),
– Assignment for Lease (if applies),
Step 5. Finally, wait for the loan approval (usually takes 2-4 weeks)
Since the financing process can be different on type of business, location, and buyer’s situation. The information above is for information only and BusiMarket.com does not guarantee accuracy of information.
More info’s and free registrations (restricted to pros), please join our live seminar
Your profits will increase through these techniques by adsenselover
Increase your profits with adsense money making techniques overnight, Google Adsense program is a fastest way to make money on internet at home. This is the only source for money making at home business by work at home. But some people make only few dollars in a month and other earn thousands on internet with this program through these techniques.
How do you maximize your site?
By earning some few dollars per click from displaying Adsense ads on it. Many are now realizing that good money is made from this source of revenue. Try the simple mathematical computation of multiplying those clicks for every page on your website and you get a summation of earnings equivalent to a monthly residual income with that little effort you have made.
Google Adsense is a fast and easy way for website publishers of all sizes to display relevant and text-based Google ads on their websiteís content pages and earn money in the process. The ads displayed are related to what your users are looking for on your site. This is the main reason why you both can monetize and enhance your content pages using Adsense.
How much you will be earning will depend on how much the advertisers are willing to pay. It will depend also on the keywords required. If the keywords the advertiser have chosen are in high demand, you could receive more dollars per click. On the other hand, low demand keywords will earn you just a few cents per click.
How can you start making profits out of your website using Adsense?
1. Sign up for an Adsense account. It will only take a few minutes of your time.
2. When the site is accepted, you will be receiving a clip code to include in your web pages. You can insert this code on as many pages or web sites that you want. The AdWords will start appearing immediately after.
3. You will be earning a few cents or some dollars per click when someone starts clicking on the AdWords displayed on any of your web pages. Trying to earn false revenues by repetitively clicking on your own ads is a no-no. This will result in a penalty or the possibility of your site being eliminated. The money you have already earned may be lost because of this.
4. View your statistics. Adsense earnings can be checked anytime by logging into your web site account.
Once you got your account working, you may still want to pattern them to the many sites that are earning more money than you are. It is important to note that there are factors affecting how your website will perform and the amount of money it will give you.
It is a common practice that when a site earning money, the tendency is for the owner to want to make more out of what they are getting already. It usually takes some time combined with trial and error to attain what you want for your Adsense contents.
Time and some important factors that you can practice and use.
How do you increase your Adsense earnings?
1. Choose one topic per page. It is best to write a content for your page with just a few targeted phrases. The search engine will then serve ads that are more relevant which will then result in higher clickthoughs.
2. Using white space around your ad. This can make your ad stand out from the rest of your page so visitors can spot them easily. There are also other choices of colors you can use, provided by search engines, which can harmonize the color of your ad with the web page color.
3. Test your ad placement. It is recommended to use the vertical format that runs down the side of the web page to get more positive results. You can also try both horizontal and vertical formats for a certain period of time to see which one will give you better results.
4. More content-based pages. Widen the theme of your website by creating pages that focus more on your keyword phrases. This will optimize the pages for the search engines. It can not only attract traffic but also make them more relevant for the AdWords to be displayed.
5. Site Build It. This is the perfect tool to be used for creating lots of Adsense revenues. Site Build It has all the tools necessary to quickly achieve a keyword-rich site that can rank high in the search engines. This will also produce a flow of traffic to your site of highly targeted visitors.
More info’s and free registrations (restricted to pros), please join our live seminar
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