Tag: advertising
How To Write Lightening Fast Ebooks
The quickest way the write you own eBooks is by using the expert interview process. What I mean by this is, approaching some experts in the field your writing the book on and asking them to agree to do an interview.
If you approach these experts correctly, they will provide you with expert responses to all your questions. You will find these experts by checking search engines or related niche forums.
The easiest way to contact these experts, is by email with a list of questions. Before you submit questions or contact your expert, do your research on him/her. You need to approach these experts correctly therefore you need to consider the following points.
Keep your questions short and too the point: You will turn the person off if you are asking long winded questions, long questions lead to long answers and you donít want your expert to spend too much time.
Give a good introduction of yourself at the start of the email. You will have a better chance of reply because the respondent can evaluate you.
Take care of spelling and grammar: One spelling/grammar mistake could destroy your chances of getting the interview.
Have a deadline: You must have a deadline. This will help you plan your writing better and it will force your respondent to reply quicker.
Object of the interview: You must let the respondent know what the interview is for. For example is it for an ebook to resell or a free bonus to give away.
Appreciate the respondent: Let the expert know that you are a fan of his/her business or website etc. This helps get a much more positive response.
Something in return: The responder has to get something in return. He/She is not going to give time to do the interview for nothing. An example of an offer would usually consist of offering to share the profits of the ebook.
So believe me when I say this, if you approach these experts correctly you could get a huge volume of feedback and enough material to combine a best selling eboook
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Old Reference Works Revived
Why are people so interested in outdated and outmoded reference, typically rendered obsolete by subsequent research?
There is no source of reference remotely as authoritative as the Encyclopaedia Britannica. There is no brand as venerable and as veteran as this mammoth labour of knowledge and ideas established in 1768. It numbered the likes of Einstein and Freud among its authors. Dozens of classic articles written by such luminaries are available on the Britannica’s Web Site and included in its CD-ROM and DVD editions.
This is the tip of an iceberg of revival of old reference works.
The full text of the venerable 1911 edition of the Encyclopedia Britannica is now available online and is in the public domain. Regrettably, there is no CD-ROM or DVD to be had of this opus magnum written by the best minds at the turn of the 20th century. Nor can one download the Encyclopedia as separate compressed files. Additionally, the transcription is far from perfect with many an article either truncated or mysteriously divided. Still, it is a grand and welcome undertaking.
Another sorely needed contribution is the Jewish Encyclopedia online. The only other project of this scope, the Encyclopedia Judaica on CD-ROM will be withdrawn from the market by January 2006 and is anyhow incompatible with any operating system later than Windows ME.
Exactly like the Britannica, the Jewish Encyclopedia was compiled at the turn of the previous century and, therefore, lacks any coverage of the important events that took place in the life of the Jewish people – from the Holocaust to the State of Israel. But, with 4000 years of history to go on, the Jewish Encyclopedia is still a vast, indispensable, and deeply researched resource. It is also better adapted to the technological constraints of the Web. Still, it, too, offers no way of acquiring the whole work: no CD-ROM or DVD, no downloadable compressed files.
By far the best among the three is the Catholic Encyclopedia. The 1904 edition of this magnificent work of reference is fully and freely available online. The commercial CD-ROM includes all 11,600 articles (which I found to be surprisingly objective and free of religious bias). But both the Web site and the CD contain reams of additional material: from the writings of the Church Fathers to numerous foundational texts in the history of Catholicism.
The Web site itself is rich, easy to navigate, expertly done – but not cluttered or cutesy. The CD is a faithful rendition of the Encyclopedia’s Web presence – yet not a mere mirror. It takes advantage of search and other CD-only features and is user-friendly, not resource-hogging, easy to install and to run even on the Windows 98 SE 1996 laptop I used as a worst-scenario test bench.
Why are people so interested in outdated and outmoded reference, typically rendered obsolete by subsequent research?
Nostalgia is part of the answer. These works of reference are refreshingly direct, politically incorrect, opinionated, and innocently naive. They are reminiscent of another, more promising, age. Curiosity is another reason. What did our forefathers know or thought they knew about heredity, nationalism, the atom, the Jews, and germs? It is startling to discover both how far we have progressed and how much we have forgotten.
Then there is the trivia. Mountains of little-known facts about long-forgotten people, countries, politics, arts, and crafts. It is the closest we can get to time-travel and, so it seems, equally exciting. By exploring our roots, we get to know ourselves and in this narcissistic age and civilization – who can resist such a proposition?
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Newbies Tips, Definitions, Download pages, and E-books
Here are two of the most common questions from Newbies. One is technical the other is Marketing related.
IS A….
COMPUTER: That thing thatís really clever but doesnít understand anything you tell it to do! It looks like a TV, but if you spend enough time in front of it, you will make money from it.
ISP: Internet Service Provider
SERVER: A computer that stores web page files and makes them available to the internet.
DNS: Domain Name Server, The address of the server, it looks like this ###.###.###.### or this, NS1.XXXXXXXX.COM (XXX = a word, and ### = a number)
DOMAIN:Is a unique set of characters used to identify a piece of cyberspace. These characters are called a ëDOMAIN NAMEí, NO TWO CAN BE THE SAME. They look like MMM.XXXXXX.com/net/web,etc..( MMM = www)
PARKED DOMAIN:A Domain name that has been registered but hasnít been HOSTED.
HOSTING: The service that provides a SERVER for a DOMAIN.
So we can see that a DOMAIN can be HOSTED on a SERVER and then files can be added to the ëDOMAINí and this will give you aÖ..
WEBSITE: All the files hosted on a server and are available on the internet using the unique ëDOMAIN NAMEí
WEBPAGE: Any ONE of the Files (pages) on a WEBSITE they each have an NAME that comes after the DOMAIN NAME. Like this; MMM.XXXX.com/NAME
URL: The address of any WEBPAGE
HTML: Is the base language from which web pages are made.
SOURCE CODE: Is HTML
Here are two of the most common questions from Newbies. One is technical the other is Marketing related.
How do I make my hyperlink open in a new window and why do I want that to happen?
HEREîS HOW in response to a question I received recently about creating a ëDownload pageí
It answers the above questions and gives some other valuable tips.
TIP #1
Hi, I clicked on your XXXXX link and found that it worked fine. However, it loaded the XXXXX page in the same window as yours, so I was taken away from your download page, very inconvenient for someone trying to download.
To fix it do this: Add ìtarget=_blankî into the code after the URL. Make sure you save your original page first and work on a copy, then when your copy is done upload it and test it, then save it as the original on your desk top, then upload the new original to your server. Done!
(In this example I use [ ] instead of V brackets, to make this publishable.)
Tip #2
Hereís a friendly way make prospects SAVE YOUR EBOOK full of your links on their computer.
If you don’t do this they might just look at the ebook in their browser and then close it. You will have lost them maybe for ever, but if you made them save it onto their hard drive; you will always get another chance, even if they remove themselves from your mailing list. The links are still in the E book on their computer, and who knows when they might open it again and go click!
HEREíS HOW: Just use this as a guide.
Step Two: “NAME OF THE EBOOK” ëRight Click Hereí and select ‘Save Target as’ or ‘Save Link as’ (Mozilla) option from the pop-up window to download the eBook. Then Save the eBook to a location on your hard drive where you can easily find it. Make a note of the location that you’ve saved it to so you can easily access it again in the future.
NOTE: Add the “target=_blank” code to the “right click here” link, so that if they just left click and load to their browser at least your download page (with a link back to home) is still on their desk top!
WHY HAVE LINKS OPEN IN A NEW WINDOW?
Adding “target=_blank” to all links on a home page will keep the home page on the prospects desk top for as long as possible this will increase the chances of a sign up!
WARNING!!! DONíT use the code to open a new window on links back to your home page this will just annoy people.
Below, is a complete template for a typical download page. I have used ëí to indicate the hyperlinks. You should use ìtarget=_blankî on all links except the one that takes them home.
TEMPLATE
Step One: You will need XXsoftwareXX to read the E-book. If you do not have it installed on your computer, Please ëCLICK HEREí to get the software.
Step Two: “NAME OF THE EBOOK” ëRight Click Hereí and select ‘Save Target as’ or ‘Save Link as’ (Mozilla) option from the pop-up window to download the eBook.
Step Three: Save the eBook to a location on your hard drive where you can find it easily. Make a note of the location where you saved it, so that you can easily access it again in the future.
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Starting an Ebook Online Business in Just 3 Easy Steps
In this article I give you the 3 steps needed to start your own home business. How to drive loads of free targeted traffic to your site and how to manage it all.
Everybody knows that if you wanna make money online there are a few “simple” things that you have to do. I’m going to give you the steps you need to start your own online home business. Whether your a student (like me), a stay at home parent, teen, or anyone else who just want to make money from home.
First, you’ll need a product that will sell and on the internet “Information is Everything”. From money making ebooks and recipe books to dog training manuals, Almost everybody can write an ebook on something that they have either done before or don’t mind researching. If you can’t write, don’t worry there are ebooks that you can purchase the resell rights to and sell just like your own.
Ebooks serve two main purposes; the first and most obvious is income. Most ebooks merchants have little or no overhead; Once you write it or purchase the master resell rights it’s yours to sell over and over again and keep all the profits. That’s why the majority of the people who really make money online sell some form of information.
The second purpose of ebooks is generating targeted traffic to your website. “Branding” puts your website links inside of ebooks that you sell so you can have your ebooks pulling in orders and traffic 24 hours a day.
Second,you need a web presence. Whether it’s a website, newsletter, blog, or RSS feed it is essential that you have a medium to connect to your potential clients. It’s better to have more than one ex:(website & newsletter) this allows you to follow-up with people who might not purchase the first time around; Also to connect with people who might prefer a choice. A good website and hosting package with a domain name should cost less than ten dollars a month.
To be looked at as the professional you are, a domain name (www.yourname.com) is crucial. Those “free” websites aren’t really free when you begin to count all the missed customers. Not to mention the banner ad or text link that they embed into your page, driving them a ton of free traffic.
An important, but often unused component of new online marketers is tracking your visitors. When setting up your new website it’s important to add a tracking service of some kind. This is so once your new site begins to take off, you know exactly where your visitors are coming from.
You want to do this so you will know which ads are working and which aren’t. Track all the way to the order page, this is so you know not only visitors but also orders. You can find free tracking services online, even some with with invisible counters.
And for my last step, you need to get the word out about your new site. There are a few little known secrets that I personally use to drive targeted traffic to my sites. One, submit your site to search engines and directories. This takes some time to get a large amounts of hits, but once they start there highly targeted based off the keywords that you choose. Search engine optimization or SEO prepares your site to rank high in the search engines results, giving you more visitors.
Second, is article submissions. Like I said earlier, online information is everything and this is true for advertising. A well-written article can be picked up and re-published thousands of times for free. How does this effect you? At the bottom of every article you write there is whats called a resource or bio box containing the author’s info and websites.It’s illegal to remove this box, therefore you get free advertising on potentially thousands of sites by people wanting to use your article in there ezine, newsletter, website, etc.
This is also a great seo tool also since search engines count and rank sites by how many other sites link to them. Also if your worried that you can’t write articles either, you can find plenty of them free with rights to edit them and make your own
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The 5 Ws Of Ebooks
Anyone browsing the Internet for information quickly encounters ebooks. Sometimes those electronic books are clearly identified by name and intent but other ebooks are so cleverly disguised that a reader may not even realize they are actually a book and not a web site or some other electronic document.
What exactly is an ebook? An ebook is simply an electronic book. Many ebooks today are found in pdf (or portable document format) but you can also find various word processing documents being used as ebooks as well as programs and text files that serve as ebooks. There are also some unique programs that create ebooks in a format specific to that program.
Ebooks (just like their print relatives) are documents containing words in a convenient package. Ebooks do also have the ability to secure or protect access, which means sometimes you can’t print an ebook or copy it while others can be copied and shared easily.
While many professional publishing companies now create electronic as well as traditional books, many ebooks are now created by individuals or small organizations. The readers who use ebooks are just as varied as those who create them. You can find electronic books in physical and electronic libraries and bookstores as well as throughout the Internet.
Ebooks are used to share information, teach, entertain, and sell or promote — just as are their print counterparts.
Ebooks have many advantages over print books. They are much more inexpensive to produce and can move from idea to finished product much more quickly as well. This also makes ebooks much easier and more cost-effective to keep updated. In addition, ebooks allow greater interactivity with the reader and the Internet.
However print books still retain the advantage in some areas. Some ebook formats are restricted in use to specific types of computer programs, web browsers or operating systems. Also, while computers and electronic devices are pervasive in much of the modern world there are still areas where a print book is more convenient or feasible.
For Internet marketers, ebooks can serve a variety of purposes. Ebooks can be created and packaged as commodities to sell, but for many Internet marketers, ebooks that are given away are a much more powerful tool. Creating useful ebooks that share free information that is attractive to a specific target audience can be a powerful viral marketing tool.
Creating an useful free ebook can help provide valuable advertising for any Internet marketer by establishing credibility and expert status which may well lead the reader to then visit the author’s web site and/or sign up for a newsletter. Some ebooks are created with a “soft sell” approach to achieve that goal while others use a “hard sell” approach and go for a sale within the book itself. If you create an ebook that includes valuable information that can be freely exchanged with others then it can, and will be circulated around the Internet and continuously work to promote its creator’s web site and products.
Ebooks can be a very valuable Internet marketing tool.
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