3 Smart Reasons Why You Should Consider Paying For Your Traffic
There are numerous success stories you will hear about businesses making it good on the internet . The troubling thing is, there are maybe a tenfold or even a hundredfold of stories inconsistent to theirs. Many have unsuccessfully launched a business venture that is internet based but only a handful shall succeed.
Is this because of luck? That is even more remote. It takes good business sense and a lot of help and team effort. Most importantly, it is the eagerness to succeed and the persistence to learn and the willingness to put in a lot of hard work and some money.
However, before shelling out your hard-earned money on advertising, here are three (3) smart reasons why you should consider paying for your traffic including common-sense methods of showing you how to prepare your website.
1. The quickest method for getting customers to your website is to pay for your traffic.
Like Neo, traffic is ‘The One’ . Without traffic, all your efforts would just go to waste. Every business needs customers, without them you wouldn’t have anyone to sell your products to. In the Internet world traffic is the walk in customer. The more traffic you possess the more people you’d be able to sell your products to.
But similar to any business that’s in every corner building or in the mall, not everyone that goes in will buy. But for those who do come in to browse your merchandise, most of them will buy your products. It is a clear and known fact.
But, how do you get traffic, traffic great enough that could make a small portion of resulting buyers enough to make a fair profit. Many big companies generate traffic of tens of thousands a day and a measly ten to fifteen percent actually buys, but that small percentage is enough to supply them with adequate business.
Many of these success stories get their traffic from paying others. Yes that’s right; you have to spend money to make money. Advertising is the key. The more people who know that your site exists the more people would of course go to your site, that’s common sense.
While there are numerous ways to get free advertising for your business, free advertising doesn’t generate the same high volume of traffic as paid traffic does. Paid advertisements include such advertising schemes as those offered by Google and Yahoo.
2. In order to take full advantage of the search engines, make sure that your site is properly optimized to rank high before paying for your traffic.
Search engines are the fastest and easiest way for finding what you need on the internet . Search engines are extremely popular because they provide an indispensable service to many people. They are free and easy to use. Because of their popularity, search engines receive many visitors as well as click throughs . With these benefits in mind, it is easy to see why so many companies would pay to advertise with search engines.
Search engines provide information to the millions of users they receive each day. They provide relevant links to many sites that a user may be looking for. If your site’s link pops up as one of the top ranked sites on the search results page, you stand a great chance that the user will click your link and go to your site. While search engine optimization is a cheaper and low cost way to get your site a high rank, paying for advertisements will ensure that you will be on the top ranks.
When you pay for your advertisements, it is like paying for guaranteed traffic to your site. This may not seem like a good idea at first, but the benefits of doing so far outweigh the cost in the long run. When you pay for your traffic, you are guaranteed a consistent flow of traffic to your site. You will at no time go without making a sale on any given day.
3. Find and use tools that will aid you in researching relevant keywords for your chosen niche so that you don’t waste money on advertising.
Normally, you will be charged with the number of hits a link gets when your ad is clicked, this is known as pay per click. For some search engines, you will be charged with the number of times your ad shows up when a certain keyword or keyword phrase is searched. It is imperative that you have good keyword content in your ad. There are many tools on the Internet which can aid you in using the right keywords at the right moment in time.
All the money you spend in paying for your traffic will not be for nothing. You will get an impressive boost in traffic which will also result in a great boost in your sales figures.
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The Elevator Pitch: First Contact
Entrepreneurs with businesses in early start-up differ on what they believe to be the most important element, although many professionals will argue that creating a solid business plan should definitely be the first step. A well-crafted business plan lays out all the details and strategies, includes projections for revenue and spending, and will be reviewed in detail by bankers and venture capitalists. But in fact, the most important document that should be created even before the business plan is the ìelevator pitch.î
The fact is, most people will not read a business plan unless they have been motivated to do so beforehand. The elevator pitch is that motivating factor. It’s the hook that gets them into the room. It’s the catchy jingle that gets people to pay attention to the ad. It’s the best parts of the business plan, without the boring details. The elevator pitch is the place for the excitement, not the place to include all the technology, buzzwords and explanations.
An elevator pitch should be able to be condensed into a single-page presentation, short enough to be memorized, or read easily within a few minutesóthat’s how it got its name, it’s a pitch that’s short enough to be presented during the course of an elevator ride. The elevator pitch condenses your business concept into something that can be presented in about a minute or twoóessentially, the parts that matter, the very ìessenceî of the business.
The elevator pitch skips the hard-core financials, and gets straight to the heart of what it is about the business that really gets you excited. That’s what this pitch is aboutóyou don’t need the proof of concept here yet, that comes in the full-length business plan. The elevator pitch is the commercial that gets people interested.
The elevator pitch should be inspirational and creative, hitting the high points of your business concept, and should accomplish the following:
ï Hit the high points of what it is you hope to do
ï Summarize the problem/solution aspect of your concept
ï Describe the business modelóhow is it going to make money?
ï Create excitement on the part of the reader/listener
ï Describe the profit potential without having to bring out charts and graphs
ï Tell why you/your company are well positioned to accomplish your goal
ï End with a call to action
The first couple sentences are the most critical, and should present your core concept. If you can’t tell what it is you want to do in two sentences or less, then you need to simplify your concept. There will be plenty of time to get into all the details later, once you’ve captured your audience’s interest.
10 Great Tips On How To Design A Card
1. There are many types of cards you can choose from . Design the ones that you need or that sound the most interesting to you. Try birthday, anniversary, cards for children, wedding, sympathy, holiday or get well.
2. To begin the design you will need good paper. Look for pre-folded cards or use cardstock and fold your own. Using a bone folder is helpful here because it makes a very nice clean fold. There are several sizes to choose from, make sure you have an envelope to fit or be prepared to make one. There are templates galore for this type of thing.
3. Next choose a sticker or rubber stamp for the image on the front of the card. If using stamps, try different color stamp pads until you get the design and color you like. You can layer the stickers or stamped image on other paper to create a more pleasing design. Try using a combination of plain and matching patterned paper for this step.
4. There are embellishments you can use instead of a stamp or sticker. These are often dimensional and add a lot to the design of your card.
5. Make certain you have appropriate glue. Carefully consider the adhesive you want to use. A glue gun works well for heavy items but will wrinkle most papers. Glue dots and strips are handy for many design gluing jobs. I really like the glue stick that says”heavy duty” on the label, it is good for almost any paper and dries smooth and clear.
6. Design the words next. Think about what you want the card to say. Do you want the greeting or message on the inside or on the front of the card? You can use rubber stamps for this, stickers or computer generated greetings. There are so many fonts available that every card can be unique.
7. Lay your design out on the card before you attach the different elements. Check to make sure it all fits and that you like the design. Glue everything down and making sure all pieces are secure.
8. Now look at the inside of your card. If you are going to put a message there think about layering it on other paper to match the design on the front of your card. Attach these pieces to the inside of the card.
9. Check out the whole card now. Are you happy with the design? Does it need anything extra like colored brads or buttons? Is there part of the design that would look nice colored in with marker, colored pencils, chalks or watercolors?
10. I believe a card is not finished until the fiber is added, both inside and out. Matching colors from the design, take two or three strands of coordinating ribbon, yarn, metallic thread or wire and tie into a knot. Trim the ends so it looks the way you want it. Attach with your glue gun and you are done with the card.The envelop please! To put a final touch on your design decorate the envelop to match the card. Use your markers, chalk, stickers and stamps to create an envelop that is as gorgeous as whatís inside!!
In very little time you can create a special and unique card and envelop using your own design.
More info’s and free registrations (restricted to pros), please join our live seminar