Tag: Win Your Brand
Top Tips for Hosting an Engaging Webinar
It’s true. No one wants to hear you drone on and on. But unless you take steps to keep your viewers engaged during your webinar, that’s exactly what you risk happening.
Top presenters have learned several tricks for keeping their viewers interested (and listening) even if the webinar seems to go on longer than they anticipated.
Hold Your Questions
If it seems like your viewers drop off the call just as you’re about to make an offer, you’re not imagining things. Many viewers attend for the training, with no thought to buy, and will leave the minute it’s clear the training is over.
You can curb that with one simple trick: hold the questions until after your offer. By breaking up the training with an offer in the middle, you’re more likely to hold your audience’s attention for the duration of the event.
Host a Contest
Much like holding questions until after the offer, the same effect can be had by hosting a contest in which the winner is not announced until the end of the webinar. Alternately, you could offer a prize to the first viewer to answer a question correctly—the question, of course, is based on the content of the webinar. This virtually ensures your viewers are paying attention.
Turn the Tables
Don’t let your viewers just sit and passively watch. Instead, get them talking.
Most webinar platforms have some kind of chat or question feature, so make use of it by chatting them up. At the beginning of the event, be sure to ask them to let you know if they can hear you and see your slides. Throughout the call, as you make a point or reveal a great tip, ask for their acknowledgment. Not only will this keep them interested and listening, but it will also help them learn how the chat function works, so when it’s time for Q & A they don’t have any trouble.
Tell a Story
Everyone loves a great story, and if you’ve got one, now is the time to tell it. Whether it’s the time you nearly got arrested in college, or how you had to eat peanut butter and jelly sandwiches for a month after your car died, if you can link your story to your webinar message, it’s a good candidate.
Just remember to practice telling it first, because if you’re not a natural-born story teller (many of us are not) then it can quickly backfire.
The last thing you want is for your webinar to be a boring, hour-long event that drives viewers away. It’s pretty depressing to watch the attendee number drop before you’re even halfway through your slides, but if you put these tips in play, you’ll have much happier—and attentive—webinar viewers.
To start – fill in the The Complete Assessment for a free assessment
Three Marketing Strategies to Skyrocket Your Business
Great sales copy? Check.
A variety of products available? Check.
Now all you need is steady flow of potential clients in your market.
Sounds easy, doesn’t it? The truth is, though, marketing is the one thing that holds coaches just like you back from success. Maybe you don’t know where to begin, or perhaps you’re afraid of putting yourself out there, or maybe consistency is your biggest problem.
Whatever the case, if you want to grow your business, you must master marketing. Start with these proven strategies, and you’ll be well on your way to coaching stardom.
Nail Your Brand
Here’s the single most important part of any marketing plan—and one of the most difficult to pin down. It’s more than just a logo and the colors on your site. It’s not about your font choices or your “voice.” But it IS about all of those things and more.
Branding encompasses everything from who you are to who your ideal client is. A solid brand will instantly identify you no matter where you are. The way you write and speak and the language you use will resonate only with your ideal client. Your personal style will shine through, and make it impossible for anyone to mistake your content, graphics, ads and other materials for anyone else’s.
Host Free Webinars
Before a potential client becomes a paying customer, they must “know, like and trust” you. There are lots of ways to get there (solid branding helps) but one of the fastest is by creating and hosting free webinars.
These training-focused events help you show off your skills with real, actionable content. Attendees will know in just a short time that you really do know what you’re talking about, and they’ll want to learn more from you.
Not only that, but live webinars give you the opportunity to show off your personality, too.
Make Good Use of Paid Traffic
How will you entice people to register for your event? Through your website and newsletter, of course, but those are people who already know you. If you’re looking to grow your reach, then it’s time to break into paid advertising.
Facebook is one of the easiest and most cost effective advertising networks. Not only does it have incredible reach (nearly everyone has a Facebook account) but it also allows you to narrowly target your market, so you can reach your perfect customer. Add a retargeting component, and you’ll find that paid traffic is really quite cost effective.
You don’t have to have a degree in marketing to make it as a coach, but you do have to take steps to get in front of your audience. Start with the basics, and build from there, and soon your coaching practice will grow and thrive.
To start fill in the The Complete Assessment for a free assessment
Webinar Timeline: A Proven Outline for Webinar Success
Does the thought of putting together a training webinar stop you cold? If you’re feeling overwhelmed at the possibilities, you’re not alone. Many small business owners freeze up at the prospect of creating an hour-long presentation.
The good news is, it’s not that difficult, if you have a plan to follow.
First 5 Minutes
Here’s where you’re going to introduce the subject matter. Tell your audience what they can expect to learn. Much like sales copy, it’s a good idea here to tease them a bit to get them excited about the subject matter.
Next up, it’s all about you. Your listeners want to know who you are, how you gained your knowledge, and why you’re the one teaching the webinar. Don’t be afraid to get a bit personal here. Share pictures of your family vacation, you “working” on the beach, or anything else that will help created a connection.
Remember, we buy from people we know, like, and trust, and this is your audience’s chance to get to know you better. Plan to spend five to ten minutes on your introduction.
The Main Event
The next 30 minutes or so will be devoted to training. While 30 minutes might seem like a lot of time, when you’re teaching a complex subject it will go much faster than you can imagine.
Break up your training into three or five main points. Any more than that and you’ll run out of time. Remember that you should have approximately one slide per minute, and your slides should be short and punchy. A single word or image will speak volumes, and will help keep your audience attentive.
Most times, this is the reason for the webinar, so don’t skimp here. Plan to spend ten minutes or so selling. Share the benefits of your course or coaching or service (whatever you’re promoting), clearly explain any bonuses you’re offering, and emphasize any discounts the audience will receive for acting fast.
For most new—and even experienced—presenters, this is the most difficult portion of the webinar. You’ll want to be sure you practice it until you’re comfortable, preferably in front of a mirror or even a camera.
Q & A Time
Finally, you’ll want to offer your audience a chance to ask questions. It’s a good idea to hold this section until the end of the call (after the pitch), so your viewers don’t drop off before you have a chance to present your offer.
By breaking down your presentation into very specific chunks of time, it’s much less overwhelming to outline your webinar. Start by determining the approximate number of slides you’ll need, then block off the five webinar sections. Once you see that you really only need about 30 teaching slides, it’s suddenly much easier to fill that time.
To start – fill in the The Complete Assessment for a free assessment