Tag: Win Your Brand
Three Powerful Tools That Make Hosting a Virtual Summit Easy
Ask any online event organizer or host what her biggest struggle is, and she’ll nearly always say it’s technology.
From not knowing what apps to use to not understanding how they work to fighting to connect them with each other, tech is the one thing that holds most people back from hosting an online event.
Even just a few years ago, this was a legitimate concern. Today, though, you have lots of options for every piece of the puzzle, including video recording, landing page creation, and content delivery.
Google Hangouts Make Recording Easy
You no longer need to invest in expensive systems such as GoToWebinar or Adobe Connect. Now all you need is a Google account and a web cam. With Google Hangouts, you can:
· Share screens and slideshows
· Record your interview
· Invite guests with just an email address (nothing for them to download and install)
· Automatically post to your YouTube channel
The biggest benefit, though, is that it’s free. And you just can’t beat that!
Landing Pages Come Together Quickly With LeadPages
Landing pages—even if you use a CMS system such as WordPress—are a pain to get right. Getting your opt-in box aligned properly and connected to your autoresponder is frustrating. Split testing is nearly impossible. And formatting? Unless you’re a CSS whiz (or you hire one) you’ll likely have trouble.
LeadPages has taken all the work out of landing page creation by providing an ever-growing library of proven, editable templates ideal for any type of event.
Protect Content With Wishlist Member
If you’ll be delivering replays, you don’t want them available to the public. You can protect content with a simple password set up on your site, but for a more professional look and feel, consider upgrading to a membership site. Wishlist is easy to use and configure, and will automatically create protected pages for your summit recordings.
If you’ve procrastinated hosting your own event because you didn’t think you could manage the tech, you can no longer use that excuse. These three tools together make it super easy to create, promote and host a virtual event. So what are you waiting for?
To start – fill in the The Complete Assessment for a free assessment
All About Product Funnels for Coaches
Do your clients move predictably from one product to the next, allowing you to accurately calculate your expected income from month to month? Or do you experience radical ups and downs, with some months high and others…well, pretty low?
If you’re not able to predict your income each and every month, chances are your funnel is out of whack—or maybe doesn’t even exist. Tighten your product and services funnel, and your business will grow on autopilot.
The Funnel Opening
Here is where all your potential clients first arrive on the scene. Perhaps she read your blog, received a forwarded email from a friend, attended a free webinar, or downloaded your opt-in incentive.
She’s not yet a paying customer, but she is getting to know you better. She’s learning whether or not your personality and style is a match for her, and whether or not she believes you can help her.
Your job for this potential client is to entice her to make a purchase.
Low-Cost Offers
Often called “tripwires,” these low-cost items are a way for your customers to take you for a test drive. No commitment, no risk, just an easy-to-consume eBook, self-study course, or other small purchase.
But don’t let her just buy and bolt! A well-planned funnel will include a related product as an upsell, too. She’s already in a buying mood, so make sure she sees what the next logical step is for her, and she might just pick that up as well!
Mid- and High-Range Offers
You see where this is going, right? A solid funnel moves smoothly from free to low-cost to high-end, with each step along the way being the very next thing your ideal client needs in her training arsenal.
For example, a great coaching funnel might include:
1. A free webinar
2. An eBook or small training program
3. A self-study course or membership
4. Group coaching
5. Private coaching
6. VIP coaching
Not all clients who enter your funnel at the top will make it all the way to your VIP coaching level, but you should build your funnel as if that’s what you expect to happen. As you increase the number of people who are active in your funnel, you can tweak your landing and sales pages to increase conversions and reduce the number of opt-outs you experience.
With analysis and attention, you’ll see a rise in the percentage of those who continue in your funnel all the way through to the end.
To start – fill in the The Complete Assessment for a free assessment
Webinar Magic: 3 Powerful Benefits Every Webinar Offers
Been on a webinar lately? I bet you have.
The fact is, webinars are one of today’s hottest marketing trends. Each and every week, you’ll find small business owners hosting webinars about book publishing, blogging, and even how to sell T-shirts online. No matter what your niche or industry, webinars are a great option for growing your market.
List Building
Perhaps the number one reason to host a webinar—especially if you partner with another business owner in a complementary niche—is to grow your list. Here’s why it works so well.
As a business owner with resources and information to share, you’re in demand, and there are plenty of others out there looking to partner with you. Find a colleague in a related niche to host your event. Ask her to mail her list with an offer to join you both on the call. Collect emails in your mailing list system. Any sales you make from the event will pay your partner an affiliate commission. That way you both win: You build your mailing list, and she earns cash for her time.
Show Off Your Expertise
You’ve no doubt heard plenty of people talking about the “know, like and trust factor.” It’s a simple reminder that very few people will buy from you the first time they encounter your website or get an email from you. They need more info.
A webinar is a fantastic way to build up their trust. Because they can hear your voice, and maybe even see your face, there’s an instant connection. Not only that, but you get to impress them with your knowledge of the topic. Your audience will walk away not only knowing you better, but also with the impression that you are the go-to person in your niche.
Sell to a Captive Audience
Here’s a fact you may not have considered: Webinar attendees are primed to buy. Make them an irresistible offer, and you’ll be amazed at how effective “selling from the stage” can be.
What’s irresistible? Try these proven tactics:
· Fast acting bonuses just for those who buy while on the call or shortly after it ends.
· Deep discounts available only for a limited time—typically if they buy before midnight of the day of the event.
Both plans have worked for thousands of webinar presenters, and will work for you, too.
Whether you’ve never hosted a webinar before, or you’re already an old hand, there’s little doubt that this is a tool that really performs. The amount of time you spend preparing and promoting is minor compared to the potential returns, so get out there and start planning your next webinar event!
To start – fill in the The Complete Assessment for a free assessment
Virtual Summits: Show Off Your Expertise (Even If You’re a Relative Newbie)
There’s a reason why so many top coaches and service providers are hosting virtual summits: they’re the perfect way to showcase your expertise…even if you think you don’t have any.
Seriously, everyone is an expert in something, but if you’re breaking into a new niche, or simply trying to “up level” your brand, then a virtual summit can be the perfect launch pad. Here’s why it works so well.
Invite your dream guests
It’s true what they say about surrounding yourself with greatness. When you associate with coaches and business owners who are just a bit ahead of you in the entrepreneurial game, they will bring you up by association.
Pull off a successful event, and you’ll find your inbox flooded with offers for interviews, speaking engagements, and JV partnerships, and all because you had the courage and forethought to put together a stellar event. So don’t be afraid to approach those “big” names.
Repackage and repurpose
Don’t let your big event fade into the background as soon as it’s over. Instead, turn the recordings into evergreen products that will continue to showcase you as the go-to person in your niche.
Consider bundling the recordings with transcripts and selling them as one-off products. You could also turn the transcripts into Kindle books, or use the audios in a stand-alone training program. If you have a coaching client who struggles with a particular task, share the relevant recording with her, then offer to answer questions after she’s watched it.
The point is, use and re-use this content everywhere you can, and it will continue to help you grow your business for years.
Blow your own horn
Blog guest posting, podcast interviews, and the speaker’s circuit…these are all fantastic ways to leverage a successful summit to show off your expertise. Because you’ve pulled off your virtual event (with a minimum of hitches) and had the backing of some heavy hitters in your niche, you’re in a great position to turn that “fame” into more opportunities.
Make the most out of your hard work by including the information on your:
· About page
· Speaker page
· Press page
· LinkedIn bio
And don’t forget to stay in touch with your speakers, so you can make the most of those connections, too.
To start – fill in the The Complete Assessment for a free assessment
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